Excitation System Market Size - By Type, By Technology, By Application, By End Use Analysis, Share, & Forecast, 2025 - 2034

Excitation System Market Size

The global excitation system market was valued at USD 3.1 billion in 2024 and is estimated to reach the value of USD 5.5 billion by 2034, growing at a CAGR of 6.2% from 2025 to 2034. The worldwide transition to sustainable energy and sources like wind, solar, and hydroelectric power requires more sophisticated excitation systems for effective grid control and voltage management. With the growing adoption of renewable energy, there is an increasing need for excitation systems that can manage these energy sources’ variability.
 

The growing trend of industrial evolution and urbanization is particularly prominent in emerging economies. Thus, there is now an exceptional demand for electrical energy. In 2024, the United States’ consumption of electricity reached an astonishing 4.086 trillion kWh, a leap from 4.012 trillion kWh in 2023. This increase can be associated with the recovering economy, greater use of air conditioning due to hot weather, and expansion of data centers.
 

In the same way, electricity consumption within the European Union (EU) in 2024 rose as well, increasing by around 1% relative to the preceding year. This growth, however, was uniform across 22 out of 27 member states and demand growth was observed in each quarter of the year. As a result of this growth, additional and more contemporary power infrastructure, including sophisticated excitation systems for stable delivery of power, is required for modern power system units.
 

Market growth for excitation systems is tempered by great attention given for improving energy efficiency and increasing reliability of power grids. Increased demand for electric power in developed countries and the emerging economies is driving power generation plants to modernize to better their system voltage and frequency stability. Modern excitation systems are essential in automation as they control the output of generators and thus are pivotal to the infrastructure of contemporary power systems.
 

Furthermore, moving from the conventional analog to modern digital excitation systems is propelling further development in the sector. Digital systems provide enhancements in accuracy, monitoring, and integration with current SCADA systems. With the ongoing digitalization of industrial operations, the need for sophisticated excitation systems that can facilitate automation and automated condition monitoring systems is on the rise. 
 

The tariffs on electrical components, aluminum, and steel imposed by the Trump administration will have far-reaching consequences on the excitation systems market. In power generation, excitation systems are crucial elements. The excitation systems' import dependence makes them vulnerable to changes in trade policy; their core components like copper and grain-oriented electrical steel are subject to tariffs. Increased production costs resulting from tariffs on the system components will drive up prices of excitation systems.
 

Excitation System Market Trends

• The transition from analog to digital excitation systems is gaining pace with further developments offered by digital controllers concerning performance, reliability, and integration. Such systems are able to perform advanced functions like automated voltage control, monitoring and diagnostics, full bidirectional communication, and modern grid system interface integration for seamless alignment with contemporary grid systems interfaces. All of which pave the pathway towards smart grid evolution.
   
• As the world switches towards more renewable sources such as wind and solar, excitation systems continue to be important for grid stability as well as power conversion. In the year 2024, European Union installed 65.5 GW of solar PV, the eighth year in a row with ever-increasing annual additions. Such numbers indicate that in the coming years, the demand for these systems will be high.
   
• Following advancements in cavities and motors, brushless excitation systems have become more prominent owing to their lower maintenance and greater efficiency. Their lack of sliprings and brushes improves cycle-dependent wear-and-tear, making them ideal for oversized synchronous apparatuses, which are now standard in most cutting-edge power stations.
   
• Investment is being made by various nations on the overhaul of the obsolete electricity generation and distribution systems. Some of the weakening power systems alongside advancements in power systems controls and automation has deemed excitation systems is turning into an integral part of this the reinvigoration stage because of its contribution in the milieu of steady and energy efficient operation of synchronous machines, minimization of energy losses and stability improvement of the grid.
   
• Similarly, there are multiple projects going on in this industry, which will be carrying the requirement of electrical infrastructure. Recently, SSE and Siemens Energy have launched “Mission H2 Power”, a collaboration which aims to deliver gas turbine technology capable of running on 100% hydrogen. These projects will also find the necessity of excitation system in generators in coming years.
   

Excitation System Market Analysis

• Excitation system industry was valued at USD 2.8 billion in 2022, USD 2.9 billion in 2023, and was set to reach USD 3.1 billion in 2024. One of the core reasons for this growth is the rising global demand for uninterrupted and high-quality electricity supply. Excitation systems are crucial for maintaining voltage stability and reactive power control in synchronous machines.
   
• As countries expand their power generation capacities to meet the growing electricity demand, especially in Asia-Pacific and Africa, new power plants are being commissioned, and older ones are being upgraded. In 2023, Saudi Arabia generated an estimated 453 terawatt-hours (TWh) of electricity. Each of these facilities requires robust excitation systems for generators.
   
• In the excitation system market, based on type, brushless motor segment is anticipated to exceed USD million by 2034. Brushless excitation systems eliminate the need for brushes and slip rings, which are common wear points in traditional systems. This results in significantly lower maintenance requirements, making them highly attractive for both utility-scale power plants and industrial facilities seeking long-term operational reliability and reduced downtime.
   
• Similarly, the static motor segment in the excitation system market is projected to cross USD 488 million by 2034, owing to the increasing demand for precise voltage regulation, compact design, and rapid response capabilities. Static excitation systems utilize power electronics to supply the excitation current directly to the generator field, offering faster response times during transient conditions such as voltage dips or load fluctuations.
   
• The concern of carbon emission is rising significantly across the world. In 2024, global CO2 emissions reached a record high of 41.6 billion tonnes, a 0.8% increase from 2023. Therefore, governments are taking tremendous efforts to bring clean energy technologies, thereby by driving the necessity for synchronous generators. It will further drive the overall market of excitation system market across the world.

• Based on technology, the digital segment is expected to grow with a CAGR of over 6.2% till 2034 due to the rising demand for smart, efficient, and real-time monitoring capabilities in power generation systems. Digital excitation systems offer advanced control algorithms, better fault diagnostics, and seamless integration with modern SCADA and grid management platforms, making them essential for next-generation power infrastructure.
   
• As utilities and industries modernize their equipment to align with the shift toward smart grids, digital systems enable more accurate voltage regulation, improved system stability, and faster response to grid disturbances. These capabilities are critical in maintaining performance amid increasing renewable energy penetration, where fluctuations in generation are more frequent. In 2024, 46.9% of net electricity generated in the EU came from renewable energy sources. Therefore, the excitation systems will witness a significant demand in coming years.
   
• In addition, the features of digital excitation systems permit easy maintenance and updates, as well as customization on operational needs, due to their scalability and flexibility. Their ability to enable predictive maintenance while minimizing unexpected downtimes makes them very cost-effective over longer periods, and this is increasing further adoption. Automation is gaining global traction which will further accelerate the growth of this segment up to 2034.
   
• Also, the analog segment is expected to surpass USD 1.2 billion by 2034. The oil, gas, and chemical industries, as well as the mining, pharmaceuticals, and heavy manufacturing sectors, require uninterrupted and reliable power for productivity, equipment protection, and personnel safety, which makes excitation systems vital to their energy infrastructure.
   
• The globalization of industries digitally interlinked regions, which greatly benefited the particular end-use industries. For instance, crude oil production in the United States had averaged 13.2 million barrels per day in 2024, marking a 2% increase from 2023. A similar evolution was observed in the Chinese chemical industry which improved in 2024 from its 2023 production levels.

• The U.S. excitation system market was USD 480.6 million in 2022, USD 498.6 million in 2023 and USD 518.2 million in 2024 respectively. U.S. is one the most developed economy in the world. In 2024, the United States' Gross Domestic Product (GDP) was approximately USD 29.16 trillion. This figure represents a significant increase from 2023, which saw the US GDP at USD 27.72 trillion.
   
• U.S. based enterprises are under growing pressure, both from government policies and internal ESG commitments, to minimize energy waste and lower carbon emissions. In 2022, the United States emitted 6.343 billion metric tons of carbon dioxide equivalent (CO2e) greenhouse gas emissions, a slight increase of 0.2% compared to 2021.
   
• Asia Pacific is home to the world’s largest electricity generation markets, particularly China and India. These countries are heavily investing in both traditional and renewable energy sectors, all of which require reliable excitation systems for synchronous generators and alternators. Countries like China have extensive hydropower and thermal plants that rely on excitation systems for voltage regulation and generator protection.
   
• Europe plays a crucial role in the excitation system market due to its strong focus on renewable energy integration, grid stability, and modernization of aging power infrastructure. The region's commitment to decarbonization and transition toward sustainable energy sources drives demand for reliable excitation systems in hydropower, wind, and thermal plants.
   
• The Middle East holds strategic importance in the excitation system market due to its ongoing investments in power generation infrastructure and diversification of energy sources. With rising electricity demand driven by urbanization and industrialization, countries like Saudi Arabia, the UAE, and Qatar are expanding their power generation capacities, including thermal and renewable plants.
   

Excitation System Market Share

ABB, General Electric, Siemens, and Emerson collectively hold more than 20% of the global excitation system industry share, underscoring their strong foothold in the industry. Their dominance is largely attributed to their deep-rooted expertise in electrical and energy systems, coupled with decades of experience in power distribution, automation, and energy management solutions.
 

Excitation System Market Companies

• In 2024, ABB made significant investments in both research and development (R&D) and capacity expansion, particularly in the US and India. ABB's global investment in R&D reached around USD 1.5 billion, accounting for 4.5% of its consolidated revenues.
   
• In March 2023, Toshiba Energy Systems received an order from Tohoku Electric Power to install a STATCOM. This STATCOM will play a crucial role in enhancing grid stability during the transmission of high-capacity power and ensuring a reliable power supply in the event of a transmission system fault.
   

Major players operating in the excitation system industry are:

• ABB
• ANDRITZ GROUP
• Basler Electric
• Emerson
• F&S Prozessautomation
• General Electric
• Goltens
• JEUMONT Electric
• KinetSync (Kinetics Industries, Inc.)
• Mitsubishi Electric
• NIDEC Corporation
• REIVAX
• Siemens
• VOITH Group
• WEG
   

Excitation System Industry News

• In November 2024, ABB designed OPTIMAX 6.4, software solution that is a key component of their new digital energy infrastructure, The Enhancement Systems, which mainly focuses on endorsing energy efficiency and to accelerate decarbonization. Along with that, the company endorsed their energy platform with cutting edge technology in modular mode.
   
• In January 2023, Ansaldo Energia, in partnership with Terna, transported a synchronous condenser and transformer to the Codrongianos electrical station in Sassari province, utilizing both sea and land routes. The synchronous condenser, a specialized type of electric generator, will be connected to Terna's transmission grid to facilitate reactive energy exchange and enhance short-circuit power.
   
• In March of 2025, Tokyo Gas Engineering Solutions (TGES) received the 100 MW Sodegaura power plant in Japan, which operates on ten Wartsila 34SG engines. Wartsila’s flexibility with grid balancing aids Japan in optimizing renewable energy use. The plant was constructed by TGES for the parent company, Tokyo Gas, who fully owns and operates the facility.
   

This excitation system market research report includes in-depth coverage of the industry with estimates & forecast in terms of “USD Million” from 2021 to 2034, for the following segments:

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Market, By Type

• Static motor
• Brushless motor

Market, By Technology

• Analog
• Digital

Market, By Application

• Synchronous generator
• Synchronous motor

Market, By End Use

• Utility
• Industrial

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • Italy
  • France
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
• Latin America
  • Brazil
  • Argentina