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E-commerce Packaging Market - By Packaging Type (Corrugated Boxes, Polybags & Mailers, Protective Packaging, Labels & Tapes), By Material Type (Paper & Paperboard, Plastic, Metal), By Size (Small, Medium, Large), By Application, By End Use & Forecast, 2023 – 2032

  • Report ID: GMI6172
  • Published Date: Jul 2023
  • Report Format: PDF

E-commerce Packaging Industry Analysis

E-Commerce Packaging Market size was valued at around USD 28 billion in 2022 and is predicted to register over 5.8% CAGR between 2023 and 2032. The skyrocketing e-commerce industry is a significant factor driving the market. There is a high requirement for packaging materials to protect products during transport and enable safe delivery owing to the growing number of online customers and the soaring popularity of online marketplaces. A good packaging can also offer a positive & sustainable unboxing experience, improving brand allegiance and client happiness, thereby fueling market growth over the forecast period.

E-Commerce Packaging Market

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E-commerce packaging is an important marketing tool that creates a memorable brand experience for online retailers. Personalized packaging with exclusive designs, logos, and messaging can enhance brand recognition and image, allowing companies to highlight their products in a highly competitive market.


The use of excessive packaging materials, non-recyclable plastics, and inefficient packaging practices in the e-commerce industry will lead to the production of substantial wastes, contributing to environmental pollution. The major hurdle in the industry is the selection of sustainable packaging solutions that decrease waste, promote recycling, and lessen the carbon footprint. E-commerce companies also face difficulties while designing an aesthetic packaging along with functional uses for various product types. Thus, the environmental impacts associated with e-commerce packaging may restrict its adoption, further impeding market expansion.

COVID-19 Impact

During the pandemic, purchasers relied on online shopping as a secure & convenient method to buy goods due to the implementation of lockdowns, social distancing measures, and closure of retail stores. This resulted in surging e-commerce sales, which directly affected the packaging material demand to protect products during transit. Delicate & sensitive items, such as electronics and healthcare products, require supplementary insulation measures to avoid damages, fueling the packaging material demand that offer cushioning, shock absorption, and temperature control. The pandemic has transformed consumer behavior as many individuals are resorting to increased online shopping. The diminished number of COVID-19 cases, resumption of industrial operations, and increased adoption of e-commerce are anticipated to drive market growth in the post-pandemic period.

E-commerce Packaging Market Trends

The e-commerce packaging industry is witnessing a shift toward simple & lightweight packaging to support sustainability goals. E-commerce companies are modifying packaging designs to reduce material usage and the overall package size. This trend will reduce packaging wastes, lower shipping costs, and enhance the operational efficiency. Tamper-evident packaging solutions, such as security seals and tear strips, are becoming popular, providing customers the confidence & assurance that their products are safe & intact. E-commerce companies use Augmented Reality (AR) and QR codes to provide interactive & captivating content, product information, and promotions through packaging.

E-commerce Packaging Type Segmentation

E-commerce Packaging Market Size, By Packaging Type, 2021 - 2032 (USD Billion)

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Based on packaging type, the E-commerce packaging market is categorized into corrugated boxes, polybags & mailers, protective packaging, and labels & tapes. The corrugated boxes segment held the highest market value of USD 15 billion in 2022. The adaptability, robustness, and cost-effectiveness of corrugated boxes make them a preferred packaging material in e-commerce packaging. The need for safe & protective packaging of various products, online retail growth, and the inclination for sustainable packaging options are boosting the demand for these boxes. Protective packaging is also witnessing a rising demand owing to the need to reduce product damage during transporting, enhance customer satisfaction, and reduce returns & replacements, fueling segment growth.

E-commerce Packaging Material Type Segmentation

E-commerce Packaging Market Revenue Share, By Material Type, (2022)

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Based on material type, the market is divided into paper & paperboard, plastic, metal, and others. The paper & paperboard segment held a major E-commerce packaging market share of around 40% in 2022 and is predicted to grow at a rapid rate by 2032. Paper & cardboard materials including paper bags, paperboard boxes, and envelopes are used for packaging lightweight products, documents, and promotional materials. Paper & cardboard-based packaging is recyclable, biodegradable, and offers good printability, making it ideal for brand promotion and customization. While plastic packaging offers advantages, such as flexibility, moisture resistance, and cost-effectiveness, its ecological effects have led to the increasing requirement for green options.

