Europe E-Bike Market Size - By Class, By Battery, By Motor, By Propulsion, By Ownership, By Power Output, By Sales Channel, By Application, Growth Forecast, 2025 - 2034

Europe E-Bike Market Size

The Europe e-bike market was valued at USD 17.5 billion in 2024 and is projected to grow at a CAGR of 3.8% between 2025 and 2034. The market is fueled by increasing environmental awareness, government incentives for sustainable transportation, advancements in e-bike technology, and the rising popularity of e-bikes for urban commuting and logistics. Countries like Germany, the UK, and France are leading this surge, supported by robust cycling infrastructure and supportive policies.
 

The expanding European e-bike market is largely due to the growing demand for sustainable mobility. Both consumers and subscription products are responding to the growing concern for the environment and are choosing green transport solutions that create positive outcomes for both people and the environment, e-bikes are low-emission, energy efficient transport choices that help deliver Europe`s climate change goals. Supportive government policy, including subsidies and investment in cycling infrastructure and facilities, the e-bike's place in the fleet of green mobility options available to individuals is broadening as cities in Europe.
 

For instance, In April 2024, EU institutions acknowledged cycling - including e-bikes - as affordable and sustainable transport. They have agreed to establish cycling infrastructure, better integrating cycling with public transport, and ensuring the provision of parking and charging points for e-bikes across member states.
 

The surge in e-commerce and delivered demand is fueling growth in the European e-bike market. Rising demand for online shopping has coincided with logistics companies using electric cargo bikes for last-mile deliveries in urban areas. E-bikes provide benefits such as lower emissions, lower operating costs, and the ability to safely deliver in cities by avoiding congestion versus conventional delivery vans. The overall trend of using e-bikes corresponds with Europe's sustainability objectives and the potential for e-bikes to be used in commercial applications.
 

For example, in October 2024, Busy Bee EV (BB-EV) released a new e-cargo bicycle at Fleet & Mobility Live for all-weather last -mile deliveries. It has modular cargo pods and hot swappable batteries with a 50-mile range, along with multiple safety systems; it was designed based on conversations with logistics companies to suit their practical operational reality. BB-EV is working with Stihl for the bicycle launch.
 

Europe E-Bike Market Trends

• Smart technology is transforming the European e-bike landscape by enhancing functionality and user experience. Modern e-bikes now include GPS navigation, Bluetooth connectivity, digital dashboards, theft tracking, and smartphone integration. These features allow users to monitor battery levels, plan routes, and lock/unlock bikes remotely. As digital infrastructure matures, tech-enabled e-bikes are increasingly appealing to urban commuters and tech-savvy consumers seeking convenience, safety, and personalized ride data.
   
• Urban e-bike usage is surging due to increasing traffic congestion, parking constraints, and emission regulations in European cities. Governments are promoting cycling through infrastructure investments and car-restrictive zones. Commuters are shifting from cars and public transport to e-bikes for flexibility and sustainability. Models designed for comfort, speed, and integrated tech features are gaining popularity. This trend supports not only individual adoption but also corporate mobility solutions and last-mile logistics.
   
• For instance, in March 2024, there were 37,694 rental e-bikes in London, a notable increase from the previous year. This growth has led to confrontations with Transport for London (TfL) and local councils over issues related to the large number of e-bikes and improper parking. TfL plans to add 2,000 e-bikes to its shared Santander cycle scheme, which faces competition from private operators.
   
• Subscription-based e-bike services are gaining traction among urban consumers, SMEs, and delivery companies seeking flexible, maintenance-free mobility. Providers like Dance, Swapfiets, and Zoomo offer monthly plans that include repairs, insurance, and theft protection. This model appeals especially to Gen Z and Millennials who prioritize access over ownership. EBaaS is also aiding companies in achieving ESG goals by electrifying employee and logistics fleets, thus contributing to sustained market growth.
   
• For instance, in May 2025, Yamaha subsidiary Enring announced the launch of its e-bike series with a battery subscription service in Berlin and Amsterdam, set to commence in Q4 2025. The service includes four e-bike models compatible with standardized 480Wh, 48V batteries. Approximately 40 battery swapping stations in Berlin and 20 in Amsterdam will facilitate quick battery exchanges, promoting sustainable urban mobility.
   
• Connected e-bikes equipped with IoT features, anti-theft GPS, mobile app integration, and AI-based ride analytics are becoming mainstream. These features cater to the tech-savvy European consumer base and enhance safety and convenience. Riders can access live diagnostics, remote locking, and real-time navigation. Smart connectivity is especially valued in shared and fleet applications, enabling operators to manage bikes remotely, track usage, and perform predictive maintenance, thereby optimizing efficiency and ROI.
   

Europe E-Bike Market Analysis

Based on class, the Europe e-bike market is divided into class 1, class 2, and class 3. In 2024, the class 1 segment dominated the market, accounting for around 61% share and is expected to grow at a CAGR of over 2.8% during the forecast period.
 

• Class 1 e-bikes segment dominate the European market due to their regulatory simplicity and urban commuter functionality. Simple pedal-assist bikes which operate without a throttle to operate the motor with forced assistance up to 25 km/h are now widely recognized under EU law. Riders can use these bikes without a license, registering the bike, or obtaining insurance. Therefore, Class 1 bikes are unequivocally easy and convenient for the mass population.
   
• Moreover, urban infrastructure throughout European cities is being better optimized to utilize Class 1 e-bikes. Governments continue to put money into bike lanes, traffic calming, and incentive programs to promote the use of these legitimate lower-speed electric bicycles. These products are more affordable and often incorporated within bike share programs.
   
• For example, Ampler launched the Nova and Nova Pro in April 2025 with USB-C charging integrated into frame. They are Class 1 e-bikes, with a 336Wh battery that will charge (0-100%) in about three hours, and classified as urban-cycling bikes capable of and at a top speed of 25 km/h. These BosCIA e-bikes are available across Europe and the UK.
   
• For example, in August 2024, the Indian government approved a USD 1.3 billion incentives program under the PM E-DRIVE initiative which promotes electric vehicle adoption. The initiative contains incentives for two-wheelers, with the hopes of lessening pollution and improving EV infrastructure.
   
•  The private sector is also playing a significant role with expanding and established manufacturers investing in R&D and expansion of the distribution areas - which is creating an ecosystem for innovation in battery tech, product, and performance and is positioning India as a significant contender in the market in the Asia-pacific region.

Based on battery, the Europe e-bike market is segmented into lithium-ion, lead acid, and others. In 2024, the lithium-ion segment dominates the market with 78% of market share, and the segment is expected to grow at a CAGR of over 3.5% from 2025 to 2034.
 

• Lithium-ion battery technology is currently the leading technology being used in the European e bike market because of its energy density, lightweight composition, and relative cycle life compared to alternative chemistries like lead-acid or nickel-metal hydride. Because these characteristics make lithium-ion batteries more suited to e bikes, they provide market benefits such as better performance from the observation of riders, longer distances per charge, and quicker charge times, all the being factors appreciated by urban cycling and long-distance cycling.
   
• Manufacturers in Europe are increasingly adopting lithium-ion battery technology because it provides the opportunity for compact integration and lightweight options and offers better weight balance on bikes where the shape and structure of e bikes are being influenced by trends in form and fashion and user-friendliness of e bikes. Battery management systems have also improved as well to improve reliability and safety and will lead to further increase in the use of lithium-ion batteries.
   
• For example, in September 2024, Bosch eBike Systems launched their PowerTube 600 and 800 batteries that will provide increased distance and sustainability for e bikes. The PowerTube 800 has (800Wh) of capacity and the PowerTube 600 battery has (600Wh) of capacity that run lighter and with superior energy density. Both batteries have the same capacity operation to help riders with long-distance rides while having the same potential for a better partnership to operate with Bosch Performance Line CX motor for eMTB riders, who are looking for incredible bike experiences riding in nature.
   

Based on motor, the Europe e-bike market is segmented into hub motor, and mid motor. In 2024, the mid motor category expected to dominate the market due to its superior performance, better weight distribution, and enhanced riding dynamics.
 

• The mid motor segment has the highest market share in the Europe e-bike market as they have the best performance, ride pleasure and efficiency in many terrains. Mid motor delivers the weight of the bike right at the center of the bike frame to enhance stability and control. Additionally, the rider expends less energy with the more natural pedaling position. This more natural pedaling is being favored by riders who commute in cities and those who ride outdoors.
   
•  In addition, mid motors work with the bike's drivetrain. This allows riders to shift gears, and gain more torque, especially on climbs. Climbing should be no problem amid the hilly terrains of Switzerland, Austria, and Germany. There is also a battery efficiency feature in mid-drive motors, which provides more usage per charge, particularly for long-distance travelling and touring.
   
• For example, in July 2024, Delta Electronics introduced its mid-drive motor (2.9 kg) at Eurobike 2024 in Frankfurt and can deliver up to 90 Nm of torque. The compact mid-drive motor is intended for e-mountain and cargo bikes. Its strength is patented concentric cylinder construction which helps efficiently deliver power. Its compact size (e.g. 111 x 92 mm) allows for streamlined e-bike designs.
   

Based on propulsion, the Europe e-bike market is segmented into pedal assist, and throttle control. In 2024, the pedal assist segment dominates the market in 2024.
 

• The pedal assist category has the highest market share in the European e-bike market, due to legal parameters, energy savings, and a clear preference from the consumer for an easier ride. Pedal assist e-bikes (Pedelecs) can be legally ridden in the EU - no licensing, registration or insurance required within the EU limits of 25 km/h and 250W.  This legal standing means they have a wide appeal and an accessible price point across demographics in urban and rural spaces.
   
• Pedal assist systems assist the rider's input but does not replace the input from the rider, creating a more natural and enjoyable experience in cycling, which allows for a more commanding ride, is a more engaging form of physical activity, and extends battery life no matter what the consumer is concerned about. Pedal power is about the increasing trend of incorporating cycling into daily life, as a part of being active or even interacting with their co-identity (others who matter within their pedal-powered cycling usage) as other outdoor-based exercise or sport.
   
• For example, in May 2025, Yamaha eBike Systems Service Platform was launched in France that focused on providing an efficient customer service and support experience specific to e-Bike maintenance. The online service platform empowers the dealer to identify issues, record warranty claims, order parts, add training materials, etc. This not only increases the possibilities for the dealers after sale support capabilities but ultimately contributes to bettering the lifecycle on e-Bikes.
   

Based on power output, the Europe e-bike market is segmented into below 250W, 250W to 750W, and above 750W. In 2024, the below 250W segment dominates the market in 2024.
 

• The below 250W power output segment has the highest market share in the market due to regulations and more widespread uptake in urban areas. The European Union stated legislation that stipulates e-bikes that have a motor output of no greater 250 watts and the highest assisted speed of 25 km/h shall be considered bikes. The laws allow these bikes to be exempt from other bike requirements: licensing, insurance, and helmet requirements; making them appealing to the general population.
   
• These low-powered e-bikes are perfect for commuting in cities, aiding, appropriate for flat and slightly hilly riding. They are efficient on energy, inexpensive, and provide a connection point between traditional cycling and electric mobility. The design also accommodates lighter frames with greater longevity, reflecting the expectations of regular commuters, older riders, and those who cycle casually.
   
• For example, in April 2025 Estonian e-bike company Ampler revealed its Nova and Nova Pro, the world's first commercial e-bikes equipped with USB-C charging ports. These e-bikes are equipped with 250W rear-hub motors compliant with EU regulations, with a top speed of 25 km/h. The introduction of USB-C charging is in accordance with Europe's push for standardization, providing ease for the city commuter.

In 2024, the Germany region in Europe dominated the e-bike market with around 28% market share in Europe and generated around USD 4.9 billion in revenue.
 

• Germany is known as the most developed and fastest growing e-bike market in Europe owing to the countries ingrained cycling culture, established government programs, and underlying mobility networks. Compared with the number of separate cycling paths growing throughout Germany and overall connection with the public transportation system, e-bikes have become an obvious alternative for urban commuters. Further, broad awareness of climate change and lifestyle consumption patterns to maintain health, have contributed to customer adoption levels of e-bikes across all demographics.
   
• In Germany, consumers have a preference towards high quality, premium performance, smart features, long range, and ergonomic designs in e-bikes. The country is home to many of the world's largest e-bike and component manufacturers, enabling continuous market innovation and confidence in product development. Demand is extremely high in urban areas and economically developed south and western regions of the country where ec-mobility initiatives have strong local government support.
   
• For example, in June 2024, ZF Group launched its ZF Bike Eco System, featuring the ultra-compact CentriX mid-motor with maximum torque of 90 Nm. At just 2.5 kg, the 48V ec-mobility development included an integrated battery, control unit, app, and cloud-based method for telemetry. RAYMON Bicycles plans to launch the e-MTB 'Tarok' with full-suspension and carry the ZF system in early 2025.
   

The Europe e-bike market in UK is expected to experience significant and promising growth from 2025 to 2034.
 

• The UK is fast emerging as a critical growth market for the European e-bike market as cities witness an increase of urban congestion, fuel costs proliferation and a greater awareness towards sustainable mobility. Major metropolitan cities are seeing increased use of e-bikes such as London, Manchester and Birmingham, flush with e-bikes, as commuters look for a quicker, cleaner alternative to other forms of mobility. Different government-backed initiatives like incentivization on e-bike purchases and the investment into cycling infrastructure are only additions to the critical mass of information pushing users towards e-bikes.
   
• UK consumer tastes demonstrate a growing appetite towards premium and performance people-oriented bicycles especially among urban professionals and recreational cyclists. With the recognition of e-bikes becoming widespread, users are trying e-bike leasing and subscription services to create access to premium models. Retailers and e-commerce sites are extending their services to satisfy these demands as their availability grows due to local and international manufacturers.
   
• For instance, in February 2025, ENGWE is launching their Mapfour N1 e-bike, a budget, premium, high-performance user-oriented bicycle with a replaceable battery for urban commuters. Available for pre-order until March 5, the N1 delivery expected late April, features a carbon frame for decrease weight, cyclically increased 100km range upon change, capable acquisition features, etc., etc. Early orders will be provided with exclusive discounts and accessories.
   

The France e-bike market will experience prosperous growth during the prediction period from 2025 through 2034.
 

• France maintains a sizeable portion of the Europe e-bike market because of government incentives to buy e-bikes, an increasingly environmentally aware population, and urbanization. The French government helps promote the e-bike market through subsidies and tax incentives including the “bonus vélo” program providing monetary support to individuals purchasing an electric bicycle. This has assisted with consumer adoption rates, especially in large metropolitan cities like Paris, Lyon, and Marseille.
   
• Infrastructure changes, about an expansion of urban cycling networks and cycling lanes has only furthered France's e-bike ecosystem. With cities advocating cycling as an alternative mode of transport to ease congestion and pollution, the e-bike market has naturally gained awareness and is now firmly established to meet demand, especially among commuters.
   
• Manufacturer presence has also contributed to the e-bike environment, and third-party imports from European brands as strong partners have been equally beneficial to product availability. As disposable incomes increase with rising fuel costs and understanding of emissions, alongside environmental awareness, it seems France is well-represented on Europe's e-bike map during the forecast period.
   
• For example, in May 2023, the French government revealed its proposal and made a commitment to invest €2 billion by 2027 to encourage the use of bicycles. The money will be paid for the Bicycle Mobility Plan, a set of measures that seeks to increase cycling and walking in people’s daily routine. The overall goals of the plan are to double the cycle lane network from 50,000 km to 100,000 km by 2030, ensure all primary schoolchildren receive training about riding a bike, and, specifically for the cycling industry, to support assembly of 2 million bicycles each year by 2030.
   

Europe E-Bike Market Share

• Top 7 companies of the Europe e-bike industry are Pon, Giant Bicycles, Accell, Trek Bicycle, Yamaha, Baltik Vairas, Rad Power Bikes, and KTM, around 31% of the market in 2024.
   
• Pon capitalizes on its extensive portfolio of premium e-bike brands (such as Gazelle, Kalkhoff, and Urban Arrow) and efficiencies associated with vertical integration to drive growth in the European e-bike market. Pon's focus on vertical integration drives the adoption of leasing models, while creating digital connectivity around its bikes. The company's investments in sustainable urban mobility as well as several acquisitions expand its European footprint, targeting fleet sales and e-bike subscriptions.
   
• Giant's pursuit of a premium e-bike segment targets consumers using high-performance, tech-integrated models. The company emphasizes R&D, with a focus on the enhancement of motor systems and smart components. In Europe, the company's focus will be on expanding the retail footprint and establishing OEM partnerships. Giant's new bicycle lines also coincide with evolving sustainability trends as global consumers increasingly use carbon neutral products as central consideration, offering carbon neutral production in its factories and lightweight commuter e-bikes with long ranges for urban users.
   
• Accell's focus on innovation with products across e-bike portfolios or brands, like Haibike, Winora, and Lapierre, along with sustainability in their offerings creates a significant competitive advantage. The company's focus on connected mobility integrates smart systems with an IoT component in their integrated technologies. Accell has also combined other solutions to focus on scale, distribution among generated or direct-to-consumer, or omnichannel channels while establishing partnerships with local governments in Europe and leasing companies to create a viable micromobility infrastructure.
   
• Trek focuses on premium urban and recreational e-bikes, emphasizing performance design paired with digital features. Trek's strategy in Europe includes expansion of retail locations in key markets while providing consumer financing. Trek places significant investments in e-bike technological innovation (such as Bosch motor systems) and sustainable solutions as a part of their vision for "Active Mobility" which combines advocacy for bicycle-friendly infrastructure in key European cities to develop systems, experience and improve e-bike/micromobility.
   
• Yamaha is building upon its experience in electric motor technology by providing an electric drive system for a limited selection of European e-bike brands, while it is growing its own branded e-bike offerings. Its approach involves utilizing OEM partnerships, improving the efficacy of mid-drive motors, and sharpening focus on the commuter segment. Yamaha is contributing to adoption through further integrating technology, providing reliability, and icing on the cake further expanding service networks in Europe.
   
• Baltik Vairas describes itself as a leading OEM chandelier and bike manufacturer, supplying multiple European end brands. Baltik emphasizes efficient production, lean manufacturing, and mass customization. Baltik is investing in automation and sustainable practices to leverage its breadth of production capabilities to service a variety of markets and simultaneously expand its already substantial footprint in Central and Eastern Europe through B2B partnerships.
   
• Rad Power Bikes is focused on a direct-to-costumer selling strategy, while providing utility-themed electric bikes and cargo e-bikes typically used for urban deliveries or commuters. In Europe, Rad is employing a strategy of localized assembly, building regional partnerships, and supporting mobile service units. Rad is also focusing on affordability, rugged design, and a smart technology bias for both the individual user and last mile delivery companies.
   

Europe E-Bike Market Share

Major players operating in the Europe e-bike industry are:

• Pon
• Giant Bicycles
• Accell
• Trek Bicycle
• Yamaha
• Baltik Vairas
• Rad Power Bikes
• Brompton
• Riese & Müller
• CUBE
   

The Europe e-bike market strategy prioritizes urban mobility and sustainability, with multi-modality being a strong pursuit. Companies are aligning their new offerings to green policies by producing eco-friendly commuting e-bike models that are light weight and battery efficient. The expectation that users want "convenience", along with the observation of real-time on the road use with increasingly congested urban drivers and cyclists, has also strongly driven the integration of smart technology (i.e., GPS tracking, mobile connectivity, IoT-based diagnostics) into e-bikes.
 

In addition, players in the market continue to explore omnichannel approaches to distribution, including DTC, dealership expansions, and e-commerce models. To encourage adoption of e-bikes, players have recently accentuated levels of flexible ownership based on leasing and subscriptions as well as government partnerships and incentives. OEMs also have a clear focus on local assembly, circular economic initiatives such as battery recycling and partnerships with both private and public mobility services to improve last-mile connectivity and fleet deployment across Europe.
 

Europe E-Bike Industry News

• In February 2024, Cowboy launched an at-home mobile service for its European customers, providing on-demand services including bike setup, maintenance, flat tire repair, rear racks and child seat installation, etc. services starting from USD 74, and booked via the mobile app that enhances post-purchase customer support.
   
• In January 2024, Vanpowers launched two new electric bike models, the GrandTeton, an all-terrain mountain electric bike and UrbanCross, a lightweight gravel electric bike. Each model includes Vanpowers' innovative smart security system, demonstrating their commitment to innovativeness and rider safety.
   
• In November 2023, Upway announced it raised EUR 27.6 million in a Series B investment round led by Korelya Capital, putting their total funding to EUR 55.2 million. The investment will help Upway grow and expand into all of Europe and beyond as it continues to grow as a leading e-bike marketplace.
   
• In November 2023, Ultraviolette Automotive confirmed plans to sell their F77 electric motorcycle in the European market. The company expects to commence delivery in Europe in Q2 2024 and will be expanding out to other international markets as well.
   
• In June 2023, Vanpowers announced the UrbanGlide launched in Europe and is a high-performance commuter electric bike, with the UrbanGlide having a 500-watt hub motor with a 110-kilometer range per charge. The UrbanGlide was available for preorder starting at EUR 2,599 and was tailored for the urban commuter rider.
   

The Europe e-bike market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and shipment (Units) from 2021 to 2034, for the following segments:

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Market, By Class

• Class 1
• Class 2
• Class 3

Market, By Battery

• Lithium-ion
• Lead acid
• Others

Market, By Motor

• Hub motor
• Mid motor

Market, By Propulsion

• Pedal assist
• Throttle control

Market, By Ownership

• Shared
• Personal

Market, By Power Output

• Below 250W
• 250W to 750W
• Above 750W

Market, By Sales Channel

• Online
• Offline

Market, By Application

• City/Urban
  • Class 1
  • Class 2
  • Class 3
• Trekking
  • Class 1
  • Class 2
  • Class 3
• Cargo
  • Class 1
  • Class 2
  • Class 3
• Mountain/Off-road
  • Class 1
  • Class 2
  • Class 3
• Others
  • Class 1
  • Class 2
  • Class 3

The above information is provided for the following regions and countries:

• Western Europe
  • Germany
  • Austria
  • France
  • Switzerland
  • Belgium
  • Luxembourg
  • Netherlands
  • Portugal
• Eastern Europe
  • Poland
  • Romania
  • Czech Republic
  • Slovenia
  • Hungary
  • Bulgaria
• Northern Europe
  • UK
  • Denmark
  • Sweden
  • Finland
  • Norway
• Southern Europe
  • Italy
  • Spain
  • Greece