North America Glamping Market Size & Share 2026-2035

North America Glamping Market Size

The North America glamping market was valued at $771.5 million in 2025 and is projected to increase from $896.5 million in 2026 to $1.79 billion by 2035, reflecting an 8% CAGR over 2025–2035.

Demand is no longer confined to a small premium-camping niche. KOA reported 15.7 million new glamping households over the preceding five years, while 34% of new camping guests identified as glampers in 2024.^{[1]Kampgrounds of America, Rising Demand for Exploratory Travel Ignites Camping and Outdoor Hospitality Interest in 2024, Report Finds, koapressroom.com} The demand effect is commercially important because furnished cabins, tents, yurts, and Airstream-based stays reduce the preparation burden associated with conventional camping while retaining the destination value of outdoor travel.

Supply remains dispersed. RVParkIQ identifies more than 16,200 privately owned U.S. RV parks and campgrounds, including 581 dedicated glamping parks and 1,674 properties offering cabins, tiny homes, or yurts.^{[2]RVParkIQ, The Market Size of the U.S. RV Park & Campground Industry, rvparkiq.com} This creates two distinct expansion paths: specialist operators can build branded, design-led networks, whereas existing campgrounds can add a small number of higher-rate units without recreating their entire property. In 2023, the median park with glamping units had three such units, indicating that much of the available capacity still sits within mixed-use campground operations rather than large purpose-built resorts.

The market's value chain is therefore shaped by site entitlement, accommodation procurement, utility and access infrastructure, revenue management, and on-property service delivery. Hard-walled units can extend operating seasons but require greater capital and permitting discipline; tent and modular formats can reduce construction intensity but remain more exposed to weather, access, and service constraints. Local zoning, land-use rules, building and fire requirements, environmental compliance, and hospitality licensing can materially affect both development timing and the feasible accommodation mix.

Pricing demonstrates the coexistence of campground-based and destination-led offerings. OHI benchmarking placed median glamping-unit ADR at $107 on mid-week nights and $117 on weekends, compared with $155 and $166, respectively, for modern cabins and cottages. At the premium end, the Glamping Show Americas reported average glamping ADR of $251 in 2025, up from $207 in 2023. The spread is less a uniform rate escalation than evidence of differentiated products, locations, amenities, seasons, and distribution strategies.

Technology has become a commercial operating layer rather than merely a booking interface. Online distribution improves discovery for unfamiliar accommodation formats, while direct reservation systems allow operators to present unit attributes, availability, packages, and add-ons without relying exclusively on intermediaries. The share of parks using online travel agencies doubled from 12% in 2021 to 24% in 2023. Operators can use automation and generative-AI-enabled tools for inquiry handling, itinerary suggestions, guest communications, and demand-led pricing, but the value depends on accurate inventory, clear terms, and responsible handling of guest data. Small properties face a particular trade-off: platform reach can accelerate trial, while direct channels preserve control over the guest relationship and contribution margin.

The market's central tension is that the same fragmentation that creates local supply also limits operating consistency. A park adding several units can test demand with lower network-scale risk, yet it may lack the technology, revenue-management capability, or season-extending infrastructure required to optimize those units. Branded operators can standardize the stay and build recognition, but must absorb land, construction, staffing, and compliance costs across markets with uneven weather and demand patterns. Accordingly, revenue growth should increasingly depend on yield discipline and repeatable operating models, not simply on adding visually distinctive units.

Key Drivers

Experiential travel is enlarging the addressable guest base because glamping combines outdoor settings with lower planning friction than equipment-led camping. Family demand is particularly consequential: 62% of glampers in KOA's North American research traveled with young children, and 75% of people interested in glamping wanted activities that work for both children and adults.^{[5]Kampgrounds of America, North American Glamping Report, koa.com} This favors properties that can serve mixed-age groups through flexible sleeping configurations, safe circulation, food and activity options, and a level of comfort that makes a short stay feasible for guests with different outdoor experience levels.

Premiumization is also changing the economics of inventory. The rise in reported average ADR from $207 in 2023 to $251 in 2025 indicates that operators have been able to monetize differentiated stays where location, design, and service support the rate.^{[4]Glamping Show Americas, State of the Industry, glampingshow.us} That does not make every premium unit viable. Higher rates require an experience that is sufficiently differentiated from a campground site, vacation rental, or select-service hotel, particularly in shoulder seasons when destination demand is less resilient.

