Cycling Power Meter Market Size - By Power Meter, By Application, By Distribution Channel, By Technology, By Region Growth Forecast 2026 – 2035

Cycling Power Meter Market Size

The global cycling power meter market was estimated at USD 418.2 million in 2025. The market is expected to grow from USD 433.4 million in 2026 to USD 740.1 million in 2035, at a CAGR of 6.1% according to latest report published by Global Market Insights Inc.

The increasing popularity of fitness, endurance training and optimizing performance has greatly increased demand for cycling power meters. Cyclists are looking for an easy and accurate way to measure their workload during training, helping improve form and avoid injuries. As more people establish structured training plans, power meters are becoming more important and therefore are increasingly used by recreational cyclists, competitive cyclists and fitness enthusiasts alike.
 

Cycling power meters are now capable of providing an even greater level of accuracy than before using state-of-the-art strain gauges. With the introduction of advanced wireless communication, enhanced calibration algorithms and much longer battery life, new models are providing cyclists with fewer measurement errors than ever before, improving overall user experience. The continued advancement of technology (and therefore price) extends the reach of this type of equipment beyond professional riders to include the casual rider who is looking for more advanced performance information.
 

The growing popularity of professional races, triathlons and other endurance competitions has increased public interest in performance-related products. Additionally, the widespread acceptance of power-based training among professional athletes and teams has influenced consumer buying behavior. Seeing how power meters are displayed during major competitions has encouraged many recreational cyclists to go out and purchase the same equipment, which has further contributed to the growth of the cycling power meter market, as well as the development of credibility for manufacturers through performance-based endorsements.
 

For instance, in April 2024, Campagnolo launched the HPPM (High Precision Power Measurement) chain set, marking the brand's first foray into power meter technology. The HPPM is a spider-based power meter featuring 16 sensors strategically placed to provide accurate power readings. It boasts a claimed accuracy of ±1%, which is competitive with other leading power meters in the market.
 

In North America, there has been a marked increase in indoor cycling studios, virtual racing platforms and smart trainers for home use. The addition of a power meter to the indoor cycling experience allows users to track their individual workouts in an accurate and structured way. This allows operators of indoor cycling studios and users of virtual racing applications to further build on their year-round fitness and wellness routines as they are driven by their use of subscription training programs, connected fitness devices and gamification of the cycling experience.
 

Cycling Power Meter Market Trends

In developed markets, people's budgets for premium fitness equipment have surged along with the trend of cycling as a popular sport, leading to an increase in the number of individuals who are willing to purchase and use high-end training tools such as cycling power meters.  Because of higher disposable income and their increased awareness of how critical it is to quantify their training, the demand for this type of product is projected to continue expanding in both the online and specialty retail channels.
 

Power meters will increasingly be paired with ai-based analysis platforms that provide users with personalized coaching based on their data, real-time feedback regarding the user's performance during training sessions and access to virtual training environments.  As power meters continue to be integrated into these platforms and create a more engaged experience for users through tracking progress, adjusting their respective training zones and participating in online competitions, users will move away from viewing power meters simply as standalone physical training devices and toward a more integrated use of an overall digital ecosystem.
 

Manufacturers are producing increasingly light-weight and more aerodynamic power meters with smaller external housings to appeal to performance-based cyclists and to improve the efficiency of their bikes while maintaining the accuracy of their training data.  As the demand for these upgrades continues to grow in response to competitive cycling requirements, the development of these products will allow cyclists to reduce both drag and weight and at the same time gain extremely accurate reading data and thus further distinguish themselves in a very competitive marketplace.
 

In North America, major races, charity rides and local cycling events expose cyclists to advanced performance technology such as power meters. Endurance cycling and triathlon events are growing in popularity, therefore cyclists are trying to train like the pros. As more people become aware of power-based training methods through cultural shifts, the group will continue to increase the number of people using power meters, both for competitive and recreational cycling.
 

Cyclists who have technology integrated with smart platforms (like training peaks) are more likely to continue such uses over time. Smart platforms provide cyclists with actionable insight and personalized training zones and progress tracking. Therefore, subscriptions and accessory upgrades will generate recurring revenue for companies selling connected cycling solutions. Cyclists also rely on continuous data feedback from their technology to build and maintain their brand loyalty, which will continue to expand the total addressable market (tam) of connected cycling solutions.
 

