North America Glamping Market Size & Share 2026-2035

North America Glamping Market Size

The North America glamping market was estimated at USD 771.5 million in 2025. The market is expected to grow from USD 896.5 million in 2026 to USD 1.79 billion in 2035, at a CAGR of 8% according to latest report published by Global Market Insights Inc.

Consumer behavior and trends currently influencing the North American marketplace include a dramatic change in preference towards experience-oriented travel instead of traditional accommodation choices. The modern-day traveler is more frequently seeking one-of-a-kind experiences to share with friends and family; and at the same time desires an opportunity to connect with nature while having access to the comforts/conveniences consistent with their home. Glamping is fulfilling this need for travelers by offering different structures (luxury tents; treehouses; domes), which cater to this need through outdoor immersion and premium services. This trend has been amplified by younger generations who are desiring personalized/unique/authentic/visually stimulating travel experiences that can be shared within their social communities.

Along with this, as consumer perceptions of luxury are also changing, so too is their buying behavior towards a focus on wellness; relaxation; and meaningful-engaged experiences vs. traditional upscale hospitality experience. Traveler demand for unique/satisfying experiences that relieve stress may include stargazing; outdoor recreation; and digital detox vacations. As a result, the glamping marketplace is positioning itself as an experience-based option rather than solely an alternative type of accommodation. In addition, this changing form of demand has expanded from an entirely adventure-based traveler to significantly include families, couples and professionals seeking short-term rejuvenation trips.

There has been significant growth in digital booking platforms for glamping in North America, which have increased the accessibility and knowledge of glamping to end users. Digital booking platforms make it easy for end-users to discover, evaluate and make reservations for a variety of unique outdoor accommodations that previously would have been challenging to book through traditional hospitality venues. Digital booking platforms also provide extensive property descriptions and property photos, clear pricing structures, and user-generated reviews that increase the level of confidence that users have in making travel and accommodation selections, especially if the selected lodging format is non-traditional. This increased confidence is instrumental in encouraging the trial and acceptance of glamping by consumers.

Additionally, an increasing volume of user-generated content and visual storytelling provided through digital platforms of social media has elevated the visibility and desire for glamping as a lifestyle experience among end-users. End-users are likely to choose travel options using curated images and recommendations from friends and/or family members. The combined effect of seamless booking applications enhanced mobile access to the digital environment, and real-time presentation of availability has improved the efficiency of the decision-making process for end-users and increased end-user engagement with digital booking platforms, which in turn has resulted in an increased frequency of repeat bookings with end-users.

North America Glamping Market Trends

The glamping industry in North America is rapidly changing due to consumers' preference towards outdoor experiences, comfort when travelling, and wanting to stay away from crowded campsites. The growth of this market has shifted from traditional camping to premium and more specialized types of campsites, which has been fueled by disposable income, new digital technologies for discovering travel destinations, and a growing awareness about the importance of sustainable tourism. As consumers search for a balance of nature and luxury while travelling, we are seeing many new innovations in how people like to sleep outside, and what kinds of services they want while camping.  

• One of the key trends we see in the North American glamping industry is the increase in premium outdoor accommodation offerings. Consumers are moving away from basic camping and are willing to spend more money for additional privacy and comfort, as well as curated experiences. This has created new types of premium glamping units, including geodesic domes, luxury safari tents, treehouses, and fully serviced cabins with modern amenities like heating, air conditioning, and private bathrooms.
• Consumers within the region have adopted sustainability as an important element in making purchase decisions. Many of the end users are in search of eco-conscious lodging possibilities that produce a minimal amount of environmental damage but provide them with the best experience possible. Glamping is a perfect example of this because glamping structures have a relatively small footprint in terms of construction and provide opportunities to use renewable energy resources and sustainable materials.
• Another trend is that more glamping sites are being developed close to major population centers. Working professionals and families are especially interested in taking short-term vacations with very little travel time. As a result, “near-city” glamping opportunities have been built within a few hours’ drive of major metropolitan areas.
• The glamping sector in North America is also expanding beyond traditional leisure travelers and is reaching out to many other potential uses. Consumers are now using glamping sites for remote workers, wellness retreats, gatherings of friends and family, and corporate off-site meetings. This diversification is allowing operators to access multiple sources of revenue rather than being reliant on only one customer segment.

North America Glamping Market Analysis

Based on accommodation type, the North America glamping market is divided into cabins and pods, tents, yurts, treehouses, airstreams and others. In 2025, cabins and pods held the major market share, generating a revenue of USD 276.4 million.

