Automotive Over-The-Air (OTA) Updates Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trend, Competitive Market Share & Forecast, 2020 - 2026
Report ID: GMI2087
Global Automotive Over-The-Air (OTA) Updates Market size is expected to witness considerable growth, owing to rising demand for better, economical and faster way to detect, report and fix defects. Increasing security concern in connected cars which are driven by the role of software’s will drive industry growth. Thus, software management throughout the entire lifecycle of vehicle becomes top priority for carmakers. These factors are anticipated to propel automotive over-the-air updates market size in the forecast period.
OTA software upgrades can bridge the gap between the modifications in software and hardware by providing the much-desired upgradability. Growing application of software, proliferation of connected car and rising trend of automated driving and self-driving cars may impulse more software-related defects. This will drive automotive over-the-air updates market growth in the projected timeframe.
Integration of open source in-vehicle infotainment head units and other automobile systems makes automobiles possibly prone to the same types of thefts. Detecting flaws more readily and fixing them quickly and economically is anticipated to be a topmost priority for regulators and carmakers.
Increasing R&D investments by the companies involved in secured OTA software updates to provide protection of the data transmitted among vehicles and update reliability will support automotive over-the-air updates market growth. Rising necessity to manage all software’s in a safe, scalable, and potentially customized manner will propel the industry size. The over-the-air updates are the only way to accomplish this in a seamless, comprehensive, and fully integrated manner.
Based on application the automotive over-the-air updates market is segmented into ECU, TCU, infotainment, and safety & security. Increasing adoption of software updates by OEMs to fix glitches and security vulnerabilities quickly and remotely will boost industry size. The adoption of OTA software upgrades can abolish recalls and their accompanying warranty costs. Therefore, enlightening customer satisfaction and preserving the OEM’s brand image.
North America is anticipated to offer various growth prospects for the automotive over-the-air updates market owing to strong domestic demand. In 2015, the U.S. annual domestic sales surpassed 18 million units whereas automotive electronics market size was valued at USD 40 billion. The regional automobile industry is expected to witness significant changes with collaboration of regional and foreign automobile manufacturers. The key players in the market such as General Motors announced plans to offer over-the-air (OTA) software upgrades before 2020. This will propel industry growth over the forecast period.
Europe automotive over-the-air updates market is dominated by Germany owing to substantial investment in research and development of technology advanced connected cars over the forecast period. Increasing demand for self-driven cars is likely drive industry growth. Furthermore, rising safety concerns are also anticipated to augment industry size.
Asia Pacific region is expected to be the fastest-growing automotive over-the-air updates market attributed to increasing tech-savvy car buyer's population. Rising disposable income coupled with high standard of living will drive demand for connected cars in the region. China is projected to be dominating country for connected cars owing to supportive government policies and accessibility of advanced technologies. Rising trend of teleservices, telediagnostic and teleassistance will drive industry growth.
The key players in automotive over-the-air updates market are Delphi Automotive, Continental AG, Denso Corporation, Robert Bosch GmbH. In addition, research institutes such as European Automobile Manufacturers Association, Canadian Automobile Association, Japan Automobile Manufacturers Association, and Korea Automobile Manufacturers Association are also involved in development of new applications that can ensure vehicle safety integrated with modern systems.
Major OEMs such as BMW, VW and Tesla announced OTA measures for updating navigation maps in 2016. Hyundai and Ford have developed new concept systems for OTA map software, and expected to launch them in coming years. This will further propel automotive over-the-air updates market growth.
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