Natural Sweeteners Market Size By Product (Stevia, Monk Fruit, Raw Honey, Xylitol, Agave), By Application (Sports Supplements, Confectionery, Dairy, Frozen desserts, Beverages), Industry Analysis Report, Regional Outlook, Industry Analysis Report, Regional Outlook Application Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026

Industry Trends

Natural Sweeteners Market size exceeded USD 9.2 billion in 2019 and is estimated to grow at over 4.3% CAGR between 2020 and 2026. Rising consumer awareness regarding consumption of food products with natural ingredients is expected to promote market growth.
 

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Increasing instances of health disorders such as type 2 diabetes, heart problems, blood pressure and obesity, especially among younger generation is probing consumers to consume food products with lower sugar content. Research has shown that several types of cancer such as endometrial cancer, colon cancer and breast cancer are associate with obesity. Increasing consumer awareness regarding the ill effects of excessive sugar consumption is attracting consumer attention towards consumption of products with natural sweeteners, thus stimulating market trends.
 

The ability of natural sweeteners to lower the calorie intake without compromising on the taste and flavor of the product may raise the product demand in the years to come. Furthermore, increasing efforts by governments and regulatory bodies in different nations to encourage food and beverage manufacturers to cut down on the content of added sugar in their products is likely to promote market share.
 

However, the high cost involved in extracting natural sweeteners from plant sources is expected to reduce its level of acceptance among consumers. Besides, few natural sweeteners such as stevia licorice aftertaste post consumption and are thus, less preferred by some consumers. Additionally, manufacturers face some difficulties in devising formulations for incorporating natural sweeteners in applications such as cookies, which is expected to hamper growth of the natural sweeteners market to some extent during the review period.
 

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Rising adoption in bakery & confectionary products along with health benefits including lowering of blood pressure & regulating blood sugar levels to raise the demand for stevia natural sweeteners

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The natural sweeteners market is segmented by product into stevia, monk fruit, raw honey, xylitol, agave and others. Stevia natural sweeteners are expected to foresee tremendous growth over the forecast period. This is mainly attributed to their increasing applications in food & beverage industry including sauces, bakery and confectionery products.
 

The low calorie, high level of sweetness and high antioxidant content in stevia due to the presence of stevioside and rebaudioside A in it is likely to raise the product demand. Moreover, the health benefits such as lowering high blood pressure in patients suffering from hypertension and controlling blood sugar levels in patients suffering from type 2 diabetes may increase product acceptance among consumers.
 

Increasing efforts by food and beverage manufacturers to combat the issue of bitter aftertaste of stevia may foster market growth in the near future. Besides, stevia is about 350 times sweeter than conventional sugar and is thus required in very low quantities for a single use. Several beverage manufacturers such as Nestle, Coca-Cola and PepsiCo have introduced beverage products with stevia natural sweeteners. Stevia natural sweetener industry is expected to reach over USD 1.05 Billion by 2026 growing at a CAGR of 10.6% over the assessment period.
 

Increased product innovations coupled with favorable regulatory scenario to raise the demand for natural sweeteners from beverage applications

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Based on application, the global natural sweeteners market is segmented into sports supplements, bakery, confectionary, dairy, frozen desserts, beverages and others. Beverage application dominated the market in 2019 with a value of USD 4.02 Billion. This is mainly ascribed the increasing consumer awareness regarding the sugar content in beverage products and increasing consumer demand for transparency of ingredients used in beverages. Regulations regarding ‘added sugar’ and ‘clean label’ imposed by the U.S. EPA has also compelled beverage manufacturers such as Coca-Cola, PepsiCo and Nestle to short down the sugar content in their products.
 

Taxes being imposed on sugar-containing beverages in different countries of the world is expected to promote the use of natural sweeteners in beverage applications. Innovative ideas being implemented by beverage manufacturers to enhance consumer experience may fuel market statistics. For instance, Kolibri Drinks has entered into a partnership with a glass packaging company, Beatson Clark to introduce a cone-shaped bottle cap which would store honey and give liberty to consumers to control level of natural sweeteners in their soft drink.
 

Briess offers white grain sorghum extract which is gluten-free. The product has a flavor like honey and gives an added flavor to beverages. The company has also introduced a natural; sweetener, InnoSweet made from sprouted wheat which finds application in making smoothies. The natural sweeteners market from beverages application is expected to grow at a rate of 4.7% throughout the forecast period.
 

Increased sports activities coupled with increasing consumption of bakery and confectionary products to foster North America Natural Sweeteners market demand

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North America natural sweeteners industry is expected to witness considerable growth during the forecast period owing to the increasing sports activities in the region. Increasing consumer awareness regarding health consciousness and fitness is encouraging people to indulge in physical activities.
 

The shift in consumption patterns of people and rising inclination towards consumption of bakery products is expected to boost market growth. Increasing consumption of confectionary items and chocolates on special occasions and festivals such as birthdays, Christmas and Halloween may augment market trends. North America natural sweeteners market is expected to reach over USD 2.5 Billion by 2026 growing at a CAGR of 4% over the assessment period.  
 

Collaborations. partnerships and joint ventures to increase market competitiveness

Market players operating in the natural sweeteners industry are Evolva Holdings S.A., Cargill, Sunwin Stevia International, Inc., PureCircle, GLG life Tech Corp and Tate & Tyle Plc, Steviocal, Truvia, Procarvit Food Products (India) Pvt Ltd, Herboveda, Madhava Natural Sweeteners, Morita Kagaku Kogyo, Archer Daniels Midland Company, Roquette, Danisco, Sweetener Supply Corporation, Malt Products Corporation, Beijing Ginko Group, Zevia and Clarks UK Ltd.  Key players are adopting strategies such as joint venture to merge their technological knowhow and manufacturing capabilities to increase sales. Besides, companies are also investing heavily in research and development to develop high-quality products at lower cost.  
 

In December 2018, Amyris, Inc. entered into a partnership with Camil Alimentos to provide zero calorie sweetener made from sugarcane. This strategic partnership would enable the company to utilize the broad market reach of Camil Alimentos through 300,000 points of sale including retail, cafes and restaurants and provide better natural sweetener products to Brazilian customers.
 

In November 2019, Cargill entered into a joint venture with Royal DSM, named Avansya for the commercial production of EVERSWEET, a stevia-based sweetener at its fermentation facility in the U.S. This joint venture would enable the company to better serve the food and beverage industry.
 

The Global Natural Sweeteners market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Kilotons & revenue in USD Million from 2015 to 2026 for the following segments:
 

By Product

• Stevia
• Monk Fruit
• Raw Honey
• Xylitol
• Agave
• Others

By Application

• Sports supplements
• Bakery
• Confectionary
• Dairy
• Frozen desserts
• Beverages
• Others

The above information has been provided for the following countries:

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Malaysia
  • Thailand
• Latin America
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE