Automatic Motor Starter Market - By Voltage, By Phase, By Application, Analysis, Share, Growth Forecast, 2025 - 2034

Automatic Motor Starter Market Size

The global automatic motor starter market size was valued at USD 4.6 billion in 2024. The market is expected to reach USD 7.3 billion in 2034, at a CAGR of 4.9%. Increased industrial automation and the need for energy-saving systems are driving industry’s expansion. For instance, in the first half of 2024, the Germany real estate investment trusts marked a staggering transaction volume surpassing USD 15 billion.
 

An automatic motor starter serves as an integral part of an electrical motor control system which incorporates features for the automated starting, stopping, and safeguarding of electric motors. It operates by controlling the power supply to the motor, guaranteeing a coordinated smooth start, current modulation, and protection from overcurrent conditions such as overloads, short circuits, and phase failures.
 

Increasing demand for industrial automation across manufacturing, water treatment, chemicals, and oil & gas will positively influence the business growth. These systems utilize electric motors to perform such operation tasks as pumping, movement of a conveyor, and compression. Growing emphasis on sustainable business operation and energy efficiency will drive the industry penetration.
 

For reference, in 2023, the Government of Canada sought to limit emissions from the oil and gas sector by 35% by the year 2030. Draft regulations are part of the framework to achieve net zero emissions by 2050 which showcases Canada's efforts towards aspiring to reduce global warming.
 

These starters work with energy management systems to optimize performance, and they also reduce energy surges during equipment startup. Rapid incorporation of IIoT and smart manufacturing systems including cloud-based monitoring, predictive maintenance, and remote-control systems will sway the product demand.
 

During the Trump presidency, there were high tariffs placed on the automatic motor starters and the associated industrial electrical components, especially targeting imports from China. Section 301 of the Trade Act of 1974 was used to implement a 25% tariff on a wide array of Chinese products which included electrical machinery and components essential to motor starter assembly.
 

Automatic Motor Starter Market Trends

The growing focus on minimizing carbon footprints in association with surging adoption of stringent energy efficiency regulations is compelling most industries to integrate starters which consume less power while effectively optimizing motor functions, thereby strengthening industry scenario. Rising investment in infrastructure development across key geographies along with modernization efforts will escalate industry growth.
 

Increasing demand for sophisticated motor control systems in services including building management, utilities, and transportation will stimulate product expansion. The adoption of more rigorous safety regulations for electrical systems is prompting industries to utilize motor starters with greater protection.
 

For reference, the Ministry of Petroleum and Natural Gas expects an increase in LNG infrastructure with cold Fuel Handling in 2024 as well, with 100,000 long haul buses and trucks converted to using LNG. Moreover, anticipated expenses of just under USD 130 million are expected to go towards expanding their cold storage business by 0.4 MMT.
 

In addition, these starters enable accurate identification of faults, overload, and provide immediate checks, owing to advanced real-time systems which aid in meeting emerging safety regulations. Key industry players are continuously developing these smart units to enhance uptime and drive down operational expenses through strategic data analysis.
 

The use of smart and soft starters to replace traditional electromechanical starter systems in combination with these systems benefit from torque control, variable speed control, and SCADA systems will influence the product installation. These systems are increasingly utilized across hydropower generation, wind turbine operations, and solar tracking systems, which in turn will boost the industry dynamics.
 

For instance, the U. S. Department of Energy funded bettering carbon mitigation techniques in 16 projects across 14 states with USD 23.4 million in July 2023. These funds will assist participants in community undertakings to develop technologies for the capture, transport, and storage of carbon.
 

Ongoing investment from key manufacturers toward ease of installation, maintenance, and set up coupled with space saving and reduced carbon footprint units will boost the industry potential. The use of motor starters which have integrated sensors and communication ports enables the collection of operational data while also flagging risks of wear and tear or faults, thus eliminating unplanned outages.
 

Automatic Motor Starter Market Analysis

• The market was valued at USD 4.2, 4.4, and 4.6 billion in 2022, 2023 and 2024 respectively. Based on voltage, the market is segmented into low, medium, and high. The merging of IoT with Industry 4.0 and their application in the manufacturing processes is driving the use of low voltage systems for water treatment, oil & gas, and HVAC systems.
   
• The low voltage automatic motor starter industry will cross over USD 2 billion by 2034. These starters are important for overload relays to manage and control motors and diminished energy usage and increased preventative measures for motors which will improve equipment life.
   
• For instance, in December 2022, the Indian government along with state governments initiated an effort to create Industrial Corridors. These corridors are expected to contain Greenfield Industrial Centers with sustainable infrastructure and 'Plug and Play' amenities at the parcel level.
   
• The medium voltage automatic motor starter market will witness a growth of over 4.5% in 2034. Increase use of these starters in high power applications including water treatment, oil & gas, and mining which often require precise control in starting the motors to avoid damaging associated machinery, which in turn will drive the business growth.
   
• The high voltage automatic motor starter industry was valued at over USD 1 billion in 2024. These starters are an ideal solution for refineries, steel plants, and cement production across emerging market where motors run on high voltage power delivery without interruption is driving the industry momentum.
   

• Based on phase, the automatic motor starter market is segmented into single phase and three phase. The single phase automatic motor starter holds a market share of 52.3% in 2024. The primary function of these motor starters is the protection of single-phase motors from complications including overload, voltage changes, and short circuits, thereby stimulating industry growth. The rise in adoption of automation in small to medium scaled industries along with the burgeoning infrastructural development will proliferate the business prospects.
   
• For reference, in September 2024, when President Biden together with Secretary Vilsack of the USDA introduced the Empowering Rural America program which is intended to increase the use of clean energy in rural America by allocating USD 7.3 billion towards electric cooperatives in rural America.
   
• The three phase automatic motor starter industry will exceed USD 3.5 billion by 2034. Rising adoption of these systems in commercial HVAC and pumping systems in line with rapid expansion of industrial irrigation systems will fortify the product deployment. These starters are equipped with communication protocols including BACnet and Modbus, which are capable of enabling fault logging and real-time diagnostics within smart building infrastructures, which in turn will drive business penetration.
   

• The U.S. automatic motor starter market was estimated at USD 446.3, 463.6, and 482.6 million in 2022, 2023 and 2024 respectively. Continuous incorporating microprocessor technologies into industrial processes alongside the use of renewable energy for its efficient consumption will positively influence the industry scenario.
   
• The North America automatic motor starter industry will witness a faster rate of over 4.5% by 2034. Stringent energy mandates and codes along with advancements of sustainability will escalate the industry trend. Moreover, expansion in the commercial sector along with the rising industrial demand for motors control and monitoring will foster the business prospects.
   
• For instance, in September 2024, Canada has disclosed a multitude of projects in the energy sector with prospective investment value estimated at USD 632.6 billion. There exists a total of 504 major projects which are currently underway or expected to kick off within the next decade.
   
• The Europe automatic motor starter market was valued at over USD 1 billion in 2024. The region is witnessing an increased need for starters which facilitate regenerative motor braking, especially in industrial automation and material handling systems pertaining to energy recovery. The evolution of smart factories in tandem with the integration of decentralized control architectures will foster the product landscape.
   
• The Asia Pacific automatic motor starter will surpass USD 2.5 billion by 2034. The increasing rate of urbanization and rapid modernization will have a positive effect on the industry landscape. The abundant operational advantages, application within numerous industries, reduced energy consumption, and increased safety will further fuel the business prospects.
   
• For citation, in July 2024 Beijing made an announcement that it would invest USD 800 billion over the next six years to upgrade their electricity grid which is intended to increase demand and enable energy from renewables to be utilized.
   
• The Middle East & Africa automatic motor starter market will witness a faster rate of over 5% in 2034. The supportive government programs and policies aimed at enhancing energy efficiency paired with the growing applicability of sophisticated motor control systems will further accelerate business growth.
   
• For instance, NEOM confirmed that it contracted with investors for its first expansion of residential communities as early as June 2023. This forms part of a greater social infrastructure project that will house the growing labor pool of the area. The total amount of the agreement is more than USD 5.6 billion which makes it one of the largest international publics–private partnerships for housing needs
   
• The Latin America automatic motor starter industry holds a market share of over 5% in 2024. The region is observing significant growth propelled by robust advancements and expansion of industrial sectors including mining, oil & gas, and chemicals. The need for dependable and safe equipment in a hazardous environment, which requires the use of explosion proof motor starters designed for extreme conditions, will create a favorable business environment.
   

Automatic Motor Starter Market Share

• The top 5 players including Danfoss, Eaton, ABB, CHINT Group, and Rockwell Automation together hold a share of about 40% in the market. The industry is highly competitive and fragmented due to the dynamic technological developments, their application in different industries, and increasing demand for automation.
   
• CHINT Group stands out among the global leaders in electrical equipment and automation industries owing to its holistic approach and multi-channeled products. Their extensive catalogue covers all the industrial requirements of businesses. Their motor starters are equipped with advanced protection and control systems including thermal overload relays, contactors, and combination starter motors.
   
• ABB functions in the automatic motor starter business at the level of competition which includes innovation, integration of products, and digitalization. Competing in the market is made easier considering the wide range of automatic motor starters the company offers, including sophisticated and modular starters tailored towards systems integration in automation and energy management systems.
   

Automatic Motor Starter Market Companies

• ABB has reported USD 32.9 billion revenue in 2024 along with the orders has increased the growth of USD 33.7 billion for the same period. The company’s operational EBITA was valued at USD 6 billion with a 10% increase from the previous year.
   
• In 2024, Danfoss’ net sales were reported USD 10.9 billion. The company kept a high amount of research and development spending with USD 549.3 million which is 5% of sales from previous year. It has maintained investing in innovations throughout business segments to enhance the performance of its products and solutions of cost-effective options to its customers.
   
• Rockwell Automation’s sales recorded USD 8.3 billion in 2024. The company’s gross profit was valued at USD 3.2 billion in the same year. In addition, its intelligent devices segment reported USD 3.8 billion sales along with software control segment reported USD 2.2 billion sales in 2024.
   

Major players operating in the automatic motor starter industry are:

• ABB
• C&S Electric
• CHINT Group
• Danfoss
• Eaton
• Emerson Electric
• Fuji Electric FA Components & Systems
• General Electric
• Havells India
• Honeywell International
• Kalp Controls
• L&T Electrical & Automation
• LOVATO ELECTRIC 
• Mitsubishi Electric
• Rockwell Automation
• Schneider Electric
• Siemens
• SKN-BENTEX GROUP
• WEG
   

Automatic Motor Starter Industry News

• In March 2025, Rockwell announced the launch of the M100 Electronic Motor Starter, an advancement in panel wiring and industrial motor control applications safety measures. It offered SIL3-certified functional safety, electronic overload protection with phase loss detection, POW switching for smoother starts, and overload protection. Moreover, it provided zero stacking at 55°C without derating, compact DOL, reversing, and safety functions. Additionally, the M100 was built to ensure space optimization, reliability, and lowered engineering effort in various industrial systems.
   
• In January 2025, Lovato Electric launched the ADXT Series soft starters, designed for seamless control of three-phase asynchronous motors. With three-phase control technology, the ADXT range offered greater starting torque than two-phase soft starters of similar sizes, catering to more demanding industrial applications.
   
• In September 2024, WEG disclosed entering into an agreement with Volt Electric Motors whereby WEG shall acquire Volt Electric Motors for the sum of USD 88 million, customs price adjustments and regulatory approvals included. With this acquisition, WEG took full control of Volt and cemented its position in the market and strengthened its manufacturing prowess through this strategic move.
   
• In July 2024, Danfoss committed more than USD 14.5 million for advancing technologies and upgrading facilities. The investment emphasized enhancing operational productivity, speeding up research and development activities, and increasing the production capabilities, further strengthening the company’s devotion to environmentally sustainable practices, solutions, and energy efficiency.
   

The automatic motor starter market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Units) from 2021 to 2034, for the following segments:

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Market, By Voltage

• Low
• Medium
• High

Market, By Phase

• Single phase
• Three phase

Market, By Application

• Residential
• Commercial
• Industrial

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • Russia
  • UK
  • Italy
  • Spain
  • Netherlands
  • Austria
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • New Zealand
  • Malaysia
  • Indonesia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • Egypt
  • South Africa
  • Nigeria
  • Kuwait
  • Oman
• Latin America
  • Brazil
  • Peru
  • Argentina