North America Gluten Free Flour Market Analysis

North America Gluten Free Flour Market Analysis

The market is segmented by product into corn flour, coconut flour, bean flour, amaranth flour, fava bean flour & flour blends and others. Coconut flour provides numerous health benefits such as reduced risk of anemia, energy enhancer, reduces weight, & blood sugar and cholesterol level. Furthermore, the product is rich in folic acid and pathogenic acid and enhances glow of skin which makes it suitable for various cosmetic applications
 

Moreover, the increased cultivation of maize in North America is expected to further augment the market trends. Increased consumption of corn-based nutritious snacks such as tortilla, nachos and taco in North America is likely to further raise the demand for corn flour in upcoming years.
 

North America gluten free flour market by source is bifurcated into cereals and legumes. Cereals segment is expected to grow at a CAGR of 13.9% between 2020 and 2026. Rising cultivation of cereals such as maize, rye and barley in the U.S. and Canada may promote the industry outlook over given timeframe. 
 

Environmental benefits offered by legumes such as producing their own nitrogen from atmosphere through a symbiotic relationship with the bacteria growing in the soil, thus eliminating the need for nitrogen fertilizers for the soil, will push the segment growth. Additionally, legumes such as dry peas, chickpeas and lentils are cultivated in rotation with crops, thus increasing the agricultural efficiency.
 

Increasing ageing population coupled with the prevalence of chronic diseases such as diabetes, blood pressure, heart disorders and obesity is encouraging people to opt for healthy lifestyles. The market size for soups and sauces was valued at over USD 11 million in 2019. People are consuming nutritious foods such as soups, tortillas, tacos, etc. made from gluten free flour, thus spurring the market growth.
 

According to the statistical data released by the Center for Disease Control and Prevention (CDC), about 71.6% of adults aged 20 and above in the United States are affected by obesity along with overweight problem.
 

Increasing awareness regarding the need for a balanced, healthy lifestyle coupled with the dietary benefits offered by soups and sauces mixed with gluten free flour such as improved immunity, weight loss and increased energy are expected to promote the growth of the North America gluten free flour market.
 

The growth of the market should be primarily driven by the ability to choose from a wide variety of brands of gluten free products under a single roof in hypermarkets/supermarkets. Moreover, various strategic initiatives undertaken by various hypermarkets and supermarkets such as employing in-store dietitians and advertising gluten-free products in weekly flyers and circulars is likely to foster the market size.
 

Various supermarkets such as Sprouts, Publix and Wegmans have dedicated sections for storing gluten free products, which provides a better shopping experience to customers. Supermarkets such as Trader Joe’s, Whole Foods, Kroger and Meiger provide gluten free products list in stores and online for enhanced customer comfort. The customer centric approach adopted by hypermarkets/supermarkets may contribute positively to the growth of the industry.