Millets Market Size - By Type, By Nature, By Application, By Form, By Distribution Channe, Forecast, 2025 - 2034

Millets Market Size

The global millets market size was valued at USD 15.3 billion in 2024, with expectations to reach USD 23.4 billion by 2034, growing at a CAGR of 4.4%.
 

The market is growing because of increased consumer awareness about the various health advantages of millets, notably their gluten-free properties, as well as being rich in fiber and proteins. The recently announced international promotion of millets by India as ‘Shree Anna,’ combined with global initiatives such as declaring 2023 as International Year of millets or millets month, are also significant contributors. Urban populations and those conscious about their health are already shifting towards the consumption of convenience and ready-to-eat millet products.
 

In addition to these trends, there is wider usage of millets as ingredients for bakery snacks and beverages. The ongoing cruelty-free movements in western countries will likely expand the market further with advancements in processing technologies, nutraceuticals and animal nutrition, as well as new sustainable marketed products developed for western regions. Millets' exceptional sustainability features mark them as options most impacted by climate change, thus, critical for long-term food security planning in areas deficient in water resources.
 

Governments and organizations are increasingly advocating for millet cultivation to harness its health advantages. In India, the Ministry of Food Processing Industries (MoFPI) has introduced the Production Linked Incentive Scheme for Millet-Based Products (PLISMBP), allocating ?800 crore (approximately USD 96.8 million) for the 2022–2027 period.
 

Additionally, the Indian government has recognized millets as “Nutri-Cereals” due to their rich nutritional profile. These strategic measures not only elevate awareness and encourage production but also attract investments in millet-based industries. Such initiatives are significantly contributing to the expansion of the global millets market by creating a supportive policy environment and enhancing market accessibility.
 

Millets Market Trends

The global market for millets is expected to expand significantly attributable to the intersection of health, ecological, and policy drivers. This soaring demand comes after a shift in consumer perception of nutritional benefits where millets are now regarded as a fulfilling option owing to being gluten-free, fibrous, and boasting a low glycemic index. Furthermore, the popularity of plant-based and specifically vegan diets is on the rise which is only expected to grow exponentially since millets are a sustainable source of protein.
 

Environmental factors are also driving the market, millets require little water, are highly resistant to droughts, and thus are better suited for sustaining agriculture especially with the looming challenge of climate change. Marketing strategies point towards an increase in the urban-for convenience consumer ready-to-eat millet products, setting a trend in value-added products.
 

Obstacles such as lack of awareness in certain regions along with infrastructural limitations in processing and distribution still pose challenge. Looking further, the introduction of millets into public nutrition schemes, expansion into nutraceuticals, and other innovative product developments are likely to increase market diversification and growth.
 

Millets Market Analysis

The millets market by type is segmented into pearl millet (bajra), finger millet (ragi), foxtail millet, proso millet, sorghum (jowar), barnyard millet, kodo millet, little millet and others. The pearl millet (bajra) accounted for 41.1% of the market share in 2024 with a market size of USD 6.3 billion.
 

• The market for millets is expanding in all of its key segments, with each segment burgeoning for its own reason pertaining to its nutritional and functional value. Bajra millet’s primary usages lie in its high protein content and climate adaptability, particularly in semi-arid areas which makes it a staple in South Asia and Africa. Ragi is being increasingly used in health foods, baby foods, and diabetic foods because of its high calcium and iron content. Foxtail and proso millets are gaining traction in the Western and urban markets as preferred ingredients in gluten-free and plant-based foods.
   
• Jowar is being increasingly adopted in African and Indian cuisine as raw flour for baking and in beverages because of its high antioxidant value. Though consumer knowledge and accessibility are quite low, barnyard, kodo, and little millets are gaining demand in the niche health-focused markets because of their high fiber content and low glycemic index. In general, these ancient grains are seeing renewed interest due to the focus on functional agriculture, dietary diversification, and sustainable nutrition. Market focus on convenience is also being noticed in innovations related to millet-based products, driven by government support and wellness food product initiatives.
   

The market is segmented into organic and conventional based on nature. Conventional made up 89.5% of the market in 2024 and expected to grow at a faster rate of 5.8% CAGR to reach a wider consumer base.
 

The millets market is experiencing an organic and non-organic competition millets each driven by unique demand and market forces. Ethical millets are gaining purchase attention among consumers concerned with health looking for green labels that are non-chemical and eco-friendly. This is most marked in urban areas and advanced regions such as Europe and North America, where there is increasing consumption of organic millet flour and ready-to-eat products. The organic segment is further aided by government policies promoting sustainable millets agriculture and growing consumer understanding of the nutritional value of millets.
 

On the other hand, conventional millets maintain the lead in production volume in India and Africa where they are part of the staple diet. However, issues such as inadequate payment to farmers and high prices for consumers are problematic for the sustainability of millet farming. Value-added innovations in marketing processing are being devised to strengthen the appeal of these two segments.
 