In October 2024, Precor announced a strategic global distribution agreement with SPIA Cycling Inc., the new owner of Stages Cycling, to enhance the availability of Stages Cycling products in various markets. Under this agreement, Precor will act as the North American distributor for Stages Cycling's commercial product lines, which include renowned indoor cycles, power meters, and cycle computers.
 

Cycling Power Meter Market Analysis

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Based on power meter, cycling power meter market is segmented into pedal-based, crank-based, hub-based, bottom bracket and others. The pedal-based segment dominates the market with 48.9% share in 2025, and the segment is expected to grow at a CAGR of 4.4% from 2026 to 2035.
 

• Due to ease of use, ease of mobility, and easy to install, the pedal power meter will dominate the market. The pedal power meter is used extensively by cycle professionals who ride multiple bikes and require consistent data. Dual-sided pedal power meters also provide extensive biomechanical data. Current research and development have been focused on enhancing accuracy, reliability, battery longevity, and reduced height of pedal power meters. The markets in developed countries are reaching saturation, thereby reducing growth rates.
   
• Crank power meters are rapidly growing in popularity due to their accurate and reliable performance, their integration with the major bicycle manufacturers, and their location at the vehicle's major force input point (the crank). As a result, they can perform well under a variety of adverse environmental conditions. The increase in demand for crank power meters has been made possible through factory-installed crank power meters, competitive pricing, and the availability of these products across both road and mountain bikes.
   
• Bottom bracket power meters are located at the junction of the crank and the bike frame. These power meters are compatible with most cranksets and allow competitive cyclists to use multiple wheelsets without having to make changes to their power meters. The primary drawback of bottom bracket power meters is their reliance on the alignment of the crank to bottom bracket dimensions and standards. The current moderate demand for bottom bracket power meters reflects the need to find a balance between the need for flexibility, accuracy, and installation complexity.
   

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Based on application, cycling power meter market is divided into road cycling, mountain biking, indoor training, and others. The road cycling segment dominates with 60% market share in 2025 and is estimated to reach USD 360.5 Million by 2035.
 

• Competitive road cycling is the most attractive area for power measurement devices because of consistent riding conditions, the focus on maintaining Maximum Constant Power (MCP), and the long-standing tradition of power training among Road Cyclists. The visibility created by professional road cycling events enhances brand recognition amongst consumers, however the number of competitive cyclists in the developed world has peaked therefore the scope for future growth is limited to converting recreational cyclists that are looking for a low-cost and simplified power solution.
   
• Competitive mountain biking is a rapidly expanding market as the number of sanctioned biking events increases and more competitors are beginning to adopt structured training programmes. Being competitive at Mountain Biking requires a different set of physiological demands due to the fact that climbs, sprinting and technical terrain require more finely tuned power measurement devices to be used successfully. Increased durability, waterproof and impact protection have built up trust in off-road power measurement devices, leading to rapid adoption from both elite racers and recreational mountain bikers.
   
• Indoor Fitness is evolving as a result of popularization of Virtual Training, Structured Workouts and increased interest in Convenience-Based Training due to the COVID-19 Pandemic. The Indoor Fitness segment is highly attractive to Athletes, Busy Professionals and Fitness-oriented Individuals looking for dependable means of measuring training performance year-round.
   

Based on technology, the cycling power meter market is segmented into sensor, power measurement, power source, and data connectivity.  The sensor segment dominates with 45.7% market share in 2025 and is anticipated to reach over USD 308 Million by 2035.
 

• Power measurement uses raw strain data to provide an intelligent training solution for athletes to improve their performance by using advanced metric systems including Normalized Power, Training Stress Score, and Pedaling Efficiency. The combination of improved digital processing, firmware algorithm design, and machine learning will provide athletes and manufacturers with deeper insights into athlete performance, creating a greater demand for manufacturers to provide comprehensive and detailed performance analytics.
   
• As a result of advances in sensor technology, torque measurement accuracy continues to improve through the ability to take measurements in various conditions and environments and from a variety of mounting locations. The introduction of new strain gauge materials/technologies, MEMS technology advancements (miniature sensors), and the use of improved (temperature) compensating algorithms will allow for higher precision and greater durability with smaller systems or dual-sided systems.
   
