Natural Sweeteners Market Size By Product (Stevia, Monk Fruit, Raw Honey, Xylitol, Agave), By Application (Sports Supplements, Confectionery, Dairy, Frozen desserts, Beverages), Industry Analysis Report, Regional Outlook, Industry Analysis Report, Regional Outlook Application Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026

Industry Trends

Natural Sweeteners Market size is estimated to record over 4.3% CAGR between 2020 and 2026. Rising consumer awareness regarding consumption of food products with natural ingredients is expected to promote market expansion.
 

The ability of natural sweeteners to lower the calorie intake without compromising on the taste and flavor of the product may raise the product demand in the coming years. Increasing efforts by governments and regulatory bodies in different nations to encourage food and beverage manufacturers to cut down on the content of added sugar in their products is likely to further boost industry dynamics.
 

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Increasing instances of health disorders such as type 2 diabetes, heart problems, blood pressure and obesity, especially among younger generation is probing consumers to consume food products with lower sugar content. Research has shown that several types of cancer such as endometrial cancer, colon cancer and breast cancer are associate with obesity. Increasing consumer awareness regarding the ill effects of excessive sugar consumption is attracting consumer attention towards consumption of products with natural sweeteners, thus stimulating market statistics.
 

However, the high cost involved in extracting natural sweeteners from plant sources is expected to reduce its level of acceptance among consumers. Additionally, manufacturers face some difficulties in devising formulations for incorporating natural sweeteners in applications such as cookies, which is expected to hamper the natural sweeteners market demand to some extent during the review period.
 

 Rising adoption in bakery & confectionary products to raise the stevia natural sweeteners demand

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Stevia natural sweeteners market is expected to reach over USD 1.05 Billion by 2026 growing at a CAGR of 10.6% over the assessment period. This is mainly attributed to their increasing applications in food & beverage industry including sauces, bakery, and confectionery products.
 

The low calorie, high level of sweetness and high antioxidant content in stevia due to the presence of stevioside and rebaudioside A in it is likely to raise the product demand. The health benefits such as lowering high blood pressure in patients suffering from hypertension and controlling blood sugar levels in patients suffering from type 2 diabetes may increase product acceptance among consumers.
 

 Increased product innovations coupled with favorable regulatory scenario to raise the demand for natural sweeteners from beverage applications

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Natural sweeteners market from beverage application exceeded USD 4 Billion in 2019 and is expected to register over 4.7% CAGR through 2027. This is mainly ascribed the increasing consumer awareness regarding the sugar content in beverage products and increasing consumer demand for transparency of ingredients used in beverages.
 

Taxes being imposed on sugar-containing beverages in different countries of the world is expected to promote the use of natural sweeteners in beverage applications. Innovative ideas being implemented by beverage manufacturers to enhance consumer experience may fuel market statistics. For instance, Kolibri Drinks has entered into a partnership with a glass packaging company, Beatson Clark to introduce a cone-shaped bottle cap which would store honey and give liberty to consumers to control level of natural sweeteners in their soft drink.
 

Increased sports activities coupled with increasing consumption of bakery and confectionary products to foster North America Natural Sweeteners market forecasts

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North America natural sweeteners market is expected to reach over USD 2.5 Billion by 2026 growing at a CAGR of 4% over the assessment period owing to the increasing sports activities in the region. Growing consumer awareness regarding health consciousness and fitness is encouraging people to indulge in physical activities.
 

The shift in consumption patterns of people and rising inclination towards consumption of bakery products is expected to boost regional market share. Increasing consumption of confectionary items and chocolates on special occasions and festivals such as birthdays, Christmas and Halloween may augment market size.
 

 Collaboration’s partnerships and joint ventures to increase market competitiveness

Market players operating in the natural sweeteners market are Evolva Holdings S.A., Cargill, Sunwin Stevia International, Inc., PureCircle, GLG life Tech Corp and Tate & Tyle Plc, Steviocal, Truvia, Procarvit Food Products (India) Pvt Ltd, Herboveda, Madhava Natural Sweeteners, Morita Kagaku Kogyo, Archer Daniels Midland Company, Roquette, Danisco, Sweetener Supply Corporation, Malt Products Corporation, Beijing Ginko Group, Zevia and Clarks UK Ltd.  Key players are adopting strategies such as joint venture to merge their technological knowhow and manufacturing capabilities to increase sales. Besides, companies are also investing heavily in research and development to develop high-quality products at lower cost.  
 

The Global Natural Sweeteners market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Kilotons & revenue in USD Million from 2015 to 2026 for the following segments:

By Product

• Stevia
• Monk Fruit
• Raw Honey
• Xylitol
• Agave
• Others

By Application

• Sports supplements
• Bakery
• Confectionary
• Dairy
• Frozen desserts
• Beverages
• Others

The above information has been provided for the following countries:

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Malaysia
  • Thailand
• Latin America
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE