Automotive HMI Market Size, Industry Analysis Report, Regional Outlook (U.S., Germany, UK, Italy, Russia, China, India, Japan, South Korea, Brazil, Mexico, Saudi Arabia, UAE, South Africa), Application Potential, Competitive Market Share& Forecast, 2016 – 2024
Report ID: GMI1370
Automotive HMI Market size is anticipated to grow exponentially through the forecast timeline.
Extensive co-relation of the automotive HMI systems and the electronic devices & components used in vehicles which provide scaled economies are expected to prominently fuel the automotive HMI market. Moreover, shifting focus of automakers towards improvement of the privacy standards and environmental impacts will enhance the automotive HMI market growth landscape over the forecast timeframe.
Human machine interface systems find extensive applications in managing infotainment and deliver information and manage diverse vehicle characteristics. Incorporation of driver warning systems with these interfaces helps to identify and deal with the problems faced by the vehicle and forthcoming on road difficulties efficiently. Moreover, it is attributed with features such as driving assistance, comfort, and active stability management of the vehicles to lower the engine workload. Owing to these advantages, the industry is expected to witness significant adoption rates and propel the automotive HMI market size.
Implementation of Advanced Driver Assistance Systems (ADAS) with in-vehicle systems easy functionality have witnessed significant demand growth over the past few years. Original equipment manufacturers (OEMs) are increasingly investing in improvement of such technologies for increased consumer convenience. Growing adoption of these technologies and increasing government concerns for enhanced in-vehicle safety are projected to propel the overall automotive HMI market demand.
Lack of standardization and increasing design complexity of these human machine interfacing systems are expected to present potential threats to the business growth. Industry has witnessed significant distinction in the regional norms related to the devices application, its privacy standards and fuel efficiency limits. Moreover, high deployment costs, less flexibility, adaptability and scalability of these advanced systems will hamper the overall automotive HMI market growth.
Trends that include advent of innovative display technologies which are highly adaptable, dynamic, and increased dashboard layout flexibility have gained significant consumer inclinations. Moreover, availability of haptic devices featured with advanced feedback channels, better consideration of human factors such as allotting priority task and distraction reduction with the innovative feature of speech inputs is anticipated to present potential growth opportunity over the forecast years.
Automakers are gaining higher inclinations towards holistic systems enhancement due to the growing adoption of these systems. For instance, in January 2016, Continental AG developed HMI system that operates in accordance to driver’s situation, environmental conditions and provides the drivers with a non-distracting and clear interface by using the Active Matrix Organic Light Emitting Diode (AMOLED) displays. Growing adoption of these solutions will compel the participants to develop advanced technologies for human to machine interface systems and propel the automotive HMI market demands.
On the basis of components, the automotive HMI market is categorized into hardware, software, and services. Hardware segment exhibited the highest revenue share in 2015, is expected to dominate the component costs over the forecast timeframe. Automakers are increasingly focusing on differentiating their products by enhancing infotainment systems to influence the systems deployment demand at the entry and mid-level sectors. This will help the industry players to expand their regional and consumer application scope and gain higher marginal profits.
Based on technology, the automotive HMI market is bifurcated into visual and acoustic interfaces. Visual interface segment held the highest industry share in 2015, owing to the factors such as consumer electronics enhancements, incorporation of major interfaces into the systems and the preferences of consumers. Acoustic interfaces have witnessed relatively lower adoption rates owing to the technological glitches and reluctance of the consumers regarding the technology.
Automotive HMI market is categorized into the instrument cluster, voice control, HUD, central display, and RSE displays, on the basis of the products. HUD segment is projected to dominate the industry share pertaining to its featured safety applications. Instrument cluster sector is estimated to witness appreciable growth rate over the forecast period owing to the increasing global consumer demands.
Asia Pacific automotive HMI market share dominated the global industry share, in 2015, and is anticipated to continue its dominance during the forecast timeframe. Increasing demand of comfortability, premium features and rising disposable income in emerging economies that include China and India are the prominent factors influencing regional growth. U.S. automotive HMI market contributed major industry share owing to high consumer inclinations and presence of key industry players that include General Motors and Ford Motors in the region.
Key vendors in the Automotive HMI market include Continental AG, Delphi, Valeo, Alpine Electronics, Tata Elxsi, Visteon Corp., Altran Technologies, Voicebox Technologies, and Adient, Atmel Corporation.
Manufacturers are increasingly investing in development of innovative user concepts to ensure better user comfort levels. For instance, in December 2016, Continental AG equipped the tenth-generation Mercedes Benz E-Class with two high resolution and widescreen displays with enhanced features. Automotive HMI market has witnessed large number of local entrants in automotive HMI market to fulfil the growing region specific demands. Intense competitive scenario is witnessed among the automobile manufacturers to gain competitive edge through innovation and introduce unique value proposition, gain higher customers inclination and expand their regional presence.
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