Buy Now
$4,123 $4,850
15% off
$4,840 $6,050
20% off
$5,845 $8,350
30% off
Buy now
Premium Report Details
Base Year: 2024
Companies covered: 15
Tables & Figures: 275
Countries covered: 20
Pages: 225
Download Free PDF

Men’s Underwear Market
Get a free sample of this reportGet a free sample of this report Men’s Underwear Market
Is your requirement urgent? Please give us your business email for a speedy delivery!
Men’s Underwear Market Size
The global men’s underwear market size was valued at USD 78.3 billion in 2024 and is projected to grow at a CAGR of 5.7% between 2025 and 2034. Fashion growth significantly influences the growth of the market. Consumers are progressively inquisitive about advanced plans that offer both comfort and fashion. Patterns such as athletic and energetic aesthetics, moderate plans, and dynamic prints have driven requests for assorted and in vogue clothing alternatives.
Effective brands and celebrity underpin play a gigantic portion in shaping what customers like. High-profile exhibiting campaigns and collaborations with well-known figures can make certain brands and styles more locks in, influencing buying choices. According to a report by the National Retail Federation, 65% of consumers say they are more likely to buy a product if a celebrity endorses it.
Furthermore, advances in fabric technology and materials have made men’s underwear more comfortable and functional. Innovations like moisture-wicking textures, breathable materials, and stretchable mixes have progressed consolation, driving to higher shopper requests. The Worldwide Texture Founded notes that deals of moisture-wicking textures have expanded by 20% within the past year.
Expanded mindfulness of individual cleanliness and wellbeing has moreover affected men’s clothing choices. Textures with antimicrobial and anti-odor properties are getting to be more prevalent as shoppers seek items that offer wellbeing benefits past essential consolation. An overview by the American attire affiliation found that 55% of men incline toward clothing with these wellbeing benefits.
Men’s Underwear Market Trends
Men’s Underwear Market Analysis
Based on product, the market is divided into briefs, boxers, boxer briefs, trunks, hipsters, thongs, others. In 2023, The briefs segment was valued at USD 24.5 billion in 2024 and is projected to reach USD 44.6 billion by 2034.
Based on material, the men's underwear market is categorized into cotton, polyester, modal, nylon, bamboo and others. The cotton segment was valued at USD 32 billion in 2024 and is anticipated to grow with a CAGR of 6% during the forecast period.
Based on age group, the men's underwear market is categorized into 15-30, 31-45, 46-60 and above 60. The 31-45 segment was valued at USD 32.3 billion in 2024 and is anticipated to grow with a CAGR of 6.1% during the forecast period.
The China dominated the Asia Pacific men’s underwear market, which was valued at USD 7.6 billion in 2024 and is estimated to grow at a CAGR of 6.5% from 2025 to 2034.
The men’s underwear market in U.S. is expected to experience significant and promising growth at a CAGR of 6% from 2025 to 2034.
The men’s underwear market in Germany is expected to experience significant and promising growth at a CAGR of 6.2% from 2025 to 2034.
The men’s underwear market in Brazil is expected to experience significant and promising growth at a CAGR of 4.3% from 2025 to 2034
The men’s underwear industry in South Africa is expected to experience significant and promising growth at a CAGR of 5.7% from 2025 to 2034
Men’s Underwear Market Share
Men’s Underwear Market Companies
Major players operating in the men’s underwear industry are:
In the global market, companies adopted various strategic measures to enhance their market position and respond to evolving consumer tastes. A significant advancement was the incorporation of intelligent fabrics and wearable tech into underwear, featuring moisture-wicking fabrics, odor-resistant treatments, and ergonomic designs that improve both comfort and performance.
Additionally, there was a heightened emphasis on sustainability, as brands introduced eco-friendly underwear collections crafted from organic cotton, recycled materials, and biodegradable packaging to attract environmentally aware shoppers. The market also experienced a rise in expenditure on high-end and designer underwear by style-conscious shoppers and lifestyle-oriented people, especially in city areas and upscale retail environments.
Men’s Underwear Industry News
The men’s underwear market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Bn Units) from 2021 to 2034, for the following segments:
Click here to Buy Section of this Report
Market, By Product
Market, By Material
Market, By Age Group
Market, By Price Range
Market, By Distribution Channel
The above information is provided for the following regions and countries: