Mobile Backend as a Service (MBaaS) Market size is propelled by the growing adoption of smartphones across the globe along with the integration of the web and mobile applications with social networking platforms. Over 32% of the global population owned a smartphone in 2017 when compared to 25% in 2015. The number is further estimated to reach 40% by 2020. MBaaS enables mobile app developers to connect their backend applications to cloud storage, offering features such as push notifications, user management, data synchronization, and integration with businesses & third-party systems.
The MBaaS platform offers mobile applications with access to storage, databases, servers, and other resources effortlessly creating an enhanced user experience. These services assist the user in saving time and expenses by bridging the gap between front-end applications and backend resources with the aid of SDK and an integrated API. The other factors driving the market include real-time access to data, shorter time to market, reduced development cost, and multi-platform development.
The increasing adoption of IoT and cloud applications by SMEs and large enterprises also contribute to the market growth. As the MBaaS are integrated with the cloud, they provide various advantages, such as enterprise data mobilization, in-build compliance, developer productivity, and build-in operational intelligence, leading to enhanced customer satisfaction. However, high initial investment expenses and the lack of security are the major parameters restraining the market growth. The developing regions lacking advanced infrastructure and proper cellular connectivity acts as a major barrier to the market growth. Furthermore, the security of the vast data stored on the cloud platform also acts as a growth barrier.
The market has penetration into various service types including identity and access management, data and application integration, usage analytics, support and maintenance services, and professional services. The data and application integration services are majorly adopted by the organizations to reduce data leakage while transferring information from one device to another. It also assists the service providers with data synchronization mechanism where the users can store, analyze, update, and delete data as per requirement, managing the data with enhanced security.
The IT & telecom industry is projected to lead the market due to the increasing trend of BYOD among the IT enterprises. The competition in the telecom sector has also grown tremendously due to the growth in the mobile application segment and availability of a variety of essential mobile applications.
North America dominates the MBaaS market due to the presence of some of the leading players including Oracle, Microsoft, and IBM. Technological advancements in the mobile applications developments also contribute to the growth in this region. Europe is witnessing a steady growth rate in the market due to the rapid adoption of these platforms and enhanced implementation of security services in the smart devices.
The Asia Pacific region is growing rapidly due to the enhanced adoption of smartphones and cloud computing technologies in this region. Countries including China, India, and Japan also showcase tremendous growth opportunities due to the increasing adoption of cloud services among SMEs. Furthermore, various companies offering MBaaS are also expanding in this region. For instance, in July 2015, Kony, a leading enterprise mobility company expanded its business in the Asia Pacific region to provide enterprise mobility solutions to enterprises throughout the region. As a part of this strategy, the company entered into strategic partnerships with the Asian companies including Telstra and SoftBank.
The MBaaS market is highly fragmented due to the presence of various industry players including IBM, Microsoft, Oracle, Kony, Kinvey, KII, CloudMine, Anypresence, Kumulos, Parse, and Appcelerator. These companies are adopting partnership and collaboration strategies to achieve a higher market share and gain a competitive edge in the market. For instance, in January 2015, CloudMine and Alpha Software entered into a partnership to accelerate web and mobile application development and deployment for life science and healthcare organizations.