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Automotive Over-The-Air (OTA) Updates Market Size By Technology (Software Over-The-Air Technology [SOTA], Firmware Over-The-Air Technology [FOTA]), Vehicle Type (Passenger Vehicle, Commercial Vehicle), Application & Forecast, 2022 - 2028

  • Report ID: GMI2087
  • Published Date: Feb 2022
  • Report Format: PDF

Automotive Over-The-Air Updates Market Size

Automotive Over-The-Air (OTA) Updates Market size exceeded USD 2.5 billion in 2021 and is estimated to grow at over 15% CAGR from 2022 to 2028.

Increasing demand for connected vehicles across the globe is likely to augment the industry growth. Connected vehicles are equipped with advanced infotainment and telematics systems, which require over the air updates. Automotive OTA updates enable vehicle owners to update their connected vehicle platforms without the need to take the vehicle to a service center. The increasing demand for autonomous vehicles is further propelling the market demand.

Automotive Over The Air (OTA) Updates Market

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Worldwide COVID-19 restrictions resulted in a reduction in demand for vehicles. Travel restrictions have resulted in a negative impact on the global supply chain and distribution. These factors have hampered the market revenue.

Automotive Over-The-Air Updates Market Analysis

Canada Automotive Over The Air Updates Market Size, By Technology

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In Canada, Software Over-The-Air (SOTA) updates held more than 75% of the market share in 2021 due to the rising demand for advanced features, such as advanced safety, convenience, and improved user experience, in vehicles. SOTA enables manufacturers to make vehicles safer as it improves their algorithms and centralized architecture ensures that this can be done more efficiently. SOTA also helps OEMs in saving the labor cost required to perform software updates.

The automotive OTA updates market from commercial vehicle segment in the UK is poised to witness around 20% gains through 2028 driven by growing production and sales of commercial vehicles in the country. According to OICA, the production of light commercial vehicles in the UK in the third quarter of 2021 was 38,596 compared to 33,862 in the third quarter of 2020. The rising number of commercial vehicles is enhancing the growing adoption for advanced infotainment systems.

China Automotive OTA Updates Market Share, By Application

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Telematic Control Unit (TCU) segment in China captured nearly 30% of the automotive OTA updates market share in 2021 led by the growing usage for vehicle telematics solutions. Telematics Control Units (TCUs) are used for various applications such as electronic tolling, vehicle tracking, and eCall crash notifications, among others. Furthermore, the increasing acceptance of TCUs by prominent automotive manufacturers as standard devices in their cars is anticipated to boost the market penetration.

North America Automotive Over the Air (OTA) Updates Market Share, By country

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North America automotive OTA updates market size is set to generate USD 3 billion revenue by 2028 impelled by increasing demand of connected vehicles in this region. The growing uptake of electric & hybrid vehicles owing to the development of charging infrastructures is supporting the regional market growth. The rising demand for safe and secure vehicle infotainment systems is another factor fueling the industry statistics.

Automotive Over-The-Air Updates Market Share

Industry participants are emphasizing on increasing their investments to develop automotive OTA services. For instance, in December 2021, Stellantis announced a USD 35 billion investment by 2025 for the development of OTA updates for cars. This investment is expected to help the company’s vehicles to be fully updatable over the air by 2024.

Some of the key companies operating in the market include :

  • Airbiquity
  • Aptiv PLC
  • BlackBerry Limited
  • Continental AG
  • Hitachi, Ltd.
  • Infineon Technologies AG
  • Intellias Ltd.
  • Movimento, Inc.
  • NVIDIA Corporation
  • NXP Semiconductors N.V.
  • Qualcomm
  • Robert Bosch GmbH
  • Samsung (Harman International Industries, Inc.)
  • Thales Group
  • Verizon Communications Inc.
  • Xevo Inc.

This market research report on automotive OTA updates includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2018 to 2028 for the following segments:

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Market, By Technology

  • Software Over-The-Air Technology (SOTA)
  • Firmware Over-The-Air Technology (FOTA)

Market, By Vehicle Type

  • Passenger Vehicle
  • Commercial Vehicle

Market, By Application

  • Electronic Control Unit (ECU)
  • Infotainment
  • Safety & Security
  • Telematics Control Unit (TCU)
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia and New Zealand
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • South Africa
    • UAE
    • Saudi Arabia


Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of automotive over-the-air updates crossed USD 2.5 billion in 2021 and will expand at more than 15% CAGR over 2022-2028, says this GMI report.

Canada SOTA updates market captured 75% of the total revenue share in 2021 and will grow owing to advanced features like convenience, improved safety and enhanced user experience.

The UK over the air updates market from commercial vehicles is estimated to grow at more than 20% CAGR through 2028 owing to their increasing production and sales.

North America automotive OTA updates segment is anticipated to cross USD 3 billion through 2028 driven by increasing acceptance of electric & hybrid vehicles and development of charging infrastructure.

Automotive Over-The-Air (OTA) Updates Market Scope

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Premium Report Details

  • Base Year: 2021
  • Companies covered: 16
  • Tables & Figures: 243
  • Countries covered: 18
  • Pages: 220
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