Electric Water Heater Market Size By Product (Instant ,Storage), By Capacity (< 30 Liters, 30-100 Liters, 100-250 Liters, 250-400 Liters, > 400 Liters), By Application (Residential, Commercial [College/University, Office, Government/Military]), Industry Analysis Report, Regional Outlook, Application Potential, Competitive Market Share & Forecast, 2018 - 2024

Published Date: Oct 2018  |  Report ID: GMI680  |  Authors: Ankit Gupta, Aditya Singh Bais

Report Format: PDF   |   Pages: 530   |   Base Year: 2017

Summary Table of Contents Industry Coverage Methodology

Industry Trends

Electric Water Heater Market size was valued over USD 16 billion in 2017 and the annual installation is predicted to exceed 100 million units by 2024.

Europe Electric Water Heater Market Size, By Capacity, 2017 & 2024 (USD Million)

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Ongoing government investment toward the expansion of commercial building infrastructure will fuel the electric water heater market. Increasing number of smart city projects along with development of standardized design and engineering codes for electrical appliances will augment the business landscape. Rising hot water demand on account of growing population along with escalating urbanization rate across the world will augment the business landscape.

Stringent government norms toward the adoption of energy efficient heating systems along with ongoing measures toward refurbishment of existing electrical appliances will drive the electric water heater market growth. Significant investment by leading industry players toward research and development along with rising competition on product differentiation will augment the industry landscape.

Electric Water Heater Market Report Coverage
Report Coverage Details
Base Year: 2017 Market Size in 2017: 16 Billion (USD)
Historical Data for: 2013 to 2017 Forecast Period: 2018 to 2024
Forecast Period 2018 to 2024 CAGR: 2% 2024 Value Projection: 19 Billion (USD)
Pages: 530 Tables, Charts & Figures: 1224
Geographies covered (54): U.S., Canada, Mexico, UK, France, Germany, Italy, Austria, Spain, Netherland, Denmark, Finland, Sweden, Norway, Russia, Belarus, Armenia, Kazakhstan, Kyrgyzstan, Azerbaijan, Moldova, Tajikistan, Turkmenistan, Ukraine, Uzbekistan, China, Australia, India, Japan, South Korea, Indonesia, Malaysia, Singapore, Thailand, New Zealand, Philippines, Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman, Turkey, South Africa, Nigeria, Algeria, Egypt, Israel, Cyprus, Lebanon, Iraq, Brazil, Argentina, Chile
Segments covered: Product, Capacity, Application and Region
Companies covered (12): A.O. Smith, Ariston thermo Spa, Bosch Thermotechnology, Bradford White Corporation, General Electric, Haier Electronics, Racold, Rheem Manufacturing Company, Whirlpool Corporation, Rinnai Corporation, State Water Heaters, Ferroli S.p.A
Growth Drivers:
  • North America & Latin America
  • Growing demand for energy efficient heating systems
  • Replacement of conventional water heating systems
  • Europe
  • Government norms pertaining to energy efficiency
  • Growing demand for replacement of existing water heaters
  • Asia Pacific
  • Rapid urbanization & advanced product customization
  • Increasing demand for water heating systems
  • Middle East & Africa
  • Extreme climatic conditions
  • Advancing technology with rising emission standards
Pitfalls & Challenges:
  • High upfront cost

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Electric Water Heater Market, By Product

Low maintenance and upfront cost along with flexibility of deployment with the existing electricity infrastructure will drive the storage water heater market size. Simple designs along with user friendly interface make the product acceptable for a wide range domestic application. In addition, higher energy factor in comparison available counterparts will further stimulate the product demand.

Growing consumer measures toward the adoption of energy efficient and low power consuming appliances will foster the instant water heater market growth. High heating output, energy efficiency and point of use application are some of the will positively impact the industry outlook. The heaters are best suited for on demand application owing to their easy integration near the demand centers. Low piping cost and heat loss will further stimulate the product penetration.

Electric Water Heater Market, By Capacity

Rising disposable income coupled with significant improvement in the living standards will instigate the demand for low capacity water heaters. Growing development and construction of residential establishments will boost the product adoption. In addition, availability in multiple designs and a wide range of capacities will further encourage the product penetration.

Upgradation of conventional heating systems in order to minimize the standby loss and reduce energy bills will foster the 100-250 liters water heaters market growth. Government mandates toward replacement existing heating appliances along with adoption of energy efficient appliances across hotels and government buildings will complement the business landscape.

Electric Water Heater Market, By Application

Ongoing government mandates toward the deployment of sustainable heating systems across households will fuel the residential water heater market growth. Rapid advancement in technology and product differentiation offer multiple management and control features for the consumers. In addition, low operation cost coupled with easy maintenance and repair will enhance the business outlook.

Increasing investment toward development and construction of educational institutions along with expansion of service sector will accelerate the commercial water heater market. Rising instant hot water requirement across offices and government buildings will facilitate the product adoption. Furthermore, mass flow requirement across hospitals and hotels will augment the industry land scape.

Electric Water Heater Market, By Region

The U.S. electric water heater market was valued over USD 800 million in 2017. Extreme climatic conditions along with growing consumer needs for reliable hot water supply will enhance the industry outlook. In addition, rising adoption of district and space heating systems coupled with advent of digital heating technologies will further augment the business landscape.

Stringent environment regulation along with ongoing measures by industry players to limit their carbon footprint will accelerate the Europe water heater market growth. Defined product standards and codes by respective authorities along with government regulations toward energy efficiency will augment the industry outlook. In 2013, European commission developed eco-design and energy labeling requirements which direct the manufacturers and suppliers to indicate the efficiency class information on the labels.

Latin America, led by Brazil, accounted for over 30% of electric water heater market share in 2017. Growing consumer inclination toward advanced heating technologies enabling effective energy and cost management will complement the industry outlook. Growing need for hot water across domestic applications along with significant cost saving with the use of efficient heaters will further propel the product demand


Competitive Market Share

Key participants across the electric water heater market comprises A.O Smith, Bosch Thermotechnology, Rinnai Corporation, Bradford White, State Industries, Saudi Ceramics, Rheem Manufacturing, Ferroli, Haier Electronics, Linuo Ritter, Jaquar, Whirlpool, Hubbell, Ariston Thermo, Kanch Water Heaters, Viessmann Group and Vaillant Group.

Low cost manufacturing and product differentiation are the key business expansion strategies adopted across the industry. Furthermore, acquisitions & mergers coupled with collaboration with technology providers will further strengthen their position in the market.

Electric Water Heater Industry Background

The electric water heater functions by using immersion heating elements and thermostats which control the temperature inside the tank. These products are categorized into two types, storage and tankless which are deployed to meet the hot water requirements for wide range of applications. The water is heated in an insulated glass lined or stainless-steel tank and eliminates the exhaust via vent pipes. These are incorporated with a pressure and temperature relief valve which automatically open in case the pressure exceeds the critical limit

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