Automotive Tires E-Retailing Market Size - By Tire, By Manufacturing, By Vehicle, By Distribution Channel, By Sales Model, Growth Forecast, 2026 - 2035

Automotive Tires E-Retailing Market Size

The global automotive tires e-retailing market size was valued at USD 17.1 billion in 2025. The market is expected to grow from USD 18.9 billion in 2026 to USD 62.2 billion in 2035 at a CAGR of 14.2%, according to latest report published by Global Market Insights Inc.

As the feature of visual eCommerce infiltrates the automotive tires e-retailing industry, online shopping is going to change. Due to the provision of virtual try-ons of wheels and tires on any vehicle, customers can interact more effectively. This, in turn, increases the confidence of more engaged customers in making purchases, hence reducing return rates and improving the metric for conversions.
 

With the increasing adoption of configurators and digital showrooms by the selling of tires, they stand to increase sales and improve customer satisfaction in an already competitive environment. For example, in October 2024, iConfigurator-a leading SaaS provider of visual eCommerce solutions for wheels-entered an alliance with TireTutor, an innovator for tire dealer software.
 

The introduction of subscription-based models for tire replacement, maintenance, and seasonal shifts has enabled customers to avoid the traditional purchasing methods while simultaneously saving costs and gaining flexibility. This change is particularly attractive to leasing companies, fleet operators, and city dwellers who prefer low-maintenance, all-inclusive deals.
 

Subscription-based services foster greater convenience and escalate customer retention. Furthermore, e-retailers can now passively suggest tire replacements using advanced predictive analytics tailored to the customer’s requirements driven by wear and tear patterns. These types of services are aimed at increasing revenue and reinventing the automotive spending trend toward mobility-as-a-service.
 

Recommendation systems, which rely on AI, are revolutionizing the e-retailing industry for the purchase of automotive tires. These systems enable customers to gain credible recommendations automatically based on the specifications of the car, driving environment, and consumer behavior.
 

AI, or machine learning, and other models enhance the customers’ confidence levels in e-retailing, ultimately resulting in lower returns and greater customer satisfaction.
 

Tire Chatbots and Virtual Assistants, which rely on AI, make it convenient for the customers by answering questions related to compatibility, cost, and performance of the tire. The e-retailing business for tires will experience growth due to the need for AI-driven systems that can integrate convenience with smart shopping behavior to enhance sales and customer satisfaction
 

Automotive Tires E-Retailing Market Trend

E-commerce sites specializing in tire sales are now prioritizing low-rolling resistance and recycled material tires. Consumers prefer eco-friendly options due to heightened environmental care and regulations. E-retailers offering sustainability options such as green tires alongside carbon footprint calculators for their products are becoming popular within the automotive aftermarket.
 

E-retail businesses are applying blockchain technology to strengthen the authentication of tire suppliers and enhance the visibility of the entire supply chain. This addition aids in the prevention of counterfeits, compliance with regulations, and compound trust among consumers. Through blockchain, the online tire retail market is made accountable by providing traceable tire history such as their manufacturing places and verifying their warranty claims.
 

Online retailers are advancing by offering mobile tire fitting services, allowing consumers to book appointments for them to have tires installed at their preferred locations and times. This change eliminates the need to visit service centers, hence embracing convenience. For improving customer satisfaction, many e-retailers are partnering with mobile service providers to ensure a seamless shopping and installation process.
 

AI-powered chatbots are helping to enhance customer service relations in the case of online tire e-commerce. Due to on-demand assistance regarding tires, prices, or installation, it is possible to interact with clients without even a second delay. The problem of abandoning carts during purchase in online stores is resolved, and conversion rates are increased with AI's assistance in enhancing the efficiency of customer service. In this way, customer experience within the store gets maximized.
 

The e-retailers have already started using dynamic pricing techniques based on consumer behavior and competition. AI-driven algorithms fetch consumer browsing and purchase histories, aiming to provide consumers with personalized discounts so that conversion rates, as well as consumer retention, increase and maintain competitiveness in the dynamic e-market for tires.
 

The adoption of Buy Now, Pay Later (BNPL) payment solutions is increasing in online tire retailing. Consumers appreciate the added value of prorated payment plans which make good quality tires more accessible. E-retailers who offer these BNPL options gain budget-conscious shoppers, resulting in increased sales and improved availability of premium and specialty tires.
 

Automotive Tires E-Retailing Market Analysis

Based on vehicle, the automotive tires e-retailing market is divided into passenger vehicle & commercial vehicle. The passenger vehicle segment dominated the market accounting for around 67% in 2025 and is expected to grow at a CAGR of over 14% from 2026 to 2035.
 

• Rise in car sales and the increased the lifespan of vehicles explains the continued growth in demand for replacement tires. Compared to physical stores, consumers find the convenience of shopping online better as they can compare different products, read reviews, and purchase from the most affordable store. The sustained increase in demand for automotive tire e-retailing continues as more vehicles age, outpacing supply. Most modern consumers are looking for hassle-free ways for replacing and buying tires, and digital platforms give them accessibility and a simplified purchasing process. According to Statista, passenger car market size is expected to reach USD 2.6 trillion in 2025
   
• Price-sensitive consumers are attracted to online platforms that provide competitively priced products, discounts, and free-ship bulk purchase benefits. The ability to compare prices from different retailers and multiple brands makes e-retail channels very appealing. These encourage car owners to buy tires online. As consumers become more cost-sensitive, e-retailers use these price-saving strategies to increase sales and expand within the automotive tire e-retail market. This provides sustained growth.
   
• The rise of urban areas and the popularity of ride-sharing services increases vehicle usage which directly results in faster tire deterioration and more frequent replacements. Urban commuters and fleet managers seeking timely and economical solutions for worn-out tires usually purchase them from online retailers. Moreover, the growing prevalence of last-mile delivery services and Mobility as a Service (MaaS) Platforms greatly enhances the need for tires that can be easily bought online. This growth trend gave rise to the demand for automotive tires. The shift in urban mobility towards high-mileage activities that necessitate frequent tire replacements drives e-retailing market growth.
   

Based on distribution channel, the automotive tires e-retailing market is segmented into OEM and third-party suppliers. The third-party suppliers dominates the market with 71% share in 2025, and the segment is expected to grow at a CAGR of over 13.5% from 2026 to 2035.
 

• With a third-party supplier, one can get almost all types of tires that vary in brand, size, and even type, all within budget-friendly prices. The consumers are guaranteed to find affordable options that are still of high quality when it comes to performance and even safety due to the suppliers’ vast inventories. These suppliers offer better pricing deals to consumers because of their bulk purchasing agreements that they have set up with the manufacturers. This seemingly effortless proposition has become increasingly favorable to online shoppers, which strengthens the foothold of third-party suppliers in the automotive tires e-retailing market.
   
• Directly extending from third-party suppliers, wholesalers possess a strong network able to deliver tires all over the nation, supporting quick and reliable delivery services. Customers are provided with quicker to guarantee satisfaction as the suppliers work in partnerships with leading courier services to enhance product availability. The availability of goods at an optimum level with minimum downtime allows stock to always be present to full-fill orders, drastically improving customer satisfaction.
   
• E-commerce leaders such as Amazon, eBay and Walmart act as a magnet for third party sellers and enhance their online visibility. This is because these sellers have integrated their catalogs into already established marketplaces. Third parties can utilize advanced marketing and distribution infrastructure. Their online presence improves trust with customers, enabling to achieve better sales ratio. As integrated shopping increases, third parties are able to enhance their standing in the market for online tire shopping.
   
• Third party suppliers who deal in their branded tires have integrated deals with tire marketers which provides lower bulk pricing. This, in turn, helps third parties avail themselves discounts and thus becomes prominent for shoppers. Suppliers benefit due to increased sales due to bundled deals and long term customer loyalty. These suppliers are able to outperform competitors such as direct manufacturers or branded retailers.
   

Based on tire, the automotive tires e-retailing market is divided into radial tire and bias tire. Radial tire dominated the market and was valued at USD 14.2 billion in 2025.
 

• Most consumers prefer radial tires as a result of their durability and better savings on fuel and cost. Shoppers, especially those looking for value, tend to choose these tires for their mileage savings. With more consumers aware of the long-term value of radial tires, e-retailers get a consistent boost in revenue as people look for efficient options. 
   
• Radial tires are the most sought after among e-passenger vehicles and SUVs making them the most used tire in the automotive e-retailing market. As more vehicle manufacturers adopt radial tires as standard features at the factory, it increases the likelihood of online sales. Online purchases continue to rise for these tires since many manufacturers are adopting these features. The market is propelled even further due to the increasing number of electric and fuel-efficient vehicles that have radial tires.
   
• These radial tires are the most sought out tires by consumers due to the comfort, road grip, and safety features they provide. The distinctive look of these tires helps in ensuring better traction as well as better handling when driving. The shock-absorbing qualities of these tires also make them ideal for smooth driving. The increasing prioritization of safety as well as the ride quality by consumers allow for further advancement in the purchasing volume of radial tires on online retail platforms, further strengthening the e-retailing market.
   

Based on manufacturing, the automotive tires e-retailing market is categorized into all-season tires, summer tires, winter tires, and others. All-season tires is the largest segment in market and was valued at USD 9.3 billion in 2025.
 

• All-season tires provide overall use to the customer throughout the year without any need to change them seasons several times a year. Their tread design helps to strike a perfect chord between performance in rainy and dry roads, thus proving to be a well-accepted product among consumers. Smart consumers, considering convenient use and cost factors, prefer buying all-season tires from e-retailers because of a lack of frequent needs to change them. consumers choose to buy all-season tires from e-retailers because of a lack of frequent needs to change them.
   
• The consumers living in areas with a moderate climate generally prefer all-season tires due to their capabilities in a wide range of weather conditions. These tires possess a well-balanced level of traction, longevity, and fuel economy. This balances well in areas where the climate is not too hot or too cold. The fact that e-retailers would be catering to the needs of consumers in search of stress-free solutions is another factor that drives the demand for all-season tires. Customer engagement is improved through specifications and comparison features that enable buyers to select the right set of tires.
   
• With the goal of maximizing profits, all-season tires are a compromise between summer and winter tires that offers customers an economically advantageous choice. This consumer segment appreciates the durability and multi-season capability of these tires because they offer better value for money. Online retailers capitalize on this trend as consumers are looking for affordable and low-maintenance tire options for their vehicles in the long run. E-retailers capitalize on such demand by offering cash back, special online discounts, and financing, making such tires attractive to a vast section of society.
   
• These platforms market all-season tires by running advertisement programs offering deals on early purchases, such as combined purchases, tiered discounts, and limited-time deals, thus improving the marketability of the products. Certain dealers also run deals on a particular offering of their products, teaming with the tire manufacturers to offer advertisements that help improve the bulk purchase of all-season tires. Additionally, free shipping and a long warranty of the products entices the clients.
   

U.S. dominated the automotive tires e-retailing market in North America with around 82% share in 2025 and generated USD 4 billion in revenue.
 

• Sustained consumer demand for replacement tires is greatly influenced by the U.S. e-commerce retail tire sales. The immense ownership of vehicles in the U.S. serves as a strong catalyst for tire replacement, and consumers are fulfilling their needs through the internet nowadays. E-retailers stock vast selections of goods, making price adjustments within the competition context, and offering doorstep delivery, hence making online shopping more appealing. In addition, encourage purchase efficiency through loyalty programs and buy now, pay later loans. The reshaping of retailing through the digital evolution greatly benefits sale of automotive parts, thus, tire manufacturers and online retailers begin expanding their direct marketing schemes, stiffening competition and driving the growth of the U.S. automobile tire e-retailing market.
   