• Additionally, the introduction of new optical-based systems will open new doors of creative product development. The long life associated with new power technologies will continue to increase value and purchase decisions on products developed using these technologies.
   
• Innovation in power supplies will enable manufacturers to provide greater reliability and convenience through rechargeable batteries, wireless power technologies, and growing types of harvesting energy systems that require reduced maintenance. The development of ultra-low power circuit designs is also extending run time, and improvements in connectivity will continue to improve product integration potential.
   

Based on distribution channel, the cycling power meter market is divided into online & offline segments. Online segment dominate with 63% market share in 2025 and is projected to grow at a CAGR of 7.1% from 2026 to 2035.
 

• The growth of the online market is driven by competitive pricing, a wide selection of goods, and easy access to information that answers customers’ needs. In addition, a direct-to-consumer business model will continue to provide retailers with opportunities to increase margins and build stronger connections with consumers. Therefore, the ability to enhance their logistical capabilities, implement flexible return policies, and support mobile commerce will lead to increased conversion rates and extensive market share growth relative to offline retail.
   
• While online channels continue to grow in importance, offline channels will still play an important role by providing consumers with the ability to consult with experts, receive installation assistance and evaluate products before purchasing them in order to improve how well products work together after they are installed.
   
• Retailers can also differentiate themselves from online competitors by leveraging value-added services, providing bike fitting and integrating their businesses with various channels. Retailers can remain relevant in the marketplace by focusing on their areas of specialty, utilizing their expertise to service the customers’ needs and developing a long-term relationship with their customers.
   

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The cycling power meter market in US is valued at USD 107.5 million and is expected to experience significant and promising growth from 2026 to 2035.
 

• With its broad participation in cycling and its comprehensive racing infrastructure and opportunities for all year-round cycling, the U.S. provides a strong central market for power meter usage across North America. It therefore has many recreational, competitive and endurance-high cyclists who will continue to drive the demand and use of training technologies. In addition, the large variety of terrain available, the growing number of cycling communities, and large-scale (i.e., national) events that take place within the United States aid the widespread adoption of products to measure performance.
   
• Power meters are especially prevalent in those states that are home to strong cycling cultures (California, Colorado, Texas, New York, and Florida). These are states with suitable climates and strong racing scenes, as well as technology-oriented populations. The power meter demand within the U.S. is largely driven by the growing number of adult cycling participants aged 25-54 years old, a growing number of females cycling, and increased cycling engagement across the variety of modes (e.g., Road, indoor trainer, mountain bike and triathlon).
   
• The U.S. market for power meter products is dominated by the brands that provide power meters within an ecosystem, such as Garmin, Wahoo and SRAM, who utilize both direct-to-consumer (via ecommerce) and community engagement to help drive sales growth. Factors that will continue to drive growth within the U.S. cycling market include the growing involvement of gravel cyclists and masters’ racers, the increase in use of e-bikes, investment in cycling infrastructure and growth in data-driven fitness trends. Conversely, the cyclical nature and weather of cycling, the lack of time available to cycle, and competition with other fitness activities, are ongoing barriers to adoption of power meter technology.
   

North America in the cycling power meter market held a market share of 30% in 2025 and is anticipated to grow at a CAGR of 6.5% during the analysis timeframe.
 

• Cycling power meters are popular in North America because cycling has a rich history here, many people spend money on cycling products, and Because North America is deeply rooted in cycling tradition, people are riding longer distances and racing more than ever before. Cycling power meters have become extremely important to many people in North America, especially those who participate in different types of cycling events such as road racing, mountain biking, triathlons, and recreational riding.
   
• Power meters are being used by many cyclists in North America due to their high-quality performance, cost, and accessibility. When it comes to purchasing power meters, most cyclists prefer premium-priced, high precision power meters available through advanced online retail outlets and knowledgeable specialty cycling stores. A strong demand for cycling power meters is generated year-round because of one or multiple events in various disciplines each year. Furthermore, there is a significant increase in the number of cyclists utilizing training indoors using virtual streaming bicycle training platforms and structured training.
   
