Men’s Underwear Market - By Product, By Material, By Age Group, By Price Range, By Distribution Channel, Growth Forecast 2025 to 2034

Men’s Underwear Market Size

The global men’s underwear market size was valued at USD 78.3 billion in 2024 and is projected to grow at a CAGR of 5.7% between 2025 and 2034. Fashion growth significantly influences the growth of the market. Consumers are progressively inquisitive about advanced plans that offer both comfort and fashion. Patterns such as athletic and energetic aesthetics, moderate plans, and dynamic prints have driven requests for assorted and in vogue clothing alternatives.
 

Effective brands and celebrity underpin play a gigantic portion in shaping what customers like. High-profile exhibiting campaigns and collaborations with well-known figures can make certain brands and styles more locks in, influencing buying choices. According to a report by the National Retail Federation, 65% of consumers say they are more likely to buy a product if a celebrity endorses it.
 

Furthermore, advances in fabric technology and materials have made men’s underwear more comfortable and functional. Innovations like moisture-wicking textures, breathable materials, and stretchable mixes have progressed consolation, driving to higher shopper requests. The Worldwide Texture Founded notes that deals of moisture-wicking textures have expanded by 20% within the past year.
 

Expanded mindfulness of individual cleanliness and wellbeing has moreover affected men’s clothing choices. Textures with antimicrobial and anti-odor properties are getting to be more prevalent as shoppers seek items that offer wellbeing benefits past essential consolation. An overview by the American attire affiliation found that 55% of men incline toward clothing with these wellbeing benefits.
 

Men’s Underwear Market Trends

• The rise of athleisure and execution clothing is inside and out shaping the men’s clothing exhibit, driven by the creating ask for adaptable and valuable clothing. Customers are dynamically trying to find clothing that gives more than reasonable crucial reassurance, favoring things laid out to reinforce energetic and on-the-go ways of life. Execution clothing, habitually made from advanced, moisture-wicking, quick-drying, and odor-resistant surfaces, is picking up ubiquity among fitness-conscious and physically inclined individuals. These things donate updated breathability, ergonomic fits, and included back, making them fit for both each day wear and athletic works out.
   
• Moreover, the combination of shape and work may be a key point of view of this incline, with brands promoting clothing that not because it was performs well in the midst of workouts but in addition looks in fashion and feels comfortable all through the day. Athleisure clothing is becoming a closet staple, particularly among millennials and Gen Z customers who prioritize prosperity, wellness, and consolation. Also, the rise of crossover work models has expanded requests for comfortable, versatile clothing, and advance fueling this slant. Brands are reacting by propelling imaginative collections that consolidate sport-inspired highlights with way of life aesthetics. Showcasing endeavors highlighting consolation, execution, and multi-use request have resounded well with customers, cementing athleisure and execution clothing as one of the foremost dynamic and fast-evolving portions within the men’s clothing advertisement.
   

Men’s Underwear Market Analysis

Based on product, the market is divided into briefs, boxers, boxer briefs, trunks, hipsters, thongs, others. In 2023, The briefs segment was valued at USD 24.5 billion in 2024 and is projected to reach USD 44.6 billion by 2034.
 

• The briefs segment of the market is experiencing steady expansion driven by consumers' inclination for snug-fitting, supportive apparel that ensures comfort all day long. This style remains popular among men seeking functional attire, particularly for dynamic or occupational tasks where support and movement are crucial. Growth is further supported by innovations in textile technologies, featuring the integration of breathable, moisture-wicking, and stretchable fabrics like modal, spandex, and organic cotton.
   
• Present trends showcase the adoption of ergonomic designs incorporating contoured pouches for improved comfort and support, alongside tagless construction to reduce irritation. Brands are adopting vibrant colors, contemporary patterns, and trendy styles to attract a younger audience looking for both comfort and self-expression. The growth of online shopping and subscription services has increased the accessibility of briefs, providing options for customization and diversity.
   

Based on material, the men's underwear market is categorized into cotton, polyester, modal, nylon, bamboo and others. The cotton segment was valued at USD 32 billion in 2024 and is anticipated to grow with a CAGR of 6% during the forecast period.
 

• Cotton is renowned for its softness and breathability, making it a popular choice for everyday wear. Polyester is durable and resistant to wear and tear, which appeals to consumers seeking long-lasting products. Modal is exceptionally soft and smooth, often compared to silk, enhancing overall comfort. Nylon provides a strong and stretchy fabric that retains its shape, making it suitable for performance-oriented underwear. Bamboo is highlighted for its eco-friendly nature, as it is a renewable resource and often produced with fewer chemicals. Blends and specialty fabrics (such as spandex) offer enhanced flexibility, support, and innovative features like enhanced fit and shape retention.
   

Based on age group, the men's underwear market is categorized into 15-30, 31-45, 46-60 and above 60. The 31-45 segment was valued at USD 32.3 billion in 2024 and is anticipated to grow with a CAGR of 6.1% during the forecast period.
 

• The men’s underwear showcases for the age group 31–45 is encountering outstanding development due to expanding wellbeing mindfulness, way of life shifts, and a more noteworthy center on individual preparing and consolation. Customers in this portion look for high-quality, solid, and useful clothing that fits both proficient and dynamic ways of life. There is a rising request for items made with breathable, moisture-wicking, and stretchable textures that offer day-long consolation. This age bunch is additionally more willing to contribute to premium and maintainable alternatives, favoring brands that adjust with their values around quality and natural duty. Online shopping comfort, coupled with focused on promoting and membership administrations, proceeds to impact buying behavior.
   

The China dominated the Asia Pacific men’s underwear market, which was valued at USD 7.6 billion in 2024 and is estimated to grow at a CAGR of 6.5% from 2025 to 2034.
 

• China's men’s clothing showcase is quickly growing due to rising expendable salary, changing ways of life, and expanded design mindfulness among more youthful shoppers. There is an eminent move from fundamental to branded and premium clothing, with tall requests for consolation, inventive textures, and in vogue plans. E-commerce plays an overwhelming part, upheld by versatile shopping and computerized promoting. Economical materials and performance-oriented items are picking up footing. Nearby and universal brands are competing by advertising assorted styles such as boxer briefs and trunks. Individual prepping patterns and a developing wellness culture assist boosting request for both regular and execution clothing in urban centers.
   

The men’s underwear market in U.S. is expected to experience significant and promising growth at a CAGR of 6% from 2025 to 2034.
 

• The U.S. men’s underwear advertise is develop, driven by development, brand dependability, and advancing inclinations for consolation and usefulness. Customers favor execution textures, ergonomic fits, and economical materials. The rise of athleisure and health-focused ways of life is expanding request for moisture-wicking and odor-resistant clothing. Membership administrations and online retail channels are reshaping shoppers’ shops, advertising comfort and assortment. Premium and creator clothing sections are developing too, upheld by influencer showcasing and celebrity support. Striking designs, innovative cuts, and comprehensive measuring request to more youthful socioeconomics, whereas eco-conscious buyers are affecting the development of natural and morally delivered clothing alternatives.
   

The men’s underwear market in Germany is expected to experience significant and promising growth at a CAGR of 6.2% from 2025 to 2034.
 

• Germany’s men’s clothing showcase is well-established and quality-driven, with shoppers prioritizing consolation, toughness, and maintainability. There is a solid inclination for moderate, utilitarian plans made from high-quality materials such as natural cotton and breathable mixes. Moral generation and eco-friendly sourcing are key buy drivers, reflecting the country’s natural awareness. Boxer briefs stay the foremost prevalent fashion due to their back and common sense. Both residential and worldwide brands compete by advertising well-fitted, long-lasting items. E-commerce is developing consistently, with shoppers esteeming comfort and item assortment. Development in fit, consistent development, and maintainable bundling is progressively affecting buyer choices in Germany.
   

The men’s underwear market in Brazil is expected to experience significant and promising growth at a CAGR of 4.3% from 2025 to 2034
 

• Brazil's men’s underwear publicize is creating reliably, influenced by a strong plan culture, urbanization, and growing male prepping mindfulness. Brazilian buyers favor colorful, a la mode, and body-hugging clothing suited to the country’s warm climate and energetic way of life. Boxer briefs and trunks are especially predominant among more young men. Locality brands run the show with sensible and fashion choices, in show disdain toward of the reality that widespread brands are entering through online stages. Fetched affectability remains, but there is a creating part for premium and conservative things. E-commerce is developing, driven by flexible utilization and social media. Influencer exhibiting and social complement on appearance continue to shape customer choices in Brazil.
   

The men’s underwear industry in South Africa is expected to experience significant and promising growth at a CAGR of 5.7% from 2025 to 2034
 

• In South Africa, the market is evolving, driven by increasing urbanization, rising fashion consciousness, and growing interest in personal grooming. Consumers are gradually moving from basic options to more stylish and comfortable underwear. Affordability is a key factor, but demand for quality fabrics and modern fits is growing. Boxer briefs and trunks are gaining preference for their comfort and support. Retail expansion and digital adoption are making branded underwear more accessible. Local and international brands are focusing on combining style with value. Awareness of sustainable and ethical products is growing, especially among younger and urban male consumers.
   

Men’s Underwear Market Share

• In 2024, Adidas, Berkshire Hathaway, Berkshire Hathaway, Calvin Klein, Puma, Nike collectively held around 10% share of the global market. These companies are employing several strategies to strengthen their position in the market.
   
• Adidas centered on upgrading its men’s clothing offerings by joining athletic usefulness with innovative way of life needs. The brand emphasized moisture-wicking, breathable textures and ergonomic fits appropriate for both sports and regular wear. Item advancements included consistent development and economic materials, adjusting with Adidas’s broader commitment to natural duty and execution wear brilliance.
   
• Berkshire Hathaway proceeded growing its portfolio through backups such as Natural product of the Linger. The company utilized its solid conveyance channels and brand acknowledgment to preserve competitiveness in both premium and esteem fragments. In 2024, key accentuation was put on reasonableness, quality, and extending e-commerce reach. Berkshire too contributed to updated generation advances to back proficient and economical fabricating forms.
   

Men’s Underwear Market Companies

Major players operating in the men’s underwear industry are:

• Adidas
• Berkshire Hathaway
• Bonobos
• Calvin Klein
• Giorgio Armani
• Hanesbrands
• Hugo Boss
• Jockey International
• Mack Weldon
• Nike
• Puma
• Ralph Lauren
• Saxx Underwear
• Tommy Hilfiger
• Under Armour
   

In the global market, companies adopted various strategic measures to enhance their market position and respond to evolving consumer tastes. A significant advancement was the incorporation of intelligent fabrics and wearable tech into underwear, featuring moisture-wicking fabrics, odor-resistant treatments, and ergonomic designs that improve both comfort and performance.
 

Additionally, there was a heightened emphasis on sustainability, as brands introduced eco-friendly underwear collections crafted from organic cotton, recycled materials, and biodegradable packaging to attract environmentally aware shoppers. The market also experienced a rise in expenditure on high-end and designer underwear by style-conscious shoppers and lifestyle-oriented people, especially in city areas and upscale retail environments.
 

Men’s Underwear Industry News

• In April 2025, Austria’s Lenzing AG has developed MicroModal, a premium cellulose fiber that serves as an enhanced iteration of the conventional Modal fiber. It is known for its exceptional softness, lightweight nature, and breathability, MicroModal has become a preferred material in premium and luxury segments, catering to growing consumer demand for comfort and durability.
   
• In February 2025, MODUS VIVENDI Expands Offerings in the market with Spring-Summer 2025 Collection. MODUS VIVENDI's latest Spring-Summer 2025 Collection introduces innovative designs in the market. The collection emphasizes a blend of retro-inspired aesthetics and modern functionality, catering to evolving consumer preferences for style, comfort, and sustainability.
   
• In September 2023, Page Industries Ltd, the official licensee of Jockey International Inc., expanded its flagship retail store in New Delhi, India. The two-story store spans 2,500 square feet, featuring dedicated sections for men, women, and children.
   

The men’s underwear market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Bn Units) from 2021 to 2034, for the following segments:

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Market, By Product

• Briefs
• Boxers
• Boxer briefs
• Trunks
• Hipsters
• Thongs
• Others

Market, By Material

• Cotton
• Polyester
• Modal
• Nylon
• Bamboo
• Others

Market, By Age Group

• 15 - 30
• 31 – 45
• 46 – 60
• Above 60

Market, By Price Range

• Low
• Medium
• High

Market, By Distribution Channel

• Online
  • E-commerce
  • Company website
• Offline
  • Specialty stores
  • Mega retail stores
  • Others (individual stores, departmental stores, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa