Wipes Market Analysis

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The personal care segment of wipes market reached USD 10.5 billion in 2022, as a result of various benefits of wipes such as the prevention of infection due to their disposable nature and protection against harmful deposits on skin that make them ideal for personal care use. Furthermore, the booming cosmetics industry backed by prevalent online shopping trends is benefitting the segment outlook.
 

The disposable segment held approximately 87% of the wipes industry share in 2022 as they are convenient, easy to use, and can be discarded after a single use. Additionally, strong efforts by key companies to expand their business will stimulate product adoption. In February 2022, Essity, a hygiene and health company, acquired U.S.-based wiping and cleaning brand Legacy Converting, Inc. for its disposable sanitizing and disinfecting wet wipes.
 

North America wipes market is poised to exhibit around 6.5% CAGR from 2023 to 2032, attributed to growing personal hygiene awareness and rising consumer inclination toward baby care products. Moreover, favorable investments by several countries in public health are driving market growth. For instance, in January 2022, the Ontario government invested approximately USD 1.2 million in a disinfectant wipe production facility in Barrie by Empack Spraytech.