Automotive Belt Starter Generator Market Size - By Technology, By Product, By Vehicle, By Component, By Cooling Type, By Sales Channel, Analysis, Share, Growth Forecast, 2025 - 2034

Automotive Belt Starter Generator Market Size

The global automotive belt starter generator market was valued at USD 1.3 billion in 2024 and is projected to grow at a CAGR of 10.6% between 2025 and 2034. 48V systems are known to be better for performance and cost-effectiveness, and this is boosting the need for automotive BSG systems, especially in mild-hybrid vehicles.
 

Due to the increased belt starter generator automotive (BSG) systems, power output generated from mild-hybrid vehicles is more powerful than the previously common 12V systems. Driving in a mild-hybrid has become more effective due to the type III record. The power generated from the vehicle’s battery during regenerative braking and stored for future use aids in optimizing the engine workload and enhancing fuel efficiency.

For instance, in February 2024, MTA build a new 48V unit dedicated solely to Renault and Dacia mild vehicles. This development bridges a huge gap in the hybridization of these vehicles. A combination of gasoline and diesel engines with a 48V motor makes this device critical. An MTA 48V unit is mounted in the engine bay, connected to a 48V battery and belt starter generator. This system replaces conventional starter motors and alternators and assists in increasing vehicle space efficiency.
 

The increasing adoption of hybrid and electric vehicles is an important factor driving the BSG systems, particularly in mild-hybrid vehicles. These vehicles are vital in the car market as the industry continues to head in an electrification direction in order to adhere to stringent emissions regulations while fulfilling the need for eco-friendly transport. In mild-hybrid and fully electric automobiles, PMSGs, which partake as a starter and generator for the automobile, have proved to be of immense importance. They assist in better allocation of electrical power, energy recuperation, and general enhanced operational capacity of the vehicle.
 

Automotive Belt Starter Generator Market Trends

The mild-hybrid vehicles are increasing their market share in the automotive BSG market. Such vehicles use engine start generators and 48V systems, which increase the internal combustion engine's performance by applying additional torque while also aiding with regenerative braking.
 

Mild hybrids are an economical option for vehicle manufacturers to meet strict emission regulations and to cut fuel consumption without converting to a fully electric or hybrid powertrain. The BSG system captures energy during hard braking of the car units, stores it in a battery, and deploys it for acceleration or to energize systems like air conditioning. Demand for fuel-efficient vehicles and more stringent emission limits are contributing to the increase in this trend.
 

Automakers make an impact on the market by better designing and integrating BSG systems. By integrating new technologies into the components of the BSG, they can also reduce their overall weight, size, and cost, paving the way for a wider mass-market base. BSG systems are being used in a greater scope of vehicles, from compact cars to SUVs and even business vehicles. Efforts to cut weight on the BSG systems and components are translating into better vehicle performance and fuel economy.
 

Moreover, BSG systems are being incorporated with other vehicle devices, such as a powertrain, battery, and switching devices, which further enhance the efficiency and performance aspects of the vehicle. Customers are expected to adopt the technologies with more confidence as the BSG systems are being manufactured with reliability, durability, and other performance-enhancing features ensuring credibility.
 

The process of integrating a vehicle’s electrical and power electronics architecture with BSG systems is a significant engineering challenge. This involves assembling starter motors, generators, power electronics, inverters, and a 48V battery. These components need to be combined with internal combustion engines (ICE) and electric motors (used in mild-hybrid or hybrid vehicles), which can be difficult and add to the design changes needed to be made on the vehicle. Equally, as a result of these changes, producers will require more time and money working with these elements to see that they function correctly on different units of vehicles and under different drivetrain conditions.
 

Automotive Belt Starter Generator Market Analysis

Based on product, the market is segmented into 12V and 48V. In 2024, the 48V segment held a market share of over 58% and is expected to exceed USD 1.5 billion by 2034.
 

• The 48V systems dominate the BSG market due to their ability to deliver higher performance than traditional 12V systems.
   
• These systems are also used to supply additional electrical energy required for electric power steering, air conditioning, and regenerative braking features of a vehicle. This extra power enhances the quality of service of the vehicle, such as smoother acceleration, improved fuel economy, and enhanced efficiency of regenerative braking.
   
• With regard to the transition to more stringent requirements for emissions and fuel consumption, the 48V systems are more powerful and economical and remain the preferred choice of manufacturers.

Based on the vehicle, the automotive belt starter generator market is divided into passenger cars, off highway vehicles, and commercial vehicles.
 

• The passenger cars segment held around 57% of the market share in 2024. Passenger cars are the largest segment in the mild-hybrid vehicle market, using 48V BSG systems to enhance fuel efficiency and lower emissions. For customers who are not ready to shift to electric or hybrid powertrains, mild-hybrid cars are a good option as they provide fuel efficiency and is cost effective.
   
• Car manufacturers are also adopting these systems to adhere to emission standards and the global shift towards cleaner and pollution-free vehicles. Fuel efficiency improves with the 48V BSG system using start-stop technology, regenerative braking, and greater torque for existing internal combustion engines (ICE). These lower-priced cars that are fuel efficient can, in the near future, turn out to be the most potent market for mild hybrids since the market for passenger cars is bound to grow.

Europe dominated the global automotive belt starter generator market with a major share of over 32% in 2024 and Germany holds a significant share of this region.
 

• Germany takes the lead in the automotive belt starter generator industry not only due to being home to automobile giants such as Volkswagen, BMW, and Mercedes, but due to the investments such companies are pouring into hybrid and electric technologies.
   
• The strict limits set on carbon dioxide emissions and sustainable mobility trends are forcing automotive manufacturers in Germany to start employing mild-hybrid systems for improving fuel economy and reducing emissions, thus exemplifying 48V BSG systems.
   
• The demand for hybrid and electric vehicles, more specifically EVs, is experiencing an upward trend in the Asia Pacific region, especially India and China. These two nations constitute one of the biggest automotive consumers in the world. In China, the government has put a number of incentives and policies in place, which has been highly effective in increasing production and sales of fully electric vehicles, especially those equipped with 48-volt BSG systems.
   
• Likewise, in India, the market trend is shifting towards the production of inexpensive hybrid vehicles as customers are increasingly prioritizing environmentally friendly vehicles, which are also easy on the pocket. The cost-effective mild hybrid powertrains, which are equipped with 48-volt BSG systems, are able to meet this demand.
   
• A direct result of the increasing adoption of BSG technology in the hybrid vehicles by auto manufacturers in the region is the increase in demand for automotive BSG systems.
   
• The North America automotive belt starter generator market is driven by stringent emission and fuel economy standards. In the U.S, the EPA and California CARB have imposed some stringent requirements for automobile manufacturers regarding the reduction of carbon dioxide emissions along with fuel efficiency.
   
• The 48-volt belt starter generator system assists automotive authorities in fulfilling these goals without adversely affecting the vehicle performance. These technologies endorse mild-hybrid technologies, which enhance the fuel economy, reduce CO2 emissions while providing start-stop, regenerative braking, among other features. The trend in legislation is likely to become ever stricter, and BSG systems are being utilized by automobile manufacturers across North America as a cost-effective means to ensure compliance.
   

Automotive Belt Starter Generator Market Share

Valeo and Continental AG collectively held a substantial market share of over 13% in the automotive belt starter generator industry in 2024.
 

• Both companies are at the forefront of mild-hybrid and 48V BSG systems, offering ingenious and reasonable concepts. These concepts reduce fuel consumption while cutting emissions, which is an important aspect of the automobile industry.
   
• They integrate newly developed electrification solutions into diversified vehicles across different regions of the world. Their emphasis on science and technology, along with a focus on sustainability, comes out strongly; they have emerged as key suppliers of belt starter generators for car markets.
   
• Schaeffler and Bosch are on an active quest to capture a larger percentage of the automotive belt starter generator market. With emissions reduction and an increase in fuel economy the main areas to be improved, Schaeffler is cooperating with a number of vehicle manufacturers to help in BSG systems design.
   
• Whereas Bosch is expanding in the development of BSG systems while strengthening its place in the hybrid and electric automobile markets.
   

Automotive Belt Starter Generator Market Companies

Major players operating in the automotive belt starter generator industry are:

• Bosch
• Continental AG
• Dayco
• Hyundai
• Infineon
• Magneti Marelli
• MTA S.p.A.
• Nexteer
• Onsemi
• Schaeffler Group
   

The BSG Automotive market is densely crowded and rife with competition, where an emphasis on technology improvement and product development is key to achieving greater seamlessness with newer hybrid vehicles. The concern is not limited only to customer satisfaction; the industry is beginning to address other challenges, such as vehicle electrification and the efficiency that comes along with it. There has been growing demand for BSG systems, especially among OEMs for mild hybrid electric vehicles, which serve as a perfect medium between conventional internal combustion engines as well as electric powertrains.
 

As the shift towards environmental sustainability increases, global emission standards are becoming increasingly strict, which results in the mass adoption of energy-efficient hybrid vehicles. As a result, BSG systems are expected to become lightweight and offer increased start-stop power delivery. Acclaimed automakers across the globe are amalgamating state-of-the-art features, including regenerative brakes, to further improve hybrid vehicle performance. Sustainable development has also promoted more innovation in material design focused on recyclability and lower production energy use.
 

Automotive Belt Starter Generator Industry News

• In November 2023, Mercedes-Benz introduced the Mercedes-AMG C 43 4MATIC in Indian market. The model is the top variant of C-Class sedan and the model features advancement in performance and design aspects. Additionally, the automobile utilizes a 48V mild-hybrid system that improves performance and efficiency courtesy of an extra power boost.
   
• Peugeot scientists showcased their first plug-in hybrid technology in February 2023 and are expected to incorporate it in their SUV model 3008 and 5008 first. The aim of the innovation is to improve fuel consumption and lessen emission while adding to the overall driving experience. Additionally, there is a dual-clutch propelled transmission system which pairs with a 1.2-Liter PureTech petrol engine capable of producing 230Nm of torque with a rating of 136hp (or 138ps) and 6-speed gearbox. The system also combines an electrified gearbox, which enables an easy switch from electricity to combustion power. The unit – which is incorporated in the gearbox – has up to 21kW (or 28ps) of torque and 55Nm of high-strength rotational force. In addition, it makes it easier for the belt-enabled 48V starter to assist the combustion engine's basic start. This guarantees that the accessory belt will restart the combustion engine.
   

The automotive belt starter generator market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($Bn) and shipments (units) from 2021 to 2034, for the following segments:

Click here to Buy Section of this Report

Market, By Technology

• Mild hybrid
• Micro hybrid

Market, By Product

• 12V
• 48V

Market, By Vehicle

• Passenger cars
  • Sedan
  • SUV
  • Hatchback 
• Commercial vehicle
  • LCV
  • HCV
  • Off highway vehicle

Market, By Component

• Motor/generator
• Power electronics
• Mechanical coupling
• Control systems

Market, By Cooling Type

• Air-cooled
• Liquid-cooled
• Hybrid-cooled

Market, By Sales Channel

• OEM
• Aftermarket

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • UAE
  • South Africa
  • Saudi Arabia