Men’s Underwear Market size exceeded USD 38 billion in 2022 and is anticipated to grow at a CAGR of over 5.4% during 2023 to 2032. On account of the increasing demand for comfortable undergarments for men. The market growth is also driven by factors such as the increasing focus on safety & comfort, rising disposable incomes, and changing lifestyles.
Men’s underwear is a piece of clothing that is worn directly on the skin. Underwear is essential for maintaining hygiene, and some undergarment styles regulate & support the body’s shape. Weather conditions, social situations, and the apparel influence the style of the undergarment worn by men. Different types of men’s underwear with variations are widely available in the market, thereby driving the men’s underwear market growth.
The development & maintenance of good personal hygiene ensures a healthy body & mind. This practice has become more prominent in the post COVID-19 pandemic. Personal hygiene offers protection against infections & diseases that weaken the immune system. It helps men avoid unpleasant situations, wherein people get disgusted due to foul odor.
Men’s underwear provides protection and helps keeping the private areas dry, thereby avoiding embarrassing wet stains. The increasing awareness about personal hygiene along with the growing millennial population is propelling the market growth.
Asia Pacific dominates the men’s underwear market and accounts for the largest share of the overall revenue. The presence of many men’s underwear manufacturers and the shifting preference toward luxury undergarment brands are augmenting the regional market growth. The region has a high male population, further driving market growth.
The rising demand for different fabrics, designs, and patterns of underwear is fueling product demand in Asia Pacific. Manufacturers are focused on coming up with innovative varieties of men’s underwear to gain a competitive market share. Rising disposable incomes and the increasing focus on personal hygiene are driving men’s underwear market growth.
As the figure illustrates the US fashion retail sales are on increase because US consumers may be looking for new styles, designs, or trends in fashion, which can drive demand for certain types of clothing or accessories. consumers feel confident in their financial situation and the economy as a whole, they may be more willing to spend money on fashion retail products.
The boxer briefs underwear segment is expected to hold the largest share in the men’s underwear market during the forecast period. The rising focus on support, better fit, and comfort is boosting product demand. Boxer briefs are a variation of original boxers but are made from stretchable fabrics, such as cotton or modal, with a touch of elastane.
They are the go-to pants for the current generation. The best products offer enhanced support and cut closer to the thighs. This underwear is mostly worn by taller & bigger men. The extra fabric used in boxer briefs with an element of stretch offers a better fit, thereby driving product demand.
The above figure illustrates increasing market for Apparel and non-apparel. As the world's population continues to grow, so does the demand for clothing and other products. As people's income levels rise, they have more money to spend on clothing and other goods. This increased demand drives the growth of the manufacturing market.
Based on material, The cotton segment dominates the men’s underwear market as it makes the item soft, lightweight, and breathable. It is one of the most preferred fabrics by several manufacturers worldwide. It is also one of the most widely used fabrics in the summer undergarments of men. It is preferred by consumers on account of its comfort, high absorbency, and high moisture resistance..
Increased demand for comfortable and casual clothing as more people are working from home, leading to an increase in sales of men's loungewear and athleisure wear. The heightened awareness of personal hygiene has led to an increase in demand for antibacterial and moisture-wicking underwear.
The closure of physical stores has resulted in a decrease in foot traffic and a decline in sales. The economic downturn caused by the pandemic has led to a decrease in consumer spending on non-essential items, including men's underwear.
The key players in the men’s underwear market include PVH Corp, Hanesbrands Inc., Page Industries Ltd., Ralph Lauren Corporation, Levi Strauss & Co., AEQ Management Co., PEI Licensing, LLC, and Hugo Boss AG.
These players are investing in R&D activities and implementing strategic initiatives such as new product launches to strengthen their market positions. For instance, in August 2022, Tommy Hilfiger opened a new store in Bonn, Germany. The historical building provides the best in-store experience to customers. It features men’s underwear and other accessories.