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Base Year: 2024
Companies covered: 13
Tables & Figures: 433
Countries covered: 22
Pages: 300
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Frozen Pastries Market
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Frozen Pastries Market Size
The global frozen pastries market was valued at USD 7.5 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 5.4% from 2025 to 2034. By the end of 2034, the market is expected to reach approximately USD 12.7 billion.
The expanding demand from customers for greater shelf life and consistent quality also drove the growth of the market in 2024 alongside the growing demand for frozen bakery items. The growing demand of the consumers, with the increasing availability of the range of frozen pastries such as croissants, puff pastries, Danish pastries and others, has also broadened the scope for a wider market audience. Manufacturers have also been able to freeze the taste and texture of the pastries so that they retain the appeal of these items, hence aided by the advancements in freezing technologies.
In the forecast period, these factors, along with the rising organized retail stores or developed e-commerce sites selling readily accessible frozen pastries to direct consumers, are expected to positively impact the frozen pastries market. The changing and most popular home baking trend and the growth of small bakeries are also likely to endorse the growth of the market.
Nonetheless, the market growth may be somewhat slowed by factors such as the high cost of frozen pastries in comparison to fresh ones, as well as the use of preservatives in frozen goods. Regardless of these challenges, the market is expected to grow steadily due to innovations in product offerings and the introduction of less-processed frozen pastries aimed at health-conscious consumers.
Frozen Pastries Market Trends
The frozen pastries industry is being influenced by changes in technology, greater concern for the environment, and shifts in consumer behavior. The following are the key trends expected to impact the market in 2024
Clean label products are on the rise: Health and wellness are two sectors attracting notable focus from consumers. Their focus is affecting the demand of clean label frozen pastries. The clean label trend seems to be appealing to consumers more, especially those who buy products without artificial preservatives and additives. This demonstrates that businesses are trying to increase consumer trust and motivate product development, hence steering reformulation touse more organic and natural ingredients. This shift towards adopting healthier diets is also being noticed by manufacturers who are trying to meet the health claim and expand their market.
The industry's development regarding technologies impacting the processes of freezing: The methods of freezing are making an impact on the market of frozen pastries and are seen to be the frontrunners in changing it through cryogenic freezing and individual quick freezing (IQF). These advancements allow the manufacturers to augment the interval of storage of frozen goods while observing quality standards. These improvements also aid to reduce food waste and enhance effectiveness in the supply chains. To avoid stagnation, businesses are investing in more contemporary cryogenic equipment.
The application of plant-based diets within the global pastry industry: The plant-based revolution is making an impact on ready-to-eat pastries. As more people take to vegan and flexitarian diets, there is an increased demand for plant-based pastries. In response to this trend, some manufacturers are coming up with innovative products such as pastries with dairy-free fillings and egg-free batter. The development of plant-based frozen pastries is enhancing not only the product range but also the customer base.
Eco-friendly manners of trash disposal and waste reduction: Sustainability: Concerns about the environment impact buying behavior which encourages marketers to implement sustainable measures. In the ready-made pastries market, this is visible in the use of eco-friendly pastry wrappers. Eco-friendly means of production are being focused on for use as a cover to help lower pollution. This provides an answer to the needs of treating and disposing of their products as expected by the consumers. It has also become increasingly relevant in the modern business world.
The Growing Importance of E-Commerce: Every part of e-commerce is expanding, and that is directly affecting the market concerning frozen pastries. Consumers can conveniently shop online for a multitude of products, including specialty and niche items. This trend is leading marketers to improve their websites, enhance logistics to cold chain systems, and maintain or improve product quality during delivery. To some extent, the e-commerce surge is also allowing smaller players to market and advertise their offerings globally, which is heightening competition.
Overall, the market for frozen pastries is driven by, and in turn shapes, health-conscious consumer behavior, growing popularity of new technologies, sustainability efforts, as well as the digitization of retail. These trends spur progress while changing competition at constant and dynamic equilibria in the industry, posing challenges and opportunities for various players in the sector.