• The emergence of e-commerce stores and specialized tire retailing sites has greatly boosted the sale of tires in the U.S. Amazon, Walmart, and Tire Rack do not only sell tires but their easy to use systems and mobile access gives customers an option to leave feedback on other products as well, enhancing the buying experience. To increase the trust of customers in the digital marketplaces, logistics companies are improving the fulfilment services they provide, shipping packages faster, and making returns easier. This way, buying tires online becomes much more comfortable.
   
• The change in American preferences towards SUVs and electric vehicles (EVs) is increasing the demand in the U.S. tire market, particularly for specialized tires. EVs require tires with low rolling resistance for better efficiency, while SUVs require tires with heightened performance. Specialized tire types are now offered and advertised in fitment guides on dedicated online platforms. Moreover, automatic subscription services for tire replacements are available. As EV adoptions soars, manufacturers and e-retailers work together to provide exclusive online advertisements, advancing the U.S. market growth for EV related components. 
   
• The increasing availability of mobile tire installation services in America is enhancing the convenience of purchasing tires online. Tires along with installation services can be ordered through GoMobile Tires and Wrench, which enables customers to select the location for tire installation to be either at home or work. This service increases e-commerce sales because visiting tire shops is no longer necessary. Automated scheduling systems combined with doorstep installation increase consumer satisfaction, leading to boosted sales in the U.S. market.
   

The automotive tires e-retailing market of Germany is steadily growing. Germany hold around 27% share in 2025 and generated USD 1.1 billion in revenue.
 

• The tire market in Germany is undergoing a steady and substantial transition towards e-commerce, as consumers increasingly turn to the internet to inform, compare, and purchase tires. This represents a broader trend towards growth in e-commerce sales in Germany, where internet-based retail sales revenues grew modestly in the aftermath of stagnation in the preceding years of 2024, and future growth prospects emerge in 2025 as consumer confidence increases.
   
• Additionally, the convenience offered by online tire shopping is increasing as websites increasingly enhance the user experience with features like tire selection assistance. It is also believed that improvements in logistics services like faster delivery and home installation options might reduce some of the concerns related to shopping tires over the internet.
   
• The German consumer market has high consumer awareness about tire technology, a strong affinity to high-end tires, rigid adherence to the trend of changing tires seasonally (winter tires are ubiquitous from October to April), and an advanced e-commerce infrastructure that provides same-day and next-day delivery options in urban areas.
   
• What is evident is that the focus of the German-based e-commerce platforms is on technical specifications, integration with TÜV or other qualification databases, as well as algorithms for recommending products that meet vehicle-specifications imposed by the manufacturers. It is also apparent that the level of competitiveness in this market ensures that the industry continues to innovate.
   

The automotive tires e-retailing market in China is projected to witness strong and sustained growth of 15% between 2026 to 2035.
 

• The Chinese market has access to the world’s largest number of vehicles, amounting to over 300 million, and also has access to one of the most advanced e-commerce infrastructures including payment, social commerce, and live streaming, and advanced logistics infrastructure that would allow speedy delivery to rural areas, and active governmental support for developing digital economy.
   
• Chinese consumers show a strong inclination towards the internet-enabled purchase of tires. Online portals such as JD.com and Tmall have categorized tires in broad categories including Chinese brands (which account for the majority of the global market share), Global top-notch brands, and New technologies compatible with electric vehicles. The inclusion of tire shopping in the super-apps (such as WeChat and Alipay) enables smooth customer interactions related to tire shopping.
   
• New demand for specialized tires, such as those required by electric vehicles, is being effectively served through online channels in China's electric vehicle market, which is the largest in the world. For example, e-retailers maintain EV-specific tire categories that provide a range of detailed technical specifications, including rolling resistance coefficients, noise characteristics, load ratings suitable for heavy EV battery systems, and calculations on range impact to help buyers make informed decisions. Partnerships between EV manufacturers such as BYD, NIO, XPeng, and Li Auto, and tire e-commerce players drive integrated purchase experiences. This includes matching to OEM specification, offering promotional packages for new vehicle owners, and subscription-based services for tire replacement in concert with EV ownership models centered around convenience and technology integration.
   

Brazil automotive tire e-retailing is expected to reach USD 838.9 million by the end of 2035 by growing at a CAGR of 12.5% over the forecast period.
 

• The Brazilian market has an advantage in having the biggest number of vehicles in Latin America, the existence of e-commerce platforms including Mercado Livre that enjoy consumer trust, developments in logistics infrastructure in major cities, and consumer confidence in purchasing car products on the internet.
   
• Brazilian online tire retailers are facing several issues, such as high import taxes on tires, which makes it difficult to price products competitively, a complex taxation system that differs from state to state, geography that creates complexities in logistics, thereby increasing delivery time, which ultimately impacts purchasing power, thus minimizing e-commerce opportunities in this industry in Brazil. Successful e-commerce Business Models include tire brand portfolios from Brazilian companies, flexible repayment terms (which is a common practice in Brazilian retail), tire installation services with local chains of automotive.

Saudi Arabia automotive tires e-retailing accounted for over USD 177.2 million in 2025 and is anticipated to show lucrative growth over the forecast period.
 

• The Saudi market enjoys advantages such as a high vehicle penetration, young demography (median age of 30 or less) familiar with online shopping, improving logistics infrastructure of e-commerce aided by the Vision 2030 economic diversification strategy, and an increasing familiarity with the purchase of automobiles over the Internet.
   
• Climate conditions of the Gulf markets bring unique requirements related to tires. These requirements include compound properties with resistance to extreme temperatures; heavy-duty tires designed for road conditions of highway driving in the Gulf countries. The requirements specifically designed for luxury or performance tires demanded in the Gulf markets are catered to by e-retailers in terms of specialized product types.
   

Automotive Tires E-Retailing Market Share

• The top 7 companies in the automotive tires e-retailing industry are Tire Rack, Walmart, Tyremarket, SimpleTire, Goodyear, Tires-easy.com, and Priority Tire, collectively holding a market share of around 14% in 2025.
   
• Walmart, with its impressive market share and has emerged as the leader of the market due to its well-established e-commerce infrastructure, consumer loyalty, pricing strength, and seamless integration of online and offline store networks that facilitate BOPIS and installation at retail locations. E-commerce success for tires: The online success of tires at Walmart can be attributed to the effective retail ecosystem that it has built, which offers consumers advantages such as membership with Walmart+, the ability to purchase tires together with other car and home products through the unified shopping cart, fast logistics network delivering tires quickly, and aggressive pricing models.
   
• Goodyear is making it the strongest market player to sell tires directly to customers through e-commerce. The positioning strategy at Goodyear makes use of an unparalleled brand name and reputation, which has been developed over well over one hundred years, direct access to an extensive portfolio of tires from economy to ultra-premium, and strong, unparalleled warranties which give customers strong purchase security, and most importantly, seamless access to its huge networks of authorized dealers. The tire subscription service, which is quite an emerging trend at Goodyear, gives it an edge over traditional purely e-commerce sites, and its strong advancements and contributions to sustainable tires, digital tire tracking, predictive analytics, and AI-driven recommendation also give it strong positioning to take an increasingly larger share of this market.
   
• SimpleTire has its strong network of distributors, the resulting competitive pricing and fast delivery across the United States, its sophisticated online experience with AI-powered tire recommendations, and enhanced services in collaboration with nearby tire installers. The company’s emphasis on optimizing the overall customer experience, pricing, and services has, therefore, facilitated the steady gain in its commanded market, even in a highly competitive marketplace offered by bigger e-commerce platforms.
   
• Tire Rack represents a modest position, considering the company's long-standing reputation as a trusted specialty tire e-retailer. The competitive advantages that Tire Rack enjoys include comprehensive tire testing data that provides objective performance comparisons, expert reviews, and editorial content that educates the consumer, sophisticated comparison tools that enable informed purchasing decisions, and strong relationships with tire manufacturers that provide access to the latest technologies. With such competitors, this company still faces strong competition from much larger general-purpose e-commerce sites that have better marketing resources and wider customer bases, although the enthusiasts who value technical expertise and comprehensive product information remain loyal to it.
   

