Embedded display market size is expected to grow rapidly during the forecast timeframe owing to the increasing adoption of automation in several industries. Affordable cost, compact & lightweight design, less connection requirement, single assembly power source, and data control are the factors that will fuel the acceptance of embedded displays. These are used in applications including automobile displays, wearables, fitness devices, HVAC systems, and home automation. A high demand for 7oftware-assisted devices with various features, such as Graphical User Interface (GUI), embedded functions, and touchscreen will drive the demand for embedded displays.
Rising demand for 3D displays is accelerating growth opportunities for the embedded display market during the forecast timeline. The integration of embedded displays into 3D systems delivers high performance, reduced weight & size, and lesser susceptibility to environmental factors, such as humidity and vibrations, further spurring the market growth.
Major automotive industries are shifting toward the usage of Human-Machine Interface (HMI) and automated operating systems. A rise in the manufacturing of user-specific HMI components and systems at lower costs by various automotive industries is propelling market opportunities for embedded displays. In January 2020, Socionext US introduced its embedded solutions in automotive technologies, video distribution technologies, and edge AI at the Embedded World 2020. It showcased automotive solutions such as in-vehicle smart displays and multimedia systems in dashboard display, car center-console, cluster displays, and head-up displays.
The COVID-19 pandemic has severely impacted the supply chain and halted operations & trading across the globe. The decline in the production of equipment in the automotive industry has adversely affected the demand for embedded displays. The inclination toward the launch of widescreen devices due to lower cost, easy installation, and less medical issues will hamper the market revenue. The increasing usage of products such as projectors in different sectors including entertainment, education, and others will further hamper the market expansion. These widescreen projectors are cost-effective compared to high-definition video wall displays, hampering the industry growth.
The portable device will hold a significant embedded display market share through 2027 driven by the rising demand for embedded displays in HMIs, display monitors, smart wearables, and Point of Sale (PoS) as they offer easy integration of the latest technologies such as 5G AI and IoT. According to HIMSS.org, embedded displays used in wearables improve the monitoring and control of patient’s health as it becomes easy to keep track of or record the data.
The LED segment is estimated to grow significantly during the forecast period led by its rising use as an alternative to LCDs due to various factors such as high pixel resolution, higher brightness, better light intensity, and higher power efficiency. New technological innovations in the LED segment, such as the development of micro-LED, are further accelerating the market demand. It offers a high-resolution display, screen surface transparency, extreme light transmission rate, high efficiency, and emissive pixels, increasing the acceptance of LED technology in the embedded display.
The medical segment in the embedded display market is predicted to witness a significant growth during through 2027 impelled by the rising need for embedded displays for automated and fast output delivery in medical applications (diagnosing & monitoring patients remotely during medical emergencies such as Covid-19). Healthcare equipment manufacturing firms are developing smart equipment with displays connected to the ventilators for treating patients without any contact. For instance, in April 2019, Anders and Selectronic launched new medical devices with LCD embedded displays with integrated touchscreen solutions. It will provide optimized display contrast, better resolution, and enhanced brightness. The increasing number of startups around the world will also provide remote healthcare assistance. These factors will further fuel market opportunities for embedded displays in the healthcare application segment.
North America embedded display market is projected to observe highest revenue share during 2020 to 2027 on account of the rising usage of smart home devices among the population. The increasing need for 5G, IoT, and AI integrated devices will also foster the demand for embedded smart displays in this region. Industry players are also inclined toward new product innovations, accelerating market opportunities. In November 2019, Intel launched an interactive flat panel embedded display integrated with the latest technology. It provides easy & simple installation and collaboration of devices anywhere. The presence of key players, such as Amazon’s Alexa performance, Google Assistances, Facebook, and Google partners, and the introduction of several initiatives by these companies, will propel the market value.
Key companies operating in the market are Winstar Display Co., Ltd., Ansys, Inc., NextGen Multitouch, Avnet, Inc., Andres Electronics Experts, Schweitzer Engineering Laboratories, and others. The key participants are focusing on continuous research & development activities to provide technically advanced products compared to others.
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