• Corporate wellness programs are providing employees with monetary assistance to purchase supplies to support their cycling efforts. There is a majority of Cyclists in North America utilize pedal and crank style power meters due to ease of use and the ability to transfer from one bike to another easily. Many consumers are purchasing power meters primarily through online shopping options, but specialty retailers also provide consumers with an opportunity to obtain custom-fitted, used, and tested power meters, build community connections and confidence in adopting cycling power meters.
   

Europe cycling power meter market accounted for USD 136.8 million in 2025 and is anticipated to show growth of 6.5% CAGR over the forecast period.
 

• As the most advanced cycling market in the world, Europe has long been characterized by its unique mix of historical cycling events and traditions, integration of cycling into the everyday lifestyle of the citizenry, and the prominence of elite-level cyclists. Additionally, the dominance of competitive road cyclists and their participation in Grand Tours in Europe has created an environment that fosters high levels of adoption of power meters by the general public.
   
• European cycling provides a broad spectrum of participation opportunities for cyclists of all levels to be involved in cycling. As such, there are multiple paths to adoption of power meter technology through training and recreational riding. In addition, purchase preferences of the European consumer are often influenced by loyalty to brands and quality of engineering, durability, and heritage, all of which continue to favour locally manufactured power meter products.
   
• The European marketplace for power meters is largely dictated by the influence of professional cycling races, brand loyalty, and a robust brick-and-mortar retail presence. Cycling on the road is the most common usage of power meters, with mountain biking, indoor cycling, cyclocross, and track cycling making up the remainder of the usage.
   
• The harsh winters in northern Europe lead to increased adoption of indoor cycling because of the limited availability of outdoor cycling during winter months, whereas the abundance of mountain ranges in many parts of Europe leads to an increase in the growth of the mountain bike and E-Mountain bike segment of the cycling industry, providing more opportunities to track performance.
   

Germany dominates the Europe cycling power meter market, showcasing strong growth potential, with a CAGR of 6.1% from 2026 to 2035.
 

• Germany is the country with the highest adoption rate of bicycle power meters in Europe. This is largely due to Germany's advanced cycling culture, engineering reputation, and sophisticated consumer base. As a country that is home to pioneer-level manufacturers, the market has a high emphasis on precision, accuracy, and premium equipment.
   
• The technical capability of German consumers is complemented by technical knowledge about the product, including researched purchasing habits and brand loyalty, as well as a competitive and performance-oriented focus within the recreational cycling segment that makes up the largest share of the user base.
   
• The areas of the most concentration regarding user base (cyclists) is Bavaria, North Rhine-Westphalia, Baden-Württemberg, and Berlin-Brandenburg based on population, cycling culture, and cycling infrastructure. The predominant cycling type is road cycling with mountain biking coming second, followed by track cycling, cyclocross, indoor training, etc. Performance-oriented equipment is the most important factor to German cyclists. The most critical segments of the German cycling market include competitive racers, recreational riders, triathletes, and masters’ cyclers.
   
• Specialty bike shops will have the greatest share of buyers in respect to bicycle power meters, due to the ability to obtain consultation, assist with installation and calibrating the power meter. The presence of online direct sales and e-commerce will be comparatively minimal compared to specialty bike shops. The majority of product sales in Germany are generated from premium and mid-priced bicycle power meters, largely due to the focus on quality and longevity.
   
• Market development and growth have been supported by cultural appreciation for engineering quality, as well as the existence of significant infrastructure for cycling within Germany, employer leasing programs, wellness incentives related to cycling, and Alpine tourism. The market is, at times, limited due to market maturity, poor weather conditions, and an aging demographic.
   

Asia Pacific region leads the cycling power meter market, exhibiting remarkable growth of 7.4% during the forecast period of 2026 to 2035.
 

• Growing disposable income, health consciousness, and participation in cycling continues to drive rapid economic growth throughout Asia/Pacific as it is predicted that this region will become the highest revenue-producing marketplace for cycling products by 2030.
   
• Cycling in Asia/Pacific is dominated by developed markets (Japan, Australia, South Korea, Singapore) who demonstrate an early and favorable adoption rate of cycling products; however, rapid growth potential exists in emerging markets (China, India, South East Asia). Varying economic conditions throughout the region result in significant differences in demand for cycling products, price sensitivity, technological acceptance, etc.
   