Distribution is widening the market beyond guests already familiar with individual operators. The growth in OTA use among parks demonstrates a practical shift toward digital discovery. Platforms and discovery businesses can make long-tail supply easier to find, while direct booking remains valuable for operators seeking to protect repeat demand, guest data, and ancillary sales. The commercial opportunity lies in combining platform acquisition with direct-channel retention rather than treating the channels as mutually exclusive.

Wellness, digital-detox, and special-interest travel can support demand outside conventional family holiday periods when they are translated into credible on-property programs and packages. The relevant advantage is not an abstract wellness label; it is the ability to combine accommodation, privacy, natural settings, and activities into a stay that is difficult to replicate in urban lodging. Corporate and group itineraries can similarly improve occupancy patterns when properties have suitable common areas, transportation access, and service capacity.

Key Restraints

High upfront investment constrains supply quality and speed. Site preparation, access roads, water and wastewater systems, electricity, fire-safety measures, accessible facilities, furnishings, and staff accommodation can be more consequential than the visible lodging structure. Development risk rises when alternative accommodation formats must be reconciled with local zoning, building, environmental, and hospitality rules. A lower-cost unit format does not remove these constraints; it can shift them toward weatherization, maintenance, and guest-comfort risk.

Seasonality places pressure on both occupancy and pricing. Tent-led products can be compelling in peak outdoor seasons but may have limited revenue windows in colder or wetter locations. Cabins and pods can extend service periods, yet their higher fixed-cost profile raises the break-even threshold. Operators need to match the unit mix to climate, access, utility reliability, and the guest segments available outside holidays and weekends, rather than relying on a single peak-season ADR assumption.

Fragmentation makes service quality uneven. Dedicated glamping parks represent only 3.6% of the U.S. private-park base, while properties with cabins, tiny homes, or yurts account for 10.3%. This dispersed supply can create discovery and trust barriers for first-time guests, especially when photography, inventory descriptions, access instructions, cancellation practices, or amenity standards are inconsistent. Digital tools can reduce that friction, but they cannot compensate for weak physical operations or ambiguous property positioning.

This favors a segmented capital strategy. Cabin and pod investments may be more appropriate where year-round or shoulder-season demand can justify fixed infrastructure, while tent-based expansions can be better suited to proven seasonal demand near high-draw destinations. In both cases, entitlement and utility work should be assessed before unit selection. The risk is not merely an expensive build; it is an asset whose permitted operating window, staffing model, and pricing power do not align.

North America Glamping Market Segment Analysis

By Accommodation Type

Cabins and pods generated $278 million in 2025, accounting for 36% of market revenue. Their leading position reflects broad applicability: hard-walled, amenity-rich units can accommodate families, couples, and short-break travelers while offering stronger weather protection than more seasonal formats. The segment is projected to grow at 7.7% through 2035. Its relative share moderates as faster-growing formats broaden the choice set, but its operating resilience remains important for properties seeking revenue beyond peak camping months.

Tents represented $193 million, or 25% of 2025 revenue, and are projected to grow at 8.8% through 2035. They remain central to the category because they preserve an outdoor feel while allowing operators to differentiate through layout, private facilities, views, and guest programming. Their economics are most attractive where land access, seasonality, and service standards allow a premium experience without the capital intensity of permanent construction.

Yurts and treehouses each have a 10.4% projected CAGR through 2035, from 2025 revenue bases of $100 million and $77 million, respectively. These formats are likely to gain share because their distinctiveness can improve booking conversion and pricing in destination-led settings. Their constraint is not demand alone: specialized structures need appropriate site conditions, construction capability, maintenance planning, and a rate premium sufficient to cover their lower replicability.

Airstreams contributed $69 million in 2025 and are projected to expand at 7.5% through 2035. The format provides an identifiable design language and can support branded operating models, but its growth depends on layout, utility connectivity, climate performance, and guest expectations around space and privacy. The $55 million "others" category, including formats such as domes and other alternative structures, is projected to grow at 8.8%, reflecting continued experimentation where novelty can be paired with credible service delivery.

