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Cricket Equipment Market Size - By Product (Bats, Balls, Protective gear, Stumps), By End User (Men, Women, Kids), By Distribution Channel (Offline, Online), By Price Range (Below USD 100, USD 100 - USD 200, Above USD 200) & Forecast, 2024 – 2032

  • Report ID: GMI8515
  • Published Date: Mar 2024
  • Report Format: PDF

Cricket Equipment Market Size

Cricket Equipment Market size was valued at USD 3 billion in 2023 and is expected to grow at a CAGR of over 3.5% between 2024 and 2032. The market expansion is attributed to the increasing construction of stadiums, a growing interest in cricket as a sport, and the rising popularity of cricket among men, women, and kids.

Cricket Equipment Market

The increased development of stadiums is a major factor propelling the cricket equipment industry. As more stadiums are constructed or renovated to satisfy the growing demand for cricket matches and events, there will be a greater need for high-quality cricket equipment to outfit these venues. Furthermore, the development of nearby infrastructure and facilities, such as training academies, clubhouses, and sports complexes, frequently coincides with the construction of stadiums. These facilities also require a variety of cricket equipment for training, coaching, and recreational purposes.

Cricket participation is increasing across all age groups, resulting in a significant growth in the cricket equipment market. As more young people, amateurs, and recreational players embrace the sport, there is a corresponding rise in the demand for cricket equipment designed to meet their different demands and preferences.


Schools, clubs, and community organizations are increasingly promoting cricket as a popular activity and a means for fostering teamwork, discipline, and physical fitness in youth. This grassroots movement is increasing the number of new cricket players, building a pipeline of future talent, and driving ongoing demand for cricket equipment.


The cricket equipment industry has grown significantly, driven by the rise and success of T20 cricket leagues such as the Indian Premier League (IPL), Big Bash League (BBL), Caribbean Premier League (CPL), and Pakistan Super League (PSL). The increasing popularity and expanding fan bases of these leagues have spurred a surge in the demand for cricket apparel, reflecting the sport's growing global popularity.


High-quality cricket equipment, such as bats, safety gear, and apparel, can be prohibitively expensive for some users, especially those in underdeveloped countries. The high cost of cricket equipment is a significant barrier to market expansion, as price-sensitive consumers may choose lower-cost alternatives or used equipment.


Moreover, the lack of knowledge and instruction about the proper use and maintenance of Personal Protective Equipment (PPE) in cricket creates significant risks to players. Many cricketers, particularly at the amateur level, might be unaware of how to wear PPE properly. Without proper instruction, players may fail to routinely wear protective equipment, such as helmets, batting pads, and gloves, leaving them at risk of injury from fast-moving balls or high-impact collisions. Furthermore, poor maintenance of PPE may reduce its effectiveness.

Cricket Equipment Market Trends

Consumer preferences change over time, influencing demand patterns for a variety of products. The competitive landscape in the sports sector has changed dramatically, especially as consumer habits shift toward branded and premium cricket goods. Recent trends show consumer inclination toward comfort and product quality. This transition creates numerous opportunities for manufacturers to innovate cricket equipment utilizing a variety of materials and features to match the changing consumer expectations.

The world of cricket equipment is changing due to smart technology, which is also modernizing the way the equipment is used and tracked. Companies are innovating by developing smart cricket bats with sensors that monitor performance data such as bat speed, angle of impact, and power generation. Furthermore, smart helmets and wearable devices are being developed to guarantee player safety by delivering real-time feedback on performance and improving the overall monitoring capabilities.

As environmental awareness grows, there is a growing demand for sustainable and eco-friendly cricket equipment. To reduce the environmental impacts of cricket equipment, manufacturers are actively studying eco-friendly materials and production techniques, as well as launching recycling programs. This pattern is consistent with the broader shift in consumer behavior toward ethical & sustainable practices.

Cricket Equipment Market Analysis

Cricket Equipment Market Size, By Product, 2021 - 2032 (USD Billion)

The cricket equipment industry by product is segmented into bats, balls, protective gear, stumps, and others. The protective gear segment held over USD 1.2 billion revenue in 2023. Protective gear is expected to dominate the cricket equipment market due to the high level of safety it provides. Helmets, batting pads, gloves, and thigh guards protect players against the impacts of fast-moving cricket balls. Protective gear reduces the chance of serious injuries, such as concussions, fractures, and bruises, by cushioning the body and absorbing stress, especially in high-risk areas including the head, hands, and legs.

Modern protective gear is designed to provide maximum protection while maintaining comfort and flexibility. Lightweight materials, ergonomic designs, and breathable textiles allow players to move freely and comfortably on the field without feeling restricted by their protective gear, resulting in free movement and agility.