• Road cycling continues to remain the most dominant market segment, followed by indoor training, mountain biking and track cycling, with opportunities emerging for commuter fitness products. The online marketplace represents the highest proportion of sales in the Asia/Pacific cycling market due to the lack of specialized bicycle retail locations, the presence of extensive online sales platforms, and the tendency for consumers in this market to engage with bicycle brands through mobile applications.
   
• While specialty retailers/shops and general sporting goods retailers provide resources for niche community-specific and regionally specific cycling markets, direct-to-consumer strategies are critical to maintain a low barrier of entry for cycling brands into these markets and to additionally support increased brand awareness/knowledge at the consumer level.
   
• Domestically, Garmin is positioned to dominate due to its established strong brand recognition, whereas local Asian brands and partnerships with Original Equipment Manufacturers (OEMs) provide competitive pressures, as well as montages for rapid recognition of their brand and product offerings throughout Asia/Pacific.
   

China to experience substantial growth in the Asia Pacific cycling power meter market in 2025. The market in China is expected to reach over USD 90 million by 2035.
 

• The power meter market in China continues to expand rapidly because of economic growth, population growth, and the emergence of a competitive cycling culture. The majority of consumers live in large, Tier 1 coastal cities, while growing consumer interest is evident in smaller Tier 2 and Tier 3 interior cities. These consumers can be divided into different segments, with the high-income early adopters and a more price-sensitive segment that prefers to purchase domestic brands or starter models.
   
• Demand for power meters is primarily driven by road cycling, with indoor training, mountain biking, and gravel/bikepacking also generating interest among consumers. Adoption of power meters is driven primarily by young professional and peak-earning adults, while adoption within the student or older participants is relatively low. Indoor training and indoor cycling facilities are favored by consumers living in areas with high air pollution, and the expanding middle class's increased emphasis on maintaining a healthy lifestyle is contributing to the growing interest in recreational cycling.
   
• Overall, government-sponsored fitness programs, increased government investment in cycling infrastructure, increased participation in national-level cycling events, and government policies aimed at increasing bicycle use will all continue to contribute to the growth of the power meter market in China.
   
• Digital ecosystem are developing rapidly in recent years, including numerous digital platforms for the purchasing and education of consumers. Domestic manufacturers are increasing their affordability and accessibility of power meters, while Western manufacturers continue to have a strong presence in the market. The evolution of the industry reflects increased participation of urban residents in cycling and increased interest in competitive cycling.
   

Latin America cycling power meter market is valued at USD 29.1 million in 2025 and is expected to experience substantial growth during the forecast period from 2026 to 2035.
 

• The growth of power meters in Latin America is modest; however, there are many enthusiastic cycling communities, a favorable year-round climate, and an emerging and aspiring competitive culture. The largest markets for power meters are in Brazil, Colombia, Argentina, and Chile, while Central America and smaller countries in South America are developing from low adoption levels. Power meter adoption is driven by both the popularity of cycling and competitive cycling.
   
• Most consumers of power meters are upper-income, and the greatest number of purchases originate with young professionals and peak-earning adults. The primary use for power meters is for road cycling, followed by mountain biking, training indoors, cyclocross, and track cycling. The youth sector has substantial participation; however, youth cannot engage financially and may not be able to afford power meters. Older consumers participate at lower rates.
   
• Professional cycling continues to inspire the growth of cycling in Latin America. Improvements in cycling infrastructure projects in Urban Areas and health and fitness trends continue to promote cycling, as do the increase in the number of cycling events and Digital Connectivity.
   
• Some of the challenges to power meter adoption in Latin America include the fluctuating economy, high levels of importation costs, limited retail outlets for purchasing cycling products, market and retail infrastructure gaps, limited access to technical assistance, and the cost barrier to obtaining power meters. Due to various factors, most Latin Americans outside major metropolises are unable to access power meters.
   

MEA cycling power meter market is valued at USD 23.4 million in 2025 and is expected to experience substantial growth during the forecast period from 2026 to 2035.
 

