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3D Display Market Size, By Product (Volumetric Display, Stereoscopic Display, Head-Mounted Display), By Technology (Digital Light Processing (DLP), Plasma Display Panel (PDP), Organic Light Emitting Diode (OLED), and Light Emitting Diode (LED)), By Application (Television, Smartphones, Monitor, Projector Devices, Virtual Reality Headset), COVID-19 Impact Analysis, Regional Outlook, Application Potential, Competitive Market Share & Forecast, 2020 – 2026

  • Report ID: GMI4116
  • Published Date: Aug 2020
  • Report Format: PDF

Industry Trends

3D Display Market size valued at over USD 10 billion in 2019 and is estimated to grow at a CAGR of more than 25% between 2020 and 2026. 3D display technology is experiencing high penetration in the automotive industry due to its rising adoption in video entertainment, augmented reality, and safety warnings.
 

3D Display Market Overview

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The rising usage of augmented reality in various medical applications and surgeries is propelling the market opportunities for 3D displays. The technology improves the vision capabilities of surgeons, decrease operation time, and pre-operative planning. Therefore, companies are inclined toward the development of innovative surgical solutions, driving the market growth in the coming years.
 

The COVID-19 outbreak has halted several manufacturing plants worldwide, majorly the consumer electronics and automotive sectors. A decline in the buying power of consumers for luxury products has restrained the production activities of various major leaders, thereby hampering the demand for 3D displays. In March 2020, Apple, Inc. announced to close all its retail stores outside Greater China for employee and customer safety. Furthermore, the pandemic has also restrained research & development initiatives in the industry owing to lack of workforce and disruption in raw material supplies. Disruption in the supply chain has led the majority of market players to procure raw materials from local leaders and overcome raw material shortages.
 

Rising adoption of stereoscopic displays in consumer products will foster the 3D display market expansion

The stereoscopic display segment dominated more than 70% of the market share in 2019 and is anticipated to witness 27% growth rate through 2026. The major factor accelerating the stereoscopic display demand is the commercial expansion of home entertainment, stereoscopic cinemas, and gaming applications. These types of 3D displays will reduce crosstalk and enhance the full-color spectrum of displaying images.
 

Therefore, the majority of the market participants in the consumer electronics sector, such as Samsung, Panasonic, and Sony, are integrating this display technology to cater to the high demand of consumers. Apart from this, companies are continuously inclined toward the integration of these display systems into new products, such as monitors and digital signages, stimulating the industry growth.
 

Technology innovation in OLED to impel the demand for 3D display in smartphones

3D Display Market Share

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The OLED segment in the 3D display market accounted for 10% of revenue share in 2019 and is expected to attain a CAGR of 30% till 2026. The growth is majorly attributed to the increasing penetration of OLED in smartphones. This display technology offers a high contrast ratio and a wide-angle view in mobile screens, fueling its usage by major smartphone manufacturers such as Apple, Samsung, and Oppo, among others.
 

Market participants are also continuously inclined toward technology innovation in OLED displays, accelerating the 3D display market progression. In August 2020, LG Display showcased its next-generation OLED technologies at the Society of Information Display Conference 2020. The company has unveiled its new transparent and foldable OLED technology in various screen sizes for 3D, AR/VR, and automotive applications. The integration of this foldable OLED technology into smartphones will influence the offerings for virtual reality, 3D sensing, and custom gaming applications, boosting the industry expansion.
 

Growing acceptance of projector devices in digital education will augment the market value

3D Display Market Size

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Projector devices captured 15% of the 3D display market share in 2019 and is poised to expand at 30% CAGR by 2026. Growth is majorly credited to the rising adoption of 3D projectors in the home theaters, cinemas, and educational sector in the U.S. and other developed nations. Market players are continuously involved in innovating projector devices that will foster the demand for 3D displays in the coming years.
 

The rising acceptance of projector devices in the educational sector will positively influence the 3D display market demand during the forecast period. The 3D display projector eliminates the requirement for PC connection and delivers an interactive whiteboard capability with the integration of software tools. Additionally, rising government initiatives for digital education are further impelling the market for 3D displays.
 

Increasing trend of online games to spur the demand for 3D displays in North America region

North America 3D Display Market

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North America 3D display market held 35% of revenue share in 2019 and is predicted to register growth of over 27% during 2020 to 2026. Growth is majorly attributed to the rising trend of online gaming in the region. According to the report generated by Pew Research Center in 2018, 43% of adults in the U.S often play video games on Television, computer, and portable devices. Therefore, to enrich the advent of AR & VR technologies in online games, consumers are inclined to adopt 3D display devices, propelling the industry progression.
 

Adding to this, the lockdown scenario due to the COVID-19 pandemic has accelerated the propulsion of online games among the population. According to Verizon Communications, a 5G service provider in the region, between March 5 to March 12, 2020, there was a 75% increase in gaming traffic and a 20% increase in web traffic. Furthermore, the penetration of 5G technology in the region will further boost the usage of smart devices and gaming consoles, driving the industry value
 

Focus on strategic collaboration for new product initiatives in the market

Major companies operating in the 3D display market include Samsung, Dimenco LG Corporation, Panasonic Corporation, Sony Corporation, and Sharp Corporation. Market leaders are continuously involved in forming new collaboration and partnership strategies to develop new products with 3D display technology.
 

The 3D display market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2015 to 2026 for the following segments:

Market, By Product

  • Volumetric display
  • Stereoscopic display
  • Head-mounted display (HMD)

Market, By Technology

  • Digital Light Processing (DLP)
  • Plasma Display Panel (PDP)
  • Organic Light Emitting Diode (OLED)
  • Light Emitting Diode (LED)

Market, By Application

  • Television
  • Smartphones
  • Monitor
  • Projector devices
  • Virtual reality headset
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Sweden
    • Netherlands
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Taiwan
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • GCC
    • South Africa

 

Authors: Preeti Wadhwani, Prasenjit Saha

Frequently Asked Questions (FAQ) :

Globally, the industry size is expected to record more than 25% CAGR through 2026, owing to the application of AR in the healthcare sector and demand for advanced infotainment & safety systems in vehicles.

OLED 3D displays accounted for nearly 10% of the global market share in 2019, due to surging use in smartphone manufacturing and continuous innovations in display technologies.

An increased demand across the education sector and in cinemas across developed nations will fuel the market share from projector devices, anticipated to register over 30% CAGR between 2020-2026.

North America was estimated to hold nearly 35% of global 3D display demand in 2019 and is expected to grow with the prevalence of online gaming trends, as well as the penetration of AR & VR technologies.

The stereoscopic 3D display segment is projected to show around 27% CAGR over 2020-2026 owing to a surge in demand from gaming, stereoscopic cinema and home entertainment applications.

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Premium Report Details

  • Base Year: 2019
  • Companies covered: 16
  • Tables & Figures: 206
  • Countries covered: 19
  • Pages: 200

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