Endpoint Security Market Size, Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, France, Italy, Russia, China, India, Japan, Malaysia, Thailand, Indonesia, Australia, Brazil, Saudi Arabia, UAE, South Africa), Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2016 – 2024
Report ID: GMI1620
Endpoint Security Market size is anticipated to increase owing to the growing need to reduce IT risks, increasing end-point attack frequency on enterprises, and growing trends, such as BYOD, among organizations. Increasing complexities and sophistication of cyber-attacks, such as trojans, zero-day malware, and advanced persistent threats, are expected to propel the endpoint security market demand. The industry is anticipated to gain traction with the growing data protection needs of businesses during the forecast period.
The growing use of smart devices, such as smartphones, laptops & tablets, and specialized equipment such as Point of Sale (POS) terminals, and barcode readers, will positively impact the endpoint security market growth. These devices are active on networks and contain huge amounts of critical customer data, thus increasing the need to protect these devices. Shifting inclination of service providers towards distributed architecture is anticipated to drive the endpoint security market due to the growing need to prevent data thefts.
The growing trend for integrated endpoint security suites is anticipated to present viable growth opportunities for the future. The end-users increasingly demand converged and integrated suites, owing to the integration issues caused by the adoption of different suites. Thus, the growing demand for solutions with features, such as encryption, data backup, intrusion prevention systems, firewall, and intrusion detection systems, are anticipated to provide tremendous growth prospects for the endpoint security market over the future.
Rising SaaS-based solutions implementation, particularly in SMBs, is further anticipated to drive the endpoint security market size. SaaS-based security solutions are economical owing to their pay-per-use model. The industry is expected to witness an upward demand trend owing to several advantages including installation and ease-in-upgrading. New endpoint security layers are intended to protect devices against metamorphic/polymorphic malware and zero-day threats.
The growing number of basic free solutions is expected to hinder the endpoint security market growth. Additionally, lack of knowledge regarding the availability of economical endpoint security solutions and understanding of internal threats intensity & hazards is expected to negatively impact the industry share.
The endpoint security market is segmented on the basis of solution, service, deployment type, and end-use industries. Based on solution, the endpoint security market is segmented into anti-spyware/anti-malware, anti-virus, endpoint device control, firewall, intrusion prevention, and endpoint application control. Antivirus solutions are expected to change the endpoint security landscape owing to the increasing trend of BYOD in organizations during the forecast period. The endpoint device control solution is expected to play a vital role in market growth due to the growing demand for tablet and smartphone security systems.
Endpoint security market on the basis of service are managed services, training & support, and consulting. These can be deployed on cloud & on-premises and can be implemented in large enterprises and SMBs. The endpoint security market end-use industries include IT & telecom, government & defense, healthcare, BFSI, transportation, manufacturing, retail, energy & utilities, and education. The government and defense sectors together are projected to hold the largest market share.
North America currently dominates the endpoint security market owing to the increased new & advanced technology adoption by the IT industry and presence of several vendors. However, Asia Pacific is anticipated to witness fast growth due to the increasing need for cyber security and penetration of technology.
The endpoint security market ecosystem consists of security solution vendors, security service providers, system integrators, and consulting firms. Major security solutions vendors include Intel Security, McAfee, Symantec, Trend Micro, AVG Technologies, Forcepoint, RSA Security, Gemalto, Avast Software, ESET, eEye Digital Security, Blue Coat Systems, Digital Guardian, Cisco Systems, Check Point Software, and CipherCloud. Some other prominent vendors are WatchGuard Technologies, Clearswift, Trustwave, Sophos, F-Secure, Proofpoint, Panda Security, and Kaspersky Lab.
The endpoint security market is fragmented with the presence of many small vendors operating in niche segments with superior technology. They need to differentiate their products and services through a unique value proposition on account of the market’s intensely competitive environment. Strategies, such as mergers and acquisitions, are anticipated to increase the scope of large vendors to enter the market. Big companies including McAfee, Symantec, and TrendMicro have acquired many small companies from 2010 to 2015 and are anticipated to continue during the forecast timeframe. Additionally, due to increased competition, companies with weak market presence are expected to acquire companies to provide integrated solutions. Increased investment in R&D will drive the growth further. For instance, vendors, such as McAfee, triumphant, Trend Micro, and Cisco Systems, have invested in innovations in incident detection, response, and prevention.
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