Connected Motorcycle Market Size & Share 2026-2035

Connected Motorcycle Market Size

The global connected motorcycle market was estimated at USD 440.4 million in 2025. The market is expected to grow from USD 525.4 million in 2026 to USD 3.98 billion in 2035, at a CAGR of 25.2%, according to latest report published by Global Market Insights Inc.

A connected motorcycle combines a telematics control unit, location and sensor data, and a Bluetooth, Wi-Fi, or cellular link to exchange information with a smartphone, cloud service, another vehicle, or road infrastructure. The commercial distinction is not the screen itself; it is the ability to support services beyond the vehicle, including navigation, remote diagnostics, theft alerts, software updates, tracking, and connected rider-assistance functions.

The difference between value growth and volume growth points to a changing revenue mix rather than simple unit expansion. Hardware remains the largest component pool, rising from USD 267.77 million in 2025 to USD 2.21 billion in 2035, but software grows faster, at approximately 27.5%, to USD 850.34 million. Services are projected to reach USD 919.54 million at a 26.2% CAGR. Embedded connectivity leads architecture revenue, moving from USD 248.92 million to USD 2.38 billion, while the electric-propulsion segment grows at 26.6%, ahead of ICE at 24.6%.

Asia Pacific is the largest regional market, at USD 190.80 million in 2025 and USD 1.93 billion in 2035. China represents USD 123.99 million of the 2025 regional total. The market remains fragmented: Robert Bosch leads with an estimated 8.2% share in 2025, ahead of Continental AG at 5.2% and Yamaha Motor at 4.6%; the top seven participants account for approximately 32.5% of market revenue.^[1]

Key Drivers

Increasing Demand for Rider Safety and Assistance Systems

Motorcycle safety creates a direct rationale for connected sensing and warning systems. NHTSA recorded 6,228 motorcyclist fatalities in the United States in 2024; motorcyclists represented 16% of traffic fatalities while motorcycles were about 3% of registered vehicles. ^{[3]National Highway Traffic Safety Administration, crashstats.nhtsa.dot.gov} WHO identifies powered two- and three-wheelers as a disproportionate part of global road-death exposure. ^{[4]World Health Organization, who.int} These conditions give OEMs a stronger case for radar, warning, and V2X investments than convenience features alone.

The technical pathway is becoming clearer. Bosch presented new radar-based two-wheeler assistance functions at EICMA 2024, including systems addressing rear-end and blind-spot risks. Continental's ARAS portfolio incorporates functions such as blind-spot detection, forward-collision warning, adaptive cruise control, and lane-change assistance; its work on a consolidated radar design for India matters because cost reduction determines whether these functions can move beyond premium motorcycles. SAE's October 2024 J2945/1B revision explicitly includes motorcycles in V2V safety-communications requirements.

Rising Adoption of IoT and Telematics

Telematics changes a motorcycle from a product that is serviced episodically into an operating asset that can be monitored, updated, and supported throughout its life. Remote diagnostics and OTA delivery matter especially for electric vehicles, fleets, and models carrying connected safety functions because a workshop-only software process increases downtime and weakens lifecycle control. Bosch's two-wheeler OTA offering is designed for remote firmware and function updates.

OEM launches show that rider-facing features and backend control are converging. Kawasaki integrated HERE navigation into RIDEOLOGY THE APP for its 2025-model range, while Yamaha selected Garmin for motorcycle infotainment under its Connected Vision program. BMW Motorrad's ConnectedRide ecosystem integrates navigation, communications, and vehicle information through its app and accessories. These examples also indicate why a companion app is no longer enough on its own: the competitive unit is increasingly the app, TCU, backend, and update process together.

Growth in Urban Mobility and Smart Transportation

Urban infrastructure programs are expanding the practical addressable use cases for connected two-wheelers. In 2025, FHWA awarded nearly USD 60 million for V2X deployments in Arizona, Texas, and Utah. In China, Changchun announced a CNY 12.7 billion vehicle-road-cloud infrastructure investment over three years in July 2024, while Chongqing's MotoCloud project targets IoT-enabled management of two- and three-wheeled vehicles. Such programs do not guarantee motorcycle adoption, but they reduce the infrastructure gap that has constrained V2X utility.