Automotive Tires E-Retailing Market Companies

Major players operating in the automotive tires e-retailing industry are:

• Amazon
• Discount Tire Direct
• Goodyear
• NTB
• Pep Boys
• Priority Tire
• SimpleTire
• Tire Rack
• Tires-easy
• Walmart Tires
   

• The automotive tires e-retailing market faces intense competition as major players capitalize on a shift in technology to enhance e-commerce and bolster their customer relations management. Tire Rack, SimpleTire, and Goodyear, for example, are making strides toward improving online sales interfaces, delivery speed, and cooperation with local installers to entice customers. Other customers are recruited through low prices, AI suggestions, and special deals. Furthermore, these players are forging deals with manufacturers and e-commerce companies like Amazon and Walmart to expand their distribution reach. The increase in sales through the manufacturer (DTC) model, as well as raising trust in purchasing tires online, intensifies the competition.
   
• In conjunction with market growth, the leading companies within the Automotive Tires E-Retailing Market have incorporated an omnichannel approach. Walmart, Tires-easy.com, and Priority Tire have integrated an off-line service of tying up the purchased tires for their clients with online submission of purchase orders. Enhanced logistics is another dimension of the competition since customers value efficient shipping and trustworthy return processes. The introduction of eco-friendly policies has also changed the competitors' landscape as companies put forth cheaper tires and digital management of tires. Higher demand for specialty and premium tires are fueling these dynamics, forcing e-retailers to enhance their product innovations and customer interactions.
   

Automotive Tires E-Retailing Industry News

• In August 2025, JCB is about to transform the automotive tires e-retailing scenario in India, when it will introduce a new generation of machines. It will be equipped with prototypes that are hydrogen-powered, fully electric, low-fuel consumption hybrid equipment, and enhanced diesel-powered machines that are approved to the CEV Stage-V norms. These are new products that are expected to deliver better fuel economy, sophisticated engineering and intelligent control systems-they are supposed to be environmentally friendly, highly efficient, and designed to suit Indian conditions.
   
• In July 2025, New Holland Construction introduces W100D Compact Wheel Loader with an all-new operator-centric cab and cab features. Constructed with landscapers, agricultural operators, snow removers and others in mind, the W100D is a dependable powerhouse with a deliberate design to provide productivity and performance in a small class size where there has been scarce choice.
   
• In January 2025, Volvo CE introduces New Generation Excavators in Southeast Asia to enhance efficiency, productivity and safety of the customers. The New Generation 5 models include: EC210, EC220, EC230, EC300 and EC360 and they will be sold throughout the region starting January 2025.
   
• In July 2024, Hitachi Construction Machinery Americas releases a super long front excavator, no compromises, dedicated to the North American market. The ZX210LC-7H Super Long Front (SLF) offers 50 ft, 4 in (15.35 m) of reach at ground level and a 39-ft, 2-in (11.94-m) dig depth with fewer trade-offs in that it was specifically designed for this purpose. The hydraulic system is proprietary and has been designed to operate smoothly and safely. It has a next-level upgraded swing motor.
   

The automotive tires e-retailing market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and shipment (Units) from 2022 to 2035, for the following segments:

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Market, By Tire

• All-season tires
• Summer tires
• Winter tires
• Others

Market, By Manufacturing

• Radial tire
• Bias tire

Market, By Vehicle

• Passenger car
  • Hatchback
  • Sedan
  • SUV
• Commercial vehicle
  • Light commercial vehicle (LCV)
  • Medium commercial vehicle (MCV)
  • Heavy commercial vehicle (HCV)

Market, By Distribution Channel

• OEM
• Third-party supplier

Market, By Sales Model

• Direct-to-Consumer (D2C)
• Online-to-Offline (O2O)
• Marketplace with Installed Services

The above information is provided for the following regions and countries:

• North America
  • US
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Denmark
  • Finland
  • Norway
  • Sweden
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Singapore
  • Thailand
  • Indonesia
  • Vietnam
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • South Africa
  • Saudi Arabia
  • UAE