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Men’s Underwear Market By Product (Briefs, Boxers, Boxer Briefs, Trunks, Hipsters, Thongs), By Material, By Age Group, By Distribution Channel, & Forecast, 2024 – 2032
- Report ID: GMI5477
Men’s Underwear Market Size
Men’s Underwear Market size is anticipated to expand notably during 2024 to 2032, driven by the increasing demand for comfortable undergarments for men, focus on safety & comfort, rising disposable incomes, and changing lifestyles.
Growing awareness of personal grooming and hygiene among men is fueling the demand for premium and luxury underwear brands. Additionally, changing fashion trends and a desire for comfort and functionality are driving consumers towards innovative and stylish underwear options.
Men’s Underwear Market Trends
According to Hotsinger in 2024, online shopping is on the rise, with over a third of global consumers now using digital platforms, marking a 5% increase since 2022. By the end of 2024, user penetration is expected to reach 53.9%. The proliferation of e-commerce platforms and digital marketing strategies has revolutionized the way consumers discover, evaluate, and purchase underwear products. Online shopping has become the preferred channel for many consumers due to its convenience, accessibility, and extensive product offerings. E-stores provide a platform for both established brands and emerging players to showcase their products and engage with consumers directly, eliminating traditional barriers to entry and enabling seamless transactions, thereby fueling industry growth.
Men’s Underwear Market Analysis
The briefs segment is anticipated to register a decent growth trajectory till 2032, owing to their snug fit and support. With advancements in fabric technology and design aesthetics, briefs now come in a variety of styles, including classic, low-rise, and seamless options, catering to diverse consumer preferences. Furthermore, the incorporation of sustainable materials and eco-friendly manufacturing processes is driving the adoption of briefs among environmentally conscious consumers.
Wholesale distribution channel segment is poised to gain prominence over 2024-2032, offering broad access to diverse brands and products. With rising global demand for men's underwear, wholesalers are leveraging their networks and logistics to capture new customers. Collaborations with retailers and e-commerce platforms further boost visibility and sales.
Asia Pacific men’s underwear market size is expected to grow significantly through 2032, fueled by rapid urbanization, changing lifestyle patterns, and increasing fashion consciousness among consumers. Countries such as China, India, Japan, and South Korea are witnessing a surge in demand, driven by rising disposable incomes and a huge base of young population. Moreover, the growing influence of Western fashion trends and the proliferation of e-commerce platforms are facilitating easy access to a wide range of international underwear brands.
Men’s Underwear Market Share
The key players in the men’s underwear industry include:
- PVH Corp
- Hanesbrands Inc.
- Page Industries Ltd.
- Ralph Lauren Corporation
- Levi Strauss & Co.
- AEQ Management Co.
- PEI Licensing LLC
- Hugo Boss AG.
These players are investing in R&D activities and implementing strategic initiatives such as new product launches to amplify their revenues.
Men’s Underwear Industry News
- In August 2022, Tommy Hilfiger opened a new store in Bonn, Germany. The historical building provides the best in-store experience to customers. It features men’s underwear and other accessories.
- In October 2023, Skims, the brand founded by the celebrity Kim Kardashian, announced the launch of a new collection featuring men's underwear, t-shirts, and socks.
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