Home > Food, Nutrition & Animal Feed > Feed Pigments Market

Feed Pigments Market Size - By Type (Carotenoids, Curcumin, Spirulina), Source (Synthetic, Natural), Application (Egg Yolk Coloration, Poultry Skin Coloration, Fish Flesh Coloration, Pet Food Enhancement), Livestock & Global Forecast, 2023 – 2032

  • Report ID: GMI2588
  • Published Date: Aug 2023
  • Report Format: PDF

Feed Pigments Industry Analysis

Feed Pigments Market size was valued at USD 1.3 billion in 2022 and is estimated to witness 6.3% CAGR from 2023 to 2032. Consumers often associate the color of animal products with freshness, quality, and nutritional value. Pigments are used to enhance the natural color of meat, poultry, eggs, and fish, making them more appealing to consumers. Certain pigments, such as carotenoids, have antioxidant properties that contribute to the health and well-being of animals. They can support immune function, skin health, and overall vitality.

Feed Pigments Market

To get more details on this report: Request Free Sample PDF

Pigments like carotenoids play a role in enhancing animal performance. For example, in poultry farming, carotenoid-rich diets can lead to improved egg yolk color and stronger eggshells.

The use of certain synthetic pigments in animal feed can be subject to strict regulations and guidelines set by government authorities. Incorporating pigments into animal feed formulations can be challenging, as the stability and bioavailability of the pigments need to be carefully managed to ensure consistent results. Fluctuations in commodity prices, such as those of raw materials used to produce natural pigments. Thus, the risks associated with feed pigments may drive down the acceptance rate, further hampering the feed pigments market growth.

COVID-19 Impact

The pandemic has disrupted food supply chains, affecting livestock and aquaculture industries. Fluctuations in demand for animal products have influenced the demand for feed pigments. Thus, the reduced number of COVID-19 cases and implementation of subsequent strategies by government and non-government organizations is set to drive the market size.

Feed Pigments Market Trends

Consumers are increasingly seeking natural and organic products, including animal-derived foods. This trend is driving the demand for naturally derived feed pigments, as they align with clean label and sustainable practices. Consumers are demanding transparency in food production. This trend is influencing the use of feed pigments with clear and simple labeling, highlighting the source and benefits of pigments used in animal diets. The focus on animal health and welfare is driving the adoption of feed pigments with potential health benefits.

Feed Pigments Type Segmentation

Global Feed Pigments Market Size, By Type,

To get more details on this report: Request Free Sample PDF

The feed pigments market from carotenoids segment dominated around USD 0.4 billion revenue in 2022. Carotenoids, such as beta-carotene and astaxanthin, are well-known for their role in enhancing the color of animal products, including egg yolks, poultry skin, and fish flesh.

Feed Pigments Source Segmentation

Global Feed Pigments Market Revenue Share, By Source,

To get more details on this report: Request Free Sample PDF

The folding board box segment accounted for 60% of the feed pigment market share in 2022. Consumer demand for natural and clean label products drives the use of pigments sourced from fruits, vegetables, and plants. Pigments from natural plant sources are often associated with health benefits due to their presence in nutrient-rich foods.

Feed Pigments Livestock Segmentation

The feed pigments market from swine livestock segment is anticipated to grow at 6.1% CAGR through 2032. The use of pigments in swine diets is mainly for enhancing the color of pork products, such as pork skin and fat. These visual attributes impact consumer perception and purchasing decisions.

Feed Pigments Application Segmentation

Based on application the Egg Yolk Coloration application will gain remarkable momentum during the forecast timeline. Achieving uniform and vibrant egg yolk color is a primary driver for using pigments, especially carotenoids, in poultry feed.

Feed Pigments Regional Analysis

U.S. Feed Pigments Market Size,

U.S. feed pigments market size held over USD 0.28 billion in 2022. North American consumers associate vibrant colors in animal products with freshness, quality, and nutritional value, driving the demand for feed pigments to enhance the color of meat, eggs, and other animal-derived products.

Feed Pigments Industry Leaders

Some of the major companies operating in the feed pigments industry are BASF SE, Royal DSM N.V., Chr. Hansen Holding A/S, Kemin Industries, Inc., Guangzhou Leader Bio-Technology Co., Ltd., Behn Meyer Holding AG, Nutrex NV, D.D. Williamson & Co. Inc. (DDW), Novus International, Inc., Biorigin, Phytobiotics Futterzusatzstoffe GmbH, Synthite Industries Ltd., Vitablend Nederland B.V., Norel S.A., Natural Sourcing International.

These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.

Feed Pigments Industry News:

  • In 2022, BASF SE launched Lucantin Pink CWD that can be used for coloring fish, trout, and crustaceans to give them an interesting pink color.

This feed pigments market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Billion & Units from 2018 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Type

  • Carotenoids
  • Curcumin
  • Spirulina
  • Others

Market, By Source

  • Synthetic
  • Natural

Market, By Livestock

  • Swine
  • Poultry
  • Ruminants
  • Aquatic Animals
  • Others

Market, By Application

  • Egg Yolk Coloration
  • Poultry Skin Coloration
  • Fish Flesh Coloration
  • Pet Food Enhancement
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
    • Malaysia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Egypt


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size reached USD 1.3 billion in 2022 and is set to surpass USD 2.4 billion by 2023, due to the rising number of consumers seeking natural and organic products worldwide.

The carotenoids segment recorded USD 0.4 billion in 2022, on account of its strong role in enhancing the color of animal products.

U.S. market size valued at USD 0.28 billion in revenue in 2022, owing to rising number of consumers preferring vibrant colors in animal products with freshness, quality, and nutritional value.

BASF SE, Royal DSM N.V., Chr. Hansen Holding A/S, Kemin Industries, Inc., Guangzhou Leader Bio-Technology Co., Ltd., Behn Meyer Holding AG, Nutrex NV, D.D. Williamson & Co. Inc. (DDW), Novus International, Inc. are some of the major feed pigment companies worldwide.

Buy Now

Access to only 1 person; cannot be shared; cannot be printed
Access for 2 to 5 users only within same department of one company
Access to a company wide audience; includes subsidiary companies or other companies within a group of companies

Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 245
  • Countries covered: 22
  • Pages: 200
Inquiry Before Buying

Budget constraints? Get in touch with us for special pricing

Request Discount