In summary, while organic ethical millets are shifting towards premium niche markets, conventional guilt-free millets continue to provide essential food resources for numerous developing countries, highlighting the duality of the market which is anticipated to grow with the rising global interest in wholesome, sustainable grains.
 

The millets market by application is segmented into food, beverages, animal feed, nutraceuticals & dietary supplements and others. The food accounted for 43.8% of the market share in 2024 with a market size of USD 6.7 billion.
 

The millets market is experiencing diverse trends across its application segments. In the food sector, millets are increasingly incorporated into bakery products, breakfast cereals, and snacks, driven by rising health consciousness and demand for gluten-free alternatives. The beverages segment is witnessing growth with the introduction of millet-based drinks like smoothies and plant-based milks, catering to consumers seeking nutritious and functional beverages. In animal feed, millets are gaining traction as a sustainable and cost-effective option, particularly in regions facing climatic challenges, due to their resilience and high nutritional value.
 

The nutraceuticals and dietary supplements segment is expanding as millets are recognized for their rich content of fiber, proteins, and essential minerals, aligning with the growing interest in functional foods and preventive health. The others category, encompassing applications like biofuels and cosmetics, is emerging, with millets being explored for their potential in sustainable energy production and natural skincare products. Overall, the versatility and health benefits of millets are driving their adoption across various industries, reflecting a broader shift towards sustainable and health-oriented consumption patterns.
 

The millets market by form is segmented into whole grain, flour, flakes, ready-to-cook, ready-to-eat and others. The whole grain accounted for 39.7% of the market share in 2024.
 

The millets market is experiencing notable trends across various product forms, reflecting evolving consumer preferences and lifestyle shifts. Whole grain millets remain foundational, particularly in traditional diets, valued for their minimal processing and high nutritional content. Millet flour is gaining traction globally, especially in bakery and snack sectors, driven by the demand for gluten-free and nutrient-rich alternatives; its versatility has led to its incorporation in products like cookies, pancakes, and baby foods. Millet flakes are emerging as a popular choice for breakfast cereals and granola bars, aligning with the trend towards convenient and healthy morning meals.
 

The ready-to-cook segment is expanding, with products like instant dosa and idli mixes catering to urban consumers seeking quick yet nutritious meal options. Ready-to-eat millet products, including snacks and pre-packaged meals, are witnessing growth, propelled by the increasing demand for on-the-go healthy foods. Innovations in processing and packaging are enhancing the shelf life and appeal of these products. The 'others' category, encompassing novel applications like millet-based beverages and pasta, is also growing, reflecting the grain's versatility and the industry's drive for product diversification. Overall, the millets market is adapting to contemporary dietary trends, emphasizing health, convenience, and sustainability.
 

The market is segmented into B2B and B2C and based on distribution channel. B2B is expected to grow at a faster rate of 4.9% CAGR.
 

The B2B segment remains dominant, fueled by rising usage of millets in processed food, beverages, animal feed, and institutional procurement such as school meal programs and government initiatives promoting sustainable crops. Manufacturers increasingly incorporate millet as a functional ingredient in cereals, snacks, and bakery products.
 

Meanwhile, the B2C segment is rapidly gaining momentum due to growing health consciousness, dietary shifts toward gluten-free and plant-based options, and the influence of e-commerce and health-focused retail outlets. Urban consumers are driving demand for packaged, ready-to-eat, and easy-to-cook millet-based products. Overall, B2B remains the core volume driver, while B2C offers strong growth potential through product innovation, direct-to-consumer branding, and increased awareness of millets' nutritional and environmental benefits.
 

The millets market is dominated by Asia Pacific, accounting for 34.3% of total revenue in 2024.
 

• The market exhibits distinct regional trends shaped by cultural preferences, health awareness, and agricultural practices. In the Asia Pacific region, particularly India and China, millets are traditional staples experiencing a resurgence due to government initiatives and growing health consciousness. India, accounting for over 40% of global millet production, leads this revival with programs promoting millet cultivation and consumption.
   
• North America is witnessing increased millet consumption driven by the demand for gluten-free and plant-based diets. Consumers in the U.S. and Canada are incorporating millets into various food products, reflecting a shift towards healthier eating habits. Europe's market is expanding due to a strong organic food sector and a focus on sustainability. Countries like Germany and France are integrating millets into health-oriented foods, aligning with consumer preferences for clean-label and non-GMO products.
   
• In Latin America, interest in millets is growing as countries seek to enhance food security and reduce dependence on imported grains. Millets' adaptability to various climates makes them suitable for local cultivation. The Middle East and Africa are also experiencing increased millet consumption, driven by health awareness and the grain's resilience to arid conditions. Millets are being recognized for their nutritional benefits and role in sustainable agriculture.
   