Tariff Impact
The Trump-era tariffs had a significant impact on the global trade of frozen goods, particularly affecting importers and exporters in the United States. Tariffs on frozen products from countries like China might lead to increased import costs for U.S. businesses, forcing many to either raise prices or absorb financial losses. In retaliation, key trade partners such as China, Canada, and the European Union might impose tariffs on U.S. frozen exports processed food and dairy hurting American producers and exporters.
These disruptions might prompt a shift in sourcing strategies, with companies seeking alternatives in countries like Vietnam and India, though at the expense of higher logistical costs and operational complexity. The uncertainty may also lead to stockpiling behavior, increasing demand for cold storage and causing market volatility. Ultimately, the compounded effects of tariffs and retaliatory measures might lead to price increases and reduced availability of certain frozen items in U.S. retail markets, disrupting supply chains and consumer access.
Frozen Pastries Market Analysis
Based on product type, the frozen pastries market is segmented into types such as viennoiserie, puff pastry products, sweet pastries, savory pastries, others (specialty and ethnic pastries, etc.). The viennoiserie segment is projected to reach USD 12.7 billion by 2034, growing at a CAGR of over 5.4% during the forecast period.
The market will face boosted growth due to the customer adoption of premium indulgent bakery goods. This segment also benefits from advances in frozen technology, which maintains a soufflé’s dainty texture and flavor. On the other hand, the growth potential in some regions might be hindered due to high production costs and expensive cultivation regions.
The multi-facet application of sweet and savory recipes for puff pastry products is gaining popularity. The growth for the segment is driven due to the increased demand from the foodservice industry that relies on frozen puff pastry sheets for consistency and ease during cooking. The most important factor for this market to deal with enders is balance between affordability and quality.
Consumer demand for ready-to-eat desserts are contributing to the steady growth for sweet pastries shaped as Danish pastries or éclairs. Moreover, the segment is supported by the latest trends towards healthier low sugar, gluten-free variants. On the other side, competition posed by fresh bakery goods might be problematic due to perception of frozen products being lower quality.
Convenient foods have, indeed, increased the popularity of meat pies and quiches, categorizing them as savory pastries. Retail availability of frozen savory snacks and on-the-go snacking further fuels demand. Although, lack of appropriate marketing strategies, product differentiation, and shelf life reduce the effectiveness of those efforts.
Ethnic and specialty pastries fall under the “others” category and simultaneously tend to expand for their more culturally immersive consumer appeal. This segment serves niche markets, where being innovative and authentic serves as primary distinguishing traits. However, limited market reach and expensive production tend to stifle this segment's growth potential.
The frozen pastries market is classified as laminated dough, shortcrust dough, choux pastry, filo/phyllo dough, and others. The laminated dough gained the primary market share with a 47.1% market capture in 2024 and is also estimated to grow at a further 5.2% CAGR from 2025 to 2034.
Laminated dough heads the list because of its application in making croissants, Danish pastries, and puff pastries. It's also highly used due to its multifunctionality and ability to assist in obtaining a flaky texture, which many cuisiniers and marketers prefer. Moreover, the value of these products in terms of quality and shelf life has considerably increased because of the improvement of freezing technology.
Shortcrust dough is famous for its outstanding crumbly texture; thus, it's widely used in making tarts and pies. The increasing popularity of ‘ready-to-bake’ decorative dessert items, along with the growing thirst for premium bakery products, builds support for its growth. Some of the challenges that could impact the growth trajectory are constant pricing, rationing, and the need for maintaining quality for frozen formats. Most, if not all, of these challenges can be solved through strategic use of the ingredients.
In frozen à la carte goods, especially in the form of éclairs and profiteroles, the frozen pastries market of indulgent desserts has made choux pastry more popular over time. The ease of preparing frozen choux pastries is enhanced further by the lack of their quality standards, which implies that efficiency does not compromise excellence. Conversely, in the tendering section—the butter, dough, and cream-filled pastries—there’s a difficulty with maintaining the tenderness and the shape while slowly warming or slowly cooling them. These problems are constantly being worked on by different companies through research and development efforts to improve the overall product quality.
The Mediterranean and Middle Eastern cuisines make use of phyllo/filo dough due to its fine and thin layers. Ethnic and artisanal foods are becoming more popular, and along with this, there is increased demand for this dough used in the savory spanakopita and sweet baklava. Even if this market is growing, it incurs a challenge due to high operational costs paired with the labor-intensive production process. Motorsite is aiding the market with these more approachable costs associated with achieving these streamlined efforts.
The growing concern about one’s health, together with dietary diversity, is increasing interest in specialty gluten-free dough types. The growing popularity of gluten-free diets, as well as the increasing consumption of plant-based foods, are key factors for this market. These changes are being catered to by businesses developing diet-specific products.
Fundamentally, business activities in the frozen pastries market are driven by the ease of use of the product, use of advanced technologies, and changes in consumer preferences toward the food offer. Although each type of dough faces its own unique challenges, the implementation of freezing technologies and improvements in production efficiencies are expected to bolster growth in the market during the projected period.
The frozen pastries market exhibits significant regional variations, driven by diverse factors such as government policies, consumers’ socioeconomic preferences, and overall economic conditions. In 2024, Europe currently leads around 30% of the market share.
Europe’s unique exquisite frozen pastries market is the intersection of worldwide activity because the region boasts a unique history and tradition in baking. Europe’s consumption of baked products on a per capita basis ranks amongst the highest in the world. Germany, France, and the United Kingdom are among the most important economies in the region. There is an increasing demand for specialty breads and high-tier artisan-type frozen pastries propelled by consumer demand for premium products.
Moreover, the region’s emphasis on sustainability and efforts to minimize food waste have led to the increased adoption of frozen pastries which have longer shelf lives and lower spoilage rates. The market's growth is also strengthened by government initiatives that promote the sustainable production of food.
In North America, the frozen pastries market is predominantly driven by the region’s trends in convenience foods. The United States is the leading economy in the quick-service restaurant (QSR) sector which has a high consumption rate of ready-to-eat and restaurant-style frozen pastries. The region also has multiple retailers like supermarkets and hypermarkets that are expanding their offerings to include frozen goods, thus promoting market growth.
Stringent regulations on food safety and quality encourage innovation in freezing technology such as freshness, shelf-life prolongation, and reduction of quality loss. Aligning with the health-conscious inflow of consumers is the growing demand for clean label organic frozen pastries.
The growth of the Asia-Pacific frozen pastries market is mostly attributed to the advance of urbanization and a shift in lifestyle trends. Countries like China, Japan, and India are powerful emerging markets which have been widely accepting Western fast foods and baked products. With the rise in nutritional changes amongst the youth, there is a growing demand for frozen ready-to-eat pastries, sandwiches, cakes, and breads.
The region has seen enhanced development of modern retail structures which, along with the boost of online shopping sites, has eased market penetration. The government’s investment in cold chain logistics is another major factor contributing to growth in the region.
There is gradual movement towards the development of the frozen pastries market in the Middle East, Africa, and South America. Western food culture adoption is rapidly growing in the Middle East due to the booming hospitality and tourism industries. Urbanization along with the development of retail infrastructure is helping build the market in Africa. There is a rising demand for frozen snacks and desserts in South America, particularly Brazil and Argentina. Further development in the region’s economy and improvements in cold chain logistics will foster growth in the market.
Frozen Pastries Market Share
The frozen pastry sector experiences high levels of competition, with the market divided among the top 5 players with Grupo Bimbo S.A.B. de C.V. as the leader in the industry, is dominant, contacting value chains and global operations. The company’s marked innovation and responsive developed regional marketing strategies have kept them leading in the market.
General Mills, Inc. and Aryzta AG follow closely with both companies focusing on expanding their product portfolios to newer levels. General Mills has been tackling the issue of developing health-conscious consumed frozen pastry by investing in R&D. To increase their market exposure, Aryzta AG has been bolstering their relationships with retail and foodservice operators.
With their market shares combined, Conagra Brands, Inc. and Vandemoortele N.V. form the top five competitors in the industry. As we discussed in the second case, Conagra Brands has been strategically diversifying by purchasing different firms to expand their frozen pastries portfolio, while Vandemoortele has been shifting to greener marketing strategies to appeal to environmentally sustainable consumers.
The competitive approaches in the frozen pastries market encompass product development, promotional activities, and forming alliances. As an example, S.A. Europastry has launched premium lines of frozen pastries, which have distinct flavors to target niche market segments. In the same way, Lantmännen Unibake has been increasing his presence in emerging markets through partnerships with regional distributors.
Frozen Pastries Market Companies
Grupo Bimbo S.A.B. de C.V.: Grupo Bimbo S.A.B. de C.V. manages to keep its supremacy in frozen pastries through product-specific and regional strategies due to vertical integration. By overseeing important components of the production and distribution processes, the organization achieves effectiveness and local custom. Global expansion was fueled through acquisitions such as Canada Bread and Spain’s Panrico, while other technological partnerships improve supply chain efficiency. Innovation is still at the forefront of Grupo Bimbo’s focus by offering new options like gluten-free pastries, plant-based alternatives, and other health-centric products.
General Mills, Inc.: General Mills, Inc. concentrates on frozen pop-n-pastries health innovation and integrates a strong R&D investment by offering these with cleaner-label options. The company has repackaged some of its offerings under the Pillsbury brand to include more sugar-free and high-protein products to meet the demand of wellness-focused consumers. The company has also steered partnerships with nutrition startups that offer more shapes in hybrid baked goods.
Other collaborations with nutrition startups have expanded its offerings further, along with limited-edition global flavors like matcha croissant to test market reception. Despite the diversification in businesses such as General Mills acquiring Blue Buffalo, the company continues to focus on growth in the frozen pop-n-pastries division.
Aryzta AG: Aryzta AG gains an upper hand by servicing leading foodservice and retail partners with premium artisanal pastries. The corporation’s strategy is B2B-focused and includes master agreements for businesses with McDonald's and Starbucks, which ensures consistent consumption. Aryzta has also customized exclusive product ranges for some discount retailers to provide both mass and premium market appeal. High-end cafes that are focused toward gourmet offerings are supplied Aryzta’s “Chef’s Signature” collection, whereas some non-core assets have been divested to sharpen focus on innovations in frozen Aryzta pastry.
Conagra Brands, Inc.: Conagra Brands, Inc. employs an acquisition-driven approach to boost the portfolio of frozen pastries by integrating supporting brands into their ecosystem. With the purchase of Thanasi Foods and Angie’s BOOMCHICKAPOP, additional technologies and cross-promotional prospects were acquired. The organization also leverages established brands such as Marie Callender’s and the Gardein line of plant-based frozen pastries. By expanding partnerships with food delivery services such as Uber Eats, the organization can promote modern accessibility aligned with contemporary consumption trends.
Vandemoortele N.V.: Vandemoortele N.V. sets itself apart by emphasizing sustainability and focusing on organic farms, investing in green production technology rather than large-scale acquisitions. For environmentally conscious consumers, the corporation’s carbon-neutral croissant line validated through blockchain is appealing. The company champions eco-friendly output materials, responsibly sourced ingredients, and even supports collaborative organic farms, reinforcing a commitment to foster eco-friendly growth.
Frozen Pastries Industry News
The frozen pastries market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) & volume (Kilo Tons) from 2021 to 2034, for the following segments:
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Market, By Product Type
Market, By Dough Type
Market, By Production Process
Market, By Distribution Channel
The above information is provided for the following regions and countries: