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Major companies operating in the meal kit market includes:
Blue Apron offers a variety of meal plans to choose from, including two-person and family plans, as well as plans for specific dietary restrictions, such as vegetarian and gluten-free. Each meal plan includes three recipes per week, and each recipe serves two or four people. The recipes are developed by a team of chefs and nutritionists, and they are all designed to be easy to follow and delicious. The company also offers a variety of cooking tools and utensils, as well as pantry items, to help customers get started. The market players are undergoing various strategic initiatives such as mergers and acquisition, new product launch.