Dry and Wet Wipes Market Size, Industry Analysis Report, Regional Outlook (U.S., Canada, Mexico, Germany, UK, Italy, France, Spain, Poland, Russia, China, India, Japan, South Korea, Thailand, Malaysia, Indonesia, Australia, Brazil, Saudi Arabia, UAE, South Africa), Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027

Report ID: GMI4735

Summary Methodology

Global dry and wet wipes market is predicted to witness significant gains in the foreseeable timeframe due to its application in the personal hygiene and household cleaning industry. A wipe is a disposable or reusable cloth piece which when treated with gentle cleansing agent is used for cleansing purposes by adult and children. Product is used to clean sensitive skin areas which develops irritation or rashes. The product is widely used by women, travellers and children which will boost overall industry growth.

In manufacturing process, wipes are saturated with solution with tender cleansing ingredient. To retain their moisture quantity, they are packed in a plastic case or a tube. The product is composed of different compounds like citric acid, fragrance, sorbic acid derivatives etc. has a basic nature and effects the area by refreshing the pores. By 2025, the global skin care business is estimated to be USD 189.3 Billion.

Dry and wet wipes are widely used in cleaning of sensitive skin areas from dust particles improving skin by removing oil from the pores. In 2019, skin diseases contributed 1.79% to the global burden of disease measured due to bad water and air quality that effects the skin. Global wipe market is expected to witness gains by 2026. Rising awareness about health and hygiene and buying power of consumer will have a good impact on dry and wet wipes market share.

Dry and wet wipes due to its cleaning properties is widely popular in baby healthcare industry. They are used for cleaning or wiping the baby instead of water which helps in prevention from rashes. Dry wipes are easily portable as compared to wet wipes. Wet wipes are used single time to avoid contamination risk among individuals. Increasing demand for children products on account of increasing consumer purchasing power and increase in research and development in health care industry will stimulate the wipes sales growth. Rising hygiene awareness among mothers due to widening influence of western culture will support dry and wet wipes market development.

Researchers are conducting activities to test the product for cleaning sensitive skin and both dry and wet wipes have given effective results in case of customers. Dry baby wipe shows high absorbency and suitable for face, hand while travelling and also finds its application in patient cleansing. On the other hand, wet wipes are used in case of diapering a baby. Wipes helps to clean the human face, hand and other sensitive, wet wipes are of single use only. Research shows that the product protects the skin from cross contamination risk and its effects is being widely noted as it finds usage in many applications, this will boost the dry and wet wipes market growth.

North America driven by US, Canada and Mexico is expected to witness gains by 2025. With increase in demand of organic products manufacturers have started using plant fibres and water instead of alcohol in the manufacturing of wipes. Many clinical trials are ongoing on these natural wipes and will increase consumption of the product in this region, thus increasing dry and wet market growth. Increased demand for dry wipes in this region will foster overall dry and wet wipes market sales.

India which is one of the major producers of dry and wet wipes, with increase in expenditure per children in India, market will witness a significant growth in the dry ant wet wipe market. Japan is showing low sales in past few years because rapid increase in aging population. China is one of the largest markets for baby health and hygiene products. All these factors will bring increase in demand of the dry and wet wipes globally which will foster the dry and wet wipes market. China has recorded largest sales of baby hygiene products in Asia Pacific region. However, Japan is experiencing limited sales of baby hygiene products owing to rapid growth in elderly population, controlled birth rate and decrease in disposable per capita income.

Global dry and wet wipes industry is fragmented with major players including Procter & Gamble Co, The Himalaya Drug Company, Unicharm Corporation, Jhonson & Jhonson Pvt Ltd, Pampers, Cotton Babies Inc, Moony, Babisil Products Ltd, Kirkland, Medline and Hengan International Group Company Ltd. Focus of manufacturers are on capacity expansion by applyling strategic decisions including partnerships and collaborations. For instance, a US-based personal care company, Kimberly-Clark has recently invested around US$ 25 Million in its Tuas manufacturing facility. Company plans to give a value addition to its baby wipes and expand its production to nearly USD 5 Million by the 2019.

By Type, 2020-2026 (Tons) (USD Million)

  • Dry
  • Wet

By Application, 2020-2026 (Tons) (USD Million)

  • Baby care products
  • Travelers
  • Clinical use
  • Others (salon)

By Distribution Channel, 2020-2026 (Tons) (USD Million)

  • Supermarkets/Hypermarkets
  • Medical stores
  • Online Retail
  • Others

The above information is provided on a regional and country basis for the following:

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Spain
    • Poland
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Thailand
    • Malaysia
    • Australia
    • Indonesia
    • Brazil
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa

Company Profiles:

  • Jhonson & Jhonson Pvt Ltd
  • Procter & Gamble Co
  • The Himalaya Drug Company
  • Cotton Babies Inc
  • Babisil Products Ltd
  • Unicharm Corporation
  • Kirkland, Moony
  • Pampers
  • Medline and Hengan International Group Company Ltd.


What Information does this report contain?

Historical data coverage: 2016 to 2020; Growth Projections: 2021 to 2027.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

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