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K-Beauty Products Market Size - By Product (Skincare, Makeup, Bodycare, Haircare), By End-User (Female, Male), By Distribution Channel, & Global Forecast 2023 – 2032

  • Report ID: GMI6432
  • Published Date: Aug 2023
  • Report Format: PDF

K-Beauty Products Market Size

K-beauty Products Market size was valued at USD 9.5 billion in 2022 and is projected to register a CAGR of 5.7% between 2023 and 2032 driven by the growing cultural influence.

K-beauty Products Market

The popularity of K-pop and Korean dramas has significantly influenced global beauty trends, with consumers embracing the beauty routines and products used by their favorite K-pop idols and actors. For instance, multi-step skincare routines, which Korean beauty emphasizes, have gained commendable popularity in recent years. Also, products like sleeping packs, sheet masks, BB, and CC creams have become a trend, with several companies foraying into these categories.

K-beauty has gained popularity through celebrity endorsements and influencer marketing, creating a strong presence on social media platforms. For instance, in 2022, Selena Gomez partnered with the K-beauty brand Glow Recipe. She promoted the brand's Watermelon Glow Niacinamide Dew Drops, a lightweight serum that is said to hydrate and brighten the skin. K-beauty products promote self-care and wellness, which have gained significance, especially during times of stress and uncertainty.

However, different countries have varying regulations and standards for cosmetic products. K-beauty brands looking to expand globally must ensure compliance with diverse regulatory requirements, including ingredient safety and labeling standards. K-beauty brands may face stiff competition from these established players.

COVID-19 Impact

The COVID-19 pandemic had a mixed impact on the demand for K-beauty products. On the one hand, with people spending more time at home and focusing on self-care, there was an increased interest in skincare and beauty routines, leading to a surge in demand for K-beauty products known for their innovative and effective formulations. Online sales of K-beauty products witnessed significant progression as consumers shifted to e-commerce for their beauty needs during lockdowns. However, with disruptions in the supply chain and reduced consumer spending in some regions, the K-beauty industry also faced challenges.

K-beauty Products Market Trends

K-beauty products are known for their innovative formulations, unique ingredients, and focus on natural and organic components, which appeal to consumers seeking effective and gentle skincare solutions. Besides, the growing interest in eco-friendly and sustainable beauty products has led to the popularity of K-beauty brands that focus on environmentally friendly practices and packaging. For instance, in January 2023, Innisfree launched a new line of refillable skincare products. The products come in glass bottles with aluminum lids, which can be refilled at Innisfree stores.

K-beauty Products Market Analysis

K-Beauty Products Market, By Distribution Channel, 2021 – 2032, (USD Billion)

Based on product, the K-beauty products market is segmented into skincare, makeup, bodycare, haircare and others. The haircare segment held a industry share of around 28% in 2022. Korean haircare products are gaining popularity worldwide due to their innovative formulations and focus on natural ingredients. These products offer effective solutions for various hair concerns, including dryness, frizz, and damage.. The emphasis on self-care and holistic beauty routines has also contributed to the rising popularity of Korean haircare products, known for their quality, efficacy, and commitment to promoting healthy and beautiful hair.

K-Beauty Products, by Product, 2022

Based on distribution channel, the K-beauty products market is segmented into online and offline. The online segment will witness high expansion of over 6% throughout 2023-2032. The rise of e-commerce platforms and social media has made it easier for consumers to access and discover K-beauty brands and products globally. The online environment allows K-beauty companies to showcase their innovative formulations and unique ingredients to a wider audience. Additionally, online shopping provides convenience and safety, which became crucial during the COVID-19 pandemic. Instances include popular e-commerce platforms like Amazon and dedicated K-beauty online retailers like Soko Glam.

U.S. K-Beauty Products Market Size, 2021 -2032, (USD Million)

North America K-beauty products market will undergo significant transformation over 2023-2032. The growing influence of K-beauty trends and the popularity of K-pop and Korean dramas have piqued the interest of North American consumers, leading to a surge in demand for Korean skincare and makeup products. The reputation of Korean beauty products for innovative formulations and effective results has garnered a loyal following. Additionally, the accessibility of K-beauty products through online retailers and dedicated K-beauty stores like Sephora, Ulta Beauty, and Soko Glam has facilitated their widespread availability.

K-Beauty Products Market Share

Major players operating in the K-beauty products market are ::

  • Amorepacific Corporation
  • LG Household & Health Car
  • Able C&C Co.Ltd.
  • Cosrx
  • TonyMoly.

K-Beauty Products Industry News

  • In June 2023, Amorepacific, the parent company of Sulwhasoo and Laneige, opened a new R&D center in San Francisco, California. The center is focused on developing new skincare technologies and ingredients relevant to the U.S. market. 

The K-beauty products market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments:

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By Product, 2018 – 2032

  • Skincare
    • Cleansers
    • Toners
    • Serums
    • Moisturizers
    • Masks
    • Sunscreens
  • Makeup
    • Face
    • Lip
    • Eye
  • Bodycare
    • Body lotions
    • Body wash
    • Exfoliants
  • Haircare
  • Others

By End-User, 2018 – 2032

  • Female
  • Male

By Distribution Channel, 2018 – 2032

  • Online
  • Offline
    • Supermarket stores
    • Mono-brand stores

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia & New Zealand
    • South Korea
    • Southeast Asia 
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • South Africa
    • UAE
    • Saudi Arabia


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

Global market for K-beauty products was valued at USD 9.5 billion in 2022 and is projected to register a CAGR of 5.7% between 2023 and 2032, driven by the growing cultural influence. Through the popularity of K-pop and Korean dramas.

The haircare segment held around 28% revenue share in 2022 and will record a significant CAGR from 2023 to 2032 due to the innovative formulations and focus on natural ingredients.

North America market will undergo significant transformation over 2023-2032 owing to the growing influence of K-beauty trends and the popularity of K-pop and Korean dramas that have piqued the interest of North American consumers.

Amorepacific Corporation, LG Household & Health Care, Able C&C Co., Ltd., Cosrx and TonyMoly.

K-Beauty Products Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 16
  • Tables & Figures: 291
  • Countries covered: 19
  • Pages: 300
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