• Pods and cabins are shaping the North American market as two of the most popular types of accommodations. Offering both comfort and privacy along with nature's beauty, both pod and cabin styles provide the best of all worlds for glampers. In general, the cabins are more established types of accommodations and are generally considered luxury accommodations or premium accommodations. They have the appearance of cabins that most of us associate with rustic cabins; however, they usually consist of hard-walled structures, equipped with insulation, electricity, heat, kitchen, and private bathrooms. These unique features provide glampers with a hotel-like feel while being in nature; therefore, a significant proportion of glampers who choose cabins are families or those who can afford to stay at a high-quality accommodation. These cabins are also durable and can operate year-round.
• On the other hand, Pods represent a growing alternative in the glamping category as a compact, modern, design-intensive structure. Pods differ from cabins in that they are typically smaller, modular in design and installed much faster. In addition to being a cost-effective solution for operators who want to grow rapidly, many pods are built with cutting-edge designs like geodesic domes or minimalist wood pods that utilize space more efficiently than traditional building methods. For this reason, pods are very appealing to couples and younger people who want to try unique, aesthetically pleasing, and affordable glamping products.
• Although both cabins and pods are benefiting from consumers' increasing interest in unique outdoor accommodations, the two formats are somewhat different from a positioning strategy perspective, i.e., cabins are generally considered to be a premium product/offer at higher prices and offer longer-term accommodation options; whereas, pods typically provide guests with an experience-oriented product for shorter-term visits that emphasizes design and novelty.

Based on booking model, the North America glamping market is segmented in direct booking, OTA & platform booking, and tour operators & B2B packages. The direct booking segment held the largest share, accounting for 55% of the North America market in 2025.

• Direct booking is becoming a factor in increasing growth of direct sales channel for North America glamping site providing operators ability to build relationships directly with consumers and reduce the reliance on 3rd party platforms as a source of sales. Operators can create a more tailored and controlled experience for consumers by having their website or booking processor. They can also offer consumers options such as custom trips, different price points, and exclusive deals when choosing to book through them. Operators have reduced their overall commission costs associated with using an online travel processor allowing them to retain more of their overall profit margin.
• Overall, direct booking channels also allow operators to collect very specific consumer information such as; preferences, booking patterns, and travel trends. Collecting data from the customer will frequently be used by operators to develop better marketing strategies using direct to consumer email marketing, targeted promotions only to certain consumer groups, and enhancing service offerings based on needs of the current consumer group. By using these methods, operators can foster engagement with consumers through newsletters and loyalty programs, reward previous visitors with incentives for returning, and build customer loyalty to ultimately increase repeat business, making this type of customer engagement provide operators with a sustainable growth model.
• In addition, advancements in digital technology and mobile access have helped facilitate the continued trend towards direct bookings. Glamping Operators are investing in user-friendly websites, easy to use payment systems and customer support that integrates with their booking engine for the benefit of consumers. Digital Marketing and social media are instrumental in driving traffic to these direct booking channels so they can convert that traffic into direct bookings, bypassing the motive of an intermediary. With competition mounting, operators will continue to make direct booking a priority, in their efforts to create customer loyalty & to control maximum revenue.

Based on traveler composition, the North America glamping market is segmented in solo travelers, couples, families, friend groups, corporate & business groups and others (extended family reunions, special interest groups). In 2025, families segment held the largest market share, generating a revenue of USD 244.7 million.

• Families are an established and significant demand segment for North America's glamping (glamorous camping) tourism. Families typically prefer comfort and convenience in their outdoor experiences; glamping provides this simplicity as there is no extensive planning or equipment required when compared to traditional camping. In addition, the kinds of glamping accommodations available to families, such as camping cabins, safari-style tents, and pods, will come complete with necessary facilities such as private bathrooms, heating, and secure environments. This combination of nature and limited comforts offers families the opportunity to enjoy the outdoors together and in a way which includes all family members regardless of age.
• Additionally, family reservations are generally associated with more significant revenue-generation such as larger sleeping arrangements or utilizing extra facilities throughout their stay. Most travel trends are consistent with periods of time, including school vacation periods or long weekends; therefore, operators can estimate occupancy levels. Consequently, operators are migrating to their sites to offer family-oriented amenities like large multi-occupancy accommodations, designs geared toward improving safety, and flexible pricing arrangements, which help maintain this demographic group’s role as an essential part of keeping the market healthy.

In 2025, the U.S. dominated the North America Glamping market, accounting for around 88.2% and generating around USD 680.3 million revenue in the same year.

• With a significant consumer base interested in outdoor activities and experiences while traveling, there is no doubt that the U.S. is the most advanced and largest market within North America. Factors such as the availability of national parks, state parks, and unbelievably beautiful surrounding; along with customers' increasing demand for unique accommodations, such as luxury cabins, safari tents, and dome rentals, will continue to lead to glamping's consistent demand in the U.S.
• The glamping market is characterized by a high level of innovation and many operator participants. Both independent and organized operators are currently developing their businesses aggressively to grow their market share in outdoor lodging. When you factor in the speed at which many of the U.S.' most innovative areas are located close to metropolitan areas, existing customers in these locations are looking for quick and convenient getaways. In addition to the above characteristics, there is an increasing investment in year-round glamping-related infrastructure and experience-based offers. Operators are Differentiating themselves through Design, Amenities, and curation of experiences to differentiate themselves from competitors, which positions the U.S. as one of the primary growth drivers for the North American market.

North America Glamping Market Share

Postcard Cabins is leading with 5% market share. Postcard Cabins, Under Canvas, AutoCamp, Huttopia and Tentrr collectively hold around 12%, indicating moderately fragmented market concentration. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broad customer base, and strengthen their market position.

Firelight Camps is focused on boutique glamping experiences featuring an emphasis on comfort through safari-style tents and creating a place for the guest to enjoy a complete vacation experience, including all the local activities and sustainable practices associated with this type of accommodation. Their curated stay includes both outdoor experience and hospitality elements, including food, activities, and wellness. Their experience-driven locations are smaller in size, offering a personalized experience that will attract guests seeking a luxurious but casual outdoor destination.

Postcard Cabins offers minimalist design cabins in secluded natural locations that are generally a short drive from any major city. Postcard Cabins targets consumers looking for a short duration escape or digital detox and provides a tiny cabin that is well-designed and equipped with basic conveniences. Their strategy focuses on simplicity, privacy and access for working professionals and couples seeking convenient to nature getaways.

North America Glamping Market Companies

Major players operating in the North America glamping industry are:

• Global players
  • Under Canvas
  • AutoCamp
  • Collective Retreats
  • Glamping Hub
  • The Dyrt
  • Huttopia
  • Postcard Cabins
• Regional players
  • Tentrr
  • Terramor
  • Conestoga Ranch
  • Firelight Camps
  • Dunton River Camp
  • Sandy Pines
  • Westgate River Ranch
• Emerging players
  • Cabinscape
  • Canopy & Stars
  • Glamping.com
  • Costanoa
  • Treebones
  • Capitol Reef
  • Outbound Hotels

Under Canvas which operates upscale safari-style tent experiences in areas adjacent to several of the most well-known National Parks in the country, including but not limited to Yellowstone and the Grand Canyon. Under Canvas' goal is to provide customers with immersive nature experiences along with premium amenities such as comfortable beds, private bathrooms, curated onsite activities and more, while also ensuring that their business model is centred on sustainability and is close to world-famous landmarks, which makes Under Canvas along with providing customers the ability to stay outdoors in luxury but also to stay at hotels with a conscience..

Sandy Pines has taken the family-friendly approach by developing various glamping options (luxury tents, cottages, and RV's) on a coastal site. Their amenities focus on leisure and recreation and include pools, easy access to the beach, and organized events geared toward both children and adults. They also provide experienced-based opportunities and relaxed settings for families/groups regardless of their preference for minimalist or luxurious accommodation.

North America Glamping Industry News

• In 2026, the company introduced themed experiential programming, including live sports screenings and family-focused activities across its properties to increase customer engagement.
• In March 2025, the company launched AutoCamp Sequoia in California, featuring approximately 85 accommodation units including Airstream suites, cabins, and bunk rooms, along with expanded amenities such as clubhouses, wellness programs, and outdoor recreational facilities.
• In 2025, the company launched new camps in Yosemite (California) and Columbia River Gorge (Washington), while also expanding capacity at existing sites and introducing new accommodation formats such as kids-focused safari tents.
• In December 2024, the company was acquired by Marriott International to strengthen Marriott’s presence in the nature-based accommodation segment and integrate the brand into its global hospitality ecosystem.

The North America glamping market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Million) from 2022 to 2035, for the following segments:

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Market, by Accommodation Type

• Cabins and pods
• Tents
• Yurts
• Treehouses
• Airstreams
• Others

Market, by Booking Model

• Direct booking
• OTA & platform booking
• Tour operator & B2B packages

Market, by Price

• Low ($50-$120 per night)
• Medium ($121-$320 per night)
• High ($321-$1,500+ per night)

Market, by Traveler Composition

• Solo travelers
• Couples
• Families
• Friend groups
• Corporate & business groups
• Others (extended family reunions, special interest groups)

The above information is provided for the following countries:

• U.S.
• Canada