By Booking Model

Direct booking remained the largest channel at $425 million, or 55% of 2025 market revenue. It is likely to remain strategically important because direct reservations allow operators to manage packages, upgrades, repeat guest communications, and inventory presentation. The segment's projected 5.9% CAGR is lower than the market average because the channel is expected to lose share as consumers discover more properties through platforms.

OTA and platform booking generated $286 million in 2025, or 37% of revenue, and is projected to grow at 11.4% through 2035. Its expected share increase from 30% in 2022 to 47% in 2035 reflects the category's fragmented inventory and the role of discovery in converting guests who may not begin their search with a specific operator. The growth creates a practical margin challenge: operators need channel discipline, rate parity governance, and a direct-retention strategy after the first stay.

Tour operator and B2B packages accounted for $62 million in 2025 and are forecast to grow at 10.3%. This route is smaller but can be commercially valuable where group itineraries, corporate off-sites, special-interest trips, or bundled activities fill low-demand periods. Success depends on group-ready facilities and operational reliability; a property designed only for individual weekend stays may not be able to capture this demand without compromising its core guest experience.

By Price

The low tier, priced at $50–$120 per night, sits close to the $107 mid-week and $117 weekend median ADR reported for glamping units at benchmarked campgrounds.^{[3]Outdoor Hospitality Industry, 2023 Benchmarking Report, ohi.org} It is relevant for operators using a limited number of units to upgrade a conventional campground offer, but the tier has less room to absorb extensive concierge-style service or costly destination programming.

The medium tier of $121–$320 per night encompasses many cabin, tent, and destination products. It is the broadest space for balancing comfort, location, and experience-led differentiation. The reported $251 average glamping ADR in 2025 falls within this range, illustrating that well-positioned operators can command meaningful rates without entering the ultra-luxury segment.

The high tier of $321–$1,500+ per night relies on scarcity, location, design, privacy, and a high-touch stay rather than on accommodation novelty alone. Revenue shares are not assigned across price tiers because the approved market estimates do not provide proprietary tier splits. Operators in this tier remain especially exposed to economic sensitivity and the need to demonstrate value against luxury hotels, villas, and resort alternatives.

By Traveler Composition

Families were the largest traveler segment in 2025, contributing $263 million, or 34% of market revenue. Family demand supports larger units, dependable amenities, and activity infrastructure; the KOA evidence on travel with children reinforces the need for a stay design that works for adults and younger guests. Couples generated $216 million, or 28%, and are likely to respond to privacy, setting, and low-friction short-break formats.

Solo travelers contributed $93 million, or 12%, in 2025. Their projected role is linked to accessible discovery, transparent safety and arrival information, and inventory that can be purchased without paying for unnecessary group capacity. Corporate and business groups accounted for $62 million, or 8%, and offer an opportunity to diversify demand when common spaces, catering coordination, connectivity, and transport logistics are adequate.

The "others" category generated $139 million, or 18%, combining extended-family reunions, special-interest groups, friend groups, and wellness-oriented stays. Its 12.3% projected CAGR reflects the contribution of wellness-oriented demand within this broader category, rather than a separately reported wellness segment. The commercial implication is that properties can pursue group and restorative travel without creating a generic program: offerings need to match the site's capacity, privacy, activity partners, and seasonality.

Distribution is becoming a strategic fault line. Direct booking still provides the largest revenue pool, while OTA and platform booking is set to grow substantially faster. Operators that rely only on direct traffic may miss first-time demand; operators that rely only on platforms may surrender economics and guest ownership. The strongest model is likely to use marketplace visibility to acquire guests and property-level service, membership, or tailored offers to create return demand.

North America Glamping Market Regional Analysis

U.S.

The U.S. accounted for $682 million, or 88.2%, of North American market revenue in 2025 and is projected to reach $1.584 billion by 2035. Its scale is supported by the breadth of private campground infrastructure, destination corridors, and potential for short-drive stays near large metropolitan areas. More than 16,200 privately owned RV parks and campgrounds provide a large installed base from which glamping supply can emerge, although only a minority currently offers dedicated glamping or alternative accommodation inventory.

