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Base Year: 2024
Companies covered: 15
Tables & Figures: 280
Countries covered: 19
Pages: 225
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Infants & Toddlers Toy Market
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Infants & Toddlers Toy Market Size
The global infants & toddlers toy market size was estimated at around USD 16.7 billion in 2024 and is expected to grow at a 5.6% CAGR from 2025 to 2034. Parents and guardians are starting to understand the importance of toys in the holistic development of infants and toddlers. As a result of this awareness, there has been a visible growth in the global requirement for educational toys and developmental ones such as those that help with motor skills, early learning, and problem-solving.
According to the Toy Association, the global educational toy sector will reach a CAGR of 8.7% from 2024 to 2029. This growth will be fostered by parental awareness and demand for skillful toys that would engage the children with an interactive learning experience, thus entertaining them and helping them grow.
There are concerns regarding the growth and developmental benefits of the toys and for some parents the effects that these toys have on the environment. As a result, many are buying sustainable, eco-friendly and nonpoisonous toys for their children. This change is boosting the demand for toys that are made using biodegradable, organic, and responsibly sourced materials and giving manufacturers the chance to create eco-friendly products.
Infants & Toddlers Toy Market Trends
The parents’ growing concern for the safety and well-being of their children has driven a noticeable change within the toy industry, as the forementioned nowadays focuses on the use of eco-friendly materials, such as wood, organic cotton, and rubber, during the manufacturing process. As many children are sensitive, organic solutions that are hypoallergenic and non-toxic have been proven to be a more effective alternative.
Furthermore, as risks stemming from certain toys are highlighted, such as traditional plastic toys that have small parts which could lead to children suffocating, the parents are starting to move towards a more sustainable and safer material for children toys. Toys that provide safety alongside being eco-friendly, which enables the preservation of our environment, are the driving force behind this change.
Infants & Toddlers Toy Market Analysis
There is an increased acceptance among parents that toys play an active role in the development of their children, and this is one of the factors contributing to infant and toddlers toy market growth. Apart from that, educational and developmental toys are also proving to be immensely effective as there is an increased awareness among parents for products that motivate their children to use their cognitive, emotional, and physical capabilities.
E-commerce is also rapidly in growth as it gives consumers easy access to numerous toys, while brick and mortar stores still are important in other countries. However, the few barriers in the market include abuse of selling counterfeit toys which reduces trust with consumers and for the manufacturers, they have to constantly transform with the current trends of parenting. Even with the mentioned concerns, it seems that the market will keep on growing with the arrival of new trends such as STEM toys as well as personalized ones increasing the demand even greater.
As per type of product, the infants & toddlers toy market for infants & toddlers toys is divided into educational, soft, activity & developmental, ride-on, construction set, bath toys and others (Teething toys, Pull along toys). In 2024, activity and developmental toys are expected to continue leading the market with a 3.7 billion USD market share and during the period from 2025-2034, the activity and developmental toys will grow at a rate of 6% every year.
Given this trend and the fact that parents are more inclined to buy these children’s toys, these toys aim to promote the child’s cognitive, motor, or emotional skills She softcases. Interactive puzzles, hand-eye coordination courses, and social games all contribute to solving puzzles, which in increasing order of importance enhances resolving strategy and hand-eye coordination skills.
The global infants & toddlers toy market can be classified into two distribution channels which are online and offline. It looks like offline distribution channel was the leader in 2024 with having 67.5% of the market share and, between 2025 and 2034, this segment is expected to increase by 5.4% annually.
Physical stores and toy retailers, department stores and supermarkets provide a practical advantage that customers can see and handle the toys before buying them. This is immensely valuable for parents, in particular, when picking out toys for infants and toddlers, as safety, quality and appropriate ages for children are some of their child's priority, along with developmental stages.
In 2024, the U.S. had the highest percentage at 38.2% in the North American market, owing to the increasing population of parents with young children and a complimenting strong consumer culture for children. There are both offline and online facilities which cater to various kinds of customers looking for children’s toys.
With 31.2% of the infants & toddlers toy market-share in 2024, China is also a huge player in the Asia-Pacific market, catering to its rapidly increasing population of children as well as bolstering domestic supply for the rural regions. Moreover, China is central to the manufacturers, as many of the toy producing companies are located there.
Germany has remained the Europe’s leader in the market due to multiple reasons including a stable economy, a high degree of spending capacity, moving towards intricate retail setups and systems. Being one of the largest economies in Europe, the German market constitutes a massive consumer base that prioritizes quality and safety of children’s goods. Specifically German consumers and their children are very sensitive to the raw materials used in toy products for children and therefore fuels the demand for safe green and non toxic toys which are readily found in the German market.
Infants & Toddlers Toy Market Share
The market of toys for infants and children has leading companies like Hamleys, spin master, LEGO group, Hasbro Inc and Mattel Inc that together account for 2-5% of the market share according to our estimates. In an effort to cater to the increasing consumer base, manufacturers are pursuing various strategic initiatives, including mergers, acquisitions, partnerships and other collaborations with other businesses.
Infants & Toddlers Toy Market Companies
Major players operating in the infants & toddlers toy industry include:
Infants & Toddlers Toy Industry News
The infants & toddlers toy market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) from 2021 to 2034, for the following segments:
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Market, By Product Type
Market, By Material Type
Market, By Age Group
Market, By Price
Market, By Distribution Channel
The above information is provided for the following regions and countries: