Household Cleaning Products Market Share

Household Cleaning Products Market Share

Household cleaning products industry is fragmented in nature owing to the large presence of domestic manufacturing companies. The major players are :

• Colgate Palmolive Company
• Henkel AG & Co KGaA
• Procter & Gamble
• Unilever
• Reckitt Benckiser

Manufacturers are involved in strategies such as acquisitions, and new cleaning products development targeting a specific distribution channel to enhance their market share.

The industry competitiveness is projected to increase over the forecast timeframe as the leading manufacturers try to adopt varied strategies to gain a competitive edge and improve  their profit margins. Technology up-gradation, diversification of product line, product quality & innovation, distribution, price, technical expertise, and global presence are the key competitive factors for business expansion.
 

For instance, in November 2020, In November 2020, Henkel opened a state-of-the-art, fully automated Laundry & Home Care warehouse at its distribution channel facility in Montornès del Vallès, Spain (Barcelona). The warehouse area is 24,000 square meters with a total investment of USD 25 million. The warehouse would serve as a major logistics hub for Southern Europe. The strategic initiative was aimed to cater to the rising demand in European countries.
 

For instance, in July 2020, Merry Maids, a ServiceMaster company announced a collaboration with 3M to offer its customers science-based cleaning solutions that leverage the expertise of both companies.