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Automation Testing Market Size, By Component (Testing Type {Functional Testing, Non-functional Testing}, Services {Advisory & Consulting, Planning & Development, Support & Maintenance, Documentation & Training, Implementation, Managed}), By End-point Interface (Mobile, Web, Desktop, Cloud, Embedded Software), By Application (IT & Telecom, BFSI [Banking, Financial Services, Insurance], Manufacturing, Retail, Transportation & Logistics, Government & Public Sector, Smart Consumer Devices, Automotive, Healthcare & Medical Devices), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027

  • Report ID: GMI3110
  • Base Year: 2020
  • Report Format: PDF

Industry Trends

Automation Testing Market size exceeded USD 15 billion in 2020 and is anticipated to grow at a CAGR of over 16% from 2021 to 2027. The market growth is attributed to the increasing inclination of enterprises toward the adoption of advanced testing methods such as DevOps and Agile methodologies. These methodologies reduce automation testing turnaround time and help companies to fasten the time to market their software products.

Automation Testing Market Overview

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The Agile and DevOps methods also offer advantages such as quick removal of bugs, post-deployment troubleshooting, and integration of sudden changes in the software. These benefits are expected to accelerate the demand for agile & DevOps-based automation testing in various sectors including financial services, automotive, telecom, and government & public sector. Adding to this, several market players are emphasizing on developing test automation platforms based on Agile and DevOps methodologies to stay competitive in the market.

The COVID-19 pandemic has accelerated the usage of automation testing services across the BFSI, healthcare & telecom sectors to improve customer experience and achieve faster software development lifecycles. In early 2020, lockdowns imposed by various governments and regulatory bodies across the globe have influenced IT enterprises to adopt digital & online platforms to maintain business continuity during the pandemic crisis. This has propelled the work-from-home scenario across the IT service sector during the pandemic. The increasing demand for automation testing in remote software applications and maintaining the remote IT infrastructure will further augment the automation testing market value during the pandemic.

Increasing acceptance of mobile-based software applications to fuel the regression testing segment growth

Regression testing segment held 15% of the market share in 2020 and is predicted to witness 18% growth rate through 2027. Growth is credited to the rising market trend of mobile-based applications, which require continuous upgrades and updated application versions. Regression testing verifies the performance of existing software applications and ensures that any new changes while upgrading does not affect the existing functionality of the mobile-based software application. Market leaders are extensively focusing on developing technically advanced regression testing platforms to achieve a competitive advantage over other companies.

Parallel-execution features offered by cloud-based software testing will impel the market expansion

Automation Testing Market Share

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The cloud segment in the automation testing market captured 35% of revenue share in 2020 led by the several features offered by cloud-based automation testing such as parallel execution capabilities, cross-browser testing, reduced infrastructure cost, and higher scalability. Furthermore, the centralized nature of the cloud interface provides a reliable platform for Continuous Delivery (CD), Continuous Integration (CI), and end-to-end automation testing, which will further foster the market progression. Market participants are focusing on integrating advanced technologies, such as AI and machine learning, to introduce highly advanced cloud-based test automation tools.

Increasing demand for secured software services across the IT & Telecom sector will create opportunities for automation testing vendors

Automation Testing Market Size

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The IT & telecom segment accounted for 20% of the market share in 2020 and is estimated to attain a CAGR of 15% till 2027. The industry expansion is attributed to growing demand for secured software testing services across IT & telecom enterprises. These are highly integrating automated software solutions into their billing update systems, web-based platforms, and operations & maintenance platforms. These platforms require a highly secure and scalable interface, which will increase the demand for automated software testing services in the market.

Telecom companies are emphasizing on digital transformation by commercializing 5G services across developing economies such as India, Brazil, Argentina, and South Africa. The proliferation of 5G technology will increase the deployment of software and hardware infrastructure, creating a high demand for test automation services across the industry.

Proliferation of smart home technology products across North America will drive the market revenue

North America Automation Testing Market

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North America automation testing market held for over 45% of revenue share in 2020 and is poised to expand at 17% CAGR by 2027. Market demand can be credited to the increasing penetration of smart consumer products, such as smart TVs, smart home appliances, gaming consoles, and laptops, across the U.S. Smart consumer devices are highly integrated with software, web applications, and Operating Systems (OS), which require extensive software test automation. The widespread adoption of these smart consumer devices will increase the demand for test automation services in the region.

Focus on strategic initiatives such as acquisitions and collaborations to stay competitive in the market

Key players operating in the market include Tricentis, Qualitest, Cognizant, Capgemini, Wipro Limited, Accenture, TCS, Micro Focus International plc, Microsoft Corporation, SmartBear Software, and Tech Mahindra Limited. These participants are highly focused on strategic initiatives, such as acquisitions, partnerships, and collaborations, to achieve a competitive advantage over other leaders.

The automation testing market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2017 to 2027 for the following segments:

Market, By Component

  • Testing type
    • Functional testing
      • System testing
      • Unit testing
      • Integration testing
      • Smoke testing
      • Regression testing
      • Others
    • Non-functional testing
      • Security testing
      • Performance testing
      • Usability testing
      • API testing
      • Compliance testing
      • Others
  • Services
    • Advisory & consulting
    • Planning & development
    • Support & maintenance
    • Documentation & training
    • Implementation
    • Managed

Market, By Endpoint Interface

  • Mobile
  • Web
  • Cloud
  • Desktop
  • Embedded software

Market, By Application

  • IT & telecom
  • BFSI
  • Manufacturing
  • Retail
  • Transportation & logistics
  • Government & public sector
  • Smart consumer devices
  • Automotive
  • Healthcare & medical devices
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • Israel
    • South Africa


Authors: Ankita Bhutani, Preeti Wadhwani

Frequently Asked Questions (FAQ) :

Market size of automation testing reached USD 15 billion in 2020 and could grow at 16% CAGR up to 2027 led by the growing adoption of Agile and DevOps methodologies.

The COVID-19 pandemic has positively impacted market due to accelerated adoption across BFSI, healthcare, and telecom sectors to improve customer experience.

Regression testing segment captured over 15% of the market share in 2020 and will grow at 18% CAGR led by the widespread adoption of mobile-based applications.

IT & telecom sector held about 20% of revenue share in 2020 and could grow at 15% CAGR till 2027 owing to the increased demand for secured software testing across IT & telecom enterprises.

North America held over 45% of the industry share in 2020 and will expand at 17% CAGR through 2027 led by the penetration of smart home devices and appliances.

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Premium Report Details

  • Published Date: Nov 2021
  • Companies covered: 23
  • Tables & Figures: 522
  • Countries covered: 18
  • Pages: 500

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