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Beer Packaging Market - By Type (Bottles, Cans, Keg, Pouches, Carton, Growlers), By Material (Glass, Aluminum, Polyethylene Terephthalate, Paperboard, Plastic, Stainless Steel), By Beer Type & Forecast, 2023 – 2032

  • Report ID: GMI6756
  • Published Date: Sep 2023
  • Report Format: PDF

Beer packaging Market Size

Beer Packaging Market size was valued at around USD 24.2 billion in 2022 and is anticipated to grow at a CAGR of 3.7% between 2023 and 2032. Beer manufacturers use packaging as a tool to differentiate their brands. Unique and eye-catching packaging designs can attract consumers and help a brand stand out on store shelves, contributing to increased demand for custom packaging solutions.


Beer Packaging Market

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Consumer preferences play a significant role in shaping the demand for beer packaging. Different demographics and regions may prefer various packaging formats, such as bottles, cans, or kegs. Craft beer enthusiasts, for example, often prefer bottles for their aesthetic appeal, while cans are popular for their portability and recyclability.

The beer industry is subject to strict regulations and labeling requirements that can vary by region and change over time. Transitioning to more sustainable packaging materials and practices can be expensive, and there can be resistance to change within the industry. The beer market is highly competitive, with a wide range of breweries vying for consumer attention.

COVID-19 Impact

Many breweries and beer retailers adapted to the pandemic by offering home delivery services. This resulted in a surge in demand for packaging materials that could safely transport beer to consumers' homes, including cardboard cartons and insulated packaging. Thus, the reduced number of COVID-19 cases and implementation of subsequent strategies by government and non-government organizations is anticipated to drive the business expansion in the upcoming years.

Beer Packaging Market Trends

Sustainability remains a dominant trend, with breweries increasingly opting for eco-friendly packaging materials. This includes the use of recyclable aluminum cans, glass bottles, and cardboard packaging. Some breweries are also exploring biodegradable and compostable options. To reduce transportation costs and minimize environmental impact, breweries are focusing on lightweight packaging. This trend involves using thinner glass bottles, lightweight cans, and packaging materials that require less energy to produce.

Beer Packaging Market Analysis

Beer Packaging Market Size, By Type, 2021 - 2032 (USD Billion)

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Based on type, the beer packaging market is segmented as Bottles, Cans, Keg, Pouches, Carton, Growlers. Bottles held a majority market value of USD 14.5 billion in 2022. Glass bottles are often associated with traditional beer packaging, and some consumers prefer the classic look and feel. Craft beer and premium beer brands often use glass bottles to convey a sense of quality and uniqueness.

 Beer Packaging Market Revenue Share, By Material, (2022)

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Based on material, the beer packaging market is segmented as Glass, Aluminum, Polyethylene Terephthalate, Paperboard, Plastic, Stainless Steel. Glass held a dominant market share of around 50% in 2022 and is expected to grow at a lucrative pace till 2032. Glass is often chosen for its classic and premium appearance, appealing to consumers who associate it with traditional beer packaging.

Based on application, the beer packaging market is segmented as Craft Beer, Mass-produced Beer, Specialty and Premium Beer, Non-Alcoholic and Low-Alcohol Beer. Mass produced held a dominant market share in 2022 and is anticipated to grow at 3.7 % CAGR through 2032. Many craft breweries choose cans for their flexibility in design, portability, and protection of flavor. Craft beer consumers often appreciate the convenience of canned packaging.

U.S. Beer Packaging Market Size, 2020- 2032 (USD Billion)

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U.S. dominated the North American region with majority beer packaging market share and a revenue of USD 6.1 billion in 2022 and is anticipated to expand at a significant pace from 2023-2032. The craft beer industry in North America has seen significant growth, and craft breweries often experiment with different packaging formats to showcase their unique products. This drives demand for various packaging options, including cans, bottles, and even specialty packaging for limited releases.

Beer Packaging Market Share

Some of the major industry players operating in the beer packaging market are

  • Amcor plc
  • Ball Corporation
  • Crown Holdings, Inc.
  • Ardagh Group
  • Owens-Illinois, Inc. (OI)
  • WestRock Company
  •  Graphic Packaging International
  •  LLC
  • Multi Packaging Solutions (MPS)
  • Berlin Packaging
  •  CCL Industries Inc.
  • Gerresheimer AG
  •  Orora Limited
  •  DS Smith Plc
  • Grupo Modelo (part of Anheuser-Busch InBev)
  •  Nampak Ltd

These players focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these players are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.

Beer Packaging Industry News:

  • In April 2018, Crown Holdings Inc. completed its previously announced acquisition of Signode Industrial Group Holdings (Bermuda) Ltd, a leading global provider of transit packaging systems and solutions, from The Carlyle Group.

beer packaging market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Kilo Tons from 2018 to 2032, for the following segments:

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By Type

  • Bottles
  • Cans
  • Kegs
  • Pouches
  • Cartons
  • Growlers

By Material

  • Glass
  • Aluminum
  • Polyethylene Terephthalate
  • Paperboard
  • Plastic
  • Stainless Steel

By Beer Type

  • Craft Beer
  • Mass-produced Beer
  • Specialty and Premium Beer
  • Non-Alcoholic and Low-Alcohol Beer

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
    • Malaysia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Egypt


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

Market size for beer packaging was USD 24.2 billion in 2022 and is estimated to record USD 34.6 billion by 2032 due to the rising preference for various packaging formats, such as bottles, cans, and kegs

The glass material segment held 50% share of the beer packaging industry in 2022 owing to advantages, such as classic and premium appearance.

Demand for beer packaging in the U.S. reached USD 6.1 billion in 2022 and will expand at significant pace from 2023-2032 driven by the rising preference for craft breweries.

Some of the key beer packaging business players include Amcor plc, Ball Corporation, Crown Holdings, Inc., Ardagh Group, Owens-Illinois, Inc. (OI), WestRock Company, Graphic Packaging International, LLC, Multi Packaging Solutions (MPS), Berlin Packaging, and CCL Industries Inc.

Beer Packaging Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 191
  • Countries covered: 21
  • Pages: 150
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