Expansion of Electric Connected Motorcycles

Electric motorcycles have a stronger operating need for connectivity because battery health, state of charge, thermal conditions, charging, and warranty management generate continuing data requirements. The IEA reports that China sold about 7 million electric two-wheelers in 2024, and electric models have represented more than half of Chinese two-wheeler sales since 2020. India's electric two-wheeler sales reached approximately 1.14 million units in 2024, up roughly 33% year on year.

Connected penetration is particularly notable in India's electric segment: CyberMedia Research estimated connected E2W penetration at 77% of CY2024 sales. Royal Enfield's Flying Flea collaboration with Qualcomm integrates the Snapdragon QWM2290 and Car-to-Cloud platform for 4G, Bluetooth, Wi-Fi, voice assistance, and phone-as-key functions. Ola Electric's February 2025 Roadster X launch extends MoveOS-connected functionality into motorcycles. The higher 26.6% electric-segment CAGR reflects this design advantage, not merely the substitution of one powertrain for another.

Key Restraints

High Cost of Connected Systems

A cellular TCU adds more than a module cost: it requires antenna design, embedded-SIM provisioning, data connectivity, backend operation, cybersecurity maintenance, and customer support. That cost stack is manageable for premium touring, performance, electric, and fleet vehicles, but is difficult to recover in low-displacement commuter motorcycles. The resulting constraint helps explain why tethered systems retain a large role even as embedded architectures lead revenue.

Cost pressure changes product design. Continental's India-oriented ARAS work emphasizes a consolidated radar architecture, while platform suppliers seek to reduce OEM development duplication. HARMAN's Ready Ride combines a scalable TCU, software stack, cellular connectivity, OTA support, and OEM backend as a reusable platform. The commercial hurdle remains installed-fleet scale: subscription economics are weakest where an OEM cannot spread cloud and support costs across enough active vehicles.

Data Security and Privacy Concerns

Connected motorcycles can transmit location, ride behavior, vehicle health, and, in fleet applications, operator information. A compromised connection can create privacy exposure and may also affect update integrity or keyless-entry security. UNECE's extension of UN R155 to motorcycles and scooters ^{[5]United Nations Economic Commission for Europe, unece.org}, together with EU Regulation 2025/1455 ^{[6]EUR-Lex, eur-lex.europa.eu}, makes cybersecurity management a vehicle-program obligation rather than an optional engineering feature. UN R156 similarly requires a controlled software update management system.

Compliance creates a barrier for small suppliers but also favors providers with mature lifecycle processes. ISO/SAE 21434 defines cybersecurity-engineering practices for road vehicles. The near-term effect is higher qualification cost; the longer-term effect may be supplier consolidation around TCU and backend providers that can document risk assessment, update control, monitoring, and incident response.

Connected Motorcycle Market Segment Analysis

By Component

Hardware rises from USD 267.77 million in 2025 to USD 2.21 billion in 2035 at approximately 24.1% CAGR. TCUs, displays, sensors, and other ruggedized electronics remain indispensable because motorcycle packaging, vibration, weather exposure, and power constraints cannot be solved in software. Radar and connected-display content can raise hardware value per vehicle, particularly in premium models.

Software grows from USD 78.74 million to USD 850.34 million at approximately 27.5%, the highest component CAGR. It covers embedded firmware, navigation, update management, security monitoring, cloud integration, and rider applications. KTM's Android Automotive-based CCU3.0 illustrates why software content can be expanded after sale rather than frozen at vehicle launch. ^[2] Services grow from USD 93.89 million to USD 919.54 million at approximately 26.2%; professional services address integration and compliance work, while managed services operate connectivity and subscription delivery.

By Connectivity

Embedded connectivity grows from USD 248.92 million in 2025 to USD 2.38 billion in 2035, at approximately 25.9%. It is the necessary architecture for persistent tracking, remote diagnostics, FOTA, and auditable update workflows. Tethered connectivity rises from USD 123.80 million to USD 1.09 billion at 24.9%, using the smartphone as the wide-area link and preserving affordability. Honda RoadSync and RoadSync Duo illustrate how Bluetooth-linked platforms can deliver navigation and communications without an embedded cellular subscription.

Aftermarket connectivity grows from USD 67.69 million to USD 503.92 million at 22.8%. Retrofit trackers and telematics devices address the large unconnected installed base and mixed-age commercial fleets. Its lower growth rate reflects the superior integration and security control available when connectivity is designed into the vehicle.

By Propulsion

ICE remains the larger revenue base, increasing from USD 309.52 million in 2025 to USD 2.66 billion in 2035 at 24.6%. Premium sport, touring, and adventure models can justify embedded features through higher transaction prices and strong demand for navigation and safety systems. Electric platforms rise faster, from USD 130.89 million to USD 1.32 billion at 26.6%. BEV is the principal electric subtype; PHEV, HEV, and FCEV remain relevant but smaller within the authorized propulsion scope.

The electric premium reflects battery-centric service needs and the ability to monetize remote charging, diagnostics, and performance updates. It does not eliminate ICE demand; instead, it gives electric OEMs a cleaner path to always-on connectivity and software-led differentiation.

By Network

Cellular connectivity rises from USD 208.31 million to USD 1.92 billion at 25.5%, supporting long-range tracking, remote diagnostics, and cloud updates. Short-range networks, including Bluetooth, Wi-Fi, and V2X-oriented local links, grow faster at 26.2%, from USD 158.11 million to USD 1.55 billion, because smartphone-paired models dominate incremental volume. Other networks, including satellite and specialized IoT links, increase from USD 73.99 million to USD 509.09 million at 21.8%; their utility is concentrated in remote touring and adventure use cases.

By End Use

Private use expands from USD 323.04 million in 2025 to USD 3.06 billion in 2035 at 25.8%, supported by rider demand for navigation, security, diagnostics, and infotainment. Commercial use rises from USD 117.37 million to USD 916.76 million at 23.4%. Although its CAGR is lower, fleets can provide recurring contracts, replacement visibility, and direct returns from tracking, maintenance scheduling, and battery management. The opportunity is operational rather than experiential.

By Motorcycle Type

Sport motorcycles grow from USD 125.65 million to USD 1.14 billion at 25.3%; performance analytics and safety electronics support feature attachment. Touring motorcycles move from USD 68.40 million to USD 577.90 million at 24.4%, supported by navigation and long-distance communications. Roadster/naked bikes are the fastest-growing type, increasing from USD 112.96 million to USD 1.21 billion at 27.3%; their urban use and wider price coverage bring connected interfaces into a high-frequency rider setting.

Heritage/cruiser motorcycles rise from USD 52.98 million to USD 375.06 million at 22.2%, reflecting a lower connectivity-intensity profile. Adventure motorcycles grow from USD 50.16 million to USD 488.80 million at 26.2%, where rugged navigation and remote-area connectivity are especially relevant. Other types, including scooters and niche categories, increase from USD 30.26 million to USD 189.72 million at 20.7%; NIU's EICMA 2025 lineup demonstrates how radar, TFT displays, and app-linked access are entering urban electric two-wheelers.

Roadster/naked bikes provide the clearest bridge between premium connectivity and mass-market usage: daily urban travel creates frequent navigation and security interactions, while the category spans more accessible price points than touring. In contrast, commercial fleets may remain smaller in revenue but can be disproportionately valuable for managed-service providers because their utilization makes visibility, battery data, and maintenance workflow financially measurable.

Connected Motorcycle Market Regional Analysis

North America

North America grows from USD 87.06 million in 2025 to USD 779.60 million in 2035 at approximately 25.1%. The United States rises from USD 75.78 million to USD 670.67 million, while Canada rises from USD 11.28 million to USD 108.93 million. U.S. adoption is led by premium, touring, and electric applications, reinforced by V2X deployment activity and NHTSA's NCAP roadmap, which includes motorcyclist-related AEB and blind-spot evaluation. The regional model supports feature-rich systems and higher connectivity revenue per vehicle.

Europe

Europe increases from USD 134.81 million to USD 1.10 billion at 24.0%; Germany rises from USD 48.63 million to USD 371.13 million. Regulation is a decisive demand mechanism. The L-category cybersecurity extension and OTA governance requirements require formal lifecycle capability, while the Connected Motorcycle Consortium is working on C-ITS communicator development for motorcycles. Europe's five largest markets registered approximately 1.155 million motorcycles in 2024 ^{[7]Association of European Motorcycle Manufacturers, acem.eu}, sustaining an installed base for connected-model upgrades and accessories.

Asia Pacific

Asia Pacific is projected to expand from USD 190.80 million in 2025 to USD 1.93 billion in 2035 at 26.6%, the highest regional CAGR. China rises from USD 123.99 million to USD 1.21 billion; the rest of APAC, including India, Japan, Australia, South Korea, the Philippines, and Indonesia, rises from USD 66.80 million to USD 718.99 million. Electrification, large two-wheeler volumes, and policy pilots create scale, but affordability makes localized architecture essential. China's V2X standard-system guide targets extensive intelligent-connected-vehicle standard development.

India combines electric-two-wheeler growth, high connected penetration, and a potential V2V mandate, making it a key proving ground for low-cost TCU and tethered designs. Honda and SoftBank's Japanese C-V2X verification provides a different regional route: safety communications tested in a mature vehicle and network environment.

Latin America

Latin America grows from USD 12.92 million to USD 81.09 million at 20.7%. Brazil rises from USD 4.09 million to USD 24.12 million, and the rest of the region rises from USD 8.83 million to USD 56.97 million. Price-sensitive commuter fleets constrain embedded-system attachment, so premium imports and delivery-fleet telematics are likely to remain the near-term entry points. The region's market logic is retrofit and targeted fleet deployment rather than broad, regulation-led embedded adoption.

MEA

MEA rises from USD 14.81 million in 2025 to USD 82.72 million in 2035 at 19.2%. The UAE increases from USD 4.46 million to USD 23.42 million, while the rest of MEA rises from USD 10.35 million to USD 59.30 million. Smart-mobility activity and premium imports support adoption, but limited local motorcycle production and less mature V2X infrastructure limit scale. Suppliers must match specification to localized fleet, tourism, and premium-use cases rather than assume a uniform regional rollout.

A common modular platform can serve both models only if radio, cloud operations, data governance, and HMI content can be localized without duplicating the core security and update architecture. Latin America and MEA are less likely to justify that investment through consumer features alone; fleet tracking, theft recovery, and imported premium platforms offer more credible initial routes.

Connected Motorcycle Market Share & Competitive Landscape

The competitive field combines vehicle OEMs with suppliers of communications, sensors, software, and backend platforms. The top seven participants account for approximately 32.5% of 2025 market revenue, leaving 67.5% with other participants. Robert Bosch is estimated at USD 36.1 million and 8.2%, Continental AG at USD 23.0 million and 5.2%, Yamaha Motor at USD 20.3 million and 4.6%, Kawasaki at USD 19.0 million and 4.3%, KTM at USD 16.2 million and 3.7%, Honda at USD 14.9 million and 3.4%, and Piaggio at USD 13.5 million and 3.1%.

• BMW Motorrad concentrates connected navigation, communications, and vehicle information in its ConnectedRide portfolio, particularly for premium touring and adventure riders.
• Continental AG supplies radar-based ARAS and connected two-wheeler electronics, with cost reduction central to wider market deployment.
• Ducati uses smartphone-linked connectivity and performance-oriented digital services in premium adventure and sport platforms.
• Harley-Davidson combines connected ICE rider services with the electric platform strategy of LiveWire.
• Honda operates RoadSync for phone-tethered models and RoadSync Duo for electric models.
• Kawasaki Heavy Industries has expanded RIDEOLOGY with HERE navigation and connected voice-service capability.

Recent Industry Developments

January 2025 - Royal Enfield and Qualcomm announced the Flying Flea connectivity collaboration using Snapdragon QWM2290 and Car-to-Cloud technology.

January 2025 - EU Delegated Regulation (EU) 2025/1455 entered into force, extending the UN R155 cybersecurity framework to L-category vehicles.

February 2025 - Ola Electric launched the Roadster X electric motorcycle series with MoveOS-connected functions.

August 2025 - Honda Canada launched RoadSync for selected motorcycle models.

March 2026 - HARMAN announced Ready Ride, an embedded two-wheeler connectivity platform with a TCU, software stack, cellular connectivity, OTA support, and an OEM backend.