Accent Rugs Market - By Type, By Material, By Size, By Price, By Application, By Distribution Channel & Forecast 2025 – 2034

Accent Rugs Market Size

The global accent rugs market was estimated at USD 8.5 billion in 2024. The market is expected to grow from USD 8.8 billion in 2025 to USD 13.6 billion in 2034, at a CAGR of 4.9%, according to latest report published by Global Market Insights Inc.

• The growing emphasis on home décor and interior aesthetics is significantly driving the accent rugs market. Consumers are focusing more on making their living spaces look good and comfortable, and accent rugs play a big part in that. These rugs add warmth and comfort, and they also help make a room look better and more stylish. This trend is especially popular with younger generations like millennials and Gen Z, who like to try out bright colors, cool textures, and fancy patterns.
   
• Social media sites like Instagram and Pinterest help spread this idea, encouraging people to buy nice-looking and easy-to-photograph home items like accent rugs. According to a report by the Home Improvement Research Institute (HIRI), spending on home décor in the United States increased by 12% in 2023, reflecting the growing consumer interest in enhancing living spaces.
   
• Another reason for the market growth is the rise in residential construction and renovation activities. Another critical factor driving market growth is the rise in residential construction and renovation activities. With growing urbanization the demand for housing is increasing, particularly in developing economies such as India and Brazil, the construction of new homes and remodeling of traditional one has gained momentum. Data from the U.S. Census Bureau indicates that residential construction spending in the United States reached $900 billion in 2023, marking a 6% increase from the previous year.
   
• Accent rugs are among the first decorative items purchased during such projects due to their affordability and ability to change spaces instantly. Trends like open plan living and flexible spaces also make it easier to use rugs to divide areas and give a room personality. Plus, more people are doing home projects themselves, which makes them interested in easy-to-install and versatile decor items like accent rugs.
   
• Both sustainability and customization are the two key trends impacting the accent rugs market. With the rise of environmental awareness, consumers are paying more attention to eco-friendly options, made from natural, biodegradable, or recycled materials, like jute, wool, and organic cotton. In response, manufacturers are coming with sustainable collections to market and embracing transparency around sourcing.
   
• For example, IKEA has rolled out a collection of rugs that contain recycled materials that align with its sustainability commitment. Meanwhile, the trend toward personalization is also fueling the market for personalized rugs that showcase individual tastes and lifestyles. Consumers are looking for unique, one-of-a-kind rugs customized in color, pattern or size. Technologies like digital printing and on-demand manufacturing have helped many brands grow their personalized home decor offerings and bring them to market quickly on a scale. Both sustainability and customization are anticipated to be key components for growth in the market through the forecast period.

Accent Rugs Market Trends

A significant trend in the market is the increasing focus on sustainability and environmentally friendly materials, customization & personalization. These trends are reshaping the market, encouraging manufacturers to focus on both environmental responsibility and design innovation. As consumers continue to seek products that are both stylish and sustainable, companies that can balance aesthetics with eco-consciousness are likely to gain a competitive edge.
 

• Consumers are increasingly environmentally conscious, leading to an increase in demand for natural fibres, such as wool, jute, and cotton, and rugs made with recycled or biodegradable materials. This is more than just focusing on the materials; it refers to the whole lifecycle of the product, including ethical sourcing, low-impact dyeing of the products, and sustainable packaging. Brands are responding by launching collections that emphasize environmental consciousness but are most popular are artisan-crafted and handwoven rugs for their authenticity and low environmental footprint. Retailers like Crate & Barrel and West Elm are leading this charge into eco-conscious lines of products appealing to consumers who want their home décor to also reflect their values.
   
• Another sizeable trend is customization, bold designs, and personalization in home décor spaces, with accent rugs being central players. Consumers are seeking unique, expressive elements that reflect their personal style; this has led to an influx of demand for rugs that are non-traditional, featuring non-traditional patterns, colours, and textures.
   
• Due to the rise of digital printing and on-demand manufacturing, brands can now provide customizable rug options that allow customers to select colours, sizes, and designs. Current rug trend colours include earthy tones, muted greens, and neutral palettes, featured as part of this broader look towards natural vibe, calming interior aesthetics. Platforms like Pinterest and Shopify have reported increased interest in bohemian, geometric, and colour-blocked rug styles, indicating a shift toward more eclectic and personalized interiors. This trend is expected to continue shaping the market as consumers look for ways to make their living spaces more reflective of their personalities.
   

