Decorative Rugs Market Size - By Style Type, By Material, By Manufacturing, By Price, By End Use, By Distribution Channel, Growth Forecast, 2025 - 2034

Decorative Rugs Market Size

The global decorative rugs market was estimated at USD 3.8 billion in 2024. The market is expected to grow from USD 4 billion into 2025 to USD 7 billion in 2034, at a CAGR of 6.6%, according to latest report published by Global Market Insights Inc.

The decorative rugs market is expanding rapidly due to growing consumer interest in home décor and personalized spaces. Increasing demand for high-quality, sustainable, and artisanal rugs is encouraging new advances in materials and manufacturing approaches. Brands are adapting by utilizing eco-friendly fibers, developing innovative weaving and textile making techniques, and employing contemporary designing technologies and constructions, to improve aesthetics and durability. Partnerships with designers, artisans, and influencers are also increasing outreach to potential customers.
 

In addition, e-commerce and direct-to-consumer are allowing consumers to more easily access variety and customization options. Augmented reality (AR) technologies are changing the shopping experience by allowing more exploration of rugs in the consumer’s own home prior to purchasing. Evolving market dynamics focused on sustainability and craftsmanship is fuelling growth and competition among top-ranking brands.
 

The decorative rugs market has grown from USD 3.4 billion in 2021, largely because of rising consumer interest in home décor, increased spending on interior design, and the growing influence of social media and e-commerce platforms in shaping aesthetic preferences. Additionally, urbanization and increased disposable income levels among emerging markets have increased the customer base in this sector.
 

The traditional segment continues to have a dominant share of the decorative rugs market because of its historic significance and timeless nature. Many consumers seek traditional rugs because of the intricate patterns and craftsmanship while representing a sense of heritage to space. Furthermore, traditional designs typically fit comfortably with a wide range of styles in homes, from classical to contemporary, leading to demand across various customer segments. The traditional category remains an important portion of the market driven by artisanal quality and ultimately the exclusivity and craft behind the rug, the two lines of traditional rugs continued to lead the market share the highest as a dominated category for consumers of luxury items to exclusive items to purchase.
 

The Asia Pacific region is the leading market for decorative rugs, driven by several of its unique factors among the various key countries. Rapid urbanization and increasing willingness to spend on home décor in economies like China and India are contributing to the increasing demand for home décor products and decorative rugs. Additionally, with design cultures focused on aesthetics in countries like Japan and South Korea, the region generates a lot of decorative rug demand.
 

Also, for example countries like India, with strong traditional representation in textiles, and handmade rug making, have local and global appeal for decorative rugs. Hence, the convergence of increasing disposable income, cultural sophistication in design discipline, and recognition for handmade craftsmanship through textiles makes Asia Pacific the largest market for decorative rugs worldwide.
 

North America is the fastest-growing market within the decorative rugs category, owing to several important drivers. The growth of disposable income and increased involvement in renovation/home remodeling and design has allowed consumers to spend more money on home décor that is stylish and personal, including rugs. Additionally, due to continued growth in e-commerce, giving consumers access to a variety of styles, and customizable options remotely.
 

Decorative Rugs Market Trends

The primary trends in the market are rising global consumer interest in home décor, expanding digital and direct-consumer sales channels, significant emphasis on sustainability around materials and manufacturing processes, and the continued advancement of manufacturing materials and design technologies.
 

• There is a growing global interest in home décor and personalizing space, leading to a demand for decorative rugs that can bring unique style and texture to physical spaces. Social media applications paired with influencer culture have taken personal décor choices worldwide; particularly important among younger, urban consumers. Over the last decade, engagement has grown steadily, so we can expect the market will continue a strong growth projection at least through 2030 due to changing lifestyle trends.
   
• Expansion of digital and direct-to-consumer channels has changed purchase behaviors of rugs through enhanced accessibility, personalization, and convenience. The emergence of e-commerce, mobile shopping, and AR-based visualization of decorative rugs has led consumers to explore and purchase decorative rugs online. This trend was fostered dramatically between 2015 and 2025 into the existing demand for decorative rugs and is anticipated to grow even further through the 2020s, allowing brands to reach global customers in a seamless fashion.
   
• Sustainability has become a critical market driver due to growing environmental awareness and regulatory pressures. Consumers are increasingly favoring rugs made of natural, recycled, or upcycled materials and brands that use transparent, eco-friendly production methods. This trend has been accelerating since the early 2010s and is expected to continue to advance strongly into the mid-2030s as responsible consumption becomes standard behavior.
   
• Multiple innovations in materials and craftsmanship are changing the market landscape. Improvements in textile technology are enabling rugs that are more durable, stain-resistant, and easy to maintain, while there has also been a resurgence in artisan collaborations to preserve traditional weaving techniques. The combination of heritage and modern innovation has developed over the last decade and will continue to journey towards 2030 and provide differentiation and premium products.
   

Decorative rugs market Analysis

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Based on product, the market is segmented into traditional, modern, oriental and Persian. In 2024, the traditional segment dominates the market 32.8% market share, and the segment is expected to grow at a CAGR of over 6.3% from 2025 to 2034.
 

• The decorative rugs market is dominated by the traditional segment known for its timeless appeal, intricate designs, and importance to the cultural history of the regions their design is derived from. Consumers demonstrate strong preference for traditional rugs as they embrace classic patterns, durability of use, and their versatility to fit in with various interior styles. The strong demand for handmade rug designs that are inspired by the rug weaving cultures of India, Iran, and Turkey, have allowed the traditional segment to remain the more predominant segment in decorative rugs. In addition to aesthetic appeal, traditional rugs also bring a sense of authenticity and luxury which can often be a strong selling point for high-end buyers and design-oriented homeowners.
   
• The modern segment of the decorative rugs appeals to a younger, urban consumer base who favors minimalist, abstract or daring images/prints that identify with contemporary interior styles. Despite the growing popularity of modern rugs, Oriental rugs show stable demand based on a rich cultural tradition of weaving, elaborate patterns, and a luxurious element, which may be frequently marketed to high-end residential properties and collectors.
   

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Based on end use, the decorative rugs market is segmented into residential, commercial and hospitality. In 2024, the residential segment dominates the market with 47.5% market share, and the segment is expected to grow at a CAGR of over 6.2% from 2025 to 2034.
 

• The residential sector represents the major share of the market, with an increasing number of homeowners purchasing rugs to add comfort and style to their homes. Increasing home improvement and interior design trends are also factors, as well as increasing disposable income, which contributes to the demand for decorative rugs with both style and functionality. In addition to looking good, many consumers enjoy the fact that rugs can personalize their homes, thereby helping the residential sector become the largest portion of market growth.
   
• The commercial sector includes offices, retail stores, public spaces, etc. where rugs are utilized for decoration and durability to support the growing workplace aesthetic and customer experience. The hospitality sector, including hotels, restaurants and resorts, shows steady growth due to the need for high quality, luxurious rugs that enhance the entailment and comfort of the guest experience. Both the commercial and hospitality sectors are growing as businesses seek increased emphasis on interior design and brand image.
   

Based on the distribution channel, the decorative rugs market is segmented as online and offline. In 2024, the offline segment dominates the market with 56.5% market share, and the segment is expected to grow at a CAGR of over 6.3% from 2025 to 2034.
 

• The offline segment has the largest share of the market because customers want to feel and see the texture, quality, and design of rugs before buying them. Many customers enjoy the experience of visiting a physical store, such as a specialty rug store or home decor store, where staff can assist them with personalized customer service and give valuable guidance, so customers feel comfortable making a purchase. Also, for customers in areas with low online penetration, retail channels are prevalent, making offline sales the first choice for many customers who want availability and a tactile shopping experience.
   
• The online segment is rapidly increasing due to convenience of shopping, larger product variety, and pricing competition. E-commerce marketplaces allow a customer to view rugs in their homes, oftentimes with customization, and then to have them shipped directly to their home. Rising internet penetration and smartphone use are anticipated to further amplify the online sales channel, making it a relevant choice for future growth of the overall market.
   

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Asia Pacific Decorative Rugs Market
 

Asia Pacific dominated the global market with the highest market share of 33.1% in 2024.
 

• China dominated the market with around 32.8% market share and reached revenue of USD 751.6 million by 2024.
   
• The decorative rugs industry is primarily led by the Asia Pacific region due to its vibrant cultural heritage in textile and craftsmanship and supported by a rapidly expanding building and design industry. Rapid urbanization and rising disposable incomes lead to increased demand for decorative rugs from consumers, while expanding retail channels and increasing online sales across China, Japan, South Asia and Southeast Asia provide additional growth opportunities for decorative rugs in the region.
   
• China is the leading competitor in decorative rugs as the largest manufacturer in the world, and textile production in China is driven by efficient and low-cost labor. Domestically and abroad, China exports a large portion of decorative rugs across the supply chain. Investment in state-of-the-art equipment, right next to its carryover of traditional supplies and weaving techniques, supports the production of high-quality decorative rugs at low, competitive prices, setting it apart from other producers, and continually pushing its dominance, to remain relevant to the global decorative rug marketplace.
   

North America Decorative Rugs Market
 

In North America, U.S. market is expected to experience significant and promising growth from 2025 to 2034.
 

• North America accounts for a major share in the market due to robust consumer spending on home decor as well as home renovation. The region has a well-established retail infrastructure consisting of specialty stores and e-commerce channels that promote all types of rugs, in many different styles and designs. Awareness about interior aesthetics and the growing demand for eco-friendly rugs made from high-quality materials is also driving growth in the market in the U.S. and Canada.
   
• The U.S. holds the largest share of the decorative rugs market in North America, driven by a higher disposable income level and a strong real estate market. The desire for personalized home decor, and investments in smart, eco-friendly homes is driving the demand for decorative rugs. Furthermore, it is a key market for decorative rugs globally, with strong online and offline retail channels, and home decor design and rug manufacturers are operating in the U.S.
   

Europe Decorative Rugs Market
 

In Europe, UK market is expected to experience significant and promising growth from 2025 to 2034.
 

• Europe is in a strong position in the market, driven by a long-standing history of textile arts and a preference for high-quality, artisan goods. The region's focus on sustainable and eco-friendly products reflects the demand from consumers, spurring growth. In addition, the rising trend of home renovation and new interior design in countries such as France, Italy, and Spain are good for the market.
   
• The United Kingdom has a major share of Europe's decorative rugs market due to its robust home décor industry and high levels of consumer interest in stylish and sustainable interior designs. The UK market benefits from a mature retail landscape, which includes boutique retailers as well as online sales, all of which offer an impressive variety of rugs. Increased urbanization and demand for luxury and handmade rugs help position the UK at the forefront of the decorative rug market.
   

MEA Decorative Rugs Market
 

In MEA, the UAE decorative rugs market is expected to experience significant and promising growth from 2025 to 2034.
 

• The MEA region is poised to become an extremely attractive market for decorative rugs given urbanization, rising levels of disposable income and growing investments levels in luxury real estate and hospitality. Coupled with cultural affinity for colorful and elaborate rug designs; traditional craftsmanship is also reappearing which is driving considerable demand. Finally, government initiatives to boost tourism and general infrastructure development are aiding in the expansion of the market in the region
   
• The UAE is spearheading the decorative rugs market in MEA due to its high-level concentration of affluent consumers and luxury real estate developments. The demand for custom-made luxury rugs is further heightened by the UAE's strong real estate and hospitality markets. The UAE is also strategically positioned as a trading and logistics hub which enables the manufacture, import and distribution of decorative rugs to be manageable and efficient further establishing dominance within the regional market.
   

Decorative Rugs Market Share

• Mohawk Industries lead with 3% market share due to their broad product portfolio, eco-friendly innovations. The top 5 companies are Mohawk Industries, Shaw Industries, Oriental Weavers, Safavieh and Nourison, collectively hold 14% of the market, indicating fragmented market concentration.
   
• Mohawk Industries is a prominent global flooring enterprise which offers rugs & mats under Mohawk Home. Mohawk's rugs include area rugs, bath rugs, accent rugs, and utility mats made with sustainable and stain-resistant fiber innovations such as EverStrand and SmartStrand to combine style, durability and sustainability.
   
• Shaw Industries is known for carpets and broadloom flooring but has a history of area rugs and specialty carpets, now; Shaw manages the rug and carpet lines under the broad flooring and surface solutions umbrella.
   
