Behavior Analytics Market Size & Share 2017 - 2024
Market Size by Deployment Model (On Premise, Cloud), by Component (Solutions, Services), by End Use (BFSI, IT & Telecommunication, Defense, Government Organization, Retail & E-Commerce, Healthcare, Energy & Utility), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast.
Report ID: GMI2133
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Published Date: October 2017
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Report Format: PDF
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Authors:
Preeti Wadhwani, Aishvarya Ambekar
Behavior Analytics Market Size
Behavior Analytics Market size surpassed USD 200 million in 2016 and is expected to grow at more than 40% CAGR between 2017 and 2024. Increasing number of insider attacks in the organizations across the globe is anticipated to drive the market demand.
Lack of awareness about advanced cyber security attacks among organizations, especially SMBs, is hindering the behavior analytics industry growth. SMBs across the globe rely on cyber insurance to mitigate cyber threats due to lack of knowledge about the analytics technologies, further restricting the market demand.
Behavior Analytics Market Analysis
On premise deployment model accounts for majority share in the behavior analytics market owing to low risk of security breaches and cyber-attacks as compared to cloud-based products. As the solution integrate data from various sources, which organizations do not want to import to cloud platforms that contain very confidential and sensitive data. The demand for cloud-based products are estimated to increase in the future on account of cost effectiveness and constant advancement to enhance security of the cloud platforms.
Insider threat detection solutions are estimated to grow substantially till 2024 due to rising incidences of the insider attacks across the globe. Threat of insider attacks among organizations is prevailing from more than a decade.
A survey organized by Hystax Technology, a security solution provider, coving more than 500 security organizations stats that more than 70% of the organizations are exposed to risk of insider attacks. As insider threat detection solutions utilize advanced analytics technique to effectively detect and alleviate impact of insider attacks.
BFSI application is set to be one of the leading end-user segments in the market impelled by high risk of cybersecurity. The banks and insurance companies are more exposed to risk of cyber-attacks as they hold very confidential data and any incidences of data breach directly leads to financial losses. Furthermore, increasing investment of financial institute towards information security is also estimated to be one of the major factors that is augmenting the demand of these solutions among BFSI sector.
Technological advancement in the security solution such as integration of advanced analytics and machine learning algorithms is also contributing to the market size. In addition, growing adoption across applications such as healthcare, BFSI, and IT & telecom due to increasing incidences of data breaches and rising demand of real time security analytics to detect threats in advance and mitigate their impact will further drive the market demand.
U.S. behavior analytics market dominates the global landscape owing to presence of major players such as Splunk Inc., IBM Corporation. Furthermore, high internet penetration rate and large number of mobile phone and application users in the country are also estimated to contribute significantly towards the market share in the region.
In addition, rising adoption in the healthcare sector in the U.S. due to increasing healthcare IT infrastructure and growing number of data breaches will contribute to the market revenue. According to IBM cyber security index, approximately 60% of the cyber-attacks occurred in U.S. are carried out by insiders, wherein the employee exploits its rights to access privileged and confidential company database or violate internal information security rules and regulations.
Behavior Analytics Market Share
Companies operating in the market:
The market players adopt various marketing strategies such as mergers and acquisitions, strategic alliance, new product launch, and geographical expansion to get edge over competitors.
The market research report for behavior analytics includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2013 to 2024, for the following segments:
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By Deployment Model
By Components
By End-Users
The above information has been provided on a regional basis for the following:
Research methodology, data sources & validation process
This report draws on a structured research process built around direct industry conversations, proprietary modelling, and rigorous cross-validation and not just desk research.
Our 6-step research process
1. Research design & analyst oversight
At GMI, our research methodology is built on a foundation of human expertise, rigorous validation, and complete transparency. Every insight, trend analysis, and forecast in our reports is developed by experienced analysts who understand the nuances of your market.
Our approach integrates extensive primary research through direct engagement with industry participants and experts, complemented by comprehensive secondary research from verified global sources. We apply quantified impact analysis to deliver dependable forecasts, while maintaining complete traceability from original data sources to final insights.
2. Primary research
Primary research forms the backbone of our methodology, contributing nearly 80% to overall insights. It involves direct engagement with industry participants to ensure accuracy and depth in analysis. Our structured interview program covers regional and global markets, with inputs from C-suite executives, directors, and subject matter experts. These interactions provide strategic, operational, and technical perspectives, enabling well-rounded insights and reliable market forecasts.
3. Data mining & market analysis
Data mining is a key part of our research process, contributing nearly 20% to the overall methodology. It involves analysing market structure, identifying industry trends, and assessing macroeconomic factors through revenue share analysis of major players. Relevant data is collected from both paid and unpaid sources to build a reliable database. This information is then integrated to support primary research and market sizing, with validation from key stakeholders such as distributors, manufacturers, and associations.
4. Market sizing
Our market sizing is built on a bottom-up approach, starting with company revenue data gathered directly through primary interviews, alongside production volume figures from manufacturers and installation or deployment statistics. These inputs are then pieced together across regional markets to arrive at a global estimate that stays grounded in actual industry activity.
5. Forecast model & key assumptions
Every forecast includes explicit documentation of:
✓ Key growth drivers and their assumed impact
✓ Restraining factors and mitigation scenarios
✓ Regulatory assumptions and policy change risk
✓ Technology adoption curve parameter
✓ Macroeconomic assumptions (GDP growth, inflation, currency)
✓ Competitive dynamics and market entry/exit expectations
6. Validation & quality assurance
The final stages involve human validation, where domain experts manually review filtered data to identify nuances and contextual errors that automated systems might miss. This expert review adds a critical layer of quality assurance, ensuring data aligns with research objectives and domain-specific standards.
Our triple-layer validation process ensures maximum data reliability:
✓ Statistical Validation
✓ Expert Validation
✓ Market Reality Check
Trust & credibility
Verified data sources
Trade publications
Security & defense sector journals and trade press
Industry databases
Proprietary and third-party market databases
Regulatory filings
Government procurement records and policy documents
Academic research
University studies and specialist institution reports
Company reports
Annual reports, investor presentations, and filings
Expert interviews
C-suite, procurement leads, and technical specialists
GMI archive
13,000+ published studies across 30+ industry verticals
Trade data
Import/export volumes, HS codes, and customs records
Parameters studied & evaluated
Every data point in this report is validated through primary interviews, true bottom-up modelling, and rigorous cross-checks. Read about our research process →