Potato Protein Market Analysis

Potato Protein Market Analysis

Global potato protein market share from isolated form surpassed USD 34 million in 2020 and should witness substantial gains in the forecast period. The product in isolate form has high commercial value owing to its higher protein content and its increasing application scope as additive in various vegan food products. Isolate form of the product has wide application in bakery industry owing to its ability to provide fine cell distribution in bread crumb, better colour and shape which should propel industry outlook. Moreover, functional usage of the product in gelling, emulsifying, and foaming is likely to enhance consumer preference towards protein isolate.
 

Concentrate form of Potato protein market should witness high demand owing to its use for muscle growth and preparation for intense workout. Concentrate form is anticipated to witness over 4.5% CAGR up to 2027. The concentrated form of the product is used to feed young horses during training for easy digestion and overcome muscle loss which should raise the demand for the product from animal feed industry. The product also utilised as an analytical reagent for the determination of potassium which should accelerate product penetration.
 

Global potato protein market from food & beverage applications exceeded USD 50 million in 2020. Dairy-free segment hold a considerable share in the food & beverage applications. Increasing consumer demand for dairy free protein supplements owing to growing health concern among individuals should accelerate product demand. Benefits of potato protein in labelling of end-products such as allergen-free, animal-friendly, and vegan claims is escalating the product penetration. Individuals allergic to dairy products prefer plant-based protein which should propel the market share. Prevalence of health problems such as diarrhoea, lactose-intolerance, and bloating due to dairy proteins and milk products is shifting the consumer preference towards dairy-free ingredients.
 

Changing consumer preference towards sustainable lifestyle and nutritional diet should stimulate product demand in the forecasted timespan. Rapidly rising trend among youngsters towards consumption of vegan protein supplements should augment product demand. Moreover, consumers are indulging in various fitness activities due to rising health awareness, thus triggering the demand for health supplements and supporting the potato protein industry expansion. Increasing disposable income in Asia Pacific region along with growing concern towards health and wellness should augment market forecast. The global market of vegan protein powder is set to expand at over 7.5% CAGR during the forecast period.
 

Asia Pacific potato protein market is projected to exceed USD 38 million by 2027. The region is witnessing rising demand for plant-based protein as it offers less calorie content and more amount of essential nutrients and fibers, which should increase the product demand. Plant-based protein offers health benefits of tissue repair, balance body enzymes and hormones which represents ample growth opportunities for the product in the forecast time period. New product launches along with superior growth in processed food & beverage industry will support the market expansion in the region.
 

The product helps develop good quality and texture meat free analogues which should raise the product demand. Growing vegan population is more inclined towards meat free analogue which is likely to propel product demand in the region. Potato protein has observed considerable demand from bakery industry owing to its ability to provide daily protein source and enhances the shelf life of the end-product. Rising consumer demand for healthy and gluten free bakery products should boost the market trends in Asia Pacific region.