Gluten Free Food Market Size, By Product (Bakery, Baby Food, Ready Meals, Cereals & Snacks, Pizza & Pasta, Savories), By Distribution Channel (Conventional Store, Hotels & Restaurants, Educational Institutes, Specialty Services, Hospitals & Drug Stores), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2019 – 2026

Published Date: Nov 2019  |  Report ID: GMI226  |  Authors: Kunal Ahuja, Kritika Mamtani

Report Format: PDF   |   Pages: 190   |   Base Year: 2018

Summary Table of Contents Industry Coverage Methodology

Superior benefits of gluten free bakery products to strengthen product demand

Gluten Free Food Market size exceeded USD 7.4 billion, globally in 2018 and is estimated to grow at over 9.4% CAGR between 2019 and 2026.

Gluten Free Food Market

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Gluten free product market excludes the protein gluten found in grains such as rye, barley, wheat, and triticale. It is widely used in preparing various products in food & beverage industry such as pasta, bread, chocolates, and croissants. These gluten free products are helpful in managing medical conditions associated with gluten allergy and digestive disorders.

The use of gluten free alternatives in bakery preparations reduces fat content in preparations such as pastries and strudels, improves cholesterol and blood lipid profile by promoting healthy digestion and boosting metabolic rate. Potential benefits of gluten free diets such as increased appetite has enabled food & beverage manufactures to incorporate gluten and fat free alternatives in their market portfolio.

Gluten free diets supports healthy propagation of digestive flora & fauna, reduces gastrointestinal discomforts, acid reflux, and aids in healthy weight loss. It helps in reducing the risk of cardiovascular diseases, digestive disorders, and diabetes as it triggers metabolic rate and promotes digestion of saturated and trans fats.  

The European Union issued regulation No 41/2009 regarding labelling and composition of food products. It complies that food labeled with very low gluten concentration and containing ingredients made from wheat, barley, oats, and rye should have gluten concentration below 100 parts per million of gluten (100 milligrams/kilogram) in food & beverage industry.

Gluten Free Food Market Report Coverage
Report Coverage Details
Base Year:2018
Market Size in 2018:7.4 Billion (USD)
Forecast Period:2019 to 2026
Forecast Period 2019 to 2026 CAGR:9.4%
2026 Value Projection:15 Billion (USD)
Historical Data for:2014 to 2018
No. of Pages:190
Tables, Charts & Figures:229
Segments covered:Product, Distribution Channel
Growth Drivers:
  • North America: Increasing consumer health consciousness and health benefits of gluten free products
  • Europe: Diversified food product demand
  • Asia Pacific: Increasing awareness of celiac disease
Pitfalls & Challenges:
  • High cost

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Conventional stores to remain key distribution channel for gluten free food products

Based on distribution channel, gluten free food industry size is segmented into conventional stores, hotels & restaurants, educational institutes, specialty services, and hospitals & drug stores. Conventional stores are easily available in cosmopolitical as well as developing cities which makes it easy for manufacturers to reach out to maximum consumers. Rising consumer affinity towards smaller stores that offer convenience & easy shopping experience is playing an active role in product distribution.

Advertising initiatives in conventional stores such as sample tasting, banners, and posters is increasing the incidence of top-up shopping and distress purchases in market. Innovative advertising measures in conventional stores is driving innovation in market and changing consumer perceptions towards gluten free food products.

Adoption of healthy cereal & snacks to escalate gluten free food industry demand

Gluten Free Food Market By Cereal & Snacks

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Based on product, the market statistics is segmented into bakery, baby food, ready meals, cereals & snacks, pizza & pasta, and savories. Gluten free ingredients are compatible with preparing sweet & savory snacks, easy to digest, helps in eliminating empty carbs & calories, detoxifies the body, and aids in building leaner muscles.

Gluten free snacks made from legumes, oats & barley are crunchier in texture compared to available gluten enriched counterparts in market. They are compatible with various preparation methods such as roasting, baking, and deep frying. Non gluten-based chips & crisps are light, crisp, easy to digest, and can be mixed with other vegetarian and non-vegetarian ingredients available in the market.

