Automotive Over-The-Air Updates Market size is expected to witness considerable growth over 2020 to 2026. Emerging policies and mandates regarding vehicular safety, combined with escalating demand for connected cars, devices and services are augmenting the market growth. The integration of technology in connected cars has intensified concerns and focus on cyber security of vehicles, which in turn has prompted several OEMs and auto manufacturers to incorporate robust security systems in the vehicles as protection against malfunctioning and remote hacking.
Automotive OTA updates technology is a method designed to enable quick and cost-effective updates for the ECU (Electronic Control Units) of the cars, remotely over-the-air. Car users can use the OTA method to update software without the need for visiting a service center or repair shop. These benefits, coupled with the ability for OEM’s to remotely diagnose cars based on data received on-the-air, are likely to add impetus to market penetration over the forecast spell.
The rapid emergence of advanced connected car technologies across the globe is a major trend fueling automotive Over-The-Air Updates Market expansion. Studies suggest that the number of connectivity-embedded passenger cars to be shipped in the 2018-2022 period is nearly 125 million. This rising software-dependency of vehicles over the years has increased the need for consistent updates and improvements in vehicle technologies.
Historically, software updates were carried out via local update processes, performed by dealers or mechanics at their establishment. However, the popularity of the over-the-air updates method has risen drastically in recent years, following Tesla’s efforts to integrate OTA update technology into the automotive industry. This, in turn, has also prompted several other auto manufacturers worldwide to invest in the incorporation of automotive OTA updates functionality in their connected cars. This burgeoning adoption trend coupled with the cost-effectiveness and convenience of remote updates provided by the technology to car owners will contribute heavily towards industry growth over the estimated timeframe.
Telematics control unit is among the most common applications of the automotive OTA updates industry, given the prolific rise in telecommunication applications. Telematics control units (TCUs) are used for myriad purposes including in electronic tolling, vehicle tracking and eCall crash notifications, among others. Furthermore, the increasing adoption of TCUs by prominent automotive manufacturers as standard devices in their cars is likely to boost automotive over-the-air (OTA) updates market penetration from the telematics control unit segment.
The global automotive over-the-air updates industry share is bolstered by the presence of major automotive entities such as Continental AG, Robert Bosch GmbH, Delphi Automotive and Denso Corporation, as well as research facilities such as Korea Automobile Manufacturers Association, European Automobile Manufacturers Association, Japan Automobile Manufacturers Association, and Canadian Automobile Association, among others.
Several key automotive industry and technology entities are undertaking persistent efforts such as partnerships, expansions and new technology developments to sustain in the competitive market landscape.
For instance, Mercedes Benz has recently partnered with chip manufacturer NVIDIA to develop a novel software-based architecture that facilitates over-the-air updates for the next generation Mercedes vehicle fleets, by leveraging the AI-powered DRIVE platform from NVIDIA. This OTA update-supportive function will be introduced in the upcoming 2024 model year cars and will eventually roll out to Mercedes’ entire global fleet.
Meanwhile, Qualcomm Technologies Inc, has unveiled the Qualcomm® Car-to-Cloud Service, its first secure and integrated services suite for connected cars, designed to unlock new potential for the vehicle throughout its lifecycle, with OTA updates functionality, access to on-demand and pay-as-you-go features and services, as well as valuable vehicle & usage data collection and analysis.
The ongoing COVID-19 pandemic has triggered a significant transformation across various aspects of human life, including travel activities. The rapid onslaught of the outbreak as well as its contagious nature has instilled fear of infection among travelers, who are rapidly shifting away from public transport solutions to shared mobility services and private cars.
This trend is in turn likely to spell advancement for the automotive OTA updates market, as automakers increase emphasis on integrating technologies and solutions in their vehicles that can facilitate minimal human contact. For instance, MG Motor is planning to introduce over-the-air updates to its i-Smart infotainment system, which will mitigate the need for customers to visit service centers in order to access updates to their connected MG cars, thereby reducing human contact.