E-commerce Packaging Size Segmentation

Based on size, the E-commerce packaging market is categorized into small, medium, and large. The small segment held a major market share in 2022 and is likely to grow at 5.6% CAGR through 2032. The size of a parcel plays a critical role in guaranteeing product safety during shipping. Also, the packaging should offer enough cushioning and room to avoid damages. The right parcel size will ensure the usage of correct protection materials, minimizing product damage during transport. E-commerce companies try hard to streamline the shipping charges by choosing the most appropriate parcel size for their products to maximize space utilization and minimize material wastes.

E-commerce Packaging Application Segmentation

Based on application, E-commerce packaging market is bifurcated into Business-to-Consumer (B2C) and Business-to-Business (B2B). The B2C segment held a dominant share in 2022 and is predicted to expand over the projected timeframe. The global B2C e-commerce growth is a major factor propelling the e-commerce packaging demand. With an increasing number of online buyers, there is a rising need for packaging materials & solutions for successful & safe product delivery to customer homes.

E-commerce Packaging End-use Segmentation

Based on end use, the E-commerce packaging market is segregated into electronics & appliances, apparel & accessories, beauty & personal care, home & kitchen, food & beverages, healthcare & pharmaceuticals, and others. The electronics & appliances segment held a major market share in 2022 and is likely to grow over the anticipated timeframe. Specific packaging is essential to ensure the safe hauling of delicate & valuable electronics & appliances. The use of protective cushioning materials, anti-static packaging, and secure box designs protects devices during shipping. Accessories, user manuals, and warranty information should also be included in the packaging.

E-commerce Packaging Market Regional Analysis

U.S. E-commerce Packaging Market Revenue, 2021 - 2032 (USD Billion)

U.S. E-commerce packaging market dominated North America with a value of USD 16 billion in 2022 and is predicted to grow at a rapid pace from 2023 - 2032. The ubiquitous presence & usage of the internet and increasing online shopping in North America have been critical in propelling the e-commerce industry expansion. The presence of an effective supply chain management and reliable delivery services has led to a significant e-commerce growth in North America. Swift & dependable shipping along with same-day or next-day delivery options has also improved customer satisfaction, making online shopping more attractive to users. Due to these factors, the e-commerce packaging business in North America is expected to expand over the forecast period.

E-commerce Packaging Industry Leaders

Amazon, Alibaba Group, Walmart, eBay, JD, Shopify, Rakuten, Etsy, Best Buy, and Target are a few key players functioning in the e-commerce packaging market. These players concentrate on strategic partnerships, new product launches, and commercialization efforts for business growth. Furthermore, they heavily invest in research to launch new & advanced products and gain maximum business revenue.

The e-commerce packaging market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Kilo Tons) from 2018 to 2032, for the following segments:

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By Packaging Type

  • Corrugated boxes
  • Polybags & mailers
  • Protective packaging
  • Labels & tapes

By Material Type

  • Paper & Paperboard
  • Plastic
  • Metal
  • Others

By Size

  • Small
  • Medium
  • Large

By Application

  • B2B
  • B2C

By End Use

  • Electronics & appliances
  • Apparel & accessories
  • Beauty & personal care
  • Home & kitchen
  • Food & beverages
  • Healthcare & pharmaceuticals
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Russia
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
    • Malaysia 
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

Market size for e-commerce packaging was worth around USD 28 billion in 2022 and is estimated to reach USD 58 billion by 2032 driven by the booming e-commerce industry worldwide.

E-commerce packaging size from corrugated boxes reached USD 15 billion in 2022 and is poised to witness high demand through 2032 due to their adaptability, robustness, and cost-effectiveness.

U.S. e-commerce packaging size reached USD 16 billion in 2022 and is set to grow steadily through 2032 attributed to the ubiquitous presence and usage of the internet along with the increasing rate of online shopping.

Some of the top firms operating in the e-commerce packaging industry are Amazon, Alibaba Group, Walmart, eBay, JD, Shopify, Rakuten, Etsy, Best Buy, and Target.

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 305
  • Countries covered: 20
  • Pages: 230
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