Global Market Insights, Inc. - logo

Display Market Size By Application (ATM [By Display Size {7”, 8”, 10”, Above 10”}, By Resolution {700x340 pixels, 800x600 pixels}], POS Terminals [By Display Size {10”, 12”, 15”, 17”, 19”, 20”}, By Resolution {1024x768 pixels, 1366x768 pixels, 1280x800 pixels}], Kiosks [By Display Size {15” – 17”, 17” – 32”, 32” – 65”, Above 65”}, By Resolution {1024x768 pixels, 1280x1024 pixels, 1920x1080 pixels}]), Industry Analysis Report, Regional Outlook (U.S., Canada, UK, Germany, France, Italy, Spain, Russia, China, Japan, South Korea, India, Taiwan, Malaysia, Hong Kong, Brazil, Mexico, Saudi Arabia, UAE, And South Africa), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024

Published Date: February 2018 | 550 Pages | Report ID: GMI2418 Report Format: PDF

Inquiry Before Buying   Request Sample
Summary Table of Contents Industry Coverage Methodology

Industry Trends

Display Market size was over USD 7 billion with unit shipment of over 45 million units in 2016 growing at CAGR of over 14% from 2017 to 2024.

China POS terminals display market size, by display size, 2016 & 2024 (Thousand Units)
China POS terminals display market size, by display size, 2016 & 2024 (Thousand Units)


The global display market is expected to grow rapidly over the forecast time span owing to technological advancements in touchscreen technology such as surface acoustic wave technology. Further, the reducing cost of components, such as controllers, touch sensors, and software drivers, is encouraging the end users including retailers to adopt advanced systems, boosting the industry growth.

The deployment of technologically-advanced systems such as smart ATMs and NFC-enabled POS systems will propel the display market growth. The deployment of smart and next-generation ATMs is increasing owing to their ability to reduce the number of bank branches and perform on-the-go banking by providing services such as money transfer, cash deposit, and check clearance. The deployment of smart ATMs is encouraging the manufacturers to develop advanced displays, escalating the industry demand. Moreover, rising shipments of POS systems are offering growth opportunities to the companies operating in the market. POS terminals’ market shipments were over 30 million units in 2016. POS display manufacturers are increasingly focusing on offering advanced units; for instance, interactive POS displays, where they are equipped with sensors to detect individuals in proximity, etc. Some retailers have also combined digital POS displays with mobile client applications to bring an enhanced personalization to the customers’ shopping journey.

Reducing the number of ATM deployments in countries including the U.S., the UK, and Germany is expected to challenge the display market growth. The high cost of ATM systems and increasing number of ATM frauds are compelling banks and financial services to reduce the number of ATMs. Furthermore, increasing online and mobile payments are reducing the ATM usage considerably. However, the increasing usage of POS and kiosk systems is expected to reverse the impact of reducing ATMs on the overall market.

Display Market, By Application

Growing number of kiosks across various applications such as ticketing, self-checkout, and information presentation in industries such as retail, financial services, entertainment, and healthcare is expected to propel the kiosk display market growth over the future. These systems are being adopted widely across the retail sectors in countries including the UK, the U.S., and Germany as these offer faster checkout and easier transactions. Self-service checkout technologies are rapidly growing as customers gravitate toward the efficiency, convenience, and small queues that are provided by self-service retail kiosks. This is offering a push to the manufacturers to integrate advanced technologies in the displays.

Growing adoption of POS terminals owing to the penetration of chip-embedded cards to reduce security concerns is expected to bode well for the POS display market over the forecast time span. Government initiatives, such as demonetization in India, have increased the POS usage considerably in the past few years. The penetration of technologies, such as cloud and SaaS-based POS to improve functionality, is driving the demand for POS terminals and the industry growth. Factors such as rising inclination toward online payments and increasing penetration of EMV cards are expected to propel the industry growth. The growing adoption of digital payment services has led to the rise in non-cash payments across the world, increasing the demand for POS terminals and driving the industry growth.

Display Market, Display Size

Display size above 10” in the ATM display market is expected to grow significantly over the forecast time span owing to the growing demand for multi-function ATMs. Customers are demanding one-stop ATM solutions as an alternative to banks. Furthermore, banks are deploying multi-function machines to reduce the number of bank branches and improve the profitability. Large multi-touch displays in ATMs allow tablet-like interactions and allow consumers to zoom, pinch, and swipe their way through transactions. These factors are expected to positively impact the above 10” ATM display industry growth.

15” POS display market is expected to gain pace during the forecast time span owing to low costs as compared to above 15” screens and high quality as compared to below 15” screens. Large-scale adoption of POS systems in sectors including retail, entertainment, hospitality, healthcare, and warehouse & distribution is expected to propel the industry growth.

Display Market, Region

Increasing need to replace the existing old machines in countries including India and China in the Asia Pacific region is boosting the ATM display market growth in the region. However, initiatives such as digitization and demonetization have encouraged the screen manufacturers to shift their focus on POS and kiosk components. Service providers, such as restaurants, are increasing the use of kiosks and POS terminals to improve operational efficiency and minimize the risks pertaining to handling cash. The implementation of these systems has allowed these users to reduce errors due to human intervention and improves the profitability.

The Germany display market is expected to grow steadily owing to the steady growth of mobile payments industry. The steady growth is characterized by the inclination of people in the region toward making payments through cash and prefer to pay through notes over POS. However, large retailers in Germany, such as Aldi North & Aldi South, Metro, Lidl, and Edeka, are increasingly investing in contactless payment terminals to encourage cashless payments. This is expected to fuel the industry growth in Germany.

Competitive Market Share

Some of the major players in the display market include NCR Corporation, Fujitsu Limited, Epson America, Inc., Fametech, Inc., Displax SA, Diebold Nixdorf, Inc., and Ingenico Group. The industry is highly fragmented in nature and the players are continuously investing in developing high-quality products. For instance, 3M Solutions developed a proprietary metal mesh design to improve the responsiveness of touch. The company has also developed a multi-touch controller to improve the speed and accuracy of the screens.

Players in the industry, such as NEC Corporation, Diebold Nixdorf, and Samsung, are investing in backward integration. This threatens the share of the smaller players in the industry. The manufacturers are focusing on R&D to develop advanced products. For instance, Planar, a Leyard Company, has incorporated several technologies such as resistive touch, capacitive touch, and SAW technology that allows 32 touch points. Such technological advancements to stay afloat in the competition are expected to accelerate the display market growth.

Display Industry Background

Display Market Segmentation

In Europe and North America, the cost of mobile devices is reducing with the growing popularity of the wireless technology. This has led to the increasing adoption of POS terminals in these regions across various applications such as retail and hospitality. The vendors are increasingly offering customized solutions to clients specific to their business operations, contributing further to the display market growth. Increasing focus on saving costs & time and enhancing efficiency is aiding the POS industry growth.

The end users, such as retailers and restaurant owners, are inclined toward large screens for enhanced visibility and swift operations. The evolution of kiosk systems and technological advancements have resulted in the adoption of modern touchscreen interface in a wide range of applications such as ticket vending, bill payment, and show directions. Growing competition in the retail sector has encouraged the retailers to install interactive kiosks in stores to attract customers, boosting the display market growth.

What Information does this report contain?

What was the historic market data from 2013 to 2016, what is the industry growth forecast from 2017 to 2024?
A detailed analysis of regulatory trends, growth drivers, industry pitfalls, challenges and opportunities for participants
Which are the leading market products, applications & regions and how will they perform by 2024?
What are the technology & innovation trends, how will they evolve by 2024?
Which companies lead the industry, how are they positioned in the market in terms of sustainability, competency, production capacity and strategic outlook?

Why Global Market Insights?

 Comprehensive Research
  • All-inclusive coverage
  • In-depth and granular data (ex: information for 8 to 15 countries, with clients open to add to this list, in each report)
  • Penetrative insights & latest trends
  • Offers holistic understanding of the market
 Data Accuracy & Reliability
  • Unique methodology
  • Iterative in nature to eliminate errors
  • Detailed methodology, scope, assumptions and data sources available for reference
 Post-Sales Support
  • Committed to making a positive difference for our clients
  • Given the nature of this industry, we are committed to ensure that our clients get maximum return on their investment in our services
  • Every purchase comes with an option to obtain additional information:
    • up to 10% of the original cost
    • 45-minute analyst tele-call to obtain further clarity on the market.
 Security & Confidentiality
  • Global Market Insights, Inc. strictly adheres to PCI-DSS security norms.
  • Only PCI-DSS compliant payment methods used for highest level of client data security
This site is protected by Trustwave's Trusted Commerce program Authorize.Net Merchant - Click to Verify

Connect with our sales team