• Oriental Weavers is an important global rug and carpet manufacturer and exporter, producing machine-woven and handmade rugs for the residential, hospitality and contract markets. Its product offerings include classic, modern and washable/outdoor area rugs, and customized rugs. The company positions itself at the intersection of traditional artistry, scaled production, and design innovation.
   
• Safavieh is a global home furnishing company with an extensive collection of decorative rugs ranging from traditional.to transitional to contemporary to outdoor rugs. Safavieh's design teams offer collections based on current trends, as well as collaborations with designers while logistics capabilities support drop-shipping and broad market services.
   

Decorative Rugs Market Companies

Major players operating in the decorative rugs industry are:
 

• Beaulieu International Group
• Interface
• Jaipur Living
• Loloi Rugs
• Milliken
• Mohawk Industries
• Nourison
• Oriental Weavers
• Rugs USA
• Safavieh
• Shaw Industries
• Surya
• Tarkett
• The Rug Company
• Wayfair
   

Mohawk Industries is still in the lead in the decorative rugs segment through its extensive brand portfolio and vertical integration capabilities. It utilizes a large manufacturing footprint along with sourcing innovations related to fibers and materials that will allow them to make rugs that can satisfy consumer demand around durability, performance, and sustainability. There are also trends toward style, softness, & stain resistance with many of Mohawk’s area rugs, accent mats and bath rugs, meeting modern consumer taste and preferences.
 

Shaw Industries has similarly established a foothold in the decorative rugs and carpeting segment by offering variety in aesthetic and a commitment to environmental responsibility. Through its “Mindful Materials” initiatives Shaw, and product lines that measure environmental effectiveness of its product, they are increasingly appealing to consumer segments that want to decorate their homes in a greener and safer manner. Shaw’s broad distribution base with its products all declined through contract, retail and specialty distribution allows its decorative rugs, a strong presence both residential and across contract markets especially where aesthetics, durability and environmentally sustainable credentials are critical.
 

Oriental Weavers stands out as a leading player in decorative rugs through its strong export focus, design innovation, and sustainable practices. The company invests heavily in trend-driven design and sustainability. Participation in global trade shows and introducing ultra-soft, pet-friendly, stain-resistant lines have all helped Oriental Weavers respond to shifting consumer demands. The combination of large-scale capacity, design variety, and commitment to green collections helps cement its position as a go-to source for decorative rugs worldwide.
 

Decorative Rugs Industry News

• In June 2025, Wayfair announced its best-selling indoor and outdoor rugs, with brands offering savings of up to 80%, with hopes to democratize stylish rugs. The Wayfair sale is based on availability to satisfy the growing consumer demand for affordable and functional rugs that refresh a living room or patio at the same time. Consumers order certain rugs in the hope of providing affordable and valued options that they can later move to another room.
   
• In April 2025, Jaipur Living introduced 13 new rug collections including hand-knotted, tufted, machine made, or flat woven. The company stressed fast delivery, promoting shipping within 48 hours. Jaipur Living continues to be a strong global player in the decorative rug market, by supporting a growing range of options while fulfilling consumer requests for quality and speed.
   
• In February 2025, Interface released two new carpet tile collections in celebration of 25 years of inspiration from nature-based randomness with the i2 design philosophy. This design inspiration reflects broader market trends in the decorative rugs space, where brands embrace random organic patterns and explore modular forms, customization, and eco-friendly materials.
   
• In March 2022, Capel Rugs also announced plans for a large roll out of new rugs in designs, constructions, price points and updates. New rugs made from 100% wool sourced from India, were added to provide retailers with products that have rich value, as well as more to enhance to aesthetic appeal.
   

The decorative rugs market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Style Type

• Traditional
• Modern
• Oriental
• Persian

Market, By Material

• Wool
• Cotton
• Silk
• Synthetic
• Jute

Market, By Manufacturing

• Hand-knotted
• Hand-tufted
• Hand-woven/flat weave
• Power-loomed
• Machine-tufted
• Printed/digital

Market, By Price

• Low
• Medium
• High

Market, By End Use

• Residential
• Commercial
• Hospitality

Market, By Distribution Channel

• Online
  • Company website
  • E-commerce platforms 
• Offline
  • Specialty stores
  • Home improvement retailers
  • Hypermarkets/Supermarkets

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • South Africa
  • Saudi Arabia
  • UAE