Erythritol Market Size By Form (Powder, Granular), By Application (Beverage, Bakery, Confectionery & Dairy Products, Personal Care, Pharmaceutical), Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026

Rising prevalence of obesity and increasing demand for weight management products to fuel market the global growth

Erythritol Market size exceeded USD 195 million, globally in 2019 and is estimated to grow at over 6.5% CAGR between 2020 and 2026. Increasing prevalence of obesity and rising awareness towards the use of healthy and low-calorie sugar substitutes should boost the global market demand.
 

Erythritol is a sugar alcohol that is manufactured through enzymatic hydrolysis of starch to generate glucose. It is available in a wide range of powder & granular formulations which makes it compatible with various end industries such as food & beverage, pharmaceuticals, and confectionery.

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Its characteristics such as low-calorie index and easily digestible nature are increasing adoption among manufactures to meet growing demand for healthy consumables which is likely to boost erythritol market growth.
 

Increasing cases of obesity and rising demand for healthy weight management products are likely to augment market trends. Industry players are rapidly investing in R&D to capitalize on emerging health trends in market by offering a diverse portfolio of erythritol products. Also, changing consumer perceptions on nutrition and shift from traditional sugar products are likely to trigger erythritol industry outlook.
 

Rising cases of diabetes and cardiovascular diseases along with changing consumer perceptions towards overall health and wellness is likely to propel market demand. Erythritol is widely utilized in manufacturing low glycemic index-based sweeteners that aid in appetite reduction and weight management.
 

Industry players are developing novel techniques to extract pure erythritol powder retaining its nutritional profile to gain unique selling point in market which is likely to augment the market share.
 

The European Food & Safety Authority (EFSA) has approved the use of erythritol for use in soft drinks at a maximum concentration of 1.6%. The positive response from the EU has boosted confidence of industry players that are now planning to invest in research and marketing initiatives which is likely to accelerate erythritol market demand.
 

Increasing demand for erythritol from diet beverages and energy drinks to foster market statistics

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Erythritol market is segmented on the basis of application into beverage, bakery, confectionery & dairy products, personal care, and pharmaceutical. It is widely used in manufacturing diet beverages owing to its easily digestible nature, low calorie concentration, negligible taste, and non-residual characteristics. It is also used to improve texture and mouth feel owing to its high freezing point depression which is likely to boost the global industry demand.
 

Global market from beverage application will grow at a CAGR of over 6.5% owing to rising awareness on sugar concentrated drinks along with shift from high calorie preparations. Its regular consumption does not lead to spiked insulin or cholesterol levels which is increasing popularity among athletes.
 

Industry players are rapidly adopting it in manufacturing energy drinks owing to its safe nature and similar taste to traditional sugar which is likely to boost erythritol market statistics.
 

Rapid shift from table sugar and rising adoption of low calorie erythritol powder to stimulate market outlook

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Erythritol market is bifurcated based on form into powder and granular. Increasing consumer awareness on potential side effects of table sugar coupled with rising disposable income is the major driver boosting erythritol powder market. Additionally, it is used in manufacturing sweeteners owing to its compatibility with other natural ingredients and low-calorie count per serving which should boost the global industry trends.
 

Powder based erythritol industry may register over 6.5% gains through 2026 owing to increasing demand for healthy sweetener sourced from natural ingredients. Industry players are trying to develop new range of healthy sweetener powders by extracting erythritol from exotic fruits to gain competitive advantage in market sphere.  Furthermore, increasing demand for specialty solutions in food & beverage industry to provide healthier alternatives is likely to boost the market demand.
 

Increasing awareness in North America on naturally derived alternative sweeteners to boost market share

North America erythritol market is likely to grow at a CAGR of 7% by the end of forecast period owing to changing consumer perception on consumption of low-calorie products. Growing awareness towards adopting healthy lifestyle habits by switching towards low fat & calorie meals owing to rising inclination among young population to stay fit is likely to boost the regional business landscape.
 

Factors such as rising prevalence of diabetes and increase in awareness towards potential benefits of erythritol is likely to boost demand. It offers several benefits such as insulin control and easy digestibility which makes it ideal for patients suffering from diabetes.
 

Furthermore, it is manufactured using natural ingredients which makes it easy for industry players to market it among the youth and the health-conscious populace, which is likely to accelerate erythritol market growth.
 

New product development among industry players to capitalize on emerging trends in market remains key growth strategy

Erythritol market is competitive and major players operating in the industry include JUNGBUNZLAUER SUISSE AG, Cargill, Shandong Sanyuan Biotechnology, Tate & Lyle, Cerestar Holding B.V, Unterhofer & Partner KG/ZeroCal, Foodchem International Corporation, Zhucheng Dongxiao Biotechnology, Baolingbao Biology, Nikken-Chemical, Futaste, and Ingredientstech.
 

Industry players are rapidly working to introduce new products in the market to take advantage of emerging low calorie and wellness trends. Furthermore, manufacturers are marketing their products on social media in an attempt to gain brand recognition in market, broaden consumer base, and capture maximum market share.
 

Jungbunzlauer, a Swiss company launched a new erythritol product in 2013. This new product is a sugar free and all-natural product. It is produced from a combination of erythritol and extracts from Stevia Rebaundiana plant. Thus, new product development will help the company to gain unique selling point and brand recognition in market.
 

Erythritol market research report includes in-depth coverage of the industry, with estimates & forecast in terms of volume in Tons and revenue in USD Thousand from 2015 to 2026, for the following segments:

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By Form

• Powder
• Granular

By Application

• Beverage
• Bakery, Confectionery & Dairy Products
• Personal Care
• Pharmaceutical
• Others

The above information has been provided for the following regions:

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
  • Argentina
• MEA
  • South Africa
  • UAE
  • Saudi Arabia