• MEA has the slowest regional power meter growth when compared to other regions due to many emerging markets for cycling, economic limitations, infrastructure limitations and cultural influences. The market is currently very fragmented, with the most affluent nations in the Gulf Cooperation Council (GCC) and developing cycling communities in South Africa being the primary forces pushing adoption of power meters. Different strategies will need to be developed and implemented to succeed in such different economic and cultural environments.
   
• GCC countries have the fastest rate of adoption in the MEA region due to the high degree of wealth, the presence of expatriate communities and the existence of professional cycling in the region. Within the GCC countries, the UAE has developed a very strong cycling culture through the construction of world-class infrastructure, the establishment of winter training camps and the expectations and spending habits of its high-income consumers. Saudi Arabia is developing rapidly through its Vision 2030 initiatives, a youthful demographic, a growing middle class, numerous event opportunities and the growing number of women's participation in cycling.
   
• South Africa has developed the most mature cycling culture within the MEA region. The availability of competitive racing events and climate conditions that allow year-round riding support cycling throughout the country.
   
• The MEA region does face significant barriers to cycling growth, including severe weather, the lack of domestic participation, inadequate infrastructure, cultural barriers and a transient expatriate population. Due to these barriers, cyclists need to use indoor trainers and develop a high-end consumer base as well as participation through events in order to encourage product adoption.
   

Cycling Power Meter Market Share

The top 7 companies in the cycling power meter industry are Garmin, SRAM, Shimano, Wahoo, Stages Cycling, 4iiii Innovations and Pioneer Cycle Sports contributed around 23.4% of the market in 2025.
 

• Garmin is at the forefront of combining power meters with GPS Computers, Smart-watches, and Training Software. The company has established itself through a combination of Strong Retail/Online Distribution, Professional Sponsorships, and Marketing; thus, creating Brand Loyalty among customers. The ability to manage customer data across multiple products and services creates a considerable amount of switching costs, which limits the opportunity for smaller competitors to provide similar products and services.
   
• SRAM uses Vertical Integration by embedding the Quarq Power Meter in OEM bicycles and complementing off-road and gravel cycling performance with other products. By owning and manufacturing Specialized Brands, SRAM can provide a broader array of products, including Aerodynamic Components. The Reputation for Durable Products and the Partnerships with OEMs for Early-Stage Sales Capture Performance-Oriented Consumers and limit the Ability of the Aftermarket to Compete, ultimately Strengthening SRAM’s presence in the Competitive Cycling Segments.
   
• Shimano has developed integrated power meters in both its Dura-Ace and Ultegra product lines by utilizing its dominance in the drivetrain segment. Professional and serious amateur cyclists appreciate the reliability, long-term accuracy, and reliability associated with a dealer network that backs Shimano products. By focusing on conservative innovation and through a strong emphasis on offline retailing, Shimano retains its position as a leading brand, and cycling consumers continue to adopt the Shimano brand based on the brand’s perceived level of compatibility, durability, and performance.
   
• Wahoo has taken the combination of power meters and a connected fitness ecosystem to create an environment that allows for continuity in data tracking between indoor and outdoor workouts. Wahoo's models are priced to be competitive with the direct-to-consumer sales strategy, and the acquisition of Speedplay pedals gives Wahoo the ability to disrupt the market, especially among indoor cycling enthusiasts. The integration of Wahoo's ecosystem fosters long-term customer engagement and places Wahoo in a competitive position due to its focus on digital technology and flexibility.
   

Cycling Power Meter Market Companies

Major players operating in the cycling power meter industry are:

• 4iiii Innovations
• Favero
• Garmin
• Pioneer Cycle Sports
• Power2max
• Shimano
• SRAM
• Stages Cycling
• Wahoo
   

• Through ecosystem integration, such as integrating Rally power meters with Edge computers, multisport watches, and Garmin Connect, Garmin provides customers with a complete range of products to help them achieve their cycling goals and improve performance through proper use of these products. By incorporating interchangeable pedal spindles and validating training metrics through partnerships with leading universities, Garmin has expanded its reach into the market. By having multiple ways of selling products, such as through retail and e-commerce, Garmin helps to build a sense of loyalty among its customers and create a high switching cost for customers who may want to switch to competing brands.
   
• SRAM leverages vertical integration by integrating Quarq power meters with its complete bicycles and drivetrain ecosystems. It allows the company to develop products based on the feedback it receives from its professional athlete team while creating an opportunity to expand the product offerings across pedals, GPS units and wheels. In addition, it creates a competitive advantage for SRAM by capturing high-value customers early in the purchase process.
   
