Beetroot Powder Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2020 - 2026
Report ID: GMI3977
Beetroot powder market size may register significant growth during the forecast time period owing to its increasing usage in pharmaceutical, cosmetics and food industries. Rising awareness towards hazardous effect of synthetic or chemical ingredients in various products may boost the usage of natural ingredients, thereby driving the overall market size.
Beetroot powder is the extract obtained by drying and grinding/milling the taproot portion of a beet plant from table beet, garden beet, golden beet and red beet. Beetroot powder contains a similar amount of vitamins, nutrients and minerals as beetroot plant. It is rich in dietary fiber, calcium, antioxidants, potassium, folate, manganese and iron along with other nutrients.
Beetroot powder is widely used as a food colouring agent. It is used in several food products such as red velvet cake, cupcakes, gravies, sauces and soup which imparts natural red colour without altering the taste. Global food colouring market size is expected to be valued at over USD 5 billion by the year 2023. Increasing demand for natural food colouring agents owing to the harmful effects of chemical food dyes may drive the product demand.
Rising demand for natural cosmetics and personal care products owing to increasing awareness for personal grooming and usage of natural ingredients in these products may boost the industry growth. The global skin care products is likely to achieve a market size at over USD 180 million by 2025. Beetroot powder is widely used in cosmetic products including scrubs, facial masks, antiaging creams and lotions as it act as an antioxidant that removes pro ageing free radicals which in turn prevent skin ageing. Beertroot powder is also used in lip balms and lip gloss which imparts red or pink colour thereby accelerating product demand.
Increasing healthcare awareness among consumers which may boost demand for various nutraceutical products may drive the beetroot powder market demand. Global nutraceutical market size should be valued at over USD 670 billion by 2025. Beetroot powder is widely used by athletes as it improves performance and decreases muscle soreness. It also aids in liver diseases and reduces blood pressure by lowering down triglycerides levels in blood, which aids in maintain balanced health, thereby driving the product demand.
North America driven by Canada, Mexico and the U.S. beetroot powder market size should register significant growth during the forecast period. Rising demand for natural food colouring agents owing to the growth of food and beverages market coupled with growing concern for synthetic food colours are the key factors which may stimulate the product growth. U.S food and beverage market was valued at over USD 18 billion in 2018. Beetroot powder is widely used as a natural food coloring agent in various food products such as curries, smoothies, gravy, tomato sauce, pancakes and red velvet cakes to impart red colour thereby boosting the regional market growth.
Europe led by UK, France and Germany beetroot market size should have substantial growth by 2025. Increasing demand for personal care products owing to rising trends towards personal grooming may drive the regional market size. Europe personal care products market was accounted at over USD 86 billion in 2017. Beetroot powder is widely used in anti-ageing creams and lotions owing to its superior antioxidant property which aids in maintaining skin’s elasticity and firmness thereby driving regional product demand.
Asia Pacific beetroot powder market driven by China, Japan and India shall witness a significant growth by the year 2025. Rising consumer consciousness towards healthy lifestyle and growing atheletic activities which boost exercise performance are the key factors driving the regional product growth. India nutraceutical market size was valued at over USD 4 billion in 2017. Beetroot powder is used to prevent liver and kidney ailments as it contains betaine phytochemical which improves cardiovascular functioning. It also increases nitric oxide level in the human body which affects the blood vessels thus reducing blood pressure improving athletic performance, thereby fueling the regional product demand.
Global beetroot powder market share is fragmented. Companies such as Bioglan, Nature’s way, Super Sprout, Yesraj agro exports, Natures Aid, cultivator natural products and Venkatesh naturals are the key market players.
Beetroot Powder Market, By Applications, 2014-2025 (Tons) (USD Million)
- Food colouring
- Pharmaceuticals and nutraceuticals industry
The above information is provided for the following regions and countries:
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
- South Africa
- Saudi Arabia
- Nature’s way
- Super Sprout
- Yesraj agro exports
- Natures Aid
- Cultivator natural products
- Venkatesh naturals
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