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Automation Testing Market Size By Component (Testing Type, Services), By End-point Interface (Mobile, Web, Desktop, Cloud, Embedded Software), Application & Forecast, 2023 - 2032

  • Report ID: GMI3110
  • Published Date: Apr 2023
  • Report Format: PDF

Automation Testing Market Size

Automation Testing Market size surpassed USD 20 billion in 2022 and is projected to witness over 15% CAGR from 2023 to 2032. The rising penetration of digital media will augment the market growth. This growth can be attributed to the growing willingness of companies to use sophisticated automation testing techniques such as DevOps and Agile strategies.

By reducing the time required to automate analysis, these strategies help businesses accelerate the commercialization of their software solutions. Agile and DevOps methodologies also offer quick bug eradication, post-deployment debugging, and software integration of unforeseen changes. These benefits are predicted to enhance demand across a range of industries including financial services, telecommunications, automotive, and government & public.

Automation Testing Market

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Currently, long timeframes and massive investments to set up the most appropriate test labs are creating challenges in the automation testing market. Furthermore, market expansion is hampered by a high demand for specialized testers with test automation skills. The software may contain several bugs that are discovered during use. As a result, the user must debug the entire process, which is time-consuming. Operating the automation test software also requires skilled personnel with proper training.

Automation Testing Market Analysis

The non-functional testing segment is expected to exhibit more than 16% growth rate through 2032, due to its rising adoption in security testing, performance testing, compatibility testing, compliance testing & software usability testing. Non-functional testing also considers the system's load performance, security, and disaster recovery procedures. It enables an in-depth understanding of technologies and product behavior. It lowers the software's production risks and associated costs. Non-functional testing also determines whether a system complies with the specifications. It covers everything that functional testing does not. The primary goal of this type of testing is to ensure that the non-functional aspects of the application are tested and the program functions properly.

Automation Testing Market Size, By End-Point Interface

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The mobile segment held a 28.51% automation testing market share and recorded a revenue of over USD 6 billion in 2022, credited to the rising demand for Android, iOS, Windows, and other mobile operating systems & smartphones. Furthermore, factors including the low cost of smartphones, the abundance of mobile-based applications, the declining data costs, and increased purchasing power are creating a high demand for mobile automation testing. Frank, Appium, Robotium, and Selendroid are some well-known mobile automation tools that aid in shortening the testing cycle.


The healthcare industry segment will expand at a CAGR of 15% between 2023 and 2032, led by increasing use of mobile devices, the growing population, changing lifestyles, and awareness of health-related issues. Test automation services help healthcare applications improve revenue cycle integrity and system adoption. Data used in healthcare applications include patient information such as names, phone numbers, and dates of birth. Before running tests, QA teams must spend time manually entering the data into healthcare software, which may result in small data sets or errors during test execution. As software testing procedures adopt data-driven automation frameworks, all test data generation is accelerated, allowing a larger collection of test data across multiple test executions.

Furthermore, the software generates reports in HTML, PDF, CSV, and text formats that provide insight into key performance indicators. By selecting the appropriate automated functional testing tools, healthcare organizations can test & verify these reports across multiple formats, allowing them to detect and fix issues more quickly.

Automation Testing Market Size, By Application

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The Asia Pacific automation testing market size reached USD 4 billion in 2022 and is estimated to depict over 16% gains till 2032. The presence of a large population, increasing infrastructures, and emerging technologies are major factors responsible for the market expansion. The growth of automated testing vendors is highly likely in major economies of Asia Pacific including Australia, Japan, Singapore, China, New Zealand, and Hong Kong. Governments in the region are taking efforts to accelerate the adoption of new technologies such as cloud-based services, mobile & online applications, AI, ML, automation, and IoT. The adoption of remote work practices by businesses has increased the demand for cloud-based solutions and IoT gadgets.

Automation Testing Market Share, By Region

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Automation Testing Market Share

Prominent participants operating across the automation testing market include:

  • Teradyne Inc. and Advantest Co., Inc
  •  Aemulus Holdings Bhd and CHROMA ATE INC

 Major companies are expanding their businesses through strategic partnerships and new service offerings. Their primary plans also include the establishment of new facilities, which will enable them to meet the rapidly increasing demand for transportation and warehousing services.

This market research report on automation testing services includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 to 2032, for the following segments:

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Market, By Component

  • Testing type
    • Functional testing
      • System testing
      • Unit testing
      • Integration testing
      • Smoke testing
      • Regression testing
      • Others
    • Non-functional testing
      • Security testing
      • Performance testing
      • Usability testing
      • API testing
      • Compliance testing
      • Others
  • Services
    • Advisory & consulting
    • Planning & Development
    • Support & maintenance
    • Documentation & training
    • Implementation
    • Managed

Market, By End Point Interfaces

  • Mobile
  • Web
  • Desktop
  • Cloud
  • Embedded Software

Market, By Application

  • IT & Telecom
  • BFSI
  • Manufacturing
  • Retail
  • Transportation & Logistics
  • Government & Public sector
  • Smart consumer devices
  • Automotive
  • Healthcare and medical devices
  • Others

The above information has been provided for the following regions and countries:

North America

  • U.S.
  • Canada


  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia

Asia Pacific

  • China
  • India
  • Japan
  • South Korea
  • ANZ

Latin America

  • Brazil
  • Mexico
  • Argentina


  • South Africa
  • Israel


Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of automation testing valued at USD 20 billion in 2022 and is projected to depict over 15% CAGR from 2023 to 2032 with increased usage of software testing across various domains.

The functional testing component segment is expected to exhibit a growth rate of more than 12% between 2023 and 2032, with increased use of digital components in the transportation sector.

Latin America automation testing industry is anticipated to reach USD 3 billion by 2032 on account of the expansion of warehouse automation in e-commerce facilities in Brazil and other countries.

Some of the companies operating in the global market are Accenture, Cognizant, IBM, TCS, Capgemini, Wipro, Tricentis, Qualitest, Eggplant, and Cigniti Technologies Limited.

Automation Testing Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 33
  • Tables & Figures: 525
  • Countries covered: 18
  • Pages: 350
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