Household cleaning products industry is fragmented in nature owing to the large presence of domestic manufacturing companies. The major players are :
Manufacturers are involved in strategies such as acquisitions, and new cleaning products development targeting a specific distribution channel to enhance their market share.
The industry competitiveness is projected to increase over the forecast timeframe as the leading manufacturers try to adopt varied strategies to gain a competitive edge and improve their profit margins. Technology up-gradation, diversification of product line, product quality & innovation, distribution, price, technical expertise, and global presence are the key competitive factors for business expansion.
For instance, in November 2020, In November 2020, Henkel opened a state-of-the-art, fully automated Laundry & Home Care warehouse at its distribution channel facility in Montornès del Vallès, Spain (Barcelona). The warehouse area is 24,000 square meters with a total investment of USD 25 million. The warehouse would serve as a major logistics hub for Southern Europe. The strategic initiative was aimed to cater to the rising demand in European countries.
For instance, in July 2020, Merry Maids, a ServiceMaster company announced a collaboration with 3M to offer its customers science-based cleaning solutions that leverage the expertise of both companies.