Labeling and Coding Equipment Market Size - By Type, By Mode of Operation, By Print Medium, By End Use Industry, By Distribution Channel Growth Forecast, 2025 - 2034

Labeling and Coding Equipment Market Size

The global labeling and coding equipment market was valued at USD 4.2 billion in 2024 and is projected to grow at a CAGR of 3.6% between 2025 and 2034. The market for labeling and coding equipment is expanding due to the expansion of e-commerce and logistics along with technological advancement and enhanced precision and quality assurance.
 

According to the U.S. Census Bureau, the estimated U.S. retail e-commerce sales for the first quarter of 2025, was $300.2 billion. Total retail sales for the first quarter of 2025 were estimated at $1,858.5 billion, an increase of 0.4 percent from the fourth quarter of 2024. Moreover, Europe is the third biggest retail e-commerce market globally, with total revenue of USD 631.9 billion. Western Europe remains the leader in terms of its share of B2C e-commerce turnover in Europe, consistently encompassing over 67% of total turnover, with Southern Europe catching up at 16%. This share of turnover is reflected in the E-GDP of the regions, with Western Europe remaining the highest at 5.2%.
 

Furthermore, developments in printing technologies, including laser coding, thermal inkjet, and continuous inkjet printing, have enhanced the effectiveness and accuracy of labeling processes. Combination of AI and IoT facilitates real-time monitoring, predictive maintenance, and increased automation, lessening downtime and operating expenses.
 

Labeling and Coding Equipment Market Trends

• Labeling Machines are used to attach printed labels on containers, vials, ampoules, and bottles. They are vital packaging tools in the chemical, cosmetic, pharmaceutical, food and beverage, agricultural, electrical, laboratory, and electronics industry.
   
• The automatic labeling machine market has been booming due to the rising demand for high-speed and automated labeling machines. This equipment allows users to apply labels on containers at a very fast pace and can be fitted with a rejection system that automatically rejects all errors.
   
• The market for labeling equipment is expected to see strong growth, as regions like Asia Pacific and North America continue to experience rapid economic expansion. This is mainly due to the rising disposable incomes and a growing population base.
   
• Moreover, the increase in the demand for eco-friendly labels is also expected to drive the market during the forecast period. This is because many manufacturers are required to label their products with the Eco-labels that indicate how they were made, and how they can be recycled.
   

Labeling and Coding Equipment Market Analysis

Based on the type, the market is divided into labeling equipment and coding equipment. In 2024, labeling equipment dominated the market, generating revenue of USD 2.8 billion and growing at a CAGR of 3.9% during the forecast period.
 

• The labelling machines are experiencing notable trends and advancements driven by evolving consumer demands and technological innovations. Technological advancements, enhancing speed, accuracy, and flexibility are driven by recent trends in the automated machine market.
   
• A prominent trend is the integration of artificial intelligence (AI) and machine vision systems. This technology enables labeling machines to scan labels in real-time, spot defects, misalignments, and validate barcode readability. This not only minimizes errors but also maintains compliance with industry standards.
   
• P.E. Labellers launched TelescoPE; the latest solution set to revolutionize the labelling industry. TelescoPE is a machine digitalization solution based on Artificial Intelligence, the labeler evolves with self-learning capabilities, becoming a true partner at every stage of production. Operators benefit from intuitive access to valuable data that was previously difficult to aggregate, while companies gain deeper insights into their processes. Artificial Intelligence learns from historical and real-time data, providing targeted recommendations to improve overall efficiency.
   
• Manufacturers are designing labeling and coding machines that use sustainable materials or can use recyclable and biodegradable labels. Newly developed equipment designing with smart labeling solutions, especially those with RFID capabilities for real-time tracking and inventory management.

Based on end use industry, the labeling and coding equipment market is segmented into food and beverage, pharmaceutical, cosmetics and personal care, electronics, logistics and retail and others. In 2024, the food and beverage segment dominate the market with 32% market share and the segment is expected to grow at a CAGR of 3.9% from 2025 to 2034.
 

• In the food and beverage industry, the demand for compliance with safety laws such as the FDA's FSMA and EU labeling regulations has prompted mass adoption of high-speed, precise technologies such as laser coding, thermal inkjet, and continuous inkjet printing.
   
• Labeling equipment is a critical component of the food and beverages packaging process, contributing to both productivity and compliance with industry standards. Labeling machines such as automatic double-side labeling systems ensure branding consistency, while shrink sleeves applicators enable innovative design. The technologies offer efficient and adaptable solutions for packaging needs in the sector.
   
• The pharmaceutical sector is among the most regulated, with accurate labelling necessary for serialization and traceability under regulations like the Drug Supply Chain Security Act (DSCSA) and the Falsified Medicines Directive (FMD). Laser coding and thermal inkjet are technologies utilized to print tamper-evident, high-resolution codes and security elements that prevent counterfeiting and provide patient safety.
   

Based on the mode of operation, the labeling and coding equipment market is segmented into manual, semi-automatic and fully automatic. In 2024, the fully automatic segment dominates the market and is expected to grow at a CAGR of over 3.8% from 2025 to 2034.
 

• Automated packaging solutions have transformed the packaging industry, with manufacturers using increasingly advanced human-free technology to produce more innovative products more efficiently and at lower cost. 
   
• The automatic labeling and coding equipment market has been booming due to the rising demand for high-speed and automated labeling machines. This equipment allows users to apply labels on containers at a very fast pace and can be fitted with a rejection system that automatically rejects all errors.
   
• Semi-automatic labeling machines are a type of automated system that uses sensors to identify containers and affix self-adhesive labels to them automatically. They are suitable for small- to medium-sized vials, bottles and containers.

In terms of country, the United States led the labeling and coding equipment market with about 82% of the North American market share and estimated USD 960 million in revenue during 2024.
 

• The expansion of the U.S. labeling and coding equipment market is primarily driven by rapid growth of e-commerce and logistics along with technological advancement and enhanced precision and quality assurance.  
   
• According to the U.S. Census Bureau, the estimated U.S. retail e-commerce sales for the first quarter of 2025, was $300.2 billion. Total retail sales for the first quarter of 2025 were estimated at $1,858.5 billion, an increase of 0.4 percent from the fourth quarter of 2024.
   
• The U.S. logistics industry is experiencing rapid growth and expansion due to customer demands, the boom of global e-commerce, rising trade agreements, and advancements in information technology. According to the Council of Supply Chain Management Professionals, U.S. business logistics costs, is USD 2.3 trillion, which translates to 8.7% of the national GDP. Some of the largest manufacturers and retailers are seeking to monetize their own logistics capabilities while viewing their supply chain successes as a service to market and profit from.
   

The Europe labeling and coding equipment market was valued at USD 900 million in 2024 and is projected to grow at a CAGR of 3.1% between 2025 and 2034.
 

• The European market is growing significantly driven by rapid growth in the e-commerce sector along with technological advancement in labeling and coding equipment. In terms of country Germany hold the largest market share, the growth is driven by rapid industrialization and manufacturing infrastructure.
   
• Europe is the third biggest retail e-commerce market globally, with total revenue of USD 631.9 billion. Western Europe remains the leader in terms of its share of B2C e-commerce turnover in Europe, consistently encompassing over 67% of total turnover, with Southern Europe catching up at 16%. This share of turnover is reflected in the E-GDP of the regions, with Western Europe remaining the highest at 5.2%.
   

The Asia Pacific labeling and coding equipment market was valued at USD 1.5 billion in 2024 and is projected to grow at a CAGR of 4.2% between 2025 and 2034.
 

• The Asia Pacific market is growing significantly driven by rapid growth in the e-commerce sector along with surging investment in the logistic sector such as launching a new logistic park, this investment is boosting the market. In terms of country China hold the largest market share, the growth is driven by technological innovation and industry automation.
   

The Middle East and Africa labeling and coding equipment market was valued at USD 200 million in 2024 and is projected to grow at a CAGR of 2.3% between 2025 and 2034.
 

• E-commerce has grown at an unprecedented rate in Saudi Arabia. KSA is well-positioned to take advantage of this rapid growth by developing a strong domestic e-commerce market and, with the right policies, becoming an e-commerce powerhouse in the Middle East region.
   
• Online sales in Saudi Arabia increased almost 60 percent on average across all categories, most significantly in the media products, apparel, and footwear segments.  Moreover, the average spends per e-commerce user in Saudi Arabia increased more than 50 percent during the past three years.
   

Labeling and Coding Equipment Market Share

• The top five companies in labeling and coding equipment industry are HERMA, Markem-Imaje, Videojet, Domino Printing Sciences, Hitachi IESA and they collectively hold a share of 15%-20% in the market.
   
• These companies continue to acquire and merge with others, expand facilities, and make various collaborations to increase their product offerings, access customer bases, and secure their market positions.
   
• HERMA Group, which specializes in packaging and labelling technology, increased its turnover by 5.4 percent to 489.8 US million compared to 464.7 US million in the year 2023. However, sales in Germany were also up 3.9 percent on the previous year. As a result, the export share rose slightly from 64.2 percent in the previous year to 64.6 percent.
   
• Accraply and BW Integrated Systems have combined into a single business called BW Integrated Systems. The reorganized business strengthens the alignment of BW Packaging’s labeling, end-of-line, and integration solutions. As part of the BW Integrated Systems business, Accraply will now go to market as BW Labeling, emphasizing its complete line of labeling, converting and product-decoration solutions from its trusted brands, which include Accraply, Graham + Sleevit, Harland, Stanford and Trine.
   

Labeling and Coding Equipment Market Companies

Major players operating in the labeling and coding equipment industry are:

• Ambrose Packaging
• BellatRx
• BW Integrated Systems
• CVC Technologies
• Domino Printing Sciences
• HERMA
• Hitachi IESA
• Leibinger
• Markem-Imaje
• Pack Leader USA
• PrintJet Corporation
• ProMach
• Sneed Coding Solutions
• Squid Ink
• Videojet
   

To improve the product and market share key players are constantly investing in technological activities and are also entering into partnerships to provide improved and better solutions for the end users. These investments are benefiting both companies and end users as they help develop and offer solutions as per the changing technological trends and thus the customer requirements.
 

In October 2023, Domino Printing Sciences (Domino) announces the official opening of Domino Printing Indonesia, a new subsidiary dedicated to providing complete, closed-loop coding solutions for the archipelago of Indonesia. With the opening of Domino Printing Indonesia, Domino will become the first global coding and marking provider to establish a direct presence in the Indonesian market.
 

Videojet Technologies and Loftware announced a strategic partnership to change the companies automate printing across production lines, factories and warehouses. This collaboration focuses on extending Loftware's Spectrum Enterprise Labelling solution to marking and coding. This will enable customers to drive all their printing devices from an all-in-one, digital solution, with coverage ranging from marking and coding production devices to supply chain thermal printers.
 

Labeling and Coding Equipment Industry News

• In March 2025, ProMach announced that it has acquired KelCode Solutions, a premier provider of marking, coding, and labeling solutions. This acquisition further expands ProMach’s labeling and coding capabilities and customer support throughout North America.
   
• In June 2024, Videojet announced the launch of new Videojet 1880 +, 1880 UHS, and 1880 HR CIJ printers. Taking the proven Videojet 1880 platform to the next level, these solutions combine advanced features with advanced digital connectivity while delivering printed codes, dates and other variable data on products and packaging.
   
• In January 2024, Markem-Imaje launched a device that enhances the flexibility of its equipment for direct coding on a wide range of surfaces and sizes, including objects as large as aircraft wings. While some applications can be printed directly on a conveyor, some products or objects are more complex to code due to their size, shape or nature, particularly in industries such as aviation and automotive.
   

The labeling and coding equipment market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Type

• Labeling equipment
  • Pressure-sensitive labelers
  • Print-and-apply labeling systems
  • Sleeve labelers
  • Others (roll-fed labelers etc.) 
• Coding equipment
  • Inkjet coding machine
  • Thermal transfer coders
  • Laser coders
  • Others (thermal inkjet printers etc.)

Market, By Mode of Operation

• Manual
• Semi-automatic
• Fully automatic

Market, By Print Medium

• Primary packaging
• Secondary packaging
• Tertiary packaging

Market, By End Use Industry

• Food and beverages
• Pharmaceutical
• Cosmetics and personal care
• Electronics
• Logistics and retail
• Others

Market, By Distribution Channel  

• Direct sales
• Indirect sales

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa