ENT (Ear, Nose, Throat) Devices Market Size By Product [Diagnostic (Rigid Endoscopes, Flexible Endoscopes, Robot Assisted Endoscope, Hearing Screening Devices), Surgical (Radiofrequency Handpieces, Powered Surgical Instrument, Otological Drill Burs, ENT Hand Instruments, Tympanostomy Tubes, Sinus Dilation devices, Nasal Packing Devices), Hearing Aids (In-the-ear (ITE), Receiver ITE, Behind-the-ear, Canal Hearing Aids ITC, CIC, IIC), Hearing Implants (Auditory Brainstem Implants, Cochlear Implants, Middle Ear Implants, Bone Anchored Hearing Systems), Voice Prosthesis Devices, Nasal Splints (Internal, External)], Industry Analysis Report, Regional Outlook (U.S., Canada, UK, Germany, France, Spain, Italy, Japan, India, China, Australia, Brazil, Mexico, Argentina, South Africa, Saudi Arabia), Application Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024

Published Date: Jan 2018 | 218 Pages | Report ID: GMI496 | Authors: Sumant Ugalmugale Report Format: PDF

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Industry Trends

ENT (Ear, Nose, Throat) Devices Market size was valued over USD 13.4 billion in 2016 and is expected to witness more than 8.1% CAGR from 2017 to 2024.

UK ENT (Ear, Nose, Throat) Market, By Product, 2013 – 2024 (USD Million)
UK ENT (Ear, Nose, Throat) Market, By Product, 2013 – 2024 (USD Million)

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Increasing incidence of hearing loss, deafness, nasal trauma and throat infections along with rising noise pollution will act as primary driver for ENT devices market growth. Introduction of novel products to treat the ENT diseases coupled with growing elderly patient pool susceptible to ENT disorders will further drive ENT devices market growth over the forecast timeframe.

Adult population suffering from ear, nose and throat disorders fuel business growth. Rising number of nasal disorders such as, sinusitis, nasal polyps, chronic atrophic rhinitis, nasal septum deviation, rhinitis, nasal septum perforation boosts industry growth. Increasing usage of nasal splints during rhinoplasty along with sinus dilation systems for chronic sinusitis is stimulating ENT devices market growth.


Vocal nodules, streptococcal infections, laryngeal papillomas, vocal cord polyps, laryngoceles are other common forms of throat disorders fuelling demand for ENT devices over the forecast years. Pharyngitis and laryngeal cancer are common throat disorders across the globe.

Technological advancements in hearing aids, launch of enhanced surgical systems, along with advanced features offered by companies are factors that will have positive impact on ENT devices market. Social stigma across the globe for voice prosthetic devices and hearing aids coupled with high procedure and instruments cost will hinder industry growth.

ENT (Ear, Nose, Throat) Devices Market, By Product

Hearing aids segment accounted for largest revenue share in year 2016 and is anticipated to grow at robust rate over the forecast period. Growth is attributable to rising incidence of hearing loss along with availability of technologically advanced hearing aids that encourages customer buying behaviour. Obtainability of several types of hearing aids according to size, technology upsurges demand. Advancement in technology and companies focusing on R&D activities are expected to boost industry growth over the forecast period.

Diagnostic ENT devices will grow significantly on an account of growing demand by medical practitioners for cost-effective, accurate along with fast diagnostic tools available. Introduction of latest endoscopes with enhanced views in narrow spaces of nose, ear, and throat with recording facility and advancement in technology will propel industry growth. Moreover, factors such as, poor hygienic conditions, malnourishment, different socio-economic levels add to increase in prevalence of ENT disorders.

Voice prosthetics segment has immense scope of growth in future as awareness regarding voice prosthesis devices is increasing coupled with rising number of laryngectomized patients. Furthermore, increasing adoption rate of minimally invasive ENT procedures and innovative technology will have positive impact on voice prosthetics segment.

ENT (Ear, Nose, Throat) Devices Market, By Region

U.S. ENT devices market accounted for largest regional share in 2016 owing to rising geriatric population base, and growing prevalence of ENT disorders in U.S. Several initiatives undertaken by National Institute on Deafness and Other Communication Disorders (NIDCD) to create awareness about noise pollution and associated hearing loss will positively impact market size growth.

UK ENT devices market will grow substantially due to growing prevalence of ENT diseases in adults as well as children. Technological advancements pertaining to ENT devices, and growing healthcare expenditure will further boost business growth. Numerous initiatives including campaigns, research funding towards advancing treatment for hearing loss undertaken by associations will positively impact ENT devices market growth. For instance, in August 2017, UK scientists succeeded in developing robotic arm named Versius, designed for easing keyhole operations such as ear, hernia, throat procedures. 

Japan ENT devices market accounted for largest regional share in 2016 due to rising incidences of hearing impairment across the country. According to, the JapanTrak survey, every eighth individual over 18 years in Japan is suffering from hearing loss. Furthermore, presence of associations such as Techno Aids (Association for Technical Aids) promoting development of devices and equipment for disabled patients including hearing aids will positively impact market growth.

Competitive Market Share

Prominent players of global ENT devices market are Siemen’s Healthcare, Sonova, Cochlear, Rion, Starkey Hearing Technologies, Welch Allyn, Widex, Atos Medical, GN Hearing, and William Demant Holding. Inorganic growth strategies such as acquisitions, and partnerships are major strategies followed by market players to strengthen their market position as well as expand company’s product portfolio.

ENT (Ear, Nose, Throat) Devices Industry Background

ENT (Ear, Nose, Throat) Devices Market Segmentation

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Favourable government initiatives, and reimbursement for hearing aids, coupled with increasing occurrence of ENT diseases across the world will drive global ENT devices industry. Growing use of android smartphones along with constant technological advancements in ENT devices industry has accelerated R&D efforts by market players towards developing products to fulfil growing consumer demand. For instance, Siemens launched Signia hearing aids in January 2016, having compatibility to work with android devices to deliver enhanced clarity and less sound distortion. ENT industry is anticipated to exhibit tremendous growth in future as a result of growing adoption rate of advanced technologies, along with availability of extensive product portfolio aids prominent industry players to sustain their market position.

What Information does this report contain?

Historical data coverage: 2013 to 2016; Growth Projections: 2017 to 2024.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

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