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Companies partaking in the household vacuum cleaners market share are focusing on developing new solutions to enhance their product portfolio and expand their global presence. For instance, in 2019, Haier announced the launch of its new platinum series household vacuum cleaners, equipped with a multifunctional charging post. These vacuum cleaners can be used as air purifiers while charging.
Major companies in this market are adopting several strategies, such as research and development, partnerships & collaborations, and mergers & acquisitions, to expand their business operations. For instance, in June 2018, CDH announced the acquisition of SharkNinja to expand its product portfolio and to strengthen its R&D capabilities. Moreover, this aided the company to enhance its market share in 2018.
Some of the key players operating in the market are :