The U.S. is also where branded expansion has begun to influence the sector's competitive structure. National-park-adjacent and near-metro stays can support different demand patterns: the former depends on destination scarcity and seasonal visitation, while the latter can serve weekend and short-break demand. That diversity offers growth opportunities but prevents a single operating formula. Climate, permitting, road access, utility capacity, and local labor availability can differ sharply between markets.

Canada

Canada generated $90 million in 2025, representing 11.8% of North American revenue, and is forecast to reach $216 million by 2035. The market's smaller base does not make it commercially uniform. Outdoor demand, regional destination appeal, and the ability to extend the operating season vary by province and property type. Operators must also manage Canadian provincial requirements and local development conditions rather than assuming that a U.S.-designed deployment model will transfer directly.

Seasonality is a more prominent economic constraint in many Canadian locations. It can increase the appeal of insulated cabins and pods, but it can also raise the capital, energy, and maintenance requirements needed to operate beyond high season. This creates a sharper trade-off between occupancy-window extension and the fixed costs required to deliver it. Canadian growth is therefore likely to favor sites with a clear domestic demand base, accessible destinations, and an accommodation model calibrated to local climate rather than a simple replication of warm-season tent inventory.

Canada's opportunity is more selective. Shorter operating seasons make yield management and unit durability more consequential, which may favor properties capable of converting shoulder-season demand rather than competing solely for peak-summer traffic. For investors and operators, regional expansion should therefore begin with local operating feasibility-access, utilities, permits, climate resilience, and guest source markets-before applying a branded accommodation template.

North America Glamping Market Share & Competitive Landscape

The market is highly fragmented. Postcard Cabins held an estimated 5.2% share of North American revenue in 2025, followed by Under Canvas at 3.1%, AutoCamp at 1.8%, Huttopia at 1.2%, and Tentrr and Collective Retreats at approximately 0.9% each. The top 17 tracked companies collectively represented about 16.4% of market revenue, leaving approximately 83.6% with independent operators and smaller properties.

Competitive advantage is therefore built through different mechanisms rather than through a single national scale model. Under Canvas, AutoCamp, Collective Retreats, Huttopia, and Postcard Cabins operate branded accommodation propositions. Tentrr participates as a platform and operator model. Glamping Hub, The Dyrt, and Glamping.com are discovery and distribution participants whose economics are more closely tied to commissions, subscriptions, or audience reach than to owned accommodation revenue. This distinction matters when comparing growth strategies: inventory expansion, brand distribution, and marketplace traffic are not interchangeable sources of value.

The authorized global-player group comprises Under Canvas, AutoCamp, Collective Retreats, Glamping Hub, The Dyrt, Huttopia, and Postcard Cabins. Regional players include Tentrr, Terramor, Conestoga Ranch, Firelight Camps, Dunton River Camp, Sandy Pines, and Westgate River Ranch. Emerging participants include Cabinscape, Canopy & Stars, Glamping.com, Costanoa, Treebones, Capitol Reef, and Outbound Hotels.

Marriott's December 2024 acquisition of Postcard Cabins illustrates how loyalty distribution can alter the competitive logic for an outdoor-stay brand. At acquisition, Postcard Cabins had 29 properties and more than 1,200 cabins across the U.S.; Marriott planned to integrate the brand into Marriott Bonvoy and its digital platforms during 2025. The transaction does not eliminate fragmentation, but it raises the strategic importance of trusted booking, loyalty access, and standardized guest expectations.

Recent Industry Developments

• In December 2024, Marriott International acquired Postcard Cabins, a portfolio comprising 29 U.S. properties and more than 1,200 cabins. Marriott stated that the brand would be integrated into Marriott Bonvoy and its platforms during 2025.
• In March 2025, AutoCamp opened AutoCamp Sequoia in Three Rivers, California, near Sequoia National Park. The property introduced 85 accommodations across Airstream Suites, Cabins, BaseCamp Suites, and Bunk Rooms, alongside a 3,350-square-foot clubhouse, lounge, fire pits, bar, and outdoor recreation options.
• Under Canvas announced a $50 million capital investment for the 2025 season, including new Yosemite and Columbia River Gorge locations and added capacity at existing camps. The company also introduced kids-focused safari tents at selected locations, including Moab, Columbia River Gorge, North Yellowstone–Paradise Valley, and Great Smoky Mountains.