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Mesifurane market size is projected to expand considerably through the coming years, driven by the growing inclination of consumers toward high-quality processed foods. Moreover, the rising demand for natural flavors in food and beverages without compromising on the taste and texture would as well stimulate the demand for mesifurane across diverse economies.
Mesifurane, chemically known as 2,5-dimethyl-4-methoxy-3(2H)-furanone, is a natural compound that is used globally as a flavorant for beverages, foods, and cosmetics. The compound is generally found in arctic brambles, strawberries, mango, and other fruits and berries.
In addition, increasing usage of mesifurane in personal care products, cosmetics, and fragrances would as well augment the market dynamics over the span of 2022-2028. In cosmetics and personal care industry, use of mesifurane compounds enable manufacturers to contemplate the use of safer alternatives over potentially toxic chemicals in skin care and hair care products. Besides, elevating proclivity towards organic cosmetics and personal care products amongst millennials and Gen-Z customers would propel the demand for mesifurane compounds. Studies suggest that nearly 83% of the Gen-Z purchases organic and natural skincare products, due to the presence of organic ingredients that deliver ample benefits to the skin.
However, the introduction of stringent rules on a ban of synthetic flavors and products, along with a rise in concerns related to adverse health effects of the compound are expected to obstruct the growth of mesifurane market in the near future.
The growth in North America is expected to come from the increasing penetration of packaged foods, rising demand for low-fat and carbohydrate free foods, and ongoing experimentation with new fragrances and flavors across different industries in the region. According to estimates, the US food supply is highly dominated by packaged food and beverage products, with approximately 80% of the total calories being consumed from store-brought foods and beverages. Besides, the growing use of organic flavoring agents in pharmaceutical formulations in different American economies would further push the regional growth throughout the stipulated time frame.
Asia Pacific mesifurane market is touted to expand at a substantial CAGR through 2028, driven by the rising use of the compound in the animal feed to enhance the food quality for better meat and dairy produce. This would imply that burgeoning consumption of meat and dairy products in various Asian countries like India, China, Japan, and South Korea would add to the overall market growth prospects. As per OECD statistics, China consumes about 28% of the world’s meat, boasting a meat market of $86 billion.
The overall mesifurane industry is highly concentrated and boasts the presence of leading corporate players including Sigma-Aldrich Corporation (Merck Group), Shandong Yaroma Perfumery, The Good Scents Company, Penta Manufacturing Company, and Tengzhou Ruiyuan Flavor Co Ltd, amongst others. These companies are relentlessly working on developing novel solutions in the space to gain a prominent spot in the overall business space.
The coronavirus pandemic outbreak has opened new growth avenues for the organic industry, thus positively influencing the mesifurane market growth curve. Owing to the compound’s anti-inflammatory and antioxidant properties, mesifurane was being widely used in different pharmaceutical formulations that were in demand during the COVID phase to help people be immuned and healthy. However, the unavailability of raw materials due to disruption in the supply chain had created a negative impact on the overall market growth during 2020.