Natural Sweeteners Market Size, By Product (Stevia, Monk Fruit, Raw Honey, Xylitol, Agave), By Application (Sports Supplements, Confectionery, Dairy, Frozen Desserts, Beverages) & Global Forecast, 2023-2032

Industry Overview

Natural Sweeteners Market size valuation was recorded at over USD 10.5 billion in 2022. Driven by the changing trends in food & beverage consumption, the industry is anticipated to grow at more than 4% CAGR from 2023 to 2032.
 

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The growing presence of chronic diseases and the rise in the population suffering from obesity are poised to provide lucrative opportunities for market growth. The rising popularity of several diet weight loss plans, such as the ketogenic, paleolithic, HCG, and low-carb diets, among others, are fueling the demand for natural sweeteners, especially among young adults. Natural sweeteners are unprocessed and more efficient sweeteners as compared to table sugar which has diminishing effects on the insulin levels of the body. These factors are speculated to favor the product landscape.
 

Furthermore, the booming bakery sector is also propelling product penetration. As a result of innovations in the food & beverages industry, many people are opting for naturally sweetened desserts and bakery products. Growing preference for low-calorie bread, pastries, muffins, and other products, is encouraging bakers to opt for natural sweeteners. For instance, in November 2022, Tate & Lyle, a supplier of food & beverages, added ERYTESSE Erythritol sweetener to its portfolio, particularly for use in beverages and bakery items.
 

Availability of artificial sweeteners may restrain industry progression

The availability of various artificial sweeteners is a major factor restraining natural sweeteners market growth. Rapid technological advancements in the food & beverage industry have resulted in the advent of artificial sweeteners, which has hampered product penetration in several applications. These sweeteners have gained massive attention due to easy accessibility to raw materials used in the manufacturing process of artificially curated sweeteners. Nevertheless, the growing awareness regarding the health benefits of natural sweeteners is likely to eventually aid in overcoming the issue.
 

Mounting demand for zero-calorie sweeteners to push stevia segment demand

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In terms of product, the natural sweeteners market is categorized into agave, stevia, raw honey, monk fruit, xylitol, and others. Stevia segment is projected to showcase a CAGR of more than 7.5% over the next 10 years. The surging demand for high-performance and zero-calorie sugar is increasing the uptake of stevia-based sweeteners due to their numerous health benefits, such as lower blood sugar levels, increased glucose levels, and reduced risks of chronic diseases, including cardiac arrests.
 

Soaring popularity of confectionery gifts to define the industry landscape

In terms of application, the natural sweeteners market is segregated into confectionery, frozen desserts, dairy, beverages, sports supplements, bakery, and others. The confectionery segment is speculated to depict over 4% CAGR between 2023 and 2032. Prevailing trends of gifting confectionery items, including cookies, chocolates, cupcakes, and others, are strengthening the market outlook. The emerging preference for confectionary items with nutritional value, especially among millennials, is estimated to further fuel segment progress.
 

Rising instances of chronic diseases to aid Europe industry statistics

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Europe natural sweeteners market is slated to witness a CAGR of more than 3.5% from 2023 to 2032. The growing demand for healthy food & beverage products, coupled with changing health perceptions among the population, is set to augment regional market statistics. Moreover, the high prevalence of chronic diseases, such as heart illnesses, is encouraging people to opt for natural sweeteners, which is likely to facilitate market development.
 

Portfolio diversification to shape the natural sweeteners industry outlook

Archer Daniels Midland Company, Cargill, PureCircle, Steviocal, Truvia, Roquette, Danisco, Procarvit Food Products (India) Pvt Ltd, Madhava Natural Sweeteners, Morita Kagaku Kogyo, Sweetener Supply Corporation, Herboveda, Malt Products Corporation, GLG Life Tech Corp and Tate & Tyle Plc, Beijing Ginko Group, Sunwin Stevia International, Inc., Zevia, Evolva Holdings S.A., and Clarks UK Ltd., among others, are some key players operating in the natural sweeteners market.
 

These companies majorly focus on expanding their product portfolios and engaging in strategic partnerships to stay ahead in the competitive landscape. For instance, in March 2022, Cargill, a global food corporation, launched its stevia sweetener EverSweet in combination with its ClearFlo technology as a platform. The EverSweet+ClearFlo platform was designed to allow EverSweet to be combined with other natural flavors, offering better solubility, flavor modification, faster dissolution, and stability in formulations.
 

Impact of COVID-19 on the natural sweeteners market trends

The emergence of the COVID-19 pandemic positively influenced the demand for natural food & beverage products. The rising health consciousness among consumers created massive growth potential for companies in the natural food sector. This increased consumer interest in controlling and managing the food ingredients included in their meals. Moreover, the escalating consumer need to mitigate the risk of chronic diseases caused due to unhealthy lifestyle choices is foreseen to bolster product adoption in the future.
 

Global natural sweeteners market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Kilotons & revenue in USD Million from 2018 to 2032 for the following segments:

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By Product

• Stevia
• Monk Fruit
• Raw Honey
• Xylitol
• Agave
• Others

By Application

• Sports supplements
• Bakery
• Confectionary
• Dairy
• Frozen desserts
• Beverages
• Others

The above information has been provided for the following countries:

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Malaysia
  • Thailand
• Latin America
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE