Household Cleaning Products Market Size

Household Cleaning Products Market Size

Household Cleaning Products Market size exceeded USD 165 billion in 2020 and is estimated to grow at over 3.5% CAGR from 2021 and 2027 due to  growing focus among individuals on cleanliness and keeping a sanitary environment, as well as an increase in the prevalence of the COVID-19 pandemic.

Furthermore, the increasing demand for environmentally friendly home cleaning products is expected to provide attractive prospects for major players in the market. The market demand is projected to be supported by an ageing population, rapid urbanization, and growing income levels

The rapid expansion of the household cleaning products market  may be attributed to the adoption of a healthy lifestyle, increased concern for home hygiene, and high household expenditure. The pandemic of COVID-19 had a significant influence on the expansion of the home products business, as consumer spending on health and hygiene, the market grew dramatically in order to limit the COVID-19 pandemic spread.
 

Over the next few years, innovative packaging, brand development, and advertising are expected to promote the sale of home cleaning products. Consumers' growing concern about the environment and their health has driven demand for eco-friendly cleaning products. The prevalence of harmful chemicals, as well as their unpleasant odour, has resulted in a significant demand for green home cleaning products.
 

Consumers are also willing to pay a premium for environmentally friendly and products methods. As a result of the trend, prominent manufacturers are investing extensively in R&D to build products that are distinct from chemical cleaning products. Over the projected period, these activities are expected to enhance the household cleaning products market growth. However, the easy availability of less expensive cleaning products in comparison to branded ones, as well as the increased use of harmful chemicals and the rise in environmental concerns, are expected to restrain the business growth over the forecast period.