Gluten free snacks are healthier & nutritious compared with traditional snacks owing to use of natural ingredients and natural preservatives. Moreover, these snacks are fried in healthier gluten free oils such as olive and sunflower oil and do not aggravate the production of digestive acids, preventing chronic conditions such as acid reflux, irritation, and heart burn thereby driving market growth.

Prevalence of celiac disease and digestive disorders in Europe to be a leading cause of gluten free food consumption  

Germany Gluten Free Food Market By Product

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The gluten free food market report covers regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa. Europe demand should register over 9.6% gains by 2026. Gluten free diets are recommended to people diagnosed with celiac disease and digestive problems as it aids in healthy digestion by activating the production of gastric fluids and reducing inflammation & bloating.

Gluten free ingredients can be used to prepare local European products such as strudels, pastries, baklava, and rolls. These alternatives possess the same taste & texture without high concentration of low-density lipoprotein (LDL) & calories and aid in regulating daily metabolic activities.

Supportive government initiatives to overcome obesity and reduce cardiovascular mortality rates is making manufactures to switch towards gluten free & vegan options. Manufactures are utilizing high quality distillation processes to reduce gluten levels to 0% thereby boosting market expansion.

 New product development & collaboration among industry players to enhance product portfolio remains key growth strategy

Global gluten free food industry share consists of players such as Seitz Glutenfrei, Dr. Schar AG, Kellogg’s Company, General Mills, Glutafin, True Foods, Boulder Brands, Hero Group AG, CEREALTO, Silky Yay Foods, Prima Foods, and Wheafree. Market players are involved in new product development and strategic collaborations to diversify product portfolio and gain competitive edge in the market.

In March 2018, CEREALTO launched a range of healthy biscuits in market which included a variety of sugar free biscuits made with healthier grains such as quinoa, oatmeal, rich in vitamin B1 and are gluten free in nature. The new range is available in different formats such as single serve portion control packs and distributed through big retailers including Sainsbury in UK and HEB in the U.S.

In January 2016, Boulders Brands partnered with Pizza Hut to launch two varieties of gluten-free pizzas in market, pepperoni and cheese using Udi’s signature crust. The product will be co-branded with Udi’s and Pizza Hut’s name and will be the first major pizza chain to sell a pizza prepared with procedures that have been certified by the Gluten Intolerance Group.

In October 2019, London Food Corporation completed the acquisition of UK based firm Big Oz, engaged in manufacturing gluten free cereal and food. The company provides a wide variety of gluten free products such as crispy flakes, puffs, porridge, and granola. This acquisition will help the company to move towards health food segment, and diversifying product portfolio. The company is focused on increasing market penetration and also looking to diversify into export operations.  

The gluten free food market research report includes in-depth coverage of the industry, with estimates & forecast in terms of volume in Kilo Tons revenue in USD from 2015 to 2026, for the following segments:

By Product

  • Bakery
  • Baby Food
  • Ready Meals
  • Cereals & Snacks
  • Pizza & Pasta
  • Savouries
  • Others

By Distribution Chanel

  • Conventional Store
  • Hotels & Restaurants
  • Educational Institutes
  • Specialty Services
  • Hospitals & Drug Stores

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Netherlands
    • Denmark
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Thailand
    • Malaysia
    • Australia
  • Latin America (LATAM)
    • Brazil
    • Argentina
  • Middle East & Africa (MEA)
    • Saudi Arabia
    • UAE
    • South Africa


Frequently Asked Questions (FAQ) :

Increasing consumer inclination towards healthy eating habits and rising awareness of the potential benefits of gluten free diets is propelling the industry demand.
The European industry for gluten free food will achieve over 9.6% CAGR from 2019 to 2026, as estimated by GMI.
Seitz Glutenfrei, Dr. Schar AG, Kellogg’s Company, General Mills, Glutafin, True Foods, Boulder Brands, Hero Group AG, CEREALTO, Silky Yay Foods, Prima Foods and Wheafree are the key players operating in the global market.

Premium Report Details

  • Published Date: Nov 2019
  • Pages: 190
  • Tables: 191
  • Charts / Figures: 38
  • Companies covered: 39
  • Countries covered: 13

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