• Stages Cycling is a manufacturer of complete modular powered meters at a reasonable price point that can be upgraded without having to replace an entire crank. For example, their single-sided system will provide accessible accuracy for people interested in power meters, while their dual-sided system will cater specifically to the needs of competitive cyclists.
   
• By establishing partnerships with commercial indoor cycling studios stages cycling increases their visibility. Recurring revenue will be generated from the services offered on carbon fibre repairs and strain gauges that Stages offers, making them an affordable, versatile, and training-oriented competitor in the cycling industry.
   
• Shimano builds on its strength as the leading manufacturer of drivetrains by integrating power meters into Dura-Ace and Ultegra group sets. In addition to providing professional teams with access to high-quality products at an affordable price, Shimano also offers a free single-sided installation service that ensures quick and easy installations and calibrations. By reinforcing trust with bicycle dealers and manufacturers, Shimano is able to compete effectively with other companies in the market that offer similarly designed products at lower prices for cyclists who seek only the best quality in their products.
   

Cycling Power Meter Market News

• In November 2024, Garmin announced the launch of their new Rally RK200 pedal-based power meters. This product supports gravel and mountain bike riders through dual-sided measurements, as well as long-lasting battery life and an IP68 water resistance rating. With the inclusion of two types of metrics for power output seated vs. standing Garmin provides tools to improve climbing technique. The added benefit of being part of the greater Garmin ecosystem means that existing users are more likely to remain loyal to Garmin products in the future and broaden Garmin's presence in the off-road category.
   
• Shimano introduced Ultegra dual-sided power meters in October 2024, allowing mid-market consumers to access power meter technology previously limited to the Dura-Ace series. Shimano's integration with their new Di2 electronic shifting system allows riders to manage their batteries more conveniently, while maintaining the seamless connection of the two product systems. This strategy allows Shimano to capture new customers, while continuing to offer the same quality of performance, accuracy, and brand confidence that Shimano has offered to the cycling community since its inception.
   
• In September 2024, SRAM has established a new partnership with Trek, Specialized, and Canyon, to sell Quarq factory installed power meters, thereby increasing OEM penetration and the ability to capture high-value customers prior to their consideration of purchasing aftermarket products. Proper calibration and installation at the time of delivery reduces customer errors, provides greater customer satisfaction and enhances brand integration. Through this strategy, SRAM can further accelerate adoption of premium road and gravel segment power meters.
   
• In August 2024, Wahoo launched the Speedplay Powerlink ZERO, featuring dual sided measurement capabilities, a low stack height profile and the ability to use Speedplay specific mechanics in clamping systems. Devices are easy to set-up using both integrated rechargeable batteries and the ELEMNT app which allows the user to download configuration settings. The product launch further enhances Wahoo's combined indoor/outdoor cycling ecosystem while at the same time catering to the more niche rider, providing a competitive alternative in terms of pedal-based power meters to any competitor.
   
• In July 2024, 4iiii completed an $8M Series B fundraising round to enhance their current technologies and speed-up development of new products powered by AI that provide real-time, in-context coaching capabilities. The Series B funding will allow 4iiii to expand their production capabilities, increase engineering expertise and have more access to validation by independent 3rd-party testing houses. The Series B investment represents confidence from investors that connected fitness will be a growing segment of the market. They expect to build additional product differentiation through their advanced analytics capabilities and their accurate power measurement offering.
   

The cycling power meter market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Mn) and Volume (Units) from 2023 to 2035, for the following segments:

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Market, By Power Meter

• Pedal-based
• Crank-based
• Hub-based
• Bottom bracket
• Others

Market, By Application

• Road cycling
• Mountain biking
• Indoor training
• Others

Market, By Distribution Channel

• Online
• Offline

Market, By Technology

• Sensor
• Power Measurement
• Power Source
• Data Connectivity
  • ANT+
  • Bluetooth Smart / BLE

The above information is provided for the following regions and countries:

• North America
  • US
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
  • Portugal
  • Croatia
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Singapore
  • Thailand
  • Indonesia
  • Vietnam
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey