Household Cleaning Products Market Analysis

Household Cleaning Products Market Analysis

Based on products, household cleaning products is bifurcated into dishwashing products, surface cleaners, toilet bowl cleaner, glass cleaners, laundry detergents and others. The demand for surface cleaning products segment is slated to surpass USD 37.7 billion by 2027. The COVID-19 pandemic has had a significant impact on the demand for surface cleaners, as customers are increasingly depending on surface cleaners to disinfect areas around the home. As a result of the rising threat of COVID-19 pandemic, cleaning products usage and sales of surface cleansers have increased at an unprecedented rate.
 

Rising awareness pertaining to personal hygiene and growing risk of infectious diseases have accelerated the demand for surface cleaning products. Widescale availability of surface cleaning products in convenience stores and supermarkets & hypermarkets will propel the segment growth. Besides, upsurge in demand for alcohol and quaternary ammonium in surface cleaning products owing to its ability to combat different disease-causing viruses and bacteria will create new avenues for business expansion.
 

Based on distribution channel, household cleaning products market is segmented into convenience stores, supermarkets/hypermarkets, online retail stores, and others. The convenience stores segment is expected to exceed USD 47 billion by 2027. Furthermore, these retailers are concentrating on launching collaborative marketing efforts in order to promote and advertise the product to the target market. These strategies aid home cleaning product producers in attracting new clients and increasing sales and profitability.
 

Convenience store should witness increased sales owing to benefits of quick product return without delay, personalized product choice experience, personalized recommendation from staff which will augment the household cleaning products market share. The convenience store offers benefit of instant product purchase and delivery, examine the product closely owing to which household cleaning tools & supplies will witness sales from offline distribution channel in turn stimulating business growth.

North America household cleaning products market is anticipated to reach over USD 43 billion by 2027.  The usage of cleaning products in countries of North America, particularly the U.S., has increased significantly in the recent years. The manufacturers and key players especially the domestic cleaning products sector, are benefited from the growing middle class in the region.
 

The high standards of living of the customers and the high rate of employment are both contributing to the growth of the home cleaning products market in Italy. New market entrants, higher sanitary standards, and the development of high-quality products are all expected to boost market growth in the future.

The household cleaning products market is being influenced by the increased demand for organic and eco-friendly laundry care products. This enables a variety of sellers to offer organic and environmentally friendly goods. This demand is likely to boost the market's revenue. Vendors, for example, are constantly releasing goods containing biodegradable chemicals like natural washing soda, coconut oil & mineral-based surfactants, and plant-based enzymes.