Accent Rugs Market Analysis

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Based on type, the market is categorized into woven, tufted, knotted, needle-punched, flat-weave and others. The tufted accounted for revenue of around USD 3.8 billion in 2024 and is anticipated to grow at a CAGR of 4.6% from 2025 to 2034.
 

• Tufted rugs are manufactured using a relatively quick and cost-effective process, where loops of yarn are punched through a backing material and then sheared to create a soft, plush surface. This method allows for mass production without compromising on design intricacy, making tufted rugs an attractive option for both manufacturers and consumers. Their ability to mimic the look of more expensive hand-knotted rugs at a fraction of the cost has significantly boosted their popularity, especially among middle-income households and first-time homebuyers looking to enhance their interiors without overspending.
   
• Moreover, tufted rugs offer a wide range of design possibilities, from minimalist and modern to traditional and ornate, catering to diverse consumer preferences. Their availability in various sizes, colors, and patterns makes them ideal for different rooms and décor styles, further driving their demand. The rise of e-commerce has also played a pivotal role, as tufted rugs are lightweight and easy to ship, making them a preferred choice for online retailers.
   

Based on application, accent rugs market consists of residential and commercial. The residential emerged as leader and held 71.9% of the total market share in 2024 and is anticipated to grow at a CAGR of 4.9% from 2025 to 2034.
 

• This growth is primarily driven by the increasing consumer focus on home aesthetics, comfort, and personalization. As more people spend time at home, especially in the wake of remote work trends, there is heightened emphasis on creating comfortable, stylish, and functional living spaces. Accent rugs play a crucial role in enhancing interior décor by adding warmth, texture, and visual appeal to rooms such as living areas, bedrooms, and entryways. Their versatility in design, size, and material makes them a popular choice for homeowners looking to refresh their interiors without undertaking major renovations.
   

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The distribution channel of accent rugs market consists of online and offline. The offline distribution channel emerged as leader and held 76.4% of the total market share in 2024 and is anticipated to grow at a CAGR of 4.8% from 2025 to 2034.
 

• This dominance is largely attributed to the tactile nature of home décor purchases, where consumers prefer to physically see and feel the texture, color, and quality of rugs before making a buying decision. Brick-and-mortar stores, including specialty home décor outlets, furniture showrooms, and department stores, offer customers the opportunity to visualize how a rug will look in their space, which is a critical factor in the purchasing process. Additionally, in-store shopping allows for immediate product availability, personal assistance from sales staff, and the ability to compare multiple options side by side.
   
• Moreover, many consumers still value the trust and assurance that comes with purchasing from established physical retailers, especially for higher-ticket items like premium accent rugs. Offline channels also benefit from strong brand visibility, curated displays, and promotional events that enhance the shopping experience. In emerging markets, where digital infrastructure may still be developing, offline retail remains the primary mode of purchase for home furnishings.
   

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North America Accent Rugs Market

The U.S. dominates an overall North America market and valued at USD 1.77 billion in 2024 and is estimated to grow at a CAGR of 4.3% from 2025 to 2034.
 

• The growth is primarily driven by the country’s robust home décor and interior design industry, coupled with high consumer spending on home improvement and renovation projects. The U.S. has witnessed a surge in demand for home furnishings, including accent rugs, as homeowners increasingly prioritize comfort, aesthetics, and personalization in their living spaces trends that have been further amplified by the rise of remote work and hybrid lifestyles.
   

Europe Accent Rugs Market

In the European market, Germany is expected to experience significant and promising growth from 2025 to 2034.
 

• German consumers are known for their appreciation of quality craftsmanship and sustainable living, which aligns well with the rising demand for eco-friendly and durable home décor products like accent rugs. The country’s robust retail infrastructure, including both well-established brick-and-mortar stores and a rapidly expanding e-commerce sector, ensures easy access to a wide variety of rug styles and materials, catering to diverse consumer preferences.
   

Asia Pacific Accent Rugs Market

The Asia Pacific market, the China held 32.4% market share in 2024 and is anticipated to grow at a CAGR of 5.6% from 2025 to 2034.
 

• This strong market presence is largely driven by China’s expansive manufacturing capabilities, well-established textile industry, and growing domestic demand for home décor products. As urbanization accelerates and disposable incomes rise, Chinese consumers are increasingly investing in home improvement and interior styling, with accent rugs becoming a popular choice for enhancing the aesthetic appeal of modern living spaces. The country also benefits from a strong export market, supplying rugs to regions across North America, Europe, and Southeast Asia.
   

Middle East and Africa Accent Rugs Market

In the Middle East and Africa market, South Africa held 21.6% market share in 2024 promising growth from 2025 to 2034.
 

• South African consumers are increasingly investing in home improvement and décor, with accent rugs becoming a popular choice for adding warmth, texture, and cultural flair to living spaces. Additionally, the country’s rich heritage in textile craftsmanship and design is fostering a renewed appreciation for locally made and artisanal rugs. The tourism and hospitality sectors key contributors to the South African economy are also driving demand for decorative rugs in hotels, resorts, and guesthouses, where aesthetics and ambiance play a crucial role.
   

Accent Rugs Market Share

• In 2024, the prominent manufacturers in market are Mohawk Industries, Shaw Industries, Oriental Weavers, Milliken & Company, and Interface collectively held the market share of ~20%.
   
• Shaw Industries, under the Berkshire Hathaway umbrella, champions a customer-first innovation ethos. With a keen focus on both incremental and groundbreaking innovations, Shaw leverages deep market insights and data analytics. Their proactive stance anticipates even unvoiced customer needs, delivering forward-thinking solutions. By fostering a culture rich in diverse perspectives and collaboration, Shaw drives creativity, leading to pioneering product developments. With a portfolio boasting over 4,000 flooring styles, Shaw effectively meets a wide range of aesthetic and functional demands.
   
• Oriental Weavers, one of the globe's premier producers of machine-made rugs, combines mass production efficiency with advanced technology and traditional craftsmanship. Their vertically integrated model spanning from raw material processing to the finished product—ensures stringent quality control, cost management, and swift market responsiveness. With a focus on organic growth and global outreach, Oriental Weavers diversifies its offerings, catering from budget-conscious machine-woven rugs to luxurious Axminster carpets tailored for high-end hospitality.
   

Accent Rugs Market Companies

Major players operating in the accent rugs industry include:

• Balta
• Beaulieu
• Bentley Mills
• Engineered Floors
• Interface
• J&J Flooring
• Mannington Mills
• Masland Carpets
• Milliken & Company
• Mohawk Industries
• Oriental Weavers
• Shaw Industries Group
• Stark Carpet
• Tarkett
• The Dixie Group   
   

Milliken, renowned for its unwavering dedication to sustainability and technical innovation, crafts its rugs from premium nylon fibres and New Zealand wool, combining durability with aesthetic appeal. With proprietary technologies for stain resistance and antimicrobial protection, Milliken significantly enhances product performance and extends longevity. Their inspire designer tool empowers customers and designers to customize rug colours and patterns, aligning with the growing demand for personalization in the market.
 

Mohawk Industries solidifies its dominance in the global flooring arena through a blend of strategic diversification, worldwide expansion, and relentless product innovation. Boasting a diverse portfolio from carpets and rugs to ceramic tiles, laminate, wood, and luxury vinyl tile (LVT) Mohawk adeptly caters to both residential and commercial sectors. This broad spectrum not only mitigates risks but also allows for swift adaptation to evolving consumer preferences. With substantial investments in AI-driven manufacturing and energy-efficient operations, Mohawk achieves notable cost savings and enhanced operational efficiency.
 

Accent Rugs Industry News

• In April 2025, Interface’s FLOR brand expanded its Carbon Negative Rug Collection, reinforcing its commitment to sustainable living and eco-friendly design.
   
• In 2025, Engineered Floors introduced over 30 innovative carpet styles under its DW Select and DreamWeaver lines, featuring designs like Lucky Penny and Autumn Glow. While primarily designed as carpets, many of these styles also serve as accent or area rugs for residential use.
   
• In 2025, Balta launched its Fall Favorites Collection, presenting modern and stylish designs such as Ainsley Striped Geometric and William Squiggle Shag.
   
• In April 2024, Bentley Mills debuted Prima Vista, a luxury artisan rug brand offering hand-tufted and hand-knotted rugs. These rugs are fully customizable and crafted from 100% New Zealand wool and premium wool/silk blends, catering to high-end consumer preferences.
   

The accent rugs market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Type

• Woven
• Tufted
• Knotted
• Needle-punched
• Flat weave
• Others

Market, By Material

• Nylon
• Wool
• Silk
• Polyester
• Acrylic
• Others

Market, By Size

• Small (2x3, 3x5, 4x6)
• Medium (5x7, 5x8, 6x9)
• Large (8x10, 9x12)

Market, By Price

• Low
• Medium
• High

Market By Application

• Residential
• Commercial

Market, By Distribution Channel

• Online
  • E-commerce website
  • Company website
• Offline
  • Hypermarket/ supermarkets
  • Mega retail stores
  • Specialty stores
  • Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Malaysia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • Saudi Arabia
  • UAE
  • South Africa