Wipes Market Size

Wipes Market Size

Wipes Market size valued at USD 19.5 billion in 2022 and is expected to grow at over 7% CAGR from 2023 to 2032.

Growing adoption of hygiene practices due to rising consumer awareness is fueling market growth. Many developing nations are promoting hygiene practices in schools and education institutes to boost public health, which is driving product demand in these regions. To cite an instance, in September 2022, the U.S. government introduced Nemours Children’s Health, a multi-state pediatric system to expand health & hygiene awareness and partner with food security companies in Delaware to allocate Nemours Cares Closet that will stock primary care products with personal hygiene items and foods.
 

The increasing availability of alternative products will restrain wipes market growth. The consumer shift toward sustainable solutions in accordance with growing environmental concerns has encouraged people to prefer washable cloth or materials as chemical-free alternatives. Nonetheless, the introduction of new sustainable wipes that cater to the changing demand of consumers will aid in overcoming this issue, such as the plastic-free disposable wipes by Waterwipes use biodegradable fibers for babies.