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Mobile Backend as a Service Market Size - Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2024 – 2032

  • Report ID: GMI2843

Mobile Backend as a Service Market Size

Mobile Backend as a Service Market size is poised to grow with a lucrative CAGR from 2024 to 2032, driven by the rising number of smartphone users worldwide and the surge in engagement across mobile applications and social networking platforms.

According to a Cisco survey, the number of smartphone users in India was expected to reach 800 million by 2023. The availability of affordable smartphones is driving the need for robust internet connectivity across developed and developing economies. MBaaS helps mobile app developers to deploy their backend applications across cloud storage with advanced features, such as data synchronization, push notifications, integration with business & third-party systems, and user management.

Additionally, the proliferation of cloud and IoT solutions among SMEs and large enterprises is fostering the significant demand for MBaaS as they provide in-build compliance, built-in operational intelligence, enterprise data mobilization, and higher developer productivity.  However, the growing concerns associated with data security on cloud platforms impelled by the burgeoning data traffic and the sophistication of cybercrimes could hamper the industry growth. Rising compliance challenges with regulations like GDPR, limited customization options compared to self-hosted solutions, vendor lock-in risks, and potential performance issues due to reliance on third-party infrastructure may also limit the technology adoption to some extent.

Mobile Backend as a Service Market Trend

The proliferation of IoT devices and wearables is another major trend driving the MBaaS market growth. According to credible sources, the worldwide number of connected IoT devices is expected to grow by 16% in 2023, reaching 16.7 billion active endpoints.  MBaaS platforms provide essential backend infrastructure to manage and process data generated by these devices for facilitating seamless integration and communication. There has been ongoing expansion of the IoT ecosystem across healthcare, smart homes, and industrial automation. The growing popularity of wearables for health monitoring, fitness tracking, and consumer electronics will further drive the adoption of MBaaS platforms.

Mobile Backend as a Service Market Analysis

Based on service type, the MBaaS market from the data & application integration services segment is anticipated to hold a notable share by 2032, owing to rising adoption to minimize the risk of data leakage during data transfer between devices. MBaaS helps service providers with data synchronization processes, allowing users to store, update, analyze, delete, and manage data with exceptional security. With businesses increasingly relying on mobile applications to streamline operations and engage customers, the demand for MBaaS solutions with comprehensive data and application integration services will continue to rise.

Mobile backend as a service market is set to record remarkable remuneration from the IT & telecom segment by 2032, propelled by the rapid penetration of BYOD trends across IT firms. A steady shift toward mobile applications and increasing digitization of enterprises is accelerating the adoption of MBaaS. The emergence of the COVID-19 pandemic has helped catalyze digital transformation across the IT and telecom sectors with the growing emphasis on the cloud. Additionally, these platforms enable telecom firms to rapidly develop and deploy mobile apps, enhance customer experiences, and leverage emerging technologies like 5G and IoT.

North America MBaaS market is set to expand at a notable pace between 2024 and 2032, on account of the robust footprint of leading industry players including Microsoft, Oracle, and IBM. Ongoing technological advancements are enabling the introduction of new mobile applications for the growing dependence on smart technologies, such as laptops and smartphones for mobile marketing. Furthermore, favorable government initiatives and hefty funding dedicated towards the development of internet infrastructure and smart technologies will complement the market dynamics in North America.

Mobile Backend as a Service Market Share

Major firms operating in the mobile backend as a service industry are implementing strategic initiatives, including collaborations, mergers, partnerships, and acquisitions to boost product development efforts and expand their customer base. To illustrate, Oracle has emerged as a significant market leader for its robust cloud-based solutions to provide backend infrastructure and services for mobile application development.

Some of the leading companies involved in the MBaaS Industry include:

  • IBM
  • Oracle
  • Microsoft
  • Kony
  • KII
  • Kinvey
  • CloudMine
  • Kumulos
  • Anypresence
  • Parse
  • Appcelerator

Mobile Backend as a Service Industry News

  • In January 2023, Microsoft announced a partnership with HDFC Bank, India’s largest private sector bank, to speed up digital transformation and strengthen its application portfolio.

What Information does this report contain?

Historical data coverage: 2018 to 2023; Growth Projections: 2024 to 2032.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.
Authors: Preeti Wadhwani

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