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Europe And Middle East & Africa (EMEA) Par-baked Bread Market Size, By Type (Baguette, Rolls, Loaf), By End-User (Convenience Stores, Hypermarkets & Supermarkets, Artisans Bakers, Bakery Chains), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Landscape & Forecast, 2021 – 2027

  • Report ID: GMI5078
  • Published Date: Jul 2021
  • Report Format: PDF

Industry Trends

EMEA Par-baked Bread Market size exceeded 2 billion in 2020 and is set to witness over 4.2% CAGR from 2021 to 2027. The rising consumption of bakery products coupled with growing industrial bakeries across the region will augment par-baked products demand.

Extending the shelf life of bakery products has always been a concern for both the bakeries and customers. Par baked breads, which are baked till 80% of completion and then rapidly frozen to be baked and consumed later are increasingly gaining traction among customers owing to their low cost and easy baking methods. Increasing consumption of bakery products that are made using healthy ingredients to support a healthy lifestyle is augmenting the par-baked bread market size.

EMEA Par-baked Bread Market

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Convenience is one of the key factors considered while selecting food. Single household parenting has started gaining momentum in the region that reduces cooking time for working women. This is escalating the adoption of semi-cooked bakery products. These products offer people the convenience to select the products according to their needs. Low cost of baked products as compared to other types is further expected to have a positive impact on EMEA par-baked bread industry share.

The younger generation in the region are more inclined towards eating products on the go, making bakery products an ideal choice for them. The region is witnessing preference for health-conscious products that are high on fibers and proteins. Industrial bakeries are expanding their product portfolio to serve larger consumer base. They are developing new types of baguettes, rolls, loaves, etc. with improved flavor and new types of ingredients. These bakeries have well-established facilities making them more efficient in producing large-scale bakery products. Growing demand for different types of bakery products and increasing awareness about healthy lifestyle are expected to have a positive impact on the bakery industry.

However, complex processing challenges for par baked bread as compared to conventional breads might hamper EMEA par-baked bread market growth in near future. COVID-19 pandemic has significantly disrupted the supply-chain across the European bakery industry. Government organizations in various European countries implemented nationwide lockdown. Temporary closure of production plants and manufacturing facilities, shutdown of restaurants & artesian bakeries and regulations to restrict civilian mobility in order to lessen the further outburst will limit industry expansion in the region.

Loaf to be the most popular product type

EMEA Par-baked Bread Market Share By Type

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EMEA par-baked bread market from Loaf product will account for over 45% share by 2027. A loaf is a bread shaped & baked in one piece. They are used for making different types of sandwiches. Loaves are easy to store, are less costly and can be infused with various types of flavors.

The par-baked bread demand witness significant growth with different types of rolls and loaves that are being offered by various bakeries with added flavors, textures, and styles. Moreover, the exports of bakery products such as baguettes, loaves, etc., from various European countries have been growing steadily over the past few years due to the increasing adoption and demand for bakery products from various countries around the globe.

Artisan Bakers to be the major revenue generator

EMEA Par-baked Bread Market Share By End-User

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Artisan bakers have focused on increasing par-baked bread production in their bakeries. The presence of natural ingredients along with the freedom to bake and eat at any time is set to have a positive impact on the EMEA par-baked bread industry over the projected time period.

EMEA par-baked bread market from artisan bakers end-user segment is set to surpass USD 1 billion by 2027 An artisan baker is referred to as a craftsperson, who is professionally trained to blend, ferment, design and bake a high-quality hand-crafted bread loaf.

United Kingdom to hold significant market share

In 2020, UK generated over 50 kilo tons demand in EMEA par-baked bread market. It can be ascribed to the presence of numerous industrial bakers coupled with shifting focus towards reducing annual bread wastage in the country. UK is one of the major bread markets across the globe with the industrial bakeries representing approximately 80% of the bakery products manufactured in the country. Large bakeries in the country are diversifying their product offerings, whereas the smaller specialty bakeries are gaining traction from the customers.

Acquisitions and production capacity expansion to augment the industry foothold

The product manufactures are adopting various aggressive strategies, like mergers & acquisitions and production capacity expansion to gain competitive edge in the market. In January 2021, Menissez invested USD 213 million to increase the production capacity at its plant in Feignies (France). The company will build a new 215,000 square-foot factory to house new production lines, which will produce 100,000 tons of bread by 2024. This will further help the company to strengthen its market position and support its revenue generation.

Some of the prominent players in the EMEA par-baked bread industry are Rich Products Corporation; The Soufflet Group; Menissez; Greendale Group; Bakemart Gourmet; Prima International; Lantmannen Unibake; Vandemoortele; Country Style Foods; Europe des Pains and Delifrance.  

The EMEA par-baked bread market report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Kilo Tons and revenue in USD Million from 2017 to 2027 for the following segments:

Market, By Type

  • Baguette
  • Rolls
  • Loaf
  • Others

Market, By End-User

  • Convenience Stores
  • Hypermarkets & Supermarkets
  • Artisans Bakers
  • Bakery Chains

The above information is provided on a country basis for the following:

  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Russia
  • Belgium
  • Turkey
  • UAE
  • South Africa
  • Saudi Arabia
  • Rest of EMEA


Authors: Kiran Pulidindi, Akshay Prakash

Frequently Asked Questions (FAQ) :

EMEA market size for par-baked bread had surpassed USD 2 billion in 2020 and will witness a CAGR of over 4.2% through 2027.

Loaf product segment will account for over 45% market share by 2027 with increasing demand to make different types of sandwiches as they are cost-effective and can be made in different flavors.

EMEA par-baked bread business will record valuation of over USD 1 billion by 2027 from artisan bakers end-user segment.

UK had accounted for more than 50 kilo tons demand in EMEA par-baked bread market owing to the presence of various industrial bakers and increasing focus on reducing bread wastage in the country.

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Premium Report Details

  • Base Year: 2020
  • Companies covered: 11
  • Tables & Figures: 113
  • Countries covered: 12
  • Pages: 125

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