Potato Protein Market Size

Potato Protein Market Size

Potato protein market size exceeded USD 110 million in 2020 and is estimated to grow at over 4.5% CAGR from 2021 to 2027. Increasing popularity for potato protein due to its high nutritional benefits should drive product demand.

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High effectiveness in providing essential amino acids to the body along with superior texturizing and emulsifying properties is propelling the global potato protein industry growth. Potato protein is a plant-based protein obtained from protein rich juice while starch extraction process from potatoes. The potato protein rich juice is heated with acid which coagulates and is filtered to obtain potato protein. The resultant product is subsequently converted into powder form  by drying process and is obtained in isolated and concentrated form. The product is widely used by gym going individuals as post workout meal owing to its ability to strengthen body muscle.

Rising trend for vegan food products accompanied by consumer health consciousness is likely to stimulate the potato protein market demand over the projected timeframe. Ability to provides nutritional benefits equivalent to egg protein is fueling the product penetration in diverse food & beverage applications. Moreover, plant-based protein is easily digestible by human body and promotes weight loss which should augment the business landscape. Increasing consumption of protein rich food products owing to improved consumer knowledge pertaining to health risks of an inactive lifestyle is likely to accelerate the product demand.