Millets Market Share

The Archer-Daniels-Midland Company, Bayer AG, Brett-Young Seeds Limited, Cargill Incorporated and Ernst Conservation Seeds market are significant 5 players in the millets market with respect to innovation and distribution. Archer-Daniels-Midland Company (ADM) plays a pivotal role in the market by processing and distributing millet-based products, including breakfast cereals, to meet the growing demand for plant-based and gluten-free foods in North America and Europe.
 

Bayer AG contributes through the development of high-quality millet hybrid seeds and crop protection solutions, such as the 9444 Gaucho millet seed, enhancing crop resilience and yield, particularly in arid regions. Brett-Young Seeds Limited specializes in providing certified millet seeds, supporting farmers with quality inputs to improve cultivation practices. Cargill Incorporated is actively involved in sourcing, processing, and marketing millet products, expanding its portfolio with millet-based snacks to cater to health-conscious consumers.
 

Additionally, Cargill collaborates with Bayer to empower farmers through digital platforms like 'Digital Saathi,' offering market access and innovative solutions. Ernst Conservation Seeds focuses on the production and distribution of native millet seeds, promoting biodiversity and supporting conservation efforts. Collectively, these companies contribute significantly to the advancement and sustainability of the market.
 

Millets Market Companies

Archer-Daniels-Midland Company (ADM): ADM has been focusing on expanding its portfolio of plant-based and gluten-free products, including millet-based offerings. The company is investing in research and development to innovate in the health and wellness segment, aligning with consumer trends favoring ancient grains like millets.
 

Bayer AG: Bayer has been actively involved in strategic partnerships to enhance agricultural productivity and sustainability. Notably, Bayer partnered with WayCool to deliver holistic solutions to smallholder farmers in India, aiming to establish sustainable crop production models. Additionally, Bayer collaborated with the Atal Innovation Mission to foster innovation and entrepreneurship in agriculture and healthcare sectors across India.
 

Brett-Young Seeds Limited: Brett-Young Seeds has been providing certified millet seeds, supporting farmers with quality inputs to improve cultivation practices. The company focuses on research and development to offer high-performance seed varieties, catering to the growing demand for sustainable agriculture.
 

Cargill Incorporated: Cargill has been expanding its millet-based product offerings, including snacks, to cater to health-conscious consumers. The company collaborates with partners like Bayer to empower farmers through digital platforms, providing market access and innovative solutions to enhance agricultural practices.
 

Ernst Conservation Seeds: Ernst Conservation Seeds specializes in the production and distribution of native millet seeds, promoting biodiversity and supporting conservation efforts. The company focuses on supplying seeds for ecological restoration and sustainable land management projects.
 

Millets Industry News:

• In September 2024, McDonald’s India (West & South), operated by Westlife Foodworld, partnered with CSIR-Central Food Technological Research Institute (CFTRI) to introduce a new multi-millet bun, unveiled during National Nutrition Week. This initiative combines CFTRI’s scientific knowledge with McDonald’s focus on healthier menu options. The bun incorporates five nutrient-rich millets—Bajra, Ragi, Jowar, Proso, and Kodo—sourced from different regions of India, boosting its nutritional content with vital vitamins, minerals, and dietary fiber.
   
• In July 2023, the India-Africa International Millet Conference was held in Nairobi, Kenya, with the aim of promoting awareness around South-South cooperation and partnership opportunities. The event also highlighted the health and nutritional advantages of millets, emphasizing their resilience and adaptability to harsh growing conditions intensified by climate change.
   

The millets market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Billion from 2021 – 2034 for the following segments:

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Market, By Type

• Pearl millet (Bajra)
• Finger millet (Ragi)
• Foxtail millet
• Proso millet
• Sorghum (Jowar)
• Barnyard millet
• Kodo millet
• Little millet
• Others

Market, By Nature

• Organic
• Conventional

Market, By Application

• Food
  • Bakery products
  • Breakfast cereals & porridges
  • Snacks & savory products
  • Infant foods
  • Traditional foods
  • Others 
• Beverages
  • Alcoholic beverages
  • Non-alcoholic beverages
• Animal feed
  • Poultry feed
  • Cattle feed
  • Others
• Nutraceuticals & dietary supplements
• Others

Market, By Form

• Whole grain
• Flour
• Flakes
• Ready-to-cook
• Ready-to-eat
• Others

Market, By Distribution Channel

• B2B
  • Food manufacturers
  • Animal feed industry
  • HoReCa (Hotels, Restaurants, Cafes)
  • Others 
• B2C
  • Supermarkets & Hypermarkets
  • Specialty stores
  • Convenience stores
  • Online retail
  • Others

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
  • Rest of Europe 
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE
  • Rest of Middle East and Africa