Dry and Wet Wipes Market size is slated to record commendable gains between 2023 and 2032, led by increasing product demand among new parents to ensure the hygiene and health of infants.
Owing to the increasing infant population and growing disposable incomes in developed countries, consumers are increasingly spending on high-quality hygiene products. According to the Centers for Disease Control & Prevention (CDC), the birth rate in the U.S. jumped 1% from 2020 to record more than 3 million births in 2021.
With rising interest in consumer health awareness, both dry as well as wet wipes have penetrated an array of applications such as maintaining adult hygiene, make-up removal, disinfecting surfaces, and sanitizing hands. After the emergence of the COVID-19 pandemic, the demand for cleansing products increased across healthcare environments such as hospitals, and care facilities. Nonwoven and biodegradable bamboo fabrics also gained particular significance in the wake of the pandemic.
The increasing rate of infections worldwide has further led several manufacturers to shift their focus on strengthening the production and supply chain of disinfectant wipes. For instance, Clorox ceased the production of the compostable cleaning wipes that were first introduced in January 2020 to dedicate all resources to the surging demand during the pandemic. Similar initiatives including investments in new production lines are adding impetus to the expansion of the global dry and wet wipes industry.
In terms of application, the dry and wet wipes market share from clinical use segment will experience considerable expansion through 2032, with the increasing use of dry baby wipes in hospital facilities to maintain infant hygiene. These wipes are additive-free, super absorbent, and fragrance-free, which makes them ideal for applications on young infants. Due to rising purchasing power, young parents are more inclined to buy products designed for sensitive skin to prevent any harm to infants.
Based on distribution channel, the online retail segment is poised to record tremendous growth by 2032. The promising trajectory can be attributed to the growing sales of personal care, hygiene, and beauty products on e-commerce channels across countries such as the U.S. The access to a wider number of general as well as niche online selling platforms has offered consumers significant number of options at affordable costs. This trend could impact the development of global dry & wet wipes market to some extent.
From a regional perspective, Europe dry and wet wipes market is estimated to acquire a sizeable industry share through 2032. Supermarkets and hypermarkets in France are experiencing a surge in sales of body hygiene products. Moreover, the regional expansion will gain a notable push by the stringent standards implemented by countries such as the U.K. to limit plastic use. Higher awareness about natural products is accelerating consumer interest in biodegradable wipes.
Furthermore, the rise in the geriatric population with mobility issues will foster demand for dry and wet wipes for healthcare and hygiene purposes. For instance, 1 in 5 people in the U.K. will be aged 65 years and above by 2030, representing a large patient pool with mobility impairment issues.
Some of the leading companies in the global dry and wet wipes market include Moony, Medline, Kirkland, Hengan International Group Company Limited, Babisil Products Ltd., Cotton Babies, Inc., Johnson & Johnson Pvt. Ltd., The Himalaya Drug Company, Pampers (Procter & Gamble), and Unicharm Corporation among others. These firms are focusing on the development and launch of innovative products to expand their local as well as international footprint. For instance, in June 2021, Procter & Gamble entered a Space Act Agreement with NASA to test potential satin removal applications of laundry solutions such as Tide to Go Wipes on the International Space Station.
Over the upcoming years, the need for surface disinfectant wipes will continue to increase. This can be attributed to the growing stringency of cleaning regimes across institutional and industrial settings. Key factors influencing the surge in initiatives include the threat of foodborne illnesses, healthcare-associated infections (HAIs), and other potential viruses.