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Potato Protein Market Size - By Type (Isolates, Concentrates), By Application {Food & Beverage (Meat Analogue, Dairy-Free, Confectionary, Bakery, Processed Foods, Functional Foods), Feed} & Forecast, 2024 – 2032

  • Report ID: GMI5000
  • Published Date: Jun 2024
  • Report Format: PDF

Potato Protein Market Size

Potato Protein Market size was valued at USD 196.2 million in 2023 and is projected to expand at over 5.3% CAGR from 2024 to 2032, driven by the rising demand for plant-based proteins as consumers are increasingly seeking healthier and more sustainable dietary options.

Potato Protein Market

For instance, in November 2023, Singaporean plant-based protein food firm Relsus launched its premium range of plant-based protein powders across India. This shift is due to the increased awareness of the health benefits associated with plant consumption, including improved cardiovascular health and weight management.

Potato protein, being a superior protein source, allergen-free, and easy to digest, is especially popular with health-conscious consumers, vegetarians, and those with dietary restrictions, such as gluten intolerance. The growing inclination towards cleaner non-GMO labels is further driving the product demand, as it matches these preferences perfectly whilst providing a natural and minimally processed protein substitute.

The extensive usage of potato protein in various industries, such as food & beverages (F&B), animal feed, and pharmaceuticals is fueling the market growth. In the food sector, it is used to enhance the nutritional value of plant-based meat products, dairy substitutes, and protein supplements. In September 2023, Avebe offered cheese options that use potato ingredients. Strong developments in extraction and processing technologies are further improving the efficiency and quality of potato protein production, making it a viable option for a wide variety of applications.

However, the lack of advanced technology and capital to produce high-quality potato protein, which can be very valuable compared to other plant-based proteins, may limit the market expansion to a certain degree. Limited access of raw materials and changes in potato crop production can also cause disruptions in the supply chain due to weather conditions.

Potato Protein Market Trends

The demand for allergen-free and gluten-free protein alternatives is rising, as consumers with dietary restrictions are seeking safe and nutritious options. Potato protein is preferred due to its low environmental impact and efficient use of by-products from potato processing, namely economic principles. Advancements in extraction technology are increasing the functionality of potato protein, making it more suitable for a wide range of applications from sports nutrition to plant-based meat. To illustrate, in September 2023, the U.K.’s biggest potato supplier, Branston revealed that it would begin production at its new facility for potato protein extraction in early 2024.

Potato Protein Market Analysis

Potato Protein Market Size, By Type, 2021 - 2032 (USD Million)

Based on type, the industry share from the concentrates segment is expected to record more than USD 156.8 million by 2032, due to its high protein content, functionality, and cost-effectiveness. Enriched potatoes provide a rich source of essential amino acids, emerging as excellent sources of nutrients for a variety of foods including analogous meats, dairy alternatives, and high-protein foods. Potato protein concentrates exhibit excellent solubility and emulsifying properties. These concentrates are further preferred to align with clean labels, as they are generally gluten-free and GMO-free, making them appealing to health-conscious consumers.

Potato Protein Market Size, By Application, 2023

Based on application, the potato protein market size from the feed segment will generate more than USD 163.6 million by 2032, owing to its excellent nutritional profile and functional benefits. Potato protein is rich in essential amino acids, making it an extremely valuable source of animal feed, especially for young animals and pets that require high-quality protein for healthy growth and development. It also improves digestibility and palatability while increasing digestion and metabolism. With surging concerns about the sustainability and environmental impacts of traditional animal feed ingredients, the product has emerged as an eco-friendly alternative.

Europe Potato Protein Size, 2021- 2032 (USD Billion)

Europe potato protein market size dominated around USD 63.5 million in 2023 and is set to cross USD 101.4 million 2032, attributed to the increasing consumer preference for non-allergenic and gluten-free protein sources. For promoting the use of sustainable and clean labels, stringent European regulations are encouraging food manufacturers to include plant-based proteins in their products. The growing interest in plant-based foods across the region, coupled with significant developments in extraction and processing technologies, is making potato protein more efficient and attractive for a variety of applications ranging from sports nutrition to vegetarian steaks.

Potato Protein Market Share

Potato Protein Market Share, (2023)

Prominent firms operating in the market are investing in R&D activities to enhance extraction processes while improving the yield and quality of potato protein and reducing production costs. Strategic collaborations with F&B manufacturers are helping them to expand the product utilization in a variety of applications, including plant-based foods and supplements. These industry players are focusing on sustainable sourcing practices and earning certifications, such as non-GMO and organic to attract health and environmentally conscious consumers.

Potato Protein Market Companies

Some of the key potato protein industry players are:

  • Emsland Group
  • PPZ Niechlow
  • Roquette Freres
  • Bioriginal Food and Science Corp
  • Avebe
  • PPZ Niechlow
  • Sudstarke Agrana Beteiliguns AG
  • Omega Protein Corporation
  • Peppes Group
  • KMC Ingredients
  • AKV Langholt

Potato Protein Industry News

  • In November 2023, Royal Avebe launched its next-gen potato protein product range, PerfectaSOL to strengthen the portfolio of its stand-alone plant-sourced consumer products.
  • In February 2022, KMC Ingredients created a texturized potato protein to cater to uses in meat alternatives.

The market research report of potato protein includes in-depth coverage of the industry, with estimates & forecast in terms of revenue and volume (USD Million) (Kilo Tons) from 2021 to 2032, for the following segments:

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By Type

  • Isolate
  • Concentrate
  • Others

By Application

  • Food & Beverage Industry 
    • Meat Analogue
    • Dairy – free
    • Confectionary
    • Bakery
    • Processed foods
    • Functional foods
    • Others 
  • Feed

 The above information has been provided for the following regions:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Spain
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • Thailand
  • Latin America
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa


Authors: Kunal Ahuja, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of potato protein reached USD 196.2 million in 2023 and is set to witness 5.3% CAGR between 2024 and 2032, led by positive outlook from the vegan food sector and strong demand for high protein products.

The concentrates segment is expected to reach USD 156.8 million by 2032, due to its high protein content, functionality, and cost-effectiveness.

Europe market is poised to cross USD 101.4 million by 2032, owing to the increasing consumer preference for non-allergenic and gluten-free protein sources.

Emsland Group, PPZ Niechlow, Roquette Freres, Bioriginal Food and Science Corp, Avebe, PPZ Niechlow, Sudstarke Agrana Beteiliguns AG, Omega Protein Corporation, Peppes Group, KMC Ingredients, and AKV Langholt.

Potato Protein Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 11
  • Tables & Figures: 175
  • Countries covered: 21
  • Pages: 260
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