Natural Food Colors Market size is set to witness remarkable momentum over 2021-2027, due to the increasing number of health-conscious consumers, coupled with the mounting use of the microencapsulation technology in natural food colorants. This technology is deployed for the stabilization, protection, and slow release of the core materials, designed to help overcome various issues regarding handling, solubility, and instability of the colorants.
Natural food colors are dyes and pigments obtained from foods and edible natural source materials via physical or chemical extraction process. This results in selective extraction of pigments relative to the aromatic or nutritive constituents. The product is available in the form of gels, powders, pastes, and liquids.
Shifting preference of consumers from synthetic food colors to natural edible food colors due to the presence of stringent legislative regulations for synthetic products is a major trend characterizing the market outlook. Consumers are gaining high awareness about the safety of bio-colorants as they are extracted from various sources of biological origin, thus resulting in their widespread adoption across the food & beverages industry. Furthermore, escalating product applications in beverages, bakery, snacks, confectionery, and other foods will considerably boost the natural food color extraction business in years ahead.
On the basis of product, the carotenoids segment is expected to account for a considerable share by 2027, as a result of the escalating adoption of this naturally occurring red pigment due to its wide-ranging health-promoting benefits. It is a vital dietary source of vitamin A and is mainly available in α-carotene, β-cryptoxanthin, and β-carotene, which promotes cell growth, vision, fetal development, and immune function.
Regionally, the Asia Pacific is set to emerge as a lucrative revenue pocket for the natural food colors market due to the rising intake of organic foods and natural ingredients in emerging countries such as India. Over the past years, the food producers in the country have been turning increasingly towards the Western trend of maintaining natural plant-based diets. Furthermore, mounting demand for natural food dyes and its resultant increase in the number of food colorants suppliers in India, China, and other countries will further boost the regional market dynamics.
The global natural food colors market will be bolstered by the presence of key players such as Roha Dyechem Pvt. Limited, GNT International B.V., Symrise AG, Allied Biotech Corporation, San-Ei Gen, Doehler GmbH, FMC Corporation, DDW The Color House, Sensient Technologies Corporation, Kalsec Inc, BASF SE, Archer-Daniels-Midland Company, Naturex, and Chr. Hansen Holding A/S, among others.
These market participants are employing strategies such as M&A, new product launches, and business expansions to gain a competitive advantage over rivals in the global market. For instance, Chr. Hansen took over SECNA Natural Ingredients Group SL in April 2021, with an aim to enhance its value proposition & strengthen its operational platform. Meanwhile, in September 2020, EQT became the new owner of Chr. Hansen’s Natural Colors Division to expand the business organically and inorganically as well as maintain its leading market position.
The early months of the coronavirus pandemic marked a nearly 80% reduction in the food and beverages open rates due to the temporary closure of eateries, cafes, bars, and restaurants in several markets. However, the F&B industry is slated to regain traction owing to the rapid vaccination programs and gradual ease in lockdown restrictions, which could help the natural food colors market recover gradually as well.
A growing number of food & drink companies are focusing on adding natural food additives such as colorants to their products rather than their synthetic counterparts, which is influenced by the strong emphasis on maintaining healthy diets amid the pandemic. These factors, along with the gradual decline in the number of COVID-infected patients worldwide, may lead to the recovery in the demand for natural edible food colors over the estimated timeframe.