Cricket Equipment Market Revenue Share, By Distribution Channel, (2023)

The cricket equipment market by distribution channel is segmented into online and offline. The offline segment dominated around USD 1.9 billion revenue in 2023. Despite the growing popularity of online shopping, physical sports retailers dominate the market owing to their ability to provide consumers with a unique and personalized purchasing experience. Many cricket equipment customers prefer offline stores as they allow them to try out equipment in person and obtain expert guidance from skilled staff.

One of the biggest benefits of brick-and-mortar sports retail outlets is the ability to physically inspect cricket equipment before making a purchase. Customers can touch, feel, and test various bats, gloves, pads, and other equipment, allowing them to make informed judgments based on comfort, fit, and performance.

Asia Pacific Cricket Equipment Market Size, 2021 - 2032 (USD Million)

Asia Pacific cricket equipment market accounted for 53% of the revenue share in 2023. The Asia Pacific region, home to cricket-crazy countries, such as India and Australia, is positioned to maintain its dominance in the market due to its vast & devoted fan base. As cricket is a huge part of the national identities of Bangladesh, India, and Australia, there is a huge market in the region for cricket equipment including bats, balls, protective gear, clothes, and accessories. Also, the region is a major hub for the production of cricket equipment, with nations including Sri Lanka, Pakistan, and India being well-known for their affordable yet excellent cricket gear manufacturing.

Cricket Equipment Market Share

Global Company Market Share Analysis, 2023

The cricket equipment industry is highly fragmented with the presence of number of domestic players across the globe. Further, the players such as Adidas, MRF, Puma, SG, GM, among others are proactively involved in strategic endeavors like mergers & acquisitions, facility expansions, and collaborations to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.

Cricket Equipment Market Companies

Some key players profiled in the cricket equipment industry report include:

  • Adidas
  • Albion Sports
  • DSC (Delux Sports Company)
  • Gray-Nicolls
  • Gunn & Moore (GM)
  • Kookaburra
  • Masuri
  • MRF (Madras Rubber Factory)
  • New Balance
  • Puma
  • SG (Sanspareils Greenlands)
  • Slazenger
  • Spartan Sports
  • SS (Sareen Sports Industries)
  • Woodworm

Cricket Equipment Industry News

  • In 2019, Kookaburra Sport Pvt Ltd. forged a partnership with Burley-Sekem, forming a robust conglomerate combining complementary expertise. This merger bolstered Australia's sporting goods and apparel sector, consolidating 240 years of collective experience.
  • In July 2021, Grays International prioritizes innovation in crafting cricket accessories tailored to evolving trends, notably emphasizing flexibility. This strategic approach has enabled Grays to grasp the rising demand for sustainable cricket gear, aligning manufacturing with customer preferences.
  • In September 2021, PUMA teamed up with the Royal Challengers Bangalore (RCB) franchise of the Indian Premier League (IPL) to introduce a fresh athleisure line. PUMA also became responsible for producing and delivering an exclusive line of sports and lifestyle merchandise for Virat Kohli, the cricketing superstar.

The cricket equipment market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) and volume (Billion Units) from 2018 to 2032, for the following segments:

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Market, By Product

  • Bats
  • Balls
  • Protective gear
    • Helmet
    • Pads
    • Gloves
    • Abdominal guards 
  • Stumps

Market, By End User

  • Men
  • Women
  • Kids

Market, By Price Range

  • Below USD 100
  • USD 100 - USD 200
  • Above USD 200

Market, By Distribution Channel

  • Sports retail stores
  • Branded outlets
  • Online retailers

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada 
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia
    • Indonesia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size of cricket equipment reached USD 3 billion in 2023 and is set to witness 3.5% CAGR from 2024 to 2032, owing to the increasing construction of stadiums, a growing interest in cricket as a sport, and the rising popularity of cricket among men, women, and kids worldwide.

The protective gear segment recorded USD 1.2 billion in 2023, due to the high level of safety it provides, especially in high-risk areas including the head, hands, and legs.

Asia Pacific market held 53% share in 2023 and is expected to register a commendable CAGR from 2024-2032, attributed to the presence of a vast & devoted fan base in countries like India and Australia.

Gray-Nicolls, Gunn & Moore (GM), Kookaburra, Masuri, MRF (Madras Rubber Factory), New Balance, Puma, SG (Sanspareils Greenlands), Slazenger, Spartan Sports, SS (Sareen Sports Industries), and Woodworm, are some of the major cricket equipment companies worldwide.

Cricket Equipment Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 250
  • Countries covered